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PETNOLOGY CONFERENCE NEW INNOVATIVE FORMATS AND FREE ENTRY OR VIP TICKETS FOR END-USERS AND RECYCLERS

PETARENA A UNIQUE PET-SHOWCASE AND POWERFUL TRADE FAIR CONCEPT AT BRAUBEVIALE

2 | PET Passion Week

PET Passion Week 2014 BE INSPIRED: COMPETENCE & PASSION

SUPPORTED BY

ORGANIZED BY

PET Passion Week | 3

TIME to create something

NEW

PET PASSION WEEK 2014 A VISION FOR THE SUSTAINABLE FUTURE OF THE PET PACKAGING Dear Readers, Delegates, Exhibitors and Visitors,

www.PET-arena.com www.PETnology.com

With this brochure, in the design of the NEW upcoming PET Guide 2014, we are pleased to inform you, as a member of the PET value chain, about the first PET PASSION WEEK to be held in Nuremberg/Germany on 10-14 November 2014.

PET PASSION WEEK 2014: PETNOLOGY CONFERENCE AND PETARENA Together with our partners, we combine the 17th PETnology conference and the PETarena, the innovative exhibition format for PET, in order to facilitate discussion around the issues affecting the PET packaging industry as a whole. The PET PASSION WEEK world premiere will take place in Nuremberg in the context of and supported by BrauBeviale.

PETnology conference: New programme structure.

PETarena: A powerful trade fair concept.

You know PETnology as an innovative, open and independent international platform for the PET packaging and filling industry – be inspired by the PET PASSION WEEK in Nuremberg.

We are looking forward to partnering with you

Prof. Dr.-Ing. Otto Appel

Barbara Appel

4 | PET Passion Week

Discover how you can stay ahead of an industry in constant change —

connecting comPETence

PET Passion Week | 5

CONTENT Top 1: THE CONCEPT page 4 – page 13

PETnology Mission PETnology Conference PETarena Concept International PET Marketing Campaign Marketing Tools Pre- , Onsite- and Post-Promotion The Right Place for the Key Questions and Answers Keeping PET Packaging Ahead

www.PET-arena.com www.PETnology.com

What is Your Stake in Making PET the Subtle Difference?

Top 2: THE EVENT page 14 – page 18 Topics Preliminary Topic Schedule The Conference The Exhibition The Location

Top 3: BE PART OF IT page 19 – page 23

Speak and Exhibit at PETnology 2014 Exhibit at PETarena 2014 Register for PETnology Conference 2014

CONTACT PETnology/tecPET GmbH Barbara Appel P.O.Box 120429 D-93026 Regensburg b.appel@petnology.com +49 941 8702374

6 | PET Passion Week

PET ARENA

Nuremberg

PET PASSION WEEK 2014

PETNOLOGY

PETNOLOGY MISSION

A VISION FOR THE SUSTAINABLE FUTURE OF THE PET PACKAGING AND BEVERAGE INDUSTRY

PETNOLOGY CONFERENCE

PETARENA CONCEPT

CONNECTING COMPETENCE

NETWORKING & KNOWLEDGE SHARE

EXHIBITION & INTERNATIONAL PET MARKETING CAMPAIGN

You know PETnology as the open and independent international PET-platform for key players in the PET packaging and filling industry.

The foundations for PETnology’s “connecting comPETence“ concept were laid in 2000 with the launch of our comprehensive web portal petnology.com.

The PETnology conference gives you the opportunity to discuss today’s and future topics on where the packaging market is heading and how the PET packaging industry can handle upcoming challenges and opportunities.

PETarena is the exhibition part of PETnology’s “connecting comPETence”, designed to exhibit new PET packaging solutions, new closure and bottle designs, new materials and additives. PETarena is a modern tool, platform and international PET marketing campaign, organized and developed by PETnology for key players in the beverage and PET packaging industry across the entire supply chain.

Goal and motivation behind the whole concept “connecting comPETence“ is to bring together issues raised by end-users, key market challenges and industry solutions to current and future business challenges.

For many senior level executives and experts, the heart of the PETnology events is both their focus on market challenges and their well-structured setup which is evident both before and particularly during the events.

Furthermore, PETarena is a blog where industry leaders can post their comments, opinions and share articles on burning topics.

PET Passion Week | 7 “Today, technology is being challenged continuously by cost pressure. At the PETnology conferences I find approaches for different problems, and the exchange with many experts is very helpful when it comes to decision-making.“

“PETnology is the best industry meeting point one could wish for.“

An International PET Marketing Campaign PETnology stands for

OUR MARKTING CAMPAIGN Direct Mailing

PETarena and PETnology Website

throughout the year and

Direct Contacts

by PETnology and BrauBeviale

Social Media PR Activities Advertising and editorial coverage trade press and websites

Newsletters distributed to data base around the world to over 10,000 recipients

Media Partnerships WEB Promotion through internt marketing and SEO

connecting comPETence

LinkedIn and Facebook

is now promoting the new and innovative format “PET PASSION WEEK“ aimed at bringing together the key players along the

Prospective Client and VIP Invites PETarena partners and conference speakers invite their clients to the PET PASSION WEEK 2014

PET Guide PET to go Networking App

PET value chain.

8 | PET Passion Week

Marketing TOOLS

PETguide 2014

The PET Guide 2014, to be distributed at the PETarena and all participating stands contains basic information on PET technology and presents all exhibitors of the PETarena concept in a prominent manner.

PET to

go

THE COMPETENCE APP • The app is the information and networking tool for exhibitors and visitors.

• It contains information on exhibiting companies and their products.

• It helps visitors to find the relevant stands.

• Networking: Users log on to the app and can get in contact with other users >> Exhibitors find customers – Customers contact their suppliers – They meet in the PETarena.

• The networking functions and all content remain fully accessible after the event.

PRE-

PET Passion Week | 9

ONSITE-

POST-PROMOTION <<<<

10.11.

pre-event

11.11.

12.11.

13.11.

post-event > > > >

PETnology Conference PETarena Exhibition

ONLINE PETnology & PETarena Websites > Logo Promotion, Company & Product Promotion, Interviews eNewsletters > Logo Promotion, Company & Product Promotion, Interviews App "PET to go" > Logo Promotion, Company & Product Promotion, Interviews

PRESENTATION Plenary Presentations Company Sessions Workshops Technical Presentations

EXHIBITION Conference exhibition PETarena Stand > Logo Promotion PETarena Stand > Packaging Wall PETarena Stand > Topic Islands PETarena > Neigbour Stand External Stand at BrauBeviale

PRINTING / ADVERTISING Conference brochure > Logo Promotion PET Guide 2014 > Company profiles and product descriptions PET Guide 2014 > Interviews PET Guide 2014 > Technical Articles PET Guide 2014 > Advertising PET Yearbook 2014: Follow up PET PASSION WEEK

10 | PET Passion Week

PET PASSION WEEK

The right place for the key questions and answers PRODUCT LIFECYCLE IS GETTING SHORTER

NETWORKING

The world and the markets are changing faster and the product lifecycle is getting shorter and shorter. It goes without saying that the industry along the PET value chain has to develop the right products according to market challenges to be successful and to keep PET packaging ahead.

MARKET CHANGINGS

• Make your scheduled or unexpected connections with existing and future customers and partners.

• Make use of the online networking options with the PETnology app “PET to go“ to arrange your one-to-one meeting at the PETarena.

• Bi-directional networking means connecting comPETence by PETnology.

connecting comPETence of providers and end-users is a powerful tool and platform to understand upcoming trends, to keep pace with market changings.

INFLUENCING TRENDS

CONNECTING COMPETENCE:

BI-DIRECTIONAL

Provider

connecting comPETence helps to address the key questions, to consider the influencing trends, challenges and opportunities the PET packaging market is facing today and tomorrow.

Provider

Value chain

Enduser

Market challenges

Provider

North / Centr South an d al Am erica

n

ia

d In

su

Af ric a

ia

/ nia st ea c Ea O e dl a/ 3% id ali M r t 2% s Au 2%

As

7%

PET Passion Week | 11

t en

tin on bc

1%

In average

37 %

Germany ATTENDEES (AVG.)

BY REGION (2008-2013)

220 Participants

Europe

excl. Germany

48 %

from more than 25 countries

152

220

285

min

avg

max

PETNOLOGY EUROPE ATTENDEES

DURING THE LAST 6 YEARS

The PET value chain at the same place at the same time Suppliers: System Machinery Auxiliaries

SUPPLIERS AND END-USERS

10 % 8%

AT PETNOLOGY EUROPE IN AVERAGE (2008 â&#x20AC;&#x201C; 2013)

8%

PET Packaging

6% Users, End-Users

3% Processing Equipment

3% Injection Moulding Equipment

Blow Moulding Equipment

Filling systems

Closures

Resin & Additive Producers

Converters Beverages, Food & NonFood

10 %

36 %

Labelling Decoration

1%

3% Conveying Transportation

Recycling machinery

Recyclers

5%

12 | PET Passion Week

Keeping PET Packaging Ahead PETnology gives you the opportunity to become involved in creating and discussing solutions to market challenges that could have a direct influence on packaging, machinery and your business. innovative solutions material

recycling

supplier

preform conveying

end user

connecting comPETence bottle

solution provider

decorating filling

capping

brand owner

market challenges

THE WORLD OF PACKAGING PETnology looks at the world of beverages, food and nonfood and how PET packaging, PET technologies and closures as a system are responding to consumer trends and market challenges.

ENGINEERING

SUSTAINABILITY

On the machinery front, PETnology looks at the latest innovations in PET processing, blowing, filling, decorating and packing equipment.

PETnology’s environmental focus examines the newest developments in PET recycling technologies, sustainability and renewable resources for polyester materials.

End-users and suppliers, transforming market challenges into technical solutions, are working hand in hand in order to improve production processes and to develop sustainable and economical PET packaging. The inspiration behind this is enthusiasm and passion on both sides. We at PETnology bring this together since 2001 under our motto connecting comPETence. It is this passion that made PET packaging the subtle difference within the packaging mix.

PET Passion Week | 13

What is your stake in making PET the

subtle difference?

SHOWCASE YOUR INNOVATIONS BE PART OF IT! Participating in the PET PASSION WEEK at BrauBeviale 2014 as a speaker or exhibitor means presenting your company and your solutions in a prominent manner in the heart of the PET packaging industry. Showcase your innovations to a targeted audience by using the PETnology conference and the PETarena tools to keep PET packaging ahead.

The PETarena concept itself is more than a stand at BrauBeviale 2014. The PETarena is part of PETnology‘s concept providing a platform to accelerate your innovations and giving an update on PET engineering, technology and sustainability.

The PET PASSION WEEK, consisting of the PETnology conference and the PETarena, is a powerful concept to

present

exhibit

share

reflect

innovative PET engineering and PET packaging solutions, new closure and bottle designs, new materials and additives and to discuss today’s PET packaging issues and trends.

WHO SHOULD EXHIBIT AND/OR PRESENT? Providers of engineering and technology solutions along the PET packaging value chain focusing on reduction of

costs energy consumption material consumption to improve productivity and efficiency should present and/or exhibit at the PET PASSION WEEK 2014.

For packaging designers it is a must to show their innovative packaging designs in the Packaging Wall of Excellence.

14 | PET Passion Week

The

Event TOPICS

pet > light.cool.

MANAGEMENT AND STRATEGY

MARKETS AND CHALLENGES

TECHNOLOGY, ENGINEERING AND SUSTAINABILITY

Business case: Learn about new business cases for companies in the PET packaging value chain with new and innovative PET packaging developments.

Mineral water and soft drinks: Lightweighting for bottles and caps. Hightech and sustainability.

PET materials and additives: Discuss the big issues like sustainability, material developments and supply and demand in the material supply chain.

Discussions around the issues affecting the beverage and PET packaging industry.

End User Panels: Join with end-users and market leading brands how they discuss challenges and opportunities for the PET packaging industry.

Market Developments: Get an overview of market developments.

Meet the industry along the PET supply and value chain under one roof.

Beer: Learn about new business cases for beer in PET with innovative PET packaging developments.

Juices: New filling technologies and filling systems for hotfill or aseptic.

Milk: New packaging developments. Attractive solutions for milk in PET. Food applications: Wide mouth containers and hotfill applications for new market segments.

NonFood: New PET packaging, more environmentally friendly than aerosol dispensers for cosmetics and other applications.

Bio-based material: Discuss the latest innovations in the field of renewable resources for the packaging industry.

Engineering and Technology: Get involved in new sustainable developments in engineering and technology for injection molding, blow molding and filling.

PET Recycling: Learn about new technologies for a challenging market.

PET Passion Week | 15

The

Conference PRELIMENARY TOPIC SCHEDULE

DAY 1

STREAM A

STREAM B

STREAM C

STRATEGY SUMMITS

ENGINEERING & TECHNOLOGY

WORKSHOPS

Roundtable, Company Sessions

Technical Presentations

Interactive

Growth opportunities and choosing the right markets

Energy reduction in blow moulding

Injection moulding

Packaging for non food application

Sustainable initiatives

Caps & Closures

The value of CSR to beverage companies

Quality control and safety of food packaging

Compressors: Options of Energy reduction

The importance of sustainability strategy for end-users

Coating technology of PET bottles

What are the key markets drivers for bio-based packaging materials

Bio based materials

Bottle inspection

PET materials and additives Filling concepts

HUSKY EVENING RECEPTION DAY 2

What does the beverage and food industry expect from the “PET industry”

Bottle decoration

End-user oportunities for bio-based materials

Solutions for increasing productivity in preform moulding

Putting green aspects into packaging practise

Inspection of preforms, bottles and containers

PET packaging for beer

Food PET recycling with extrusion processes

PET recycling Dress code: Printing, label or sleeve?

New strategies in prefrom design and lightweighting

PET upcycling BtB recycling

COCKTAIL RECEPTION @ PETARENA

LE AD SPO NSO R

Caps and closures PET Recycling

If you are interested in either speaking, exhibiting or sponsoring at PETnology 2014 please make use of the online form on www.petnology.com or send us an email.

16 | PET Passion Week

The Exhibition Partners of the PETarena concept Stand: May 2014

PET Passion Week | 17

PET Guide 2014 DETAILED COMPANY AND PRODUCT INFORMATION

BE PART

pet > the subtle difference

OF IT

INFO

18 | PET Passion Week

The LOCATION

NCC Ost congress center, Nuremberg The NCC Ost congress center is like a precious solitaire. This congress building sets new standards with its modern, naturally illuminated architecture with spacious galleries and an impressive glass roof that allows daylight to penetrate as far as the central atrium on the ground ďŹ&#x201A;oor. Its open and communicative atmosphere creates excellent conditions for a successful PETnology conference and PET PASSION WEEK 2014.

PETnology 2014

petarena

PET PASSION WEEK

PET Passion Week | 19

SPEAK and EXHIBIT

at PETnology Conference 2014 Show your innovations and visions Call for Presenters

Opt. 1:

Technical speaking spot (20 min) Technical oriented presentation as part of a session

Opt. 2:

• Presentation (20 min)

Rate

690,-

Technical workshop spot (45 – 60 min)

Speaking spots at PETnology 2014

Technical or strategic oriented interactive workshop • Workshop 45 - 60 min • for end-users only (optionally) • pre-registration required

Opt. 3:

Company session (60 – 90 min) Strategic or market oriented topic Inspiring key note presentation (approx. 20 min), followed by a roundtable discussion with customers/business partners (30 – 45 min) • Executives of the speaking company (1 - 2 persons) • Guests of the speaking company (max. 3 – 4 persons, converters and filling companies) conference fee included 2 speakers, 4 guests (VIP tickets)

Rate

3.900,-

Rate

1.290,-

20 | PET Passion Week

EXHIBIT at PETarena EXTERNAL BOOTH

NEIGHBOUR BOOTH

HALL X

TOPIC ISLANDS

PACKAGING WALL

booth

booth

petarena connecting comPETence

booth

ACCELARATE YOUR INNOVATION The PETarena is a unique business and networking platform for the PET packaging and filling industry that stimulates the synergistic exchange of experiences, ideas, innovations and research results.

Engineering and technology solutions along the PET packaging value chain focusing on cost reduction, reduction of energy consumption, reduction of material consumption to improve

productivity and efficiency will be presented and discussed by industry leaders.

At the PETarena, visitors can find solutions to be applied today and tomorrow, while suppliers along the PET packaging value chain will use the PETarena to bring their latest innovations in material, engineering, technologies and packaging to the attention of end-users, experts and decision makers in the beverage industry.

PET Passion Week | 21

PREMIUM PACKAGE 1

PREMIUM PACKAGE 2

6,900.- €

2,900.- €

PETARENA PACKAGING WALL

NEIGHBOUR EXHIBITOR EXTERNAL EXHIBITOR

• Packaging Wall:

• Additional services for partner exhibitors who have their own stand at BrauBeviale

• Exhibits to be presented in the Packaging Wall • Partner exhibitors use the PETarena for networking with customers • Use of the restaurant • Visitor service by PETnology: welcome, collecting inquiries, recording meeting minutes, connecting business partners

• PETarena: • Use of the restaurant • Visitor service by PETnology: welcome, collecting inquiries, recording meeting minutes, connecting business partners • Advertorial in the printed PET Guide • Entry on the PETarena website

• Advertorial in the printed PET Guide

• Entry in the app PET to go

• Marketing Package BrauBeviale 2014: Exhibitor tickets, BrauBeviale catalogue and online data basis entries

• Logo advertising (trade press ads, petarena website, newsletters, app ...)

• Entry on the PETarena website • Entry in the app PET to go • Display stand for flyers at the PETarena • Logo advertising (trade press ads, PETarena website, newsletters, app ...)

ADDITIONAL OPTIONS: • Participation in Topic Islands • Participation in the conference PETnology Europe 2014 • Advertising in the PET Guide 2014 / PET Yearbook 2014

Advert 2,014.– €

Sponsoring Media Partner

Topic Islands 6,900.– €

Conference 2014 1,290.– €

22 | PET Passion Week

REGISTER

PETnology conference 2014 Suppliers

End-Users

NEW: FREE TICKETS OR VIP TICKETS FOR END-USERS AND RECYCLERS End-users* and recyclers should register now to get a FREE entry or a VIP ticket.

Recyclers

OPTION 1: FREE ENTRY End-users* and recyclers will have FREE ACCESS to the technical presentations, the conference exhibition, the PETarena and BrauBeviale.

OPTION 2: VIP TICKETS

*End-users are defined as producers of mineral water, juices, teas, brewers, dairies, and producers of other beverage, food, household or cosmetic products (subject to verification).

VIP tickets for end-users* and recyclers contain the participation in all conference options, the PETarena and na BrauBeviale.

PETnology & PETare

VIPTICKET END-USER ETence connection comP e 2014 at BrauBevial

Your PET PASSION WEEK 2014: PETnology conference and PETarena exhibition

PET Passion Week | 23

Register toda y: www.PETnolo gy.com

Suppliers

End-Users Recyclers

Premium Package

VIP Package

Plenary Presentations

✓

✓

Interactive Strategic Presentations

✓

✓

Roundtable Panel Discussions

✓

✓

Technical Presentation Stream

✓

✓

Workshops and Case Studies

✓

✓

Access to Conference Exhibition, PETarena and BrauBeviale

✓

✓

✓

Full Conference Documentation

✓

✓

✓

Access to Online Networking

✓

✓

✓

Refreshments

✓

✓

✓

Luncheons

✓

✓

✓

✓

990 €

390 €

Free

1,290 €

490 €

Free

1,490 €

590 €

—

Access to the PETarena restaurant (11. – 13.11.)

Early Bird Standard Late

Free Package

✓

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