YEAR-TO-DATE MARKETING REPORT
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TABLE OF CONTENTS Year In Review................................................................3 Email Campaign..........................................................4
• Enhanced Email Campaigns....................5
Digital Advertising......................................................6 Virtual Tours.....................................................................7 Custom Landing Page............................................8
• Enhanced Landing Page............................9
Fall Campaign..............................................................10 The Arbors.......................................................................11 Print Collateral..............................................................12 Farm Truck Newsletters........................................13 Our Sales Associates................................................14 Reporting........................................................................15
YEAR IN REVIEW We’re proud to have implemented more innovative ways to reach our extensive database of potential clients and residents. With the refresh of our landing pages, email campaigns and digital ads, we were able to effectively capture and promote the Brookberry Farm experience. In addition to updating creative pieces and messaging, we brought the Farm Truck newsletter creation in house, ending our partnership with Capture, in order to have more control of the design. We helped promote the introduction of The Arbors into Brookberry Farm by running specific campaigns, creating a new logo and updating the website. 2020 challenged us to think more creatively with our marketing efforts. While we adapted to the changes quickly, our goal for next year is to establish a more concrete regimen of email campaigns and digital ads. We’re working to redesign the website to include more interactive pieces such as a social media feed, digital Farm Truck Newsletters and interactive plat maps as well as more up-to-date imagery and videos.
EMAIL CAMPAIGN Implemented monthly emails to stay top of mind with contacts and community news.
ENHANCED EMAIL CAMPAIGN In August, we enhanced all of our emails and created an automated drip campaign to provide a more personalized and interactive experience for the prospective client. Welcome Email Client enters their information on landing page
3 days pass
Get To Know You Survey
Client enters the monthly email drip campaign. Monthly emails include: • Featured listings • Community events • Community updates • Seasonal content
DIGITAL ADVERTISING Exposure across Facebook, Instagram and Display Networks on a monthly basis, highlighting active listings.
BY THE NUMBERS 1/1/20 - 12/22/20 Total Views: 788,121 Total Clicks: 21,868 Total Engagement: 798 Total Campaigns: 158
ent
3D VIRTUAL TOURS Virtual Tours Highlights Our virtual tour ads have received 2x the number of clicks as our normal open house ads. 58,243 Views
2,735 Clicks
125 Engagement
January 2020-December 2020
CUSTOM LANDING PAGE Landing pages act as a click-through spot for our digital ad campaigns. This landing page was used from January - August.
ENHANCED LANDING PAGE We recreated the landing page to better educate the client on the community through photos and videos. Total Landing Page Visits: 2,699
FALL CAMPAIGN Our goal was to highlight the luxurious and sought-after amenities that make Brookberry Farm well equipped for those who shifted to a remote working environment. The campaign included new ads, emails and social media posts.
Where working at home is a privilege not a burden. We invite you to discover our extraordinary community where you can live life as you imagine.
A community designed for staying in! You’ll find everything you need without leaving the neighborhood.
THE ARBORS CAMPAIGN We introduced the addition of The Arbors phase by sending an email announcement, creating digital ads, signage, new builder profiles and more.
New Homes Luxury Amenities 336-714-8303
BrookberryFarm.com E XC L U S I V E M A R K E T I N G A N D S A L E S B Y
A member of the franchise system of BHH Affiliates, LLC.
PRINT COLLATERAL Created print collateral throughout the year to support community events and promotions.
FARM TRUCK NEWSLETTERS SHINY DINER-STYLE STRAWBERRY PIE
MEET THE BUILDER
Sift together 1 cup sugar and 3 tablespoons cornstarch in medium saucepan. Whisk in 1 cup water. Bring to a boil over medium heat, whisking continuously until mixture begins to thicken. Whisk in a 3-ounce box of strawberry Jell-O (not sugar-free.) Pour mixture into a bowl. Place bowl in an ice bath or refrigerate until cool and congealed to the consistency of uncooked egg whites, whisking occasionally to ensure mixture does not get gummy around the edges.
3 tbsp cornstarch 1 cup water 3-oz box strawberry Jell-O (not sugar-free) 1 quart fully ripe strawberries, hulled 9-inch pie shell, blind-baked and cooled to room temperature
RECIPE COURTESY OF OUR STATE
FA R M TRUCK
110 OA K WO OD DR I V E , # 110 W I NS T ON-SA L E M , NC 27 103
May / June 2020 Issue
SUMMER WATERING TIPS WATER EARLY IN THE MORNING BEFORE THE HEAT SETS IN: It will give the plants time to soak in the water before the sun sets. The soil is cooler in the morning, keeping the chance of evaporation to a minimum.
WATER WELL AND DEEPLY: Container plants may need to be watered every day or even twice a day. A tip is to water when the first 2 inches of soil feels dry. Annual and perennial plants in the ground can be watered up to three <85° times each week. Stick to infrequent deep soakings, and aiming the water at the root zone of the plant to reduce runoff and evaporation.
UPDATES ABOUT OUR POOL
PROMOTE HIGH HUMIDITY:
MATT DUNN
Certain plants like the humidity, including ferns, ginger, hibiscus and elephant ears. They should still be watered during periods of dry, hot weather.
In 1971, Wishon & Carter 5000, ranking as the second Builders started as a homebuilder fastest growing privately held servicing Yadkin County. Today construction company in North we have grown to a full-service Carolina. The company has also residential and commercial Per Governor been nomminated for NC Small Cooper, regulations during phase two require general contractor operating inthat there Business ofno themore Year,than been50on can be percent occupancy (for both North and South Carolina. Triad Business Journal’s Fast 50lifeguards) with social BBF: 227 total, 96 in water, including With more than 40 years of distancing list, and consistently ranked and has frequent sanitizing inside the pool gates. quality design and craftsmanship, among thetoTriad’s Topdoes General Anyone coming the pool so at his or her own risk. Wishon & Carter Builders is one Contractors as awarded by the For further information on required guidelines and of the most experienced builders Triad Business Journal. Currently, additional hours, please log in to BrookberryNeighbors.com in North Carolina. Wishon & Carter is the 17th
SHIELD HEAT-SENSITIVE PLANTS FROM EXCESSIVE SUN: Plants in containers can be moved to an area that is somewhat shaded in the afternoon. Try to plan accordingly, growing new plants next to taller annuals that will offer cover.
DO NOT FERTILIZE DURING A HEAT WAVE:
WATCH NOW — STAY HOME
HOURS OF OPERATION SU N DAY - T H U R SDAY Open
Brush pineapple and onion slices with olive oil, place on the grill, and brush again with oil. Grill for � minutes on each side.
Olive oil Vinaigrette � bunch (approximately 1 cup) fresh basil, sliced �
/� cup orange juice
�
/� cup olive oil
Arrange pineapple and onion slices on a serving platter. Drizzle with vinaigrette and serve.
visit ReynoldaHouse.org/
WATCH SAFELY AT THE DRIVE-IN Beginning with a touch-free ticketing system, your health and safety are considered in every step of The Drive experience. Each parking space is properly distanced from neighboring spaces by at least six feet. Concessions, including beer and wine, can be ordered by a mobile app and will be delivered directly to vehicles. Set up camp in a large, socially distanced parking space and enjoy the movie without leaving your spot. Everything you need can be delivered!
@BrookberryFarm
For more information, please visit TheDriveMovie.com
May/June An online auction featuring holiday-themed items, such as wreaths and gingerbread houses
•
Exclusive Cheers! to Brenner Children’s FUN-raising Kits offered at a variety of local restaurants and businesses
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Special fundraising promotions at area restaurants
•
Exclusive invitations to engaging virtual events such as cooking demonstrations, and family friendly activities!
INSTRUCTIONS
INGREDIENTS
Heat oven to ���°. Line a ��×�-inch baking pan with parchment paper, leaving about � inch of paper hanging over the sides. In a medium bowl, combine the graham cracker crumbs and pecans with the melted butter. With your fingers, press the crust on the bottom of the prepared pan. Set aside while making the filling.
For the crust: ��/� cups graham cracker crumbs � /� cup salted butter, melted � /� cup chopped pecans
Add the pumpkin and pumpkin pie spice to the remaining cream cheese mixture. Use a wire whisk to stir until smooth. Carefully spoon over mixture in pan.
FALL GARDEN MAINTENANCE
expert professionals, all while seeing their craftsmanship firsthand. This year the Parade featured �� homes including three under construction, two developments, one remodeled home and one drive-by entry.
1255 HERON RIDGE ROAD
STEP INSIDE THE PLATINUM PARADE HOME
FA R M TRUCK
MEET THE ACHORS ARENA BUILDERS ASSOCIATES, LLC Welcome to ARENA Builders where the difference is in the details. Founder Rich Achor and sons, Nick and Alex along with their professional team of contractors pour over 20 years of experience and creativity into making customer dreams a reality, exceeding the expectations of homeowners throughout Forsyth, Davie and Davidson counties. Building a custom home should be an exciting, enjoyable experience and with ARENA Builders, it is. Relax and enjoy the ARENA experience.
September / October 2020 Issue
5755 CEDARMERE DRIVE 110 OA K WO OD DR I V E , # 110 W I NS T ON-SA L E M , NC 27 103
BEST WISHES FOR A WONDERFUL HOLIDAY SEASON
IN AND AROUND THE TRIAD
September/October
FA R M TRUCK
5767 CEDARMERE DRIVE
INTRODUCING November / December 2020 Issue
APPLE FARMS & ORCHARDS
The ARENA Builders team is extremely detail-oriented and are dedicated to the finest craftsmanship, the use of only superior building materials, efficient project completion, and above all, impeccable customer service. Referrals and recommendations greatly contribute to For the filling: the ongoing success and growth of ARENA Builders. � (8-ounce) packages Our team realizes that building your dream home is cream cheese, softened one of the largest emotional and financial investments In the mixing bowl of a stand-up ��/� cups granulated sugar Refrigerate for at least � hours you will ever make. Validating that investment is our mixer, add the cream cheese and � eggs before cutting into bars. Top number one priority. sugar. With the paddle attachment � cup canned pumpkin ARENA Builders is recognized throughout the greater Apple picking is a perfect way to spend time enjoying the fall weather with your family ABOUT each bar with whipped cream on, beat on low speed until light � teaspoons pumpkin pie spice Winston-Salem area for distinctive creativity and A R E NA BU I L DER S .COM and a dusting of pumpkin pie spice. and friends. Below is a list of pick-your-own apple farms all around the Triad. and fluffy. Beat in eggs, one at a T H E FAinnovation. R M T RUC K built homes ARENA feature stunning For the garnish: time, just until blended. Spoon half interiors of exquisite hardwood Bee floorsSweet and inlays, Orchards Grandad’s Apples N’ Such SkyTop Orchards Whipped cream The Farm Truck is published by of the mixture over the crust and granite countertops, passage-way arches, custom shower BeeSweetOrchards.com GrandadsApples.com SkyTopOrchard.com Autumn is the ideal time to clean After you’veRECIPE finished AND your fall PHOTOGRAPHBerkshire Hathaway Pumpkin pie spice HomeServices spread evenly. and bath arrangements, and the finest in trim detail. COURTESY 2229 Pannel Rd, Reidsville, NC 2951 Chimney Rock Road 1193 Pinnacle Mountain Rd up your gardens and lawn to maintenance, you’re readyOF to OUR STATE Carolinas Realty for (336) 427-6933 Hendersonville, NC 28792 Flat Rock, NC 28731 make way for Fall planting and a start planting. Many plants and Brookberry Farm residents. Offers Red Delicious and Golden (828) 685-1685 (828) 692-7930 successful spring harvest. The first vegetables such as cabbage, radish, Samantha Woltz, Editor Delicious apples. Fun family activities include a corn There are plenty of picnic areas step is to take inventory of your lettuces and garlic can be grown up Samantha.Woltz@BHHSCarolinas.com maze, petting zoo, a cow train, jump to bask in the beautiful panoramic current plants and vegetables — until the first freeze and sometimes Coston’s Apple House/Coston pillow and apple cannon. views. They are also offering are they close to rotting? Remove even longer. You can help extend BROOKBERRYFARM.COM Farm Products a variety of different apples. all of your foliage that is starting the harvest time by using mulch CostonFarm.com Millstone Creek Orchards Follow Brookberry Farm to rot and clean up and rake the and row covers but be aware when 3748 Chimney Rock Hwy MillstoneCreekOrchards.com on Facebook and Instagram weeds and debris surrounding the weather decreases drastically, Hendersonville, NC 28792 506 Parks Crossroad Church Road them. By doing so, cover any crops if it begins to snow. (828) 685-8352 Ramseur, NC 27316 this can decrease Ensuring that you take a little Find unique decorations for your @BrookberryFarm (336) 824-5263 the chance of weed extra tending to your garden at home! Pumpkins, gourds, Indian U-pick is available © 2020 BHH Affiliates, LLC. An independently owned seeds, diseases the start of Fall will give you much and operated franchisee of BHH Affiliates, LLC. Berkshire corn and more are all available for with reservations. Hathaway HomeServices and the Berkshire Hathaway and pests that better results when spring planting HomeServices symbol are registered service marks purchase. Be sure to check out the of Columbia Insurance Company, a Berkshire could appear comes around. Hathaway affiliate. seasonal treats in their bakery! during Winter. Bake the cheesecake in the preheated oven for �� minutes or until just set. Turn off the oven and leave the door ajar, allowing the cheesecake to slowly cool down for about � hour.
@BrookberryFarm © 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.
July/August
The Fall Parade of Homes provides an excellent opportunity to visit remarkable homes throughout the Triad. Whether you’re a first-time homebuyer or a retiree looking to build your dream home, this yearly event gives you the chance to speak with builders and
Proceeds from Cheers! to Brenner Children’s will support the Brenner Children’s Patient Assistance Fund which assists patients and families.
PUMPKIN CHEESECAKE BARS Y I EL D: � � BA R S
Follow Brookberry Farm on Facebook and Instagram
CONGRATUL ATIONS TO OUR PARADE WINNERS
Visit BrennerChildrens.org/Cheers for more details.
110 OA K WO OD DR I V E , # 110 W I NS T ON-SA L E M , NC 27 103
Samantha Woltz, Editor Samantha.Woltz@BHHSCarolinas.com
BROOKBERRYFARM.COM
THE
Following the kick-off, Brenner Children’s supporters will be able to actively engage in a number of fundraising activities benefiting Brenner Children’s throughout the month including:
•
The Farm Truck is published by Berkshire Hathaway HomeServices SONOM A BU I L DI NG COM PA N Y.COM Carolinas Realty for Brookberry Farm residents.
THE
Cheers! to Brenner Children’s will kickoff with a virtual event on Thursday, November �th at �pm. WGHP Fox8’s Chad Tucker and his wife Meredith will host for the evening and will be sharing their family’s personal journey at Brenner Children’s as their daughter, Pearl Monroe (Roe-Roe), undergoes treatment for Leukemia. The kick-off will also launch the online auction, a community fundraising calendar for the month of November, highlighting ways you can give and a surprise musical guest appearance.
Sonoma Building Company is unique Sonoma Building Company believes among custom home builders in the construction process is a Winston Salem. An award-winning partnership, from beginning to end. licensed general contractor with They take time to understand not a focus on custom homes and only clients’ wants and needs, but renovations, North Carolinatheir lifestyle and personality. based Sonoma Building offers Sonoma Building Company has a goal experienced management, strong to leave its clients more than satisfied, industry relationships, and quality but thrilled, with the outcome. craftsmanship. The builder’s core The company’s reputation is built objective is to deliver a professional, on honesty and integrity with its enjoyable experience for clients. We enjoyed clients and business partners who celebrating the 4th of July with our friends and neighbors. From the smallest renovation, share those same values. Sonoma to the grandest home, the Sonoma Building Company is a certified Building Company team is honored Energy Star™ builder because they to be selected by its clients at believe it’s the right thing to do: ABOUT Brookberry Farm and elsewhere. right for the environment, and T H E FA R M T RUC K also right for home owners.
4TH OF JULY CELEBRATION
The Drive is a health and safety focused drive-in movie Collections/Online-Galleries venue set on the midway of the Winston-Salem Fairgrounds. The Drive offers outdoor fun in a safe environment.
© 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.
July / August 2020 Issue
SONOMA BUILDING COMPANY
VIRTUAL GALLERIES AT REYNOLDA HOUSE
For more information, please
10:00 AM - 9:50 PM
PHOTOGRAPH BY MATT HULSMAN
110 OA K WOOD DR I V E , # 110 W I NS T ON-SA L E M , NC 27 103
5:30 - 6:00 PM
Open
FA R M TRUCK
RECIPE COURTESY OF OUR STATE
Salt and pepper to taste
1:30 - 2:00 PM
F R I DAY - SAT U R DAY
ABOUT
Follow Brookberry Farm on Facebook and Instagram
ApertureCinema.com
Preheat grill to medium or about ���°. In a small bowl, whisk together vinaigrette ingredients. Set aside.
Closed for Sanitizing
Closed for Sanitizing 3:30 - 4:00 PM
BROOKBERRYFARM.COM
For more information, please visit
INSTRUCTIONS
� large pineapple, peeled, cored, and cut in �-inch-thick slices
Reynolda House curators have pulled together interesting themes and selected snapshots of the Museum’s collection in these online galleries. Browse the galleries to discover the many ways to approach fine art at Reynolda House. Just like galleries at the Museum, online galleries rotate frequently; check back often to discover what’s new.
10:00 AM - 8:50 PM
largest contractor in the region. Wishon & Carter is a two When soil temperatures are high (above 85° F), T H E FAtime R Mhonoree T RUC onK the Inc. plants can go semi-dormant, using little nutrients. The Farm Truck is published by Berkshire Hathaway HomeServices W ISHONC A RT ER .COM Carolinas Realty for Aperture Cinema, located in downtown Brookberry Farm residents. Winston Salem, is offering virtual Samantha Woltz movie screenings through their Samantha.Woltz@BHHSCarolinas.com website. Aperture receives a Editor portion of each ticket sale. Opened in 2010, this cinema mainly showcases independent, foreign, documentary, local and festival films. During this time at home, Aperture has expanded to offer more options, including a list of “Curated Home Viewing Suggestions” for kids and where they are available to stream.
INGREDIENTS
� red onion, cut in � /� -inch-thick slices
Arrange 1 quart of fully ripe, hulled strawberries in a 9-inch pre-baked and cooled pie shell. Slowly pour cooled Jell-O mixture over the berries. Refrigerate until fully set and deeply chilled, at least 4 hours. Garnish with whipped cream, if desired.
Whipped cream, optional
MEET RICK TOZIER
WITH BASIL VINAIGRETTE
THE
INSTRUCTIONS
INGREDIENTS
THE
Y I EL D: ON E 9 -I NC H PI E 1 cup sugar
GRILLED PINEAPPLE Y I EL D: � SERV I NGS
WHITE CHOCOLATE CHIP CRANBERRY COOKIES Y I E L D : � D OZ E N C O OK I E S
8 ounces (� sticks) salted butter, softened � cup white sugar � cup light brown sugar � teaspoon vanilla extract � teaspoon orange extract � egg � cup vegetable oil � cups all-purpose flour � cup crushed cornflakes � cup quick-cooking oatmeal � tablespoon baking soda � /� teaspoon salt � cup white chocolate chips � cup sliced almonds � cup dried cranberries
Preheat oven to ���º. In a mixing bowl, cream together butter, sugars, and vanilla and orange extracts. Add egg and mix. Add oil and stir. In a separate bowl, mix flour, cornflakes, oatmeal, baking soda, and salt. Add to batter. Stir in white chocolate chips, almonds, and cranberries. Form dough into �-inch balls. Place on cookie sheet, and flatten with a fork dipped in water. Bake for �� to �� minutes. Remove cookie sheet from oven, and let sit for � minutes. Transfer cookies to a wire rack to cool.
DISCOVER OUR NEWEST PHASE ABOUT T H E FA R M T RUC K The Farm Truck is published by Berkshire Hathaway HomeServices Carolinas Realty for Brookberry Farm residents. Samantha Woltz, Editor Samantha.Woltz@BHHSCarolinas.com
BROOKBERRYFARM.COM Follow Brookberry Farm on Facebook and Instagram
@BrookberryFarm © 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.
Available Move-in Ready Homes A Variety of Homesites for Custom Building
BrookberryFarm.com
LIGHT A LUMINARY EVERY LIGHT THAT SHINES HONORS A RONALD MCDONALD HOUSE FAMILY. SUNDAY, DECEMBER 20TH The Winston-Salem community has been lighting luminaries in honor of Ronald McDonald House families since ����. This holiday tradition has helped to provide a “home-awayfrom-home” for over ��,��� families. Luminary kits containing six bags,
six candles, and sand are assembled by volunteers and sold by retail stores and volunteer Street Captains. A volunteer sign-up sheet will be available on our facebook page (facebook.com/Brookberryfarmhomes), as well as in the neighborhood email.
November/December
OUR SALES ASSOCIATES The Berkshire Hathaway HomeServices Carolinas Realty Sales Associates leverage their broker networks by personally promoting listings on their social media channels, sending emails and distributing digital brochures to buyers’ agents prior to showings.
REPORTING Monthly Advertising Reports • Lead Engagement • Emails • Digital Ad Analytics • Marketing Enhancements
DAN WASHINGTON Senior Vice President of Sales 704-813-5459 Dan.Washington@BHHSCarolinas.com
