SOCIAL MEDIA PLATFORM STATISTICS:

FACEBOOK:

As of January 2022, Facebook had 2.91 billion monthly active users worldwide. (Source: Statista)

88% of Facebook users access the platform on their mobile devices. (Source: Hootsuite)

Facebook ads have an average click-through rate of 1.59%. (Source: WordStream)

The average cost-per-click (CPC) for Facebook ads is $1.72. (Source: Hootsuite)

74% of Facebook users in the US visit the site at least once a day. (Source: Pew Research Center)

INSTAGRAM:

As of January 2022, Instagram had over 1.25 billion active users worldwide. (Source: Hootsuite)

63% of Instagram users worldwide are between the ages of 18 and 34. (Source: Statista)

Instagram has over 2 million active advertisers. (Source: Hootsuite)

Instagram posts with at least one hashtag have an average engagement rate of 12.6%. (Source: Mention)

Instagram stories have 500 million daily active users. (Source: Hootsuite)

TWITTER:

As of January 2022, Twitter had 353 million active users worldwide. (Source: Statista)

38% of Twitter users are between the ages of 18 and 29. (Source: Pew Research Center)

Twitter users send an average of 500 million tweets per day. (Source: Twitter)

Twitter ads have an average click-through rate of 0.90%. (Source: WordStream)

The average cost-per-click (CPC) for Twitter ads is $0.38. (Source: Hootsuite)

LINKEDIN:

LinkedIn has over 774 mil members in over 200 countries & territories worldwide as of Jan. ‘22, (Source: LinkedIn)

51% of LinkedIn users have a college degree or higher. (Source: Hootsuite)

LinkedIn has over 20 million company pages. (Source: Hootsuite)

LinkedIn ads have an average click-through rate of 0.35%. (Source: WordStream)

The average cost-per-click (CPC) for LinkedIn ads is $5.26. (Source: Hootsuite)

TIKTOK:

TikTok has over 1 billion monthly active users worldwide as of January 2022. (Source: Hootsuite)

41% of TikTok users are between the ages of 16 and 24. (Source: Hootsuite)

TikTok has over 1 million active advertisers. (Source: Hootsuite)

The average engagement rate for a TikTok video is 17.67%. (Source: Influencer Marketing Hub)

The most-followed TikTok user, Charli D’Amelio, has over 139 million followers. (Source: TikTok)