GR604 Visual Standards Guide National Park Service Rebranding

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V I SUA L S TA N DA R D S GU IDE

INCORRECT LOGO USAGE To ensure the branding is consistent, the signature must never be altered aside from the approved alternatives. These are examples of incorrect applications and usage of the signature.

W H AT T O AV OI D

Don’t mistakenly use old logo, unless its for historical purposes.

Don’t distort the logo in any way shape or form.

Don’t rearrange the color order.

Don’t use two colors. Only use one or three.

Don’t outline the logo.

Don’t apply effects or drop shadows on the logo.

Don’t apply the signature upside down.

Don’t apply the signature on its side.


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