Team: Black Sheep
concept Our project wants to give to the customer the experience to feel unique for Unilever. We want people to think how special and unique they are and how much it is important to take care of theirselves. You are unique and you need a product made just for you!
BE YOU. DO YOU. FOR YOU.
goals for the customer
To take care of yourself
To make the customer feel unique
for unilever
To have impact on sales
Feedback / review
app “Myself care� is a smart assistant app which gives you some advice about the perfect kit of products you need or your wellness by using artificial intelligence.
app
app E-mail Password
app E-mail Password
app Di cosa hai bisogno?
Il mio kit
Box regalo
Password
Travel kit
Baby care
app
Scegli il formato
S
(4 prodotti)
€ 10,00
M
(6 prodotti)
€ 25,00
L
(8 prodotti)
€ 40,00
app
I tuoi capelli sono: (seleziona una o piĂš risposte )
lisci normali ricci crespi secchi grassi
app
app
app 10/09/2018
12/11/2018
app
partners
benefits for consumers Purchase assistance Customized value proposition
benefits for unilever Customer satisfaction Increase in sales customer care and retention
costs App development Marketing
revenue (10,00€ x 60.000) + (25,00€ x 40.000) + (40,00€ x 20.000) =
2.400.000€
thank you!