BRAND NEW BRAND
Marissa Sharbell
One-Sentence Description.............................................................................................pg 2 Company History.............................................................................................................pg 3 Company Philosphy.........................................................................................................pg 4 Mind Mapping..................................................................................................................pg 5 Naming Options...............................................................................................................pg 6 Company Name................................................................................................................pg 7 Contemporary Mood Board..........................................................................................pg 8 Historical Mood Board...................................................................................................pg 9 Exploring Typefaces........................................................................................................pg 10 Logo Design Process.......................................................................................................pg 11 Final Logo.........................................................................................................................pg 12 Color Palette.....................................................................................................................pg 13 Icon Design.......................................................................................................................pg 14 Secondary Typefaces......................................................................................................pg 15 Example Imagery.............................................................................................................pg 16-17 Special Ingredient...........................................................................................................pg 18 Brand Identity Applications..........................................................................................pg 19-23 1. TABLE OF CONTENTS
The perfect picnic, delivered to your door.
My start-up is a service that delivers curated and cheerful all-inclusive picnic baskets straight to your door for date night, family outings, birthdays, and other special occasions.
2.
This company was founded by recipe developer Lara Petersen and digital marketer Melody Woods in Austin, Texas in 2019. Lara and Melody are longtime childhood friends who always love getting together outside to have a bite and a laugh—always with fun dishware, colorful picnic blankets, flowers, candles, and whatever else the vibe called for. Their sunny tradition became a side hustle, curating cheerful, delectable picnics for their friends and family. Word spread throughout Texas, and soon Lara and Melody were hired to plan baskets for occasions of all types, always with great food and a signature colorful vibe.
They realized what people needed most—a creative and fun outing to connect with others over a delicious meal without having to do any of the planning. They conceptualized a company where tastemakers curated gorgeous picnic outings down to the details—silverware, drink pairings, and color scheme. Customers could order for whatever occasion they desired and were delivered their personalized packed picnic straight to their door—unique, hassle-free, and all in one basket. Thus, this company was born.
3.
In a world of doomscrolling, DMs, and digital distractions, there is something special about making time to connect offline.
We believe fun is a necessity; that no “LOL” can replace real-life laughter shared loudly among friends.
Our goal is simple—to create cheer, connection, and culinary experiences.
We make the baskets. You make the memories.
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WHAT’S IN A NAME?
Weave’d...
GoGoGingham...
6.
CHERRYPICK: (verb)
To select the best or most desirable.
CURATED, CONNECTING, & CHEERFUL.
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EXPLORING TYPEFACES
10.
LOGO DESIGN PROCESS
11.
FINAL LOGO
12.
COLOR PALETTE
Single Color Logo Design
Multi-Color Logo Design
Brand Color Palette
13.
ICON DESIGN
What is more classic than a cherry? The cherry radiates cheeriness, sweetness, and there’s 2 of them—a pair to symbolize how Cherrypick brings two (or more) people together with their picnic baskets.
Primary Color Icon Design
Multi-Color Icon Design
14.
SECONDARY TYPEFACES
Heavily inspired by vintage advertisements, these typefaces are a mix of bold, funky, and classic to encapsulate the Cherrypick brand.
Logo - B&W
Our goal is simple—to create cheer, connection, and culinary experiences.
Secondary Typefaces
Cooper Black - Standard
Typeface for brand use in headlines, titles, advertisements, social, etc.
We make the baskets. You make the memories.
Freight - Big
Typeface for brand use in text, paragraphs, web design, social, etc.
15.
EXAMPLE IMAGERY
Design Inspiration:
Vintage Magazine Ads
16.
EXAMPLE IMAGERY
17.
EXTRAFUN STUFF!
I designed these fruit stickers that can be used in everything—social media posts, merchandise, branded picnic baskets, delivery trucks, and more. The stickers will be synonymous with the Cherrypick brand.
CHER RYPICK
Cherrypick rrypick
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Delivery Truck Mockup
T-Shirt Mockups
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Tote Bag Mockups
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Sample Picnic Placesetting
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Sample Picnic Placesetting
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