Marketing Tips for Agents

Everything you need to know about growing your Real Estate Business!

Any materials (social media, print, digital or otherwise) that market your services as a real estate agent or property, MUST include the broker’s logo and office phone number. Your branding (name, logo, phone number) can never be bigger than broker’s.

Email marketing@blanchardandcalhoun.com if you need a compliance check.

In real estate, it’s important to avoid words and phrases that could be interpreted as discriminatory or exclusionary to certain groups of people, as this would violate Fair Housing laws. Here are some examples of words and phrases to avoid:

1. Race: It’s important to avoid any mention of race or ethnicity in advertising, as this could be interpreted as discriminatory. For example, you should not use terms like “white neighborhood” or “Asian community.”

2. Gender: You should not use language that is gender-specific, such as “for men only” or “women preferred.”

3. Family status: Avoid using words that suggest a preference for or against families with children. For example, “adults only” or “no kids allowed” could be seen as discriminatory.

4. Disability: Do not use language that implies that a property is not suitable for people with disabilities, such as “not wheelchair accessible” or “not suitable for the disabled.”

5. Religion: Avoid any language that suggests a preference for or against a particular religion or religious group.

6. Sexual orientation: Do not use language that suggests a preference for or against individuals based on their sexual orientation.

In general, it’s important to be inclusive and avoid language that could be seen as discriminatory against any protected group. The best approach is to focus on the property itself and the amenities it offers, without making any reference to personal characteristics of potential buyers or renters.