MARISSA COLE
Marissa.A.Cole@gmail.com 646.522.1004 26 Douglas Road, Chappaqua, NY 10514 Marissa-Cole.squarespace.com
EDUCATION University of Maryland, Robert H. Smith School of Business: College Park, MD • Bachelors of Science, Marketing Study Abroad • Barcelona, Spain: Universitat Autonoma de Barcelona • Greece: The Living Legacy Program Primannum Honor Society: University of Maryland Dean’s List: University of Maryland CIVICUS Living and Learning Program: University of Maryland • Two year invitational academic citation program centered on citizenship, leadership, community servicelearning, community building in a diverse society and scholarship
Expected May 2015 GPA: 3.4 Spring 2014 Summer 2013 Jan 2012-2013 Fall 2011 & Spring 2012 Aug 2011-May 2013
WORKEXPERIENCE The New York Times: Campus Sales Marketing Representative • Promote & raise awareness for New York Times digital subscription to campus of 30,000 students • Conduct market research of student news readership to gauge interest • Creatively market subscriptions through tabling, e-mail blasts & classroom visits Scholastic, Inc.: Marketing Intern, Family and Community Engagement • Assisted department VP & team of 10 with market research by analyzing national & regional market trends, conducting competitor analysis & identifying customer needs • Managed Scholastic, Inc. online store by applying coding, updating assets & designing web banner • Composed text for print catalog to be distributed to 4,000 customers National Geographic Society: Marketing & Design Intern, International Home & Domestic Entertainment • Contributed marketing support on product distribution by constructing thematic selling guides & producing media content for titles to be distributed nationally • Composed short and long copy for National Geographic Society online store products • Created & designed program key art & metadata for releases on digital platforms Smith Store: Marketing and Branding Associate, Robert H. Smith Business School • Create, manage and update social media pages including Facebook, Instagram, Twitter • Develop marketing materials & devise store promotions to increase store awareness & boost sales BAM Architecture Studio: Financial Management Intern • Compiled & analyzed compensation history for 30 employees • Managed electronic logs, financial expenditures & receipts Marketing Intern • Managed a professional photography shoot of NBC Universal Studio 1A • Improved marketing materials including Firm Brochure, Fact Sheets & quarterly newsletter • Photographed, edited & produced 30 employee head shots now featured on the company website Common Ground Dialogue: Peer Multicultural Dialogue Leader • Facilitated dialogue sessions among diverse students on societal dilemmas • Navigated multiple perceptions of stakes in dilemmas & mediated consensual decision making
Aug 2014-Present College Park, MD
Summer 2014 New York, NY
Sept-Dec 2013 Washington DC
Sept 2013-Present College Park, MD
July-Aug 2013 New York, NY Dec 2012-Jan 2013 & May-Aug 2012
Jan-May 2013 College Park, MD
LEADERSHIP Phi Chi Theta Business Fraternity: Member Delta Gamma Fraternity: Director of Chapter Expectations, Member Panhellenic Community Affairs: Cabinet Member terpAMA: Brand Ambassador, Member • Marketed & advertised terpAMA to the student body by composing tweets, blogging & managing tabling • Helped boost blog viewership 300% in one year; 72,000 total views • terpAMA won the “Outstanding Communications” award from the international collegiate AMA board
Feb 2013-Present Jan 2012-Present Aug 2011-May 2013 Aug 2011-Present
LANGUAGES Spanish: fluent
SOFTWARE CS6: Photoshop, Fireworks (InDesign), Illustrator Microsoft: Access, Excel, Word, PowerPoint, Outlook
VOLUNTEERISM Service for Sight Challah for Hunger KEEN Greater DC Cares 251 Food Recovery Network Mount Kisco Food Pantry