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Typography
TYPE SPECIFICATIONS
Selecting the perfect typeface to express the National Park Service’s personality is an important part of establishing an identity. We use a combination of the Fairplex Wide and Atten New family. Both have characteristics that are unique, clean, and legible—perfect for getting our message across in various applications and uses.
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TYPE COLOR
You’re welcome to use any color from the corporate color palette (pg. 44-45). Nightsky Black is generally preferred for body text, while Cedar Brown is most commonly used as subhead titles.
TYPE SPECIFICATIONS
In most cases both typefaces can be used in any size, but headlines should be in all caps with tracking set to +150. Body copy can be set in sentence case.
FAIRPLEX WIDE X ATTEN NEW
This is a combination of both typefaces to see how they will be applied for consistent branding. Fairplex Wide is the set as the title alongside Atten New as the body text. Both typefaces can be used in various weights to establish contrast and readability.
NN
FAIRPLEX WIDE
BOLD BOLD ITALIC
MED
BOOK BOOK ITALIC
ATTEN NEW
BOLD BOLD ITALIC
REGULAR REGULAR ITALIC
UPPERCASE LOWERCASE GENERAL TYPOGAPHY USE
Fairplex Wide Bold can be used for titles, subheads, quotes, or even when you want to emphasize words within text.
Fairplex Wide Med is usually used for charts or diagrams, but can also be used to create emphasis within text.
Fairplex Wide Book is reserved for large quotes, text within charts, or for smaller body text for emphasis. Fairplex Med and Book can be used interchangeably depending on context.
UPPERCASE LOWERCASE GENERAL TYPOGRAPHY USE
Atten New Bold is mainly used for emphasis within text or for large format pieces such as posters and billboards. When used in print such as books, it is best used for short phrases in all caps.
Atten New Regular is the standard for body text in both large and small formats. Its uniformed stature makes it the perfect candidate for versatility. It can be also be used for captions.
