The Creative's Toolkit: Content Creation Essentials for Media & Entertainment

The Creative’s

Toolkit

Content Creation Essentials for Media & Entertainment

Post Production – Motion Graphics

Post Production – Visual Effects

Video Editing and Finishing Tools

3D Modeling, Animation, and Rendering

Audio Post Production Tools

Starin and Toolfarm – End-to-End Solutions for Media and Entertainment

Content Creation Tools for Media and Entertainment

Enhance your video in a broad range of live and postproduction environments

For over 25 years, Toolfarm has been a pioneering force in software and assets for creative professionals. We have carefully curated an extensive catalog catering to the diverse needs of video editors, 3D animators, visual effects artists, motion graphic designers, and audio professionals. Our commitment to delivering cutting-edge solutions has solidified our position as a leader in the ever-evolving landscape of digital content creation.

What sets Toolfarm apart is our unique approach to customer support. Our team is comprised of industry veterans with backgrounds in post-production, who know and actively use many of the tools we sell. This hands-on experience sets us apart, enabling us to provide unparalleled support and insights to our valued customers.

Recently acquired by Starin, Toolfarm is ready to help Starin’s system integrators and value-added resellers outfit facilities with industry-standard digital content creation tools for video editing, VFX, motion graphics, 3D, and audio editing. Together, we embark on a journey to provide end-to-end solutions for our customers and Starin’s esteemed dealers. This collaboration goes beyond products; it represents our shared commitment to exceptional service and a dedication to fulfilling the unique needs of our clientele. Join us on this exciting venture, where creativity meets expertise, and innovation knows no bounds.

Toolfarm and Starin introduction

Production Workflow

Working in tandem, Starin and Toolfarm create perfect workflows, whether live or post production.

Toolfarm Product Collections

Once customers have their raw video, they will need to engage with their creative post teams to finish the end product

Simply put, Toolfarm’s extensive collection of video tools allows creative teams to produce their best work and elevate their videos to a high level of professionalism. Whether they are working on visual effects, 3d animations, motion graphics, video editing, or audio creation and post, Toolfarm has products for every niche of the creative process.

Post Production –Motion Graphics

Gain full control over motion design creation, with products compatible with all major platforms, including Avid, Adobe Premiere Pro and After Effects, DaVinci Resolve, Final Cut Pro, and more. Create captivating graphics with a diverse range of plugins that cater to every aspect of the creative process. Impress viewers with polished and professional titles, video intros, complex 2D animations, and more. With Toolfarm’s comprehensive selection, all creative aspirations are achievable.

Continuum – Speedy and easy-to use tools for content creators. Motion graphics tools include effects, 3D objects, match moving, and graphic templates. Integrated Mocha planar tracking with incredible ease and precision.

Mocha Pro – World-renowned software for planar motion tracking, rotoscoping object removal, image stabilization, and organic warp tracking. For screen inserts, match moves, 3d camera solving, and much much more.

Silhouette – A single suite of powerful tools for rotoscopes and paintwork. Developed by VFX veterans, this powerful package boasts over 400+ nodes featuring Sapphire, Mocha Pro, and Particle Illusion tools – all fully integrated.

Get cost-effective broadcast-quality graphics, live camera switching, and streaming for businesses, classrooms, event production studios, houses of worship, town halls, virtual meetings, sporting events, and more

Captivate – Captivate delivers live graphics and data visualization for every market. Get cost-effective broadcast-quality graphics, live camera switching, and streaming for businesses, classrooms, event production studios, houses of worship, town halls, virtual meetings, sporting events, and more. With a minimal crew, creators can amplify their impact and effortlessly captivate their audience. Find the perfect solution for your production needs with 3 editions – Present, Sport, and Broadcast.

Titler Pro – Titler Pro is the industry standard in titling software for video editors. Deliver exceptional production value with stunning 3D animated titles and motion graphics.

NewBlue

INSDYIUM Fused - Everything you need to create stunning GPU-accelerated particle effects, plant animations, and realistic terrains, and fulfill modeling tasks through to the final render. Includes X-Particles, Taiao, MeshTools, TerraformFX, and Cycles 4D.

• X-Particles - X-Particles is a fully-featured advanced particle and VFX system for Maxon Cinema 4D

• NeXus – NeXus is a GPU particle and simulation system that integrates perfectly into the X-Particles ecosystem

• Taiao – Taiao is a procedural plant animation used to generate trees, flowers, grasses and custom objects

• TerraformFX - Terrain generator

• MeshTools - Procedural modeling and animation tools

• Cycles 4D - Bridge for Cinema 4D to Cycles rendering engine

• Library Assets - HDRI and PBR materials packs

INSYDIUM Fused gives you the ultimate toolkit to create mesmerizing particle effects, realistic terrains, animate plants – and more

Post Production –Visual Effects

Discover an array of robust visual effects solutions that cater to professionals in the industry. Add visual flair to projects, from stunning enhancements like lens flares, eye-catching particle renderings, and explosions, to “invisible” effects, such as adding CG characters to scenes, removing skin blemishes from talent, and much more.

Find the right tools for your projects at Toolfarm.

Maxon

Red Giant Products - Part of Maxon One

Maxon Red Giant Products – Trapcode, Magic Bullet, VFX, and Universe – are each designed with innovative features that make it easy to craft eye-catching visuals!

• Trapcode Suite – The industry’s most essential tools for creating 3D motion graphics and visual effects in Adobe After Effects, now with the Dynamic Fluids physics engine.

• Magic Bullet Suite – Widely used for color correction, finishing and film looks, Magic Bullet Suite gives editors and filmmakers everything needed to make the footage look great.

• Universe – Red Giant’s collection of over 80 GPU-accelerated plugins for editors and motion graphics artists.

• VFX Suite – The all-new suite of keying, tracking, cleanup, and visual effects compositing tools, all right inside Adobe After Effects.

Red Giant 2024

Element 3D – Lightning-fast 3D particle array system and text-generating system for motion design and visual effects artists

• Element 3D – Lightning-fast 3D particle array system and text-generating system for motion design and visual effects artists.

• Optical Flares – Create intricate lens flares to add cinematic flair and realism to your footage.

• Twitch – Twitch synchronizes random operators to create stylistic video effects for motion graphics and visual effects.

• Pro Shaders – Realistic materials for Element 3D – metal, plastic, stone, plaster, fabric, concrete, and more.

Twixtor – Intelligently slow down or speed up your image sequences with visually stunning results

• Twixtor – Intelligently slow down or speed up your image sequences with visually stunning results.

• RSMB – ReelSmart Motion Blur applies natural-looking motion blur by automatically tracking every pixel.

• REZup – Enhance the quality (“IQ”) of your content and increase the resolution of your video without loss of detail or introducing artifacts.

• Autograph – The next generation of creative tools for Motion Design, Visual Effects, and Mass Custom Video Production.

Sapphire – Sapphire plugins let you create stunning organic looks and have integrated tracking and masking with the Academy Award-winning Mocha.

• Light and Flares - Lighting effects

• Blur and Distort - Lens distortions and photorealistic blurs

• Render and Composite - Adjust shots and build better compositions

• Stylize - Film effects, glitches, vignettes, more

Continuum – Discover the vast universe of content creation possibilities with Continuum plugins.

• Light and Diffusion - Elegant lighting effects

• Distort and Stylize - Damaged film/video look

• Film Looks & Grain - Film emulations

• Image Restoration - Fix imperfect footage

• Greenscreen Compositing

• Mocha Tracking - Planar Motion Tracking

PFTrack – A revolutionary match moving and layout software that tracks fast and accurately within complex environments; quickly manages objects for realistic effects; guess transforms when needed, and much more. PFTrack offers a wide range of automated and manual tools for tracking cameras, objects, geometry and all other daily matchmoving needs.

PFTrack – It does what the competition can’t do – track faster and more accurately within complex environments; quickly manage objects for realistic effects; guess transforms when needed; and much more

Editing and Finishing –Video Editing and Finishing Tools

Customers can speed up their workflow and efficiently manage their media with exceptional non-linear editing tools. Top picks include industry giants such as Avid Media Composer, Blackmagic Design DaVinci Resolve, Adobe Premiere Pro, EDIUS, and more. Plus, Toolfarm carries a wide variety of complementing plugins for transitions, lower thirds, color correction, and other tools to assist busy editors in making a visual impact while meeting their deadlines.

Avid – get unmatched speed and creative freedom to tell more inspired stories and do your best work with Media Composer’s Oscarwinning toolset

Media Composer – From first cut to final finishing, the Avid Media Composer video editing solution has the tools every video editor needs to create compelling stories faster. Get the same tools movie and TV show makers rely on to tell great stories.

Blackmagic Design

DaVinci Resolve Studio – Used by Hollywood professionals, DaVinci Resolve Studio’s editing, color, effects, and audio post tools allow you to expertly craft your projects from start to finish.

Grass Valley

EDIUS – EDIUS is the ideal editing software for professionals and ambitious video enthusiasts. It allows for intuitive, fast work rather than rendering and waiting –with superior system stability.

Continuum

• Transitions - Customizable drag and drop transitions

Sapphire

• Transition and Time - Custom transitions and time effects

• Sapphire Builder - Stack effects or make new ones

Total FX Suite – Save time, simplify your video editing, and create content that stands out with TotalFX. Your complete color correction, titling, stabilization, green screen, and video touchup toolbox in one

Boris FX

NewBlue

Post Production –3D Modeling, Animation, and Rendering

Toolfarm has everything needed to create high-quality 3D models, digital art, liquid simulations, and more. Produce stunning renders with speed and confidence with advanced rendering software tools catering to photorealistic and non-photorealistic techniques. Additionally, we provide a range of tools to help you perfect lighting within your 3D visualizations, ensuring brilliant outcomes that will captivate your audience.

Chaos

Cinema 4D – Cinema 4D 3D modeling software is an intuitive, fast, powerful, and stable toolset, perfect for unleashing the creative potential of professionals in design, motion graphics, VFX, AR/MR/VR, game development, and more.

Redshift – Redshift by Maxon is an award-winning, production-ready GPU renderer, that promises blazing speeds and amazing results for your 3D renders.

ZBrush – ZBrush is the industry-leading standard for digital sculpting and painting, empowering artists to create with unparalleled freedom.

V-Ray – V-Ray is a physically-based rendering and simulation software, used daily by top design studios, architectural firms, advertising agencies, and visual effects companies around the globe.

Enscape – A fast real-time renderer for high-quality 3D visualizations an immersive interactive 3D scenes in real-time. Make real-time design decisions with Escape and switch to V-Ray for photorealistic images with ease.

Vantage - Create high-quality visualizations for architecture, filmmaking, automative and more. Drag, drop and explore your V-Ray scenes -ray traced and in real-time, with no time-consuming conversions.

Phoenix – Phoenix is a state-of-the-art fluid dynamics software that offers a full suite of tools to create jawdropping effects – fire, smoke, liquid explosions, ocean waves, and more.

Greyscalegorilla

Greyscalegorilla Plus – Plus helps thousands of 3D artists create realistic renders faster in Cinema 4D, Blender, Houdini, Unreal Engine and everywhere they do 3D. With access to 4000+ curated 3D materials, textures, models, and HDRIs in one library, Plus is the ultimate companion for 3D design and motion graphics.

Audio DAWs, Production, and Post Tools

Toolfarm carries a growing selection of audio plugins for all DAWs (Digital Audio Workstations), including Avid Pro Tools, Presonus, Reason, Magix Acid Pro, and the rest. Find the best professional tools on the market for editing, repair, effects, mixing, and mastering, plus vocal effects, virtual instruments, and sound design tools for artistic expression.

Avid

Avid Pro Tools is a Digital Audio Workstation (DAW) used for music production and audio post-production. It offers a comprehensive set of tools for fast and fluid music creation, recording, editing, and audio mixing. For audio post-production, professionals rely on Pro Tools to record, edit, mix, and deliver sound for film, TV, video games, and more.

Audio Noise Removal Tools

Audiences agree that poor audio is more distracting than poor video. Whether you are finishing content for podcasts, archives, presentations, or creative videos - clear, clean, studio-quality sound is important to growing your audience. Removing background noise such as fan hum, mic rustle, echo, wind noise, etc. can help make any video more powerful, polished, and appealing. Toolfarm offers a variety of noise removal and audio restoration tools for the beginner to the professional from iZotope, Boris FX, FabFilter, Magix, McDSP, and more.

iZotope

iZotope designs award-winning audio software. RX is the industry standard audio repair tool used on movies and TV shows to restore damaged, noisy audio to pristine condition. It comes in 3 versions and price points for the professional audio engineer to the casual content creator. The new VEA (Vocal Enhancement Assistant) increases the clarity of voice recordings and reduces the background noise. Additional iZotope products include tools for audio mastering, mixing, reverbs, creative effects, and more.

iZotope designs award-winning audio software. RX is the industry standard audio repair tool used to restore damaged, noise audio to pristine condition

With CrumplePop, remove echo, fan noise, wind noise, mic rustle, and plosives, and automatically level your sound – right inside the NLE (Non-Linear Editor) of your choice. It’s the perfect audio tool for video and podcast creators.

Boris FX Crumplepop

Award-winning, professional 3D modeling, painting, animation, and rendering solutions.

Maxon One is a complete solution for 2D and 3D design, motion graphics, visual effects, and visualization, featuring:

Cinema 4D

Award-winning suite for 3D modeling, simulation, & animation

Redshift

A cutting-edge renderer, delivering unprecedented speed & quality

Forger

A creative mobile sculpting app

For more information, visit Toolfarm.com or email us at sales@toolfarm.com.

Red Giant

Revolutionary editing, motion design, color grading, & filmmaking tools

ZBrush

The industry-standard digital sculpting & painting solution

Explore Maxon’s cutting-edge product portfolio at Toolfarm, which includes a wide range of powerful, user-friendly tools artists of all skill levels can use for 2D and 3D design, animation, motion graphics, filmmaking, digital sculpting, rendering, and much more.

Revolutionize your workflow with Maxon One! Whether you’re modeling a new car, creating an architectural visualization, sculpting a monster for a game, color grading a film, or rendering a photorealistic interior, Maxon offers limitless creative possibilities at your fingertips.

Fuel your passion for learning by taking advantage of Maxon’s training resources, like Cineversity, which is included in the Maxon One subscription, as well as the vast library of free tutorials and webinars available on the Maxon Training Team’s YouTube channel.

EditShare in Use –

The Othrs - Unifying Award-Winning Content Workflows While Maintaining Security

The Othrs, an award-winning fullservice media and production company, has steadily earned acclaim with documentaries such as “The Great Hack,” “The Square,” “The Vow,” and the 2023 sequel “The Vow II,” offering audiences narratives of ordinary people traversing through extraordinary moments. These narratives are a testament to The Othrs’ talented and dynamic team, although crafting these compelling stories is accompanied by inherent challenges.

Challenges in Workflow Unification

The Othrs experienced difficulties unifying their post-production workflows while maintaining rigorous content security. With its growing creative teams, The Othrs required a platform that was not only secure and user-friendly but also capable of accommodating its creative personnel scattered across the globe. To navigate these evolving challenges, The Othrs employed MediaSilo by EditShare. Read More

Florida Panthers - Keeping Content on Ice With Increasing Workloads

The Florida Panthers are the NHL ice hockey team based in Broward County. Recent successes – they played in the 2023 Stanley Cup Final – have placed even more pressure on the creative group in the video department.

As the team’s successes have grown, so too has the video department. It now leads with four producer/editors out creating a lot of stories for fan engagement, backed up by interns building their own skills and content. The unit needed a flexible, secure central storage system that could be readily accessed by everyone while remaining secure. Read More

Starin and Toolfarm – Endto-End Solutions for Video Production Workflows

In addition to the renowned caring and expertise with content creation software and plug-ins, Starin and Toolfarm collaborate to provide consultation regarding end-to-end hardware solutions for live and postproduction environments. From corporate, education, house of worship, sports, and multi-media production, we can guide you through hardware application sets from production storage and asset management to infrastructure management of PTZ, encoding, switching, distribution, and delivery. Featuring solutions from EditShare, Birddog, PTZ Optics, Epiphan, Starin, and Toolfarm can help recommend solutions for part or all of your content environment.

BirdDog

BirdDog is dedicated to making live television production easier, more cost-effective, and achievable in more places by more people.

BirdDog brings high-quality products to market that solve workflow problems and reduce the complexity of the equipment required. BirdDog provides embedded NDI hardware implemented into a range of high-definition and 4K broadcast video converters, robotic pantilt-zoom cameras, and a suite of software products to tie end-to-end workflows together.

Making IP video a reality for you... NDI harnesses the power of Software, Computers, and Networks to make video creation and sharing accessible and fun for millions, helping fuel the software-defined visual storytelling revolution. NDI makes video a standard part of every computer network, from common IT implementations to mobile environments and has changed the picture- giving everyone access to easy-to-use, high-quality video using the equipment they have today.

PTZ Optics

PTZOptics provides highquality video conferencing and broadcast cameras with HDMI, HD-SDI, USB 3.0, and IP Streaming. Their approach to video camera manufacturing focuses on value, striving to provide best-in-class features at affordable prices while they extend their reach with opensource camera controls, free Crestron/Extron programming modules, and amazing technical support. These cameras are designed to make broadcast quality affordable because they allow for an easy, automated production workflow with other software technologies for recording and live streaming.

Cinedeck

Cinedeck has specialized in Multicam Video production for over a decade. Whether in the cloud or on-premise, Cinedeck has the solution.

Epiphan

Epiphan Video produces world-class, award-winning audio-visual solutions to capture, scale, mix, encode, stream, record, and play high-resolution video including 4K UHD. Our customers include companies that specialize in live event production, education, healthcare, worship, manufacturing, usability, collaboration, security, and transportation.

Epiphan’s field-proven product line includes live video production and video streaming systems, external USB-based video grabbers for capturing video and graphics from DVI, HDMI, SDI, and VGA sources, internal video capture cards, and social media streaming devices. The products are designed in North America and backed by rock-solid technical support.

Imagine Communications Nexio

Widely accepted as the industry’s leading playout and production video server, Nexio can be found at the core of facilities worldwide, reliably supporting broadcast workflows and standing up to the rigors of non-stop operations.

EditShare EFS Shared Storage

EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way.

EditShare FLEX Cloud Sync

FLEX Cloud Sync provides a simple way to back up media libraries and FLOW databases to AWS S3 (or S3 equivalent), where it can be retrieved when required.

EditShare FLOW Media Asset Management

Customers with assets scattered across multiple servers and USB devices throughout the facility need systems like Flow to manage their production process and content management.

EditShare MediaSilo

MediaSilo provides a video collaboration HQ, helping the biggest names in media get projects approved faster.