Further Exploration

ROUND 03

Taking into consideration the feedback that was given to me, I referred back to my sketches from first round for shield inspiration. The shields from Round 02 lacked the visual representation of protecting nature and culture. Going back to the drawing board and refraining from jumping into digital sketches, I continued to explore the idea of shields protecting natural and culture resources. In addition, a wordmark visually alluding to the idea of protection interested me. I chose a sketch from Round 02 and drew variations of it ranging between straight edges, slightly curved, and various angles.

EXPLORATION 01

SYMBOLS AND MISC.

This concept was the least successful. Coming up with a symbol to represent the role of the National Park Service was difficult. I used the symbol of an arrow point upwards to indicate growth. To incorporate nature and culture alongside the arrow, I combined symbols of a tree and a home. Opposite of shields, the organic shape of a circle in the form of leaves was another way to symbolize protection and nature.

EXPLORATION 02

GRAPHIC MARKS: SHIELDS

Continuing the exploration from the raw sketches, I tried to capture the essence of protecting nature and culture through community. This is shown through elements such as a skyline, home, nature (trees and leaves), and a shield. In some iterations, the house can also be viewed as an upwards arrow. While this concept made the most sense for the brand, research showed that there are many existing brands that use a shield as their logo.

EXPLORATION 03

WORDMARKS: RIBBON

From the raw sketches, I decided to explore variations of the acronym ‘NPS’. The overall shape represents the idea of different parts linking together. The way the ribbon wraps around to form the letters alludes to the idea of protection. In its final form, it will include the name “National Park Services.” This concept showed the most potential for further refinement and exploration which will be evident in the upcoming round.