Buzzword bingo Let’s play!
www.markstevens.dk Friday, March 19, 2010
1
Say what? The result of a week reading fancy magazines.
www.markstevens.dk Friday, March 19, 2010
2
Does this matter? No. But there is value in naming things to start a conversation. There’s a discussion afterwards.
www.markstevens.dk Friday, March 19, 2010
3
OK, here we go.
www.markstevens.dk Friday, March 19, 2010
4
Rough lux The trend for really expensive things to look unfinished i.e. hotel rooms that feature raw stone walls.
www.markstevens.dk Friday, March 19, 2010
5
Prohibition culture The creeping stealthy control of our lives by the New Puritans i.e. no smokes, beer, chips, sugar or other good things.
www.markstevens.dk Friday, March 19, 2010
6
Generation Jones People born between 1954-65. They are currently in power.
www.markstevens.dk Friday, March 19, 2010
7
Dreamtelligence The ability to add pleasure, surprise and mystery to projects. Involves cross-pollination from different disciplines, use of narrative and imagination.
www.markstevens.dk Friday, March 19, 2010
8
Dreamstorming The act of dreamtelligence.
www.markstevens.dk Friday, March 19, 2010
9
Isn’t this just creativity? Erm...
www.markstevens.dk Friday, March 19, 2010
10
Mercury brands Brands that can constantly change to accommodate public opinion and mood.
www.markstevens.dk Friday, March 19, 2010
11
Infobesity The result of too much information -- the feeling that we can’t take in any more facts and opinions.
www.markstevens.dk Friday, March 19, 2010
12
Oh no! What to do?
www.markstevens.dk Friday, March 19, 2010
13
Selective ignorance Simply choosing to be uninterested in certain things.
www.markstevens.dk Friday, March 19, 2010
14
De-tuning Removing yourself from information sources or choosing to have curated information services.
www.markstevens.dk Friday, March 19, 2010
15
Stuffocation The feeling of having too many possessions weighed down and weary you long for a lighter, brighter life.
www.markstevens.dk Friday, March 19, 2010
16
Oh no! What to do?
www.markstevens.dk Friday, March 19, 2010
17
Voluntary simplicity Choosing not to choose.
www.markstevens.dk Friday, March 19, 2010
18
Wild sky Forget about blue ocean thinking -- wild sky thinking is all about seeing opportunity in our social, environmental and economic problems.
www.markstevens.dk Friday, March 19, 2010
19
Baufahu China’s new rich. Baufahu is Mandarin for oligarch.
www.markstevens.dk Friday, March 19, 2010
20
Autogarden Self-tending gardens. It’s gardening without gardening.
www.markstevens.dk Friday, March 19, 2010
21
Planned spontaneity The trend for crossing out time in your diary for writing, reading and wild sky thinking.
www.markstevens.dk Friday, March 19, 2010
22
Augmented reality Finally it’s coming.
www.markstevens.dk Friday, March 19, 2010
23
Kinetic design Moving, mechanical design that’s increasingly seen in fancy clothes shops.
www.markstevens.dk Friday, March 19, 2010
24
Upmarket vending Vending machines that provide services and big ticket items (buy a Rolls Royce).
www.markstevens.dk Friday, March 19, 2010
25
Webtailing Web+retail. The creation of true retail experiences online (not just ‘add to basket’).
www.markstevens.dk Friday, March 19, 2010
26
Fantasytailing Webtailing with lots of dreamtelligence.
www.markstevens.dk Friday, March 19, 2010
27
Brand blackouts Brands give people a rest from branding by buying spaces and not putting anything there.
www.markstevens.dk Friday, March 19, 2010
28
Pause spaces Brand blackout spots + sofas
www.markstevens.dk Friday, March 19, 2010
29
Brand voids Long-term brand blackouts with or without sofas.
www.markstevens.dk Friday, March 19, 2010
30
Hyperlocalism The increased focus on your own tiny tiny world.
www.markstevens.dk Friday, March 19, 2010
31
Parasiters People who live and work in abandoned city areas. They use ‘hackitecture’ to plug into cities and even specific buildings.
www.markstevens.dk Friday, March 19, 2010
32
Flomads Floating nomads who can drift off when things get climatically weird.
www.markstevens.dk Friday, March 19, 2010
33
Rubans People who apply rural ethics to urban spaces. Think vertical farms, rooftop beekeeping and hyperlocal shopping and manufacture.
www.markstevens.dk Friday, March 19, 2010
34
Relos Corporate people who endless relocate. They live in ‘relovilles’.
www.markstevens.dk Friday, March 19, 2010
35
Over to you. Any buzzword winners?
www.markstevens.dk Friday, March 19, 2010
36