GR604 Visual Standards Guide National Park Service Rebranding by Maricriss del Rosario

VISUAL S TA N D A R D S GUIDE N AT I O N A L PA R K S E R V I C E REBR ANDING

CONTENTS 01 BR AND OVERVIEW 09

Our History

Logo History

Our Mission

New Beginnings

02 LOGO S TA N DA R D S

03 IDENTIT Y SYSTEM

The New Logo

Typography

Logo Anatomy

Our Color Palette

Clear Space

Our Mark

Logo Variations

Business System

Alt. Logo Sizing

Our Logo In Colors

Logo In Black & White

Incorrect Usage

04 OUR FUTURE 52

Our Future At A Glance

Future Expansions

V I SUA L S TA N DA R D S GU IDE

CHAPTER 01 | BR AND OVERVIEW

B R A N D I N T RBRAND O D U C OVERVIEW TION

“

There is nothing so American as our national parks. The fundamental idea behind the parks...is that the country belongs to the people, that it is in process of making for the enrichment of the lives of all of us.

”

—Franklin D. Roosevelt 32nd U.S. President

V I SUA L S TA N DA R D S GU IDE

BR AND OVERVIEW

01 09

Our History

Logo History

Our Mission

New Beginnings

CHAPTER 01 | BR AND OVERVIEW

Learning about the past better prepares us when navigating the future. The National Park Service has a rich history and to rebrand it requires a deep understanding of what they do and why they do it. Being knowledgable of that helps us make thoughtful design decisions.

V I SUA L S TA N DA R D S GU IDE

CHAPTER 01 | BR AND OVERVIEW

BR AND INTRODUCTION

N AT ION A L PA R K S E R V I C E

BR AND INTRODUCTION As a federal agency in the Department of the Interior, the National Park Service protects U.S. national parks with the help of volunteers and partnerships. Other aspects the brand protects are monuments, battlefields, military parks, historical parks/sites, lake shores, seashores, recreational areas, scenic rivers, trails and the White House. They do it for communities across all generations from families big and small. The purpose is to revitalize communities, preserve local history, celebrate heritage, and create opportunities for everyone to experience the great outdoors while being active.

The National Park Service as we know it today includes over 400 sites throughout the United States along with 5 sites in territories such as the Caribbean Sea and Central Pacific Ocean. There is an additional focus on creating fun and meaningful opportunities for people of all ages to get outside and be active. Through preserving the past and sharing it with the present, the National Park Service is creating a better future for everyone.

DID YOU KNOW? The highest point in the system is Denali (or Mount McKinley) at 20,320 feet! The lowest accessible point is Death Valley National Park, at 282 feet below sea level.

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LOGO HISTORY

1916

1949

The first logo established, but

Winning design by Dudley Bayliss (left) from the NPS Emblem Design

was never formally recognized

Contest. Not long after, NPS historian Aubrey Neasham spoke with

and left uncredited.

Director Newton Drury advising that the National Park Service logo needed to visually represent its main purpose, “...like an arrowhead, or a tree, or a buffalo.” He made a rough sketch (right) and sent a note to Director Drury saying, “This may be the germ of an idea for a NPS emblem...a good artist may do something with it.”

DID YOU KNOW? The 1949 emblem designed by Dudley Bayliss was never actually used, but at least he got to keep his $50 winnings!

CHAPTER 01 | BR AND OVERVIEW

LOGO HISTORY

1962 The arrowhead trademark became officially designated

1951 & 1954 After receiving the idea from historian Aubrey Neasham, the official emblem was in development. The arrowhead has been considered the official logo of the National Park Service since 1951. It was designed by Herbert Maier and his team under the guidance of the new Director Conrad Wirth. Slight revisions were made and more details were added in later years. It began being used on plaques, brochures and patches on uniforms.

as the symbol to represent the National Park Service

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LOGO HISTORY

T ODAY A new logo was designed to better represent our brand’s future.

OL D L O G O (2 0 0 0) The old logo of NPS was established in 2000. The elements of the logo refer to what makes up the national park system. The Sequoia tree and bison symbolize nature and wildlife, the mountains and water represent scenic and recreational values, and lastly, the iconic arrowhead represents the history of the National Park Service.

CHAPTER 01 | BR AND OVERVIEW

BR AND INTRODUCTION

V I SUA L S TA N DA R D S GU IDE

M I S SION S TAT E M E N T

Protecting and reintroducing America's natural and cultural resources by making it accessible for all to actively explore, enjoy, and discover.

CHAPTER 01 | BR AND OVERVIEW

WHERE W E S TA N D

OUR VISION With the spirit to inspire and change the lives of today and tomorrow we must learn from yesterday. Through various services and partnerships with local organizations, the National Park Service will extend beyond preserving the wilderness, but preserve America’s rich history and connect urban communities with it’s natural resources. While the world continues to progress into a concrete, digital jungle, we will help protect and share the natural and cultural beauty of what makes the United States—united.

OUR MISSION

NEW BEGINNINGS

THE WHY The second National Park Service Director, Horace Albright once said, “ do not let the Service become just another executive government bureau; keep it youthful, vigorous, clean and strong.” With his words in mind, the new direction of the NPS logo reflects the idea of protecting our natural and cultural resources through inclusion, joy, and community.

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CHAPTER 01 | BR AND OVERVIEW

NEW BEGINNINGS

V I SUA L S TA N DA R D S GU IDE

LOGO S TA N D A R D S

02 20

The New Logo

Logo Anatomy

Clear Space

Logo Variations

Alt. Size Chart

Our Logos In Colors

Logo In Black & White

Incorrect Usage

CHAPTER 02 | OUR NEW LOGO

Designing the new logo to embody the rebrand of the National Park Service was a long process. It was important to not stray too far away from the brand’s identity that its community knew and loved. With that in mind the new logo pays homage to the Park Service’s origins while representing a brighter future.

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OUR NEW LOGO INTRODUCTION The new National Park Service logo takes inspiration from the intent of the original logo, which was to visually represent the role of NPS. Our new logo embodies the idea of protecting our natural and cultural resources together as a community. Doing so, we can make a difference in our homes, neighborhoods, country, and most importantly—Earth.

+ Roof (Home)

Our symbol is a blend of a house, city, forest, and mountains to represent the different areas of impact. In addition, our logotype is a custom wordmark. Using a balance of straight edges and rounded shapes help show the harmony between natural and urban environments. The colors derive from our environment—golden sun, pine green and lastly purple mountain majesties. Together, the colors signify endless growth, happiness, and possibilities.

+ Sunrise (Happiness)

+ City (Neighborhood)

+ Forest (Nature)

Purple Mountain Majesties (Nationwide)

C H A P T E R 02 | L O G O S TA N DA R D S

OUR NEW LOGO

LOGO SYMBOL

S I G N AT U R E L O G O

LOGOT YPE

V I SUA L S TA N DA R D S GU IDE

L O G O A N AT OM Y The logo anatomy showcases how it should be built and its proportions. The NPS signature logo was constructed with various elements to form a contemporary shield. The symbol and logotype have a combination of both straight edges and organic shapes such as the circle.

CONSTRUCTION OF SYMBOL

CONSTRUCTION OF LOGOT YPE

The logotype was constructed using basic straight angles and circular shapes. The figures above are two of the foundational shapes.

C H A P T E R 02 | L O G O S TA N DA R D S

L O G O A N AT O M Y

VERTIC AL LOCKUP

x = height of “n”

11x

0.5x x

7.25x

7.5x

HOR I Z ON TA L LOCKUP

x = height of “n” x

10x 5x

V I SUA L S TA N DA R D S GU IDE

C L E A R S PA C E It’s important to present the logo in a clear, consistent manner to help visual identity. Establishing clear space around the logo helps it achieve legibility and contrast when applied in conjunction with other context. Here we call out the minimum allowed clear space defined by the measurement ‘x’. This case ‘x’ equals the height of the letter ‘n.’

VERTIC AL SIG N AT U R E LOCKUP

C H A P T E R 02 | L O G O S TA N DA R D S

HOR I Z ON TA L SIG N AT U R E LOCKUP

C L E A R S PAC E

SYMBOL

LOGOT YPE

x 0.5x

LOGO VA R I AT ION S The new National Park Service logo is versatile and can be used for numerous applications. From its signature vertical lockup, to a horizontal lockup, there is a variation of the logo suitable for any occasion. Taking into consideration our customers’ needs, the logo can represented as a stand-alone symbol or logotype.

V E R T IC A L SIG N AT U R E Despite having many variations, the vertical signature is considered as our primary logo. This orientation can be used in most applications such as business systems and other forms of brand communication.

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C H A P T E R 02 | L O G O S TA N DA R D S

HOR I Z ON TA L SIG N AT U R E The horizontal orientation of our signature is another version of our primary logo. Generally, this version can be used in place of the vertical to accommodate for spacing.

SYMBOL As a stand-alone logo, this is most suitable for smaller spaces as well as a simpler, basic form of the logo. This version is best used on smaller-sized products.

LOGOT YPE Our custom logotype is another suitable version to represent the brand. This form of the logo is the most basic form to identify the brand. In certain applications, the colors of each word can change to mimic the specific colorway of the primary logo.

L O G O VA R I AT IO N S

V I SUA L S TA N DA R D S GU IDE

“

Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.

”

—John Muir Naturalist, Environmental Philosopher and America’s Wilderness Advocate

C H A P T E R 02 | L O G O S TA N DA R D S

V I SUA L S TA N DA R D S GU IDE

A LT E R N AT I V E SIZES CHART Instilling a chart to determine the size the logo will be applied can help with standardizing the brand. Never set the logo below than 1/4 inch in width. Doing so will result in legibility issues.

LOGO SYMBOL

S I G N AT U R E L O G O

LOGOT YPE

C H A P T E R 02 | L O G O S TA N DA R D S

A LT E R N AT I V E S I Z E S C H A R T

SIG N AT U R E Above 2 inches in width

1 inch in width

3/4 inch in width

1/2 inch in width

Below 1/4 inch* in width

*Do not set the logo below 1/4 inch

A LT E R N AT E

LOGOT YPE

V I SUA L S TA N DA R D S GU IDE

OUR LOGO IN COLORS To embody the heart of what the National Park Service does, we established three core colors. Depending on the application, the new colors are suitable for both light and dark backgrounds. Generally, the signature logo it its iconic colorway should be used in a professional setting such as a business system. Opposite of that, the reverse signature on color is best for product application. The logotype can be applied the same way such as reverse type on a single color or vice versa.

CHEERFUL YELLOW

SERENE GREEN

MAJESTIC PURPLE

Please refer to Our Color Palette in Chapter 03: Visual Identity for the specific color codes.

C H A P T E R 02 | L O G O S TA N DA R D S

OUR LOGO IN COLORS

LOGO IN BL ACK & WHITE In some cases, the black signature or the reverse signature logo will be necessary for situations such as product application and one-color printing. The logo can be used in black and white for better contrast and for single-color applications. Other advantages for using the black and white versions are for clarity and simplicity. When considering which version to use, please refer to our grayscale chart for specific percentage.

V I SUA L S TA N DA R D S GU IDE

C H A P T E R 02 | L O G O S TA N DA R D S

LOGO IN BL ACK & WHITE

335 5

GR AY SC A L E CHART 0%

BL ACK LOGO

40%

WHITE LOGO

100%

V I SUA L S TA N DA R D S GU IDE

INCORRECT LOGO USAGE To ensure the branding is consistent, the signature must never be altered aside from the approved alternatives. These are examples of incorrect applications and usage of the signature.

W H AT T O AV OI D

Don’t mistakenly use old logo, unless its for historical purposes.

Don’t distort the logo in any way shape or form.

Don’t rearrange the color order.

Don’t use two colors. Only use one or three.

Don’t outline the logo.

Don’t apply effects or drop shadows on the logo.

Don’t apply the signature upside down.

Don’t apply the signature on its side.

C H A P T E R 02 | L O G O S TA N DA R D S

INCOR R EC T USAGE

W H AT T O AV OI D

national park service Don’t rotate the logo or put it at an angle.

Don’t remove or omit any part of the symbol.

Don’t not use colors that aren’t specified in this guidebook.

Don’t recreate logotype by typing it out.

Don’t rearrange logo order outside of what is acceptable.

Don’t alter the size of the elements of the logo in relation to each other.

Don’t use the logo on a pattern or image that hinders legibility.

Don’t use logo on a background color that hinders legibility.

V I SUA L S TA N DA R D S GU IDE

IDENTIT Y SYSTEM

03 42

Typography

Our Color Palette

Our Mark

Business System

CHAPTER 03 | IDENTIT Y SYSTEM

While we changed our visual identity, the reasonings behind these changes remained true to our values. Creating consistency with our visual system makes it easier for members of our community to recognize us.

V I SUA L S TA N DA R D S GU IDE

CHAPTER 03 | IDENTIT Y SYSTEM

“

Do not let the Service become just another executive government bureau; keep it youthful, vigorous, clean and strong.

”

—Horace M. Albright 2nd Director of the NPS

T YPE S P E C I F IC AT ION S Selecting the perfect typeface to express the National Park Service’s personality is an important part of establishing an identity. We use a combination of the Fairplex Wide and Atten New family. Both have characteristics that are unique, clean, and legible—perfect for getting our message across in various applications and uses.

V I SUA L S TA N DA R D S GU IDE

FA I R P L E X W I DE BOLD B O LD ITA LI C

MED

BOOK B O OK I TA L IC

T YPE COLOR You’re welcome to use any color from the corporate color palette (pg. 44-45). Nightsky Black is generally preferred for body text, while Cedar Brown is most commonly used as subhead titles.

T Y P E SP E C I F IC AT ION S In most cases both typefaces can be used in any size, but headlines should be in all caps with tracking set to +150. Body copy can be set in sentence case.

AT T E N N E W BOLD B O L D I TA L I C

FA I R P L E X W I DE X AT T E N N E W This is a combination of both typefaces to see how they will be applied for consistent branding. Fairplex Wide is the set as the title alongside Atten New as the body text. Both typefaces can be used in various weights to establish contrast and readability.

REGUL AR R E G U L A R I TA L I C

CHAPTER 03 | IDENTIT Y SYSTEM

T Y PE SPE C IF IC AT IO N S

UPPERCASE

LOWERCASE

GENER AL T YPOGAPHY USE

ABCDEFGHIJKLMN OPQ RSTUV WX YZ 0123456789 ! @ # $ %^ & * ( )| : ”, .`

abcdefghijklmn opqrstuv wxyz abcdefghijklmn opqrstuvwxyz

Fairplex Wide Bold can be used for titles, subheads, quotes, or even when you want to emphasize words within text.

A BCDEFGHIJK L MN OPQ RSTUV W X YZ 0123456789 ! @ # $ %^ & * ( )| : ”, .`

abcdefghijklmn opqrstuv wxyz

Fairplex Wide Med is usually used for charts or diagrams, but can also be used to create emphasis within text.

A BC DEFGHIJK L MN OPQ RSTU V W X YZ 0123456789 ! @ # $ %^ & * ( )| : ”, .`

abcdefghijk lmn opqrstuv wxyz abcdefghijklmn opqrstuv wx yz

Fairplex Wide Book is reserved for large quotes, text within charts, or for smaller body text for emphasis. Fairplex Med and Book can be used interchangeably depending on context.

UPPERCASE

LOWERCASE

GENER AL T YPOGR APHY USE

ABCDEFGHIJKLMN OPQRSTUV WXYZ 0123456789 ! @ # $ % ^ & * ( ) | : ”, .`

abcdefghijklmn opqrstuvwxyz abcdefghijklmn opqrstuvwxyz

Atten New Bold is mainly used for emphasis within text or for large format pieces such as posters and billboards. When used in print such as books, it is best used for short phrases in all caps.

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123 456789 ! @ # $ % ^ & * ( ) | : ”, .`

abcdefghijklmn opqrstuvwxyz abcdefghijklmn opqrstuvwxyz

Atten New Regular is the standard for body text in both large and small formats. Its uniformed stature makes it the perfect candidate for versatility. It can be also be used for captions.

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OUR COLOR PA L ET T E When it comes to the logo, only the primary colors listed below are to be used. Aside from logo application, there are no limitations—you’re free to use other accent colors in digital and print as long as they can be found in nature. Our universal neutrals ground our primary colors when used in different applications such as type. Its main purpose is to support our primary colors and opens opportunity to introduce new accent colors.

PRIMARY COLORS The colors derive from our environment—golden yellow sun, moss green and lastly purple mountain majesties. Together, the colors signify endless growth, happiness, and possibilities. In addition for more saturation, feel free to use tints of the primary colors.

NPS SERENE GREEN

PMS 2411C C80 / M40 / Y100 / K50 R40 / B80 / G30

NPS CHEERFUL YELLOW

NPS MAJESTIC PURPLE

PMS 116C C0 / M30 / Y100 / K0 R250 / B180 / G20

PMS 7448C C50 / M50 / Y30 / K40 R100 / B90 / G100

CHAPTER 03 | IDENTIT Y SYSTEM

O U R C O L O R PA L E T T E

UNIVERSAL NEUTR ALS The neutral tones help add warmth and more visual interest to the overall cool, bright primary colors. They can be used in conjunction with the primary colors in different applications such as the black, white, tan for text, and the off-white tan as backgrounds. The pop of orange pays an homage to the original color of the National Park Service identity.

NPS C EDAR BROWN

NPS BONE WHITE

PMS 404C C0 / M10 / Y20 / K50 R130 / B120 / G100

PMS -C0 / M0 / Y5 / K0 R250 / B250 / G240

NPS RUST ORANGE

NPS NIGHT SKY BL ACK

PMS 167C C20 / M70 / Y100 / K10 R180 / B70 / G0

PMS Black 6C C0 / M0 / Y0 / K100 R0 / B0 / G0

OUR M A R K To help establish the National Park Service’s identity, we designed a simple yet meaningful graphic that can be used throughout our materials. Named “Sammy Sunrise,” the shape is made of a half circle deriving from our logo. It’s meant to communicate the idea of growth and new beginnings—much like the reason behind our rebranding. The sunrise itself symbolizes our environment and our future when it’s cared for. The color could be inverted depending on it’s application, but there’s a youthfulness to the organic shape and its bright yellow color which is inspired by Horace Albright’s vision for the Park Service. Sammy Sunrise can be used in different ways such as a statement or even a supporting graphic. It can command a space by drawing attention to itself, or in a subtle manner hidden in a corner. Common uses are backdrops for bringing attention to fun facts or phrases or as a full-bleed image.

SAMMY SUNRISE

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CHAPTER 03 | IDENTIT Y SYSTEM

OUR MARK

V I SUA L S TA N DA R D S GU IDE

CHAPTER 03 | IDENTIT Y SYSTEM

BUSINESS SYSTEM

V I SUA L S TA N DA R D S GU IDE

OUR FUTURE

04 52

Our Common Ground

Future Expansions

CHAPTER 04 | OUR FUTURE

With the rebranding of the National Park Service, we’re going beyond protecting parks and historical sites—we’re protecting and bringing nature closer to homes and cities nationwide to enrich the lives of everyone.

OUR COMMON GROUND

V I SUA L S TA N DA R D S GU IDE

B AC K YA R D

PR E SE RVAT ION

NEIGHBORHOOD

E DUC AT ION

N AT ION W IDE

R EC R E AT ION

PRODUCTS [P R- 0 1] N P S H O M E G A R D E N [PR- 02] NPS COMPOST S YST EM [PR- 03] NPS EXPEDITION: AN ONLINE EXPERIENCE

SERVICES [S E- 0 1] N P S Y O U R A D V E N T U R E A P P [SE- 02] NPS FOOT PR IN T A PP [SE- 03] N P S R E S T OR AT ION C L U B

ENVIRONMENT [E N - 0 1] N P S C O M M U N I T Y C E N T E R [EN- 02] NPS UR BA N MUSEUM [EN- 03] NPS COMMUNIT Y G A R DEN [EN- 0 4] NPS SK Y PL A Z A

EVENT [E V- 0 1] N P S J A M B O R E E [E V- 02] N P S GR E E N C I T Y CON F E R E NC E

E DUC AT ION A L OPP OR T U N I T IE S [E D - 0 1] N P S N E T W O R K [E D - 02] N P S YOU R WAY OU T P OD C A S T

CO-BR ANDING OPPORTUNITIES [C O - 0 1] N P S X R I V I A N

EXPERIENCES [E X- 0 1] N P S C O M M U N I T Y C A M P [E X- 0 2] N P S T R A I L B L A Z E R S [E X- 0 3] N P S U N P L U G G E D

CHAPTER 04 | OUR FUTURE

OUR COMMON GROUND

P R E SE R VAT ION

[SE-03] [SE-02] [EN-03]

[P R- 0 1]

[PR-02]

[EN-0 4] [C O - 0 1]

[E N- 0 1]

[E X- 0 3]

[EN-02]

[E V- 02] [ED-02]

[E X- 0 1] [E X- 0 2]

[E V- 0 1] [PR-03]

[E D - 0 1]

[SE- 0 1]

R E C R E AT ION

E DUC AT ION

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CHAPTER 04 | OUR FUTURE

FUTURE E X PA N S I O N S

F U T U R E E X PA N S I O N S

B AC K YA R D

PR E SE RVAT ION

NEIGHBORHOOD

E DUC AT ION

N AT ION W IDE

R EC R E AT ION

[P R- 0 1] P R O D U C T S

[PR- 02] PRODUC T S

NPS HOME GARDEN

NPS COMPOST SYSTEM

A self-starter kit where people can sustainably grow produce from an indoor garden.

An in-home composting system to help reduce waste and greenhouse gases.

This kit will include a vessel, LED lights, fertilizer, pump and a custom arrangement of pods ranging from herbs, flowers, plants, or veggies. The garden can be controlled and regulated via an app for ease of use. The idea is to promote sustainability and water conservation through a hands-on experience right at the comfort of your home. This is perfect for those living in compact spaces, but do not have the resources to start a garden of their own.

The NPS Compost System is a bin designed for urban dwellers in mind to promote the practice of diverting waste and producing fertilizer in conjunction with home gardens. It will come in the form of a compact bin with helpful instructions to educate you on the how’s and why’s of composting. This is to get you started on making better choices for you, your community, and your planet.

MISSION-FOCUS

The NPS Compost System underscores our commitment to protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by giving urban households the opportunity to directly reduce their organic waste and diverting it away from landfills.

The NPS Home Garden reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing people living in urban environments to grow their own food in a way that also promotes water conservation.

SIMIL AR TO Gardyn, Back to the Roots, Click and Grow

DIF F E R E N T I AT OR S What sets the NPS Home Garden from similar brands is its aeroponic system which saves up to 95% of water than traditional farming methods as well as utilizing a more compact size to fit in even the smallest of households.

LINKS TO NPS Compost System

MISSION-FOCUS

SIMIL AR TO Subpod, OXO, SCD Probiotics

DIF F E R E N T I AT OR S Unlike similar brands, the NPS Compost system is designed for urban household by using a method of called bokashi (a process that converts food waste and other organic matter into soil for added nutrients) in conjunction with the NPS Home Garden. This fully functioning system allows you to produce less waste, and reuse the waste to help fertilize and grow your own herbs and food.

LINKS TO NPS Home Garden

DELIVER ABLE FOCUS OUTCOME

FUTURE E X PA N S I O N S

V I SUA L S TA N DA R D S GU IDE

B AC K YA R D

PR E SE RVAT ION

NEIGHBORHOOD

E DUC AT ION

N AT ION W IDE

R EC R E AT ION

[PR- 03] PRODUC T S

[S E- 0 1] S E R V I C E S

NPS EXPEDITION: AN ONLINE EXPERIENCE

NPS YOUR ADVENTURE APP

A online multiplayer adventure game that promotes nature exploration in the comfort of your home. Looking for ways to exercise your knowledge of the outdoors while having fun? We have the perfect game for you. The objective of the game is to complete your cross-country backpacking trip while performing various tasks with limited resources. Explore different parts of America be it the wilderness or a different city where you’ll learn how to find food, shelter, and supplies. The gaming experience will vary depending on the mode you choose (i.e. Novice, Intermediate, or Expert). The game will be compatible with VR technology for an elevated experience. Players have the option to play in multiplayer mode where they can meet and join other people along the way.

MISSION-FOCUS The NPS Expedition: An Online Experience reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing people a way to explore America’s great outdoors and historical sites.

SIMIL AR TO A Short Hike, Firewatch, Beyond Blue

DIF F E R E N T I AT OR S Unlike other multiplayer adventure games, the NPS Expedition: An Online Experience uses the existing world as its map. Players are exploring America’s backyard and its cities right from the comfort of their home. While players will be using their skills and knowledge to the test, the gameplay helps educate players along the way about different the different flora/fauna and historic events.

An app that encourages people to be active and have fun outdoors. Always wondering what to do in your spare time, but want to be outside? Haven’t been to places in your city, but always wanted to check it out? Things just got easier for you! The NPS Your Adventure App is a curated experience based on your schedule and your needs. Upon using the app, users will take a questionnaire about their schedule, what activities they like to do, and what they want to get out of using the app. If you have more free time on the weekend, love to hike and want to explore a different part of your city, our app will notify you a list of suggestions for trails and places around it to visit.

MISSION-FOCUS The NPS Your Adventure App reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing a service that suggests solo or group activities to do outside.

SIMIL AR TO AllTrails, Strava, The Nudge

DIF F E R E N T I AT OR S What makes the NPS Your Adventure different from similar apps is its ability to take into account your schedule, your wants and needs. It provides an easier way to see and do things you might not have known about. In addition, it allows you to explore and share these new experiences with family, friends, and strangers.

CHAPTER 04 | OUR FUTURE

F U T U R E E X PA N S I O N S

DELIVER ABLE

B AC K YA R D

PR E SE RVAT ION

FOCUS

NEIGHBORHOOD

E DUC AT ION

OUTCOME

N AT ION W IDE

R EC R E AT ION

[SE- 02] SERV ICES

[SE- 03] SERV ICES

NPS FOOTPRINT APP

N P S R E S T OR AT ION C L U B

An app meant for building a community of like-minded people with focus on combating climate change.

An association of volunteers dedicated to cleaning up America’s wilderness and cities.

The app includes features to track your carbon footprint, connect with people in your area, organize local clean ups, and learn tips and tricks to make small adjustments in your life that will greatly impact the environment. Another feature is using the camera function to help users sort which waste goes into what bin. The intent is to aid users in keeping track of their habits and be accountable through a community.

From the coast to the forest and everything in between, the NPS Restoration Club focuses on enriching the lives of America through outdoor cleanups. Anyone is welcomed to join! Smaller day projects entails beach and trail clean ups as well as sidewalk and road clean ups. These opportunities are perfect for casual hikers. For those wanting to challenge themselves, larger projects that call for overnight trips include more difficult trails in larger parks and landscapes.

MISSION-FOCUS

The NPS Footprint App reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by giving people a platform to share experiences, learn how to combat climate change, and track their own carbon footprint.

NPS Restoration Club reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by repairing, maintaining, and cleaning up wilderness and cities.

SIMIL AR TO

The Green Mountain Club, American Hiking Society, Pacific Crest Trail Association

Earth Hero, We Recycle, Eco Buddy

DIF F E R E N T I AT OR S Unlike competitors such as Earth Hero and We Recycle, the NPS Footprint App is an all-in-one platform that functions as a tool to help users make active changes towards a more eco-friendly lifestyle. Its secondary function is a platform for people to connect with their local community.

SIMIL AR TO

DIF F E R E N T I AT OR S What sets the NPS Restoration Club apart from similar organizations is our commitment to protecting our natural and urban environments.

LINKS TO NPS Community Center NPS Footprint App

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[E N - 0 1] E N V I R O N M E N T

[EN- 02] EN V IRONMEN T

NPS COMMUNIT Y CENTER

NPS URBAN MUSEUM

A local hub for people to partake in outdoor activities in their neighborhood.

A museum with exhibits that preserve and share a city’s cultural and historical significance.

This will take shape in the form of public buildings located within every neighborhood where people can connect and learn about the natural and historical significance of each district through hands-on programs and social activities. Each center will include an indoor and outdoor park for recreational use. The purpose is to enrich the lives of communities by gaining knowledge of the land you live in.

Local interactive museums where people can learn and preserve the history of their cities. Through AI and VR technology, people can view what the land originally looked like and how it developed. People can learn about the city’s native flora and fauna as well as the key historic events/changes that occurred.

MISSION-FOCUS The NPS Community Center reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing a space for volunteer programs, events, workshops, and resources catered to supporting the natural, social, cultural, and historical significances of a neighborhood.

SIMIL AR TO Boys & Girls Club, YMCA

SIMIL AR TO Smithsonian National Museum of Natural History, American Museum of Natural History

DIF F E R E N T I AT OR S

DIF F E R E N T I AT OR S Unlike other community centers, the NPS Community Center focuses on preserving the natural and cultural facets of a neighborhood through enjoyable, socially-centered activities. Programs such as a weekly hiking, biking, kayaking, camping, and more help encourage people to explore the outdoors through fun and education. Trips to local museums promote learning of our nation’s history.

LINKS TO NPS Community Garden NPS Urban Museum NPS Trailblazers

MISSION-FOCUS The NPS Urban Museum reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by cultivating an environment where people can actively protect and learn about the historical significance of what makes their city unique and share it with others.

NPS Jamboree NPS Restoration Club

What makes NPS Urban Museum different is that we understand history differs from city to city and what better way to share that with others is through an interactive museum. In addition, the NPS Urban Museum will use AI and VR technology so future generations will be able to experience the history of a city.

LINKS TO NPS Your Adventure App NPS Community Center

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B AC K YA R D

PR E SE RVAT ION

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NEIGHBORHOOD

E DUC AT ION

OUTCOME

N AT ION W IDE

R EC R E AT ION

[EN- 03] EN V IRONMEN T

[EN- 0 4] EN V IRONMEN T

NPS COMMUNIT Y GARDEN

NPS SKY PL AZA

A shared garden project where neighborhoods can collaborate on maintaining and producing fruits and vegetables.

An area for recreational activity and eco-friendly dining experiences.

The garden will take form as a shared space at every NPS Community Center where participants can grow fresh fruits and vegetables. The finished produce will be shared among the neighborhood or can be used to cook fresh home meals at the center.

MISSION-FOCUS The NPS Community Garden reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by dedicating an area for communities to engage in physical activity, build on interpersonal skills, and develop green spaces in urban environments.

An aerial garden and cafe running on clean energy surrounding skyscrapers in the downtown areas. The sky plaza will include spaces of greenery and a cafe that uses locally grown produce and tableware made out of recycled material. Workshops, entertainment, and workout classes will be held at the plaza for public use. Since it is located around skyscrapers, it encourages office workers to take breaks by stepping outside to enjoy nature.

MISSION-FOCUS The NPS Sky Plaza reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing city-goers easy access to a sustainable green space for public use and recreation.

SIMIL AR TO

Soil Science Society of America, Gotham Greens

Salesforce Park, High Line, Little Island

DIF F E R E N T I AT OR S

What sets the NPS Community Garden apart from other urban gardens is the focus on establishing workshops to help teach and engage people of all ages to participate in the up-keeping their local gardens.

Unlike Salesforce Park, High Line and Little Island, the NPS Sky Plaza will be located at every major downtown area while running on clean energy. It also promotes communal activities to enrich the lives of every neighborhood. There will be a focus on raising environmental awareness and reducing waste by using products that are reusable and/or biodegradable. Waste stations and volunteers will be present to help with educating on properly disposing waste.

LINKS TO NPS Community Center

LINKS TO NPS Your Adventure App

FUTURE E X PA N S I O N S

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PR E SE RVAT ION

NEIGHBORHOOD

E DUC AT ION

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[E V- 0 1] E V E N T

[E V- 02] E V E N T

NPS JAMBOREE

NPS GREEN CIT Y CONFERENCE

An annual, nationwide social gathering where people can join in on outdoor recreation. A large annual weekender celebration held at our parks where communities partake in fun outdoor activities. Attendees have the option to play in field games, rent out sports equipment, or even gather around a fire pit for stories and marshmallow roasting. Meals will be made using our locally grown produce from the Community Garden. In addition to our activities, we’ll have a friendly triathlon competition where people who are interested can compete in biking, swimming, and running for a chance to win an all-inclusive NPS Unplugged experience in any park of their choosing.

MISSION-FOCUS The NPS Jamboree reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing a community-focused opportunity to experience outdoor recreation.

SIMIL AR TO World Scout Jamboree, Street Fairs, Farmers Markets

DIF F E R E N T I AT OR S Unlike the World Scout Jamboree, street fairs, and farmers markets, the NPS Jamboree is focused on providing the means for everyone to have fun outdoors. Those who enjoy sports can rent out equipment, while those who prefer to just be in nature can connect with like-minded individuals. There’s something for everybody.

LINKS TO NPS Community Camp NPS Community Centers NPS Unplugged

An annual weekend-long gathering of activities surrounding the environment. The underlying theme of the conference will surround the discussion of combating climate change through neighborhood participation. There will be speakers from across the globe as well as fun activities to teach how to live an eco-friendly lifestyle. Attendees will be given biodegradable and/or reusable items to reduce waste.

MISSION-FOCUS The NPS Green City Conference reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by discussing and providing information to actively combat climate change within our cities and neighborhoods.

SIMIL AR TO UN Climate Change Conference, Green Power Conference

DIF F E R E N T I AT OR S What sets the NPS Green City Conference apart from other climate change conferences is the additional focus on the cultural heritage aspect that make up these cities.

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N AT ION W IDE

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[E D - 0 1] E D U C AT I O N A L O P P O R T U N I T I E S

[E D - 02] E DUC AT ION A L OPP OR T U NI T IE S

NPS NET WORK

N P S Y OU R WAY OU T

A streaming network that features media produced by the National Park Service.

A podcast dedicated to topics of the natural, cultural, and historical significance of America.

A streaming service and production company that produces documentaries, docu-series, movies and shows about the natural, cultural, and historical significance of what makes up America. The purpose is to encourage people to see and experience the beauty of America.

A podcast that touch on the topics of nature, culture, and history of America and its cities. In addition, tips about safety and the environment will also be covered. People can share their stories about their experiences from backpacking, cross-country travelling, and adventure sports. It’s a way to inspire listeners to discover what’s out there from wherever they are.

MISSION-FOCUS The NPS Netork reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by teaching and sharing the beauty of America’s land and history to the world and why we must protect it.

SIMIL AR TO The History Channel, National Geographic Channel, Netflix

DIF F E R E N T I AT OR S Unlike the History Channel and the National Geographic Channel, the NPS Network will puts focus on raising environmental and cultural awareness through community-led media.

MISSION-FOCUS The NPS Your Way Out podcast reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing listeners a way to learn about and experience the outdoors and ways to protect it even from the comfort of their home.

SIMIL AR TO America’s National Parks Podcast, Backpacker Radio, MTB Podcast

DIF F E R E N T I AT OR S The NPS Your Way Out Podcast differs from its competitors through it’s additional focus on education of safety/survival, environmental awareness, and how-to’s.

LINKS TO NPS Network

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[C O - 0 1] C O - B R A N D I N G O P P O R T U N I T I E S

[E X- 0 1] E X P E R I E N C E S

NPS X RIVIAN

NPS COMMUNIT Y CAMP

A partnership between the National Park Service and electric adventure vehicles.

An unforgettable experience where people can connect with nature through community.

NPS service vehicles will be swapped for electric ones as a more eco-friendly option. Not only will getting around the parks be easier, it will be better for the environment.

Wanting to camp and be outdoors, but don’t know where to start? Look no further! Opened to new-time campers, join us for guided hikes, mountain biking, trail clean ups, or even our evening bonfires to connect and meet like-minded people. People have the chance to camp in local parks to even parks across the nation. It’s a great opportunity for folks who have never gone camping, but even our seasoned campers can participate through volunteering as camp counselors or tour guides. While having fun, there’s an underlying focus on teaching how to camp in a sustainable fashion that doesn’t negatively impact our environment.

In addition, rentable electric off-road vehicles such as the R1T or R1S to encourage people to travel across the country and partake in outdoor activities without the guilt from causing environmental harm. This co-branding opportunity will give communities access to the outdoors in a sustainable fashion. Living an adventurous lifestyle, as well as a sustainable one, isn’t so easily obtainable especially if you don’t have the right resources; however, through this opportunity, anyone can have the chance to experience adventure without negatively impacting the environment.

MISSION-FOCUS The NPS x Rivian collaboration reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by enabling outdoor adventure sports and exploration through clean energy.

SIMIL AR TO Hummer EV, Tesla, Lucid

DIF F E R E N T I AT OR S What makes this co-branding opportunity between NPS and Rivian better than other opportunities is the shared beliefs and values between the two brands to produce a collaboration centered around green exploration.

MISSION-FOCUS The NPS Community Camp reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by giving under-resourced communities the opportunity to develop positive and environment-friendly experiences with the outdoors.

SIMIL AR TO Sierra Club, Outdoor Outreach

DIF F E R E N T I AT OR S What sets the NPS Community Camp apart from similar organizations is that there’s a fundamental call to eco-friendly outdoor education. We focus on giving everyone an opportunity to be outdoors, especially those living in urban environments who don’t usually have a chance to camp.

LINKS TO NPS Community Center

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NEIGHBORHOOD

E DUC AT ION

OUTCOME

N AT ION W IDE

R EC R E AT ION

[E X- 0 2] E X P E R I E N C E S

[E X- 0 3] E X P E R I E N C E S

NPS TR AILBLAZERS

NPS UNPLUGGED

An organization dedicated to teaching people of all ages and backgrounds the importance of eco-friendly exploration.

An opportunity to unplug and unwind through connecting with nature.

A voluntary non-profit organization that encourages people across all ages to partake in environmental efforts through hands-on projects, workshops, and experiences. The mission is to promote a connect with nature while also teaching about different cultures (i.e. learn a new language, trips abroad or cross-country, etc.). It also promotes the exploration of other cities and teaches people how to spend time in nature in a way that doesn’t negatively impact the environment.

MISSION-FOCUS The NPS Trailblazers reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by promoting inclusivity of age, race, and gender in outdoor recreation and respect for the environment.

SIMIL AR TO Boy Scouts of America, Girl Scouts, Boys and Girls Club

DIF F E R E N T I AT OR S Unlike the Boy Scouts of America and Girls Scouts, NPS Trailblazers opens the doors of exploration and discovery to people of all demographics. While many of these programs revolve around a younger audience, it is just as important to teach anyone from kids to adults the principles of how to have fun while respecting nature.

LINKS TO NPS Community Center

This off-the-grid experience entails renting out cabins built in the outdoors or trailers in remote areas. This gives people the opportunity to get away from the hustle and bustle of the city by co-existing in nature through sustainable living. The site will include equipment for recreational activities such as bikes, kayaks, and more. When arriving on site, visitors are given a journal and are welcome to write to remember their experience.

MISSION-FOCUS The NPS Unplugged reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing people the chance to experience a full immersion in nature in an eco-friendly way.

SIMIL AR TO Airstream, ArkShelter, Cabinscape

DIF F E R E N T I AT OR S What sets the NPS Unplugged apart from its competitors is our dedicated focus on providing urban communities to experience the outdoors in a way that lets them enjoy being detached from technology and distractions.

V I SUA L S TA N DA R D S GU IDE

P R O T E C T I N G N AT U R E A N D H I S T O R Y, F O R T H E E N J OY M E N T O F T H I S A N D F U T U R E G E N E R AT I O N S .

CHAPTER 01 | BR AND OVERVIEW

BR AND INTRODUCTION

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[S E- 0 1] S E R V I C E S

NPS YOUR ADVENTURE APP An app that encourages people to be active and have fun outdoors. Always wondering what to do in your spare time, but want to be outside? Haven’t been to places in your city, but always wanted to check it out? Things just got easier for you! The NPS Your Adventure App is a curated experience based on your schedule and your needs. Upon using the app, users will take a questionnaire about their schedule, what activities they like to do, and what they want to get out of using the app. If you have more free time on the weekend, love to hike and want to explore a different part of your city, our app will notify you a list of suggestions for trails and places around it to visit.

FIG 1.1 The welcome screen when users open the app.

What makes the NPS Your Adventure App different from similar apps is its ability to take into account your schedule, wants and needs. It provides an easier way to see and do things you might not have known about. In addition, it allows you to explore and share these new experiences with family, friends, and strangers.

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FIG 1.2 Two friends using the NPS Your Adventure app to find fun activities to do next in the city.

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The NPS Your Adventure App reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing a service that suggests activities to do outside.

FIG 1.3 A group of cyclists biking down the road in a forest suggested by the NPS Your Adventure App.

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[SE- 03] SERV ICES

N P S R E S T OR AT ION C L U B An association of volunteers dedicated to cleaning up America’s wilderness and cities. From the coast to the forest and everything in between, the NPS Restoration Club focuses on enriching the lives of everyone through outdoor cleanups. Anyone is welcomed to join! Smaller day projects entails beach and trail clean ups as well as sidewalk and road clean ups. These opportunities are perfect for casual hikers. For those wanting to challenge themselves, larger projects that call for overnight trips include more difficult trails in larger parks and landscapes.

FIG 2.1 Volunteers are having fun while cleaning up a local hiking trail.

FIG 2.2 A group of volunteers scouting for trash beyond the trail.

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What sets the NPS Restoration Club apart from its competitors is our commitment to protecting the our natural and urban environments.

FIG 2.3 A NPS Restoration Club member picks up trash along the beach.

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[E N - 0 1] E N V I R O N M E N T

NPS COMMUNIT Y CENTER A local hub for people to partake in outdoor activities in their neighborhood. This will take shape in the form of public buildings located within every neighborhood where people can connect and learn about the natural and historical significance of each district through hands-on programs and social activities. Each center will include an indoor and outdoor park for recreational use. The purpose is to enrich the lives of communities by actively gaining knowledge of the land you live in.

FIG 3.1 A group of kids learning how to rock climb in the NPS Community Center building.

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The NPS Community Center reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing a space for volunteer programs, events, workshops, and resources catered to supporting the natural, social, cultural, and historical significances of a neighborhood.

FIG 3.2 An aerial view of the NPS Community Center park where people are walking around and exploring the city.

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Unlike other community centers, the NPS Community Center focuses on preserving the natural and cultural facets of a neighborhood through enjoyable, socially-centered activities. Programs such as a weekly hiking, biking, kayaking, camping, and more help encourage people to explore the outdoors through fun and education. Trips to local museums promote learning of our nation’s history.

FIG 3.3 People celebrating after completing a marathon organized by the NPS Community Center.

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[EN- 03] EN V IRONMEN T

NPS COMMUNIT Y GARDEN A shared garden project where neighborhoods can collaborate on maintaining and producing fruits and vegetables. The garden will take form as a shared space at every NPS Community Center where participants can grow fresh fruits and vegetables. The finished produce will be shared among the neighborhood or can be used o cook fresh home meals at the center.

FIG 4.1 A member adding nutrients to the soil in the NPS Community Garden.

FIG 4.2 An aerial view of the NPS Community Garden which showcases the various produce locally grown.

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The NPS Community Garden reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by dedicating an area for communities to engage in physical activity, build on interpersonal skills, and develop green spaces in urban environments.

V I SUA L S TA N DA R D S GU IDE

FIG 4.2 Two members harvest the produce in the NPS Community Garden to cook a meal for the community at the NPS Community Center.

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[E X- 0 1] E X P E R I E N C E S

NPS COMMUNIT Y CAMP An unforgettable experience where people can connect with nature through community. Wanting to camp and be outdoors, but don’t know where to start? Look no further! Opened to new-time campers, join us for guided hikes, mountain biking, trail clean ups, or even our evening bonfires to connect and meet like-minded people. People have the chance to camp in local parks to even parks across the nation. It’s a great opportunity for folks who have never gone camping, but even our seasoned campers can participate through volunteering as camp counselors or tour guides. While having fun, there’s an underlying focus on teaching how to camp in a sustainable fashion that doesn’t negatively impact our environment. FIG 5.1 The NPS Community Camp is a place where people are welcomed to socialize with other campers and can partake in activities.

FIG 5.2 An NPS Camper setting up their tent before the sun goes down.

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The NPS Community Camp reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by giving under-resourced communities the opportunity to develop positive and environment-friendly experiences with the outdoors.

V I SUA L S TA N DA R D S GU IDE

What sets the NPS Community Camp from similar organizations is that there’s a fundamental call to eco-friendly outdoor education. We focus on giving everyone an opportunity to be outdoors, especially those living in urban environments who don’t usually have a chance to camp.

FIG 5.3 A group of campers having fun hiking on a trail.

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[E X- 0 3] E X P E R I E N C E S

NPS UNPLUGGED An opportunity to unplug and unwind through connecting with nature. This off-the-grid experience entails renting out cabins built in the outdoors or trailers in remote areas. This gives people the opportunity to get away from the hustle and bustle of the city by co-existing in nature through sustainable living. The site will include equipment for recreational activities such as bikes and kayaks. It’s the perfect peaceful getaway for solo travelers, couples, and families big and small. When arriving on site, visitors are given a journal and are welcome to write to remember their experience.

FIG 6.1 A family roasting marshmallows from the NPS Unplugged Welcome package at their cabin site.

The NPS Unplugged reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by providing people the chance to experience a full immersion in nature in an eco-friendly way.

FIG 6.2 The entryway and deck of the NPS Unplugged cabin.

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10 0

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What sets the NPS Unplugged apart from its competitors is our dedicated focus on providing urban communities to experience the outdoors in a way that lets them enjoy being detached from technology and distractions.

FIG 6.3 A family enjoying their time together away from technology and the city.

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[P R- 0 1] P R O D U C T S

NPS HOME GARDEN A self-starter kit where people can sustainably grow produce from an indoor garden. This kit will include a vessel, LED lights, fertilizer, pump and a custom arrangement of pods ranging from herbs, flowers, plants, or veggies. The garden can be controlled and regulated via an app for ease of use. The idea is to promote sustainability and water conservation through a hands-on experience right at the comfort of your home. This is perfect for those living in compact spaces, but do not have the resources to start a garden of their own.

F I G 7. 1 The NPS Home Garden system fits perfectly inside an apartment home.

10 4

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F I G 7. 2 A packet of seeds included in the kit which someone chose to plant in their outdoor home garden.

10 6

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What sets the NPS Home Garden from similar brands is its aeroponic system which saves up to 95% of water than traditional farming methods as well as utilizing a more compact size to fit any sized household.

F I G 7. 3 A family prepping a meal using the herbs and produce grown from their NPS Home Garden.

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[EN- 02] EN V IRONMEN T

NPS URBAN MUSEUM A museum with exhibits that preserve and share a city’s cultural and historical significance. Local interactive museums where people can learn and preserve the history of their cities. Through AI and VR technology, people can view what the land originally looked like and how it developed. People can learn about the city’s native flora and fauna as well as the key historic events or changes that occurred.

FIG 8.1 A couple checking out the sky dome exhibit.

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The NPS Urban Museum reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by cultivating an environment where people can actively protect and learn about the historical significance of what makes their city unique and share it with others.

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FIG 8.2 A guest interacting with our exhibit showing what the city looked like before.

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What sets the NPS Urban Museum different from its competitors is that we understand history differs from city to city and what better way to share that with others is through a museum. In addition, the NPS Urban Museum will use AI and VR technology so future generations will be able to experience the history of a city.

FIG 8.3 Our NPS Urban Museum Experts showing a demonstration to our museum guests.

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[C O - 0 1] C O - B R A N D I N G O P P O R T U N I T I E S

NPS X RIVIAN A partnership between the National Park Service and electric adventure vehicles. NPS service vehicles will be swapped for electric ones as a more eco-friendly option. Not only will getting around the parks be easier, it will be better for the environment. In addition, rentable electric off-road vehicles such as the R1T to encourage people to travel across the country and partake in outdoor activities without the guilt from causing environmental harm. This co-branding opportunity will give communities access to the outdoors in a sustainable fashion. Living an adventurous lifestyle, as well as a sustainable one, isn’t so easily obtainable especially if you don’t have the right resources; however, through this opportunity, anyone can have the chance to experience adventure without negatively impacting the environment. FIG 9.1 A park attendee packing up her camping gear into the R1T.

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The NPS x Rivian collaboration reinforces our mission of protecting and reintroducing natural and cultural resources for all to enjoy, explore, and discover by enabling outdoor adventure sports and exploration through clean energy.

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FIG 9.2 Our rangers driving the Rivian x NPS R1T vehicle across the park.

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What makes this co-branding opportunity between NPS and Rivian better than other opportunities is the shared beliefs and values between the two brands to produce a collaboration centered around green exploration.

FIG 9. 3 Excited park attendees ready to embark on their off-road adventure.

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This book is part of a student project intended for educational purposes only. It is not meant to represent the original National Park Service.

CONTENT ConstitutionCenter.org Outdoorproject.com NationalParksTraveler.org NPS.gov NPSHistory.com

IMAGES Andrew Lin Exploratorium NPS Historic Photo Collection NPSHistory.com NPS Gallery Pexel.com Rivian Unsplash.com

T YPOGRAPHY Fairplex Wide OT Atten New

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GR604 Visual Standards Guide National Park Service Rebranding

Articles inside

Future Expansions

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