ZERO P OF MARKETING TH

We have all witnessed the advancement of marketing strategy from the 4Ps to the

7Ps of the marketing mix. Most often than not, there's one special underlying P that businesses use, which empowers and supports all other Ps but does not get identified in the marketing mix.

Have you ever been emotionally triggered by a commercial, been enticed to buy at Rs.1999, or been reassured by a blue or green tick mark? If you look closely, you'll see that all of these examples have one tacit element in common: The Zeroth P of Marketing - Psychology.

Marketing psychology is an element that must be considered when developing market influence or aiming for customer satisfaction It has a significant impact on consumer behaviour and has the potential to tremendously raise sales levels Brands expected 2022 to be the year of recovery from the COVID-19 pandemic, but it turned out to be rather a challenging year.

The majority of people's lifestyle, consumption, and purchasing behaviour have changed globally in the last two years, necessitating an emphasis on marketing psychology (P)

Color Psychology

Today, there is a remarkable demand for aesthetics. Colours in marketing and branding are foundational and are used to create logos, websites, commercials, and so much more.

In 2022, many logos were revised to be more colour sensitive and minimalistic Through ‘Retro Vitalizing’ , many businesses are turning back to their roots and legacies to convey a more cohesive story. For example, Baskin-Robbins' new logo reintroduces the pink and brown colour scheme that was utilised in their original advertisement in 1953 Brands are also beginning to think more thoughtfully about how their logo reflects and informs their overall brand identity.

The Golden Ratio

Why is the Apple logo so appealing and memorable to us? It’s not just what meets the eye! The Golden Ratio is a mathematical ratio that has been used for ages in nature, art, architecture, music, and design It is proven to capture a viewer’s attention and leave a lasting impression

In a year like 2022, when digital marketing communications have eclipsed all other means of promotion and the metaverse is the future, techniques like the golden ratio are particularly useful for both website designs and social media impressions

Skoda Auto, one of Europe's biggest vehicle manufacturers, had a logo change in 2022. Substantial changes have been made to the branding and the new graphic style. The winged arrow emblem has also been changed, and the overall design is now much simpler, cleaner, and well-proportioned, with unmistakable usage of the golden ratio

Armed with the appropriate psychological strategies, brands have ensured success. The following are the key takeaways: When you watch a Disney movie, what do you generally feel? Its stories often invoke positive emotions, particularly, happiness

The value of emotional persuasion: you can apply the same principle in your prospecting script to increase your chances of conversion. Remember Starbucks? The first two things you’d notice in any of its branches are the delicious aroma of ground coffee beans and its attractive green color.

Use graphics in your ad that make people instantly recall the smell when they see it. KFC’s deal: An item costing $100, re-tagged as $99 and the audience buys it

If 2022 has taught us anything, it is thatPsychology has to be a crucial element in the marketing strategy of every brand campaign.