Marc Jacobs Spring 2011 RTW
Collection Critique
Overall, this has been Marc Jacobs best line. Color within this line was phenomenal, making you look twice at every design. The way that Marc used subtle fabric incorporated within his designs did not take away from the beautiful color of the garments. Fabric added an extra touch to every look, finishing it off gracefully. Flowers incorporated within each models hair, neck or waist added an extra exotic flair to each look. Patterns complimented colors and the silhouette of each look, making everything appear soft and elegant.
Inspiration
Marc’s silhouette this season was inspired by the seventies. From bell bottomed pants, miniskirts, empire waists, platform heels and tropical prints, Marc brought a blast from the past with great structured detail. Another major influence for Marc’s Spring 2011 RTW line was travel. From the Garden of Versailles to the tropical flowers in Hawaii, Marc was inspired by these fun and vibrant colors within the flower gardens.
Target Audience
Marc Jacobs target audience would be a woman, 25-‐30 years old. She loves to travel in her spare time to exotic places all over the world. She is an owner of an art gallery, well known socialite within the city and she hosts many dinner parties. She is very sophisticated and knows what she likes.
Highlighted Element
Within Marc Jacobs Spring 2011 RTW line, color is the most highlighted element. Each outfit has a main pop color. Other colors incorporated within each garment compliment the color that is to be focused on, making the garment flow accordingly.
Color Story
Colors used within Marc Jacobs Spring 2011 RTW line include fuchsia, orange, red and dark purple. All of these colors are derived from his inspiration of travel.