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VISUAL DEV ELOPMENT GUIDE
VISUAL RESEARCH & A N A LY S I S NEW IDENTIT Y INTRODUCTION VMware clearly states the change of logo and how it relates back to the heart of the brand. The guide also does a successful job in providing the reasoning behind the change while giving a visual of the previous logo compared to the new one.
L O G O A N AT OM Y MTRL uses indications of a specified scale as well as clear space. On top of that, they provide the angle degree to show the symmetry and construction of the logo.
