GR604 Visual Development Guide National Park Service Rebranding

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CHAPTER 03 | FINAL LOGO

L O O K- A L I K E L O G O S

L O O K- A L I K E LOGOS

SIMIL AR LOGO RESEARCH Further research was done to ensure that the new logo we’re developing for the National Park Service doesn’t already exist. This helps to avoid designing logos that could possibly be mistaken for other brands or accusations of plagiarism.

DID YOU KNOW? California’s Sequoia National Park is home to the largest living single-stem tree in the world, named General Sherman. The tree is about 275 feet tall and weighs roughly 1,900 metric tons!

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