BrandthatWon theWorldCup

BY VUTALA PRASHANTH

Qatar, the nation that hosted the FIFA World Cup in 2022, had, in fact, woke up on the wrong side of the bed. They also made a bold statement, "No alcohol in the football stadiums!"

Anyway, it's obvious why Qatar imposed the ban - it's an Arab nation, after all, and alcohol is frowned upon there. What's strange, though, is that Qatar made this decision two days before the start of the football world cup. Qatar had 12 years to decide if it was ready for Budweiser's booze, but it decided to wait till just before the kickoff to drop the bomb

Budweiser evidently invested millions in the hopes that a sizable number of the anticipated 1 million tourists would sip its beer. Instead, they'll have to transport all that extra beer back to headquarters again, incurring freight and logistics costs.

The two-minute ad was designed to raise awareness on the international day of persons with disabilities on 3rd December. It was made in partnership ad feedback of the disability community, both in front of and behind the camera. Apple described the campaign as "A celebration of adaptive skills & empowerment in everyday moments, often enabled by Apple technology"