Visual Research

VISUAL RESEARCH & ANALYSIS

NEW IDENTITY INTRODUCTION

VMware clearly states the change of logo and how it relates back to the heart of the brand. The guide also does a successful job in providing the reasoning behind the change while giving a visual of the previous logo compared to the new one.

LOGO ANATOMY

MTRL uses indications of a specified scale as well as clear space. On top of that, they provide the angle degree to show the symmetry and construction of the logo.

TYPE SPECS

Cadence specifies the type family used for the brand and introduces it through a clear grid structure for readability. By incorporating the alphabet in both upper and lower case, readers can see how each character will look in that typeface. They also include visual examples as well as ways to use and don’t use the type for consistency.

MAIN ID COLORS

Sumo Logic provides an in-depth breakdown of the colors based on primary, secondary, and neutral while also providing the specific colors’ pantone numbers, CYMK, RBG, and Hex code. Additionally, they include color pairings and visual examples of the colors in use.

VISUAL RESEARCH & ANALYSIS

LOGO DON’TS

Exploratorium introduces the reason as to why you can’t change the logo. This messaging leaves a strong impact and impression because it gives off the feeling of staying true to the brand and it’s core. Exploratorium also provides specific reasons as to what you can’t do while also providing visual examples.

ALTERNATE VERSIONS OF LOGO

The Nueva School does a successful job in showcasing the alternate uses of both the wordmark and the graphic. It breaks it down by uses in various colors, icons, and illustrations while also providing how to create the logo in other applications across their different programs, conferences, and platforms.

This book is part of a student project intended for educational purposes only. It is not meant to represent the original National Park Service.

CONTENT

ConstitutionCenter.org Outdoorproject.com NationalParksTraveler.org NPS.gov NPSHistory.com

IMAGES

Andrew Lin NPS Historic Photo Collection NPSHistory.com NPS Gallery Pexel.com Steven Ngyuen Unsplash.com

TYPOGRAPHY

Fairplex Wide OT Atten New

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