Buzzword presentation

Buzzword bingo Let’s play!

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Say what?

The result of a week reading fancy magazines.

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Does this matter?

No. But there is value in naming things to start a conversation. There’s a discussion afterwards.

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OK, here we go.

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Rough lux The trend for really expensive things to look unfinished i.e. hotel rooms that feature raw stone walls.

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Prohibition culture The creeping stealthy control of our lives by the New Puritans i.e. no smokes, beer, chips, sugar or other good things.

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Generation Jones People born between 1954-65.

They are currently in power.

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Dreamtelligence The ability to add pleasure, surprise and mystery to projects. Involves cross-pollination from different disciplines, use of narrative and imagination.

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Dreamstorming The act of dreamtelligence.

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Isn’t this just creativity?

Erm...

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Mercury brands Brands that can constantly change to accommodate public opinion and mood.

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Infobesity The result of too much information -- the feeling that we can’t take in any more facts and opinions.

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Oh no! What to do?

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Selective ignorance Simply choosing to be uninterested in certain things.

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De-tuning Removing yourself from information sources or choosing to have curated information services.

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Stuffocation The feeling of having too many possessions weighed down and weary you long for a lighter, brighter life.

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Oh no! What to do?

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Voluntary simplicity Choosing not to choose.

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Wild sky Forget about blue ocean thinking -- wild sky thinking is all about seeing opportunity in our social, environmental and economic problems.

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Baufahu China’s new rich. Baufahu is Mandarin for oligarch.

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Autogarden Self-tending gardens. It’s gardening without gardening.

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Planned spontaneity The trend for crossing out time in your diary for writing, reading and wild sky thinking.

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Augmented reality Finally it’s coming.

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Kinetic design Moving, mechanical design that’s increasingly seen in fancy clothes shops.

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Upmarket vending Vending machines that provide services and big ticket items (buy a Rolls Royce).

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Webtailing Web+retail. The creation of true retail experiences online (not just ‘add to basket’).

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Fantasytailing Webtailing with lots of dreamtelligence.

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Brand blackouts Brands give people a rest from branding by buying spaces and not putting anything there.

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Pause spaces Brand blackout spots + sofas

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Brand voids Long-term brand blackouts with or without sofas.

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Hyperlocalism The increased focus on your own tiny tiny world.

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Parasiters People who live and work in abandoned city areas. They use ‘hackitecture’ to plug into cities and even specific buildings.

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Flomads Floating nomads who can drift off when things get climatically weird.

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Rubans People who apply rural ethics to urban spaces.

Think vertical farms, rooftop beekeeping and hyperlocal shopping and manufacture.

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Relos Corporate people who endless relocate. They live in ‘relovilles’.

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Over to you.

Any buzzword winners?

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