About Valentino • Childhood interest in fashion • Immediate success • Awards • Worlds most glamorous people • Lavish lifestyle • Finest fashions in the world • International prestige • Leader in couture
Signature Elements • Most prominent name in fashion • Gained worldwide fame; household name • Vintage designs from 40’s and 50’s • Delicate laces, rich chiffons and smooth silk and satins • Some of the world’s most elegant eveningwear and classic designs – “Valentino red”, simple contrast of black and white
Fashion Category • Fashion driven and market oriented • Missoni, Hugo Boss • Designer • Haute Couture, Pret a Porter, Valentino Uomo (menswear), Valentino Romo and Red Valentino
Retailers & Customer Demographic • Sold at Neman's, Bergdorf's and Saks • Moneyed couture clients • Glamour girls – V-logo belts – Bejeweled sandals
Advertising • Eye popping colors • Elegance of models reflects the brand image • First fashion designer to use the most famous photographers • Most beautiful, superthin models
“I always wanted to make women beautiful”