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Incorrect Usage
INCORRECT LOGO USAGE
To ensure the branding is consistent, the signature must never be altered aside from the approved alternatives. These are examples of incorrect applications and usage of the signature.
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WHAT TO AVOID
Don’t mistakenly use old logo, unless its for historical purposes. Don’t distort the logo in any way shape or form. Don’t rearrange the color order. Don’t use two colors. Only use one or three.
Don’t outline the logo. Don’t apply effects or drop shadows on the logo. Don’t apply the signature upside down. Don’t apply the signature on its side.
WHAT TO AVOID
Don’t rotate the logo or put it at an angle.
Don’t rearrange logo order outside of what is acceptable. Don’t remove or omit any part of the symbol.
Don’t alter the size of the elements of the logo in relation to each other. Don’t not use colors that aren’t specified in this guidebook.
Don’t use the logo on a pattern or image that hinders legibility. national park service
Don’t recreate logotype by typing it out.
Don’t use logo on a background color that hinders legibility.
IDENTITY SYSTEM
03
42 Typography
44 Our Color Palette
46 Our Mark
48 Business System
While we changed our visual identity, the reasonings behind these changes remained true to our values. Creating consistency with our visual system makes it easier for members of our community to recognize us.
