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T YPE S P E C I F IC AT ION S Selecting the perfect typeface to express the National Park Service’s personality is an important part of establishing an identity. We use a combination of the Fairplex Wide and Atten New family. Both have characteristics that are unique, clean, and legible—perfect for getting our message across in various applications and uses.
V I SUA L S TA N DA R D S GU IDE
FA I R P L E X W I DE BOLD B O LD ITA LI C
MED
BOOK B O OK I TA L IC
T YPE COLOR You’re welcome to use any color from the corporate color palette (pg. 44-45). Nightsky Black is generally preferred for body text, while Cedar Brown is most commonly used as subhead titles.
T Y P E SP E C I F IC AT ION S In most cases both typefaces can be used in any size, but headlines should be in all caps with tracking set to +150. Body copy can be set in sentence case.
AT T E N N E W BOLD B O L D I TA L I C
FA I R P L E X W I DE X AT T E N N E W This is a combination of both typefaces to see how they will be applied for consistent branding. Fairplex Wide is the set as the title alongside Atten New as the body text. Both typefaces can be used in various weights to establish contrast and readability.
REGUL AR R E G U L A R I TA L I C
