4 minute read
Look-Alike Logos
SIMILAR LOGO RESEARCH
Further research was done to ensure that the new logo we’re developing for the National Park Service doesn’t already exist. This helps to avoid designing logos that could possibly be mistaken for other brands or accusations of plagiarism.
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DID YOU KNOW?
California’s Sequoia National Park is home to the largest living single-stem tree in the world, named General Sherman. The tree is about 275 feet tall and weighs roughly 1,900 metric tons!
SIMILAR SHIELD LOGOS
Shields as logos are quite popular for their versatility. It can have numerous means and could be the visual identity for different types of brands such as organizations, automobiles, and universities to name a few.
The National Park Service’s new logo takes on a different rendition of the shield making it unique to our brand. For us it represents preservation, community, nature, and more.
The U.S. Forest Service is a federal agency in the Department of Agriculture. Their logo includes a tree as well as words; whereas the NPS developing logo does not include words inside the shield.
The University of Denver is a private research university in Denver, Colorado. While the shape of the shield is similar to the new NPS logo, ithas an image of the Rocky Mountains along with the campus.
Ferrari is an Italian luxury sports car manufacturer. Their logo portrays a horse in the middle along with an acronym name of the company.
Porsche is a German sports car manufacturer similar to Ferrari. While their shield also has a horse, it also includes other symbols and a wordmark. The overall shape is similar to the NPS logo in development.
Gilead Sciences is an American biopharmaceutical company located in Foster City, California. Their logo consists of a two-toned shield with a leaf in the middle. It is usually accompanied with their wordmark.
Inflammatix is a biotechnology company located in Burlingame, California. Their logo is a shield with 9 thick strokes in two colors. It is usually accompanied by a custom wordmark.
Palm Beach State College is a public college located in Florida. To indicate the location of a beach, the shield includes an image of a palm tree, water, and the shoreline.
Madison Area Technical College is a public technical and community college located in Madison, Wisconsin. Their shield includes a structural building.
Warner Bros Pictures is a American mass media and entertainment conglomerate. Their shield is a simple, yet unique acronym wordmark.
Blue Shield of California is a non-profit corporation and health plan located in Oakland, California. Their logo is a shield with a rod of Asclepius that represents the healing and medicinal arts in Greek mythology.
SIMILAR SHIELD LOGOS
UPS is an American shipping and receiving company. It is known as one of the largest shipping couriers in the world. Their shield logo is simple and contains a wordmark inside.
Harley-Davidson is an American motorcycle company manufacturer that was established in 1903. Their shield logo mainly features a custom wordmark.
Chevron Corporation is an American energy company. Their logo isn’t necessarily a shield, but the two arrows refer to badges of rank.
Canada Dry is a soft drinks company owned by American company Keurig Dr Pepper. Their logo differs from NPS’s logo with the addition of the crown and an addition of a wordmark.
Lamborghini is an Italian manufacturer of luxury sports cars. The shape of their shield is triangular with the addition of their wordmark and a graphic of a bull.
SIMILAR TREE LOGOS
Sierra Club is an environmental organization founded by John Muir. the shape resembles a circle with a tree in the middle. In addition to the tree is the outline of Half Dome.
The Bureau of Land Management is a federal agency in the Department of the Interior. The similarity between this logo and our new logo is the inclusion of a tree/ While the shape is similar, the new NPS logo is a rounded shield.
Dollar Tree is a discount store company where items are priced at a dollar. Their logo consists of an abstract rendition of a tree while the tree trunk is in the form of the number one.
Timberland is an American manufacturer and retailer of outdoor clothing and footwear. Their logo is in the form of a circle with a bare tree in the middle accompanied with a custom wordmark.
National Tree Company focuses on selling artificial Christmas trees and holiday decorations. Their logo consists of a wordmark along with a triangle as a tree.
VISUAL INSPIRATION
04
85 Introduction
86 Visual Research
When creating a strong visual identity for a brand, it’s good practice to see how the best-of-the-best are doing it and get inspiration from that. Brands with strong identities can be easily identifiable because of consistent branding.
