MADE Magazine 004 by Marketing Sheffield

MADE Sheffield

Issue 004

2011/12

Business/ ideas/ culture/ life/ sport/ Sheffield

MADE festival

The best of British business. Page 06

Skate city

Sheffield in line for sporting spotlight. Page 52

CRUCIBLE 40

Celebrating a landmark birthday in Sheffield. Page 64

PULP Spreading the Sheffield word worldwide

CONTENTS What’s inside...

Editor Hannah Brailey

Welcome to Sheffield

Pulp

CONTRIBUTORS Eleven Design HR Media John Quinn MK RIBA Seven Hills Showroom Workstation Sheffield Theatres Stephanie Barker The University of Sheffield

Page 05

Page 48

MADE: The Entrepreneur Festival

Skate city

Photography Brendon Tyree Shaun Bloodworth Steve Howse David Short Tracey Welch Nigel Barker Produced by Marketing Sheffield in association with Iris

Brendan Moffett of Marketing Sheffield welcomes you to the city

Sheffield’s premier entrepreneur and fast growth business festival goes from strength to strength

Spreading the Sheffield word worldwide

European figure skating event comes to Sheffield

Page 52

Page 06

Entrepreneurs

Peter Jones, Priya Lakhani and Luke Johnson discuss entrepreneurship in Britain

Page 10

Through the keyhole: The Workstation

Sheffield’s hub for culture and creativity

Page 16

Mellor Ware

Feature on Lianne Mellor of Mellor Ware home wares

Page 20

The Freeman College

Nurturing young people through their formative years

Page 24

Björk joins forces with Sheffield University Creating musical history

Page 56

Our favourite places

Eleven Design reveals unique Sheffield secrets Page 60

The Crucible turns 40

The Crucible Theatre over the years Page 64

Cycling in Sheffield

Sheffield: a cycling mecca Page 68

RIBA

Sheffield’s forgotten spaces Page 72

Off the Shelf

Printed in Sheffield by Evolution Print Ltd.

Sheffield celebrates 20 years of Off the Shelf Festival of Words

welcometosheffield.co.uk/events

Page 30

Page 78

Sheffield’s event calendar

Sheffield Spirit

Entrepreneur photography project Front cover image: Jarvis Cocker, Pulp. Photography by Tracey Welch.

Page 34

issue 004 2011/12

WELCOME TO

A message from the Leader

Sheffield By Brendan Moffett Director of Marketing Sheffield

Whether you’re visiting Sheffield on business, you’re here for one of our many festivals or you’re lucky enough to live here, you’ll see that Sheffield is a hub of activity — despite the country’s economic uncertainty which is still dominating the national headlines. The Sheffield people and businesses are widely renowned for their “can-do” attitude and are creating, making and innovating more than ever before to ensure that they, and their city, continue to grow and move forwards. I am delighted to present to you the fourth edition of MADE Magazine so that you too can discover some of Sheffield’s most inspirational and enterprising stories, as I have in my first few months as Leader of Sheffield City Council. However, the only real way to experience the full force of our city is to spend time here. So, with that in mind, I look forward to seeing you all back in Sheffield again soon.

Councillor Julie Dore

Leader of Sheffield City Council

Welcome to the fourth edition of MADE Magazine – the Marketing Sheffield publication that tells the extraordinary stories of Sheffield’s independent and authentic spirit, from events and festivals, to tales of entrepreneurialism and innovation. 2011 has seen the beginning of a ‘step change’ in city marketing for Sheffield. Marketing Sheffield has been created as a single accountable unit for driving Sheffield’s image, identity and visitor economy. The function is designed to help the city achieve higher levels of economic growth by capturing a bigger share of external investment, optimising the existing festivals and events programme, and growing the number of leisure and business visitors to the city through a more ‘joined up’ approach with the private sector. Marketing Sheffield has already created a new brand identity for the city which is now pervading many of the city’s events, festivals, publications and online offering including www.welcometosheffield.co.uk. This fresh approach to strong branding and marketing is already paying dividends, creating a clearer proposition for Sheffield beyond our seven hills. The city’s festival programme has gone from strength to strength. Doc Fest moved to June in 2011, attracting a record number of national and international delegates; Tramlines went up a gear with a

MADE Sheffield

issue 004 2011/12

record attendance and significant new investment attracted from telecommunications giant Nokia; Off the Shelf Festival of Words, which has become established as one of the leading literary festivals in the UK, celebrates its 20th anniversary this year; and the Crucible theatre turns 40 and is embarking on an exciting year-long celebration. The ability to deliver high quality events in excellent venues has been harnessed to create significant home grown business events that put the city on the national and international stage. The inaugural Global Manufacturing Festival, in March of this year, began to re-establish the Sheffield City Region in its rightful place at the heart of UK manufacturing, and as a key supplier to global businesses and markets. MADE: The Entrepreneur Festival was created in Sheffield last year in response to the changing economic and political climate. The Festival recognises the importance of entrepreneurs to the growth of the UK economy and aims to position Sheffield as one of the most enterprising cities in the UK. Now in its second year, MADE has quickly established itself as one of the most important events in the country’s business calendar – influencing government policy, attracting investment to the region and helping to create an entrepreneurial culture amongst established businesses, start ups, students and schoolchildren. This is just a taster of Sheffield’s recent highlights. Read on to hear more stories of the people, organisations and venues that play their part in making this city special.

MADE

Michael Hayman chairs MADE: The Entrepreneur Festival. He speaks to MADE Magazine about this year’s premier entrepreneur and fast growth business festival and why it is so important for Sheffield.

Q: What is MADE: The Entrepreneur Festival? Michael Hayman (MH): If you want to see everything that’s brilliant about British business, then head to the MADE Festival in Sheffield this September. MADE: The Entrepreneur Festival will bring together over 2,000 entrepreneurs and business leaders over four days of activity in Sheffield to share knowledge and ideas, and to put entrepreneurs at the centre of the UK’s growth strategy. It will offer an oasis of opportunity for the very best in enterprise thinking to meet other entrepreneurs and network.

It represents a fantastic partnership between the public and private sector to deliver something very special for entrepreneurs and the city in particular. The festival is a symbol of what is the very best in British business. It is an emblem of the can-do culture in this country and is delivered by an attitude of get up and go. The festival positions Sheffield as the most business-friendly city in the UK and promotes both the destination and its indigenous businesses as exemplars of economic recovery.

Britain’s entrepreneurial culture has never been as vitally important to the nation’s future as it is now. It can help deliver economic recovery, provide people with opportunities and strengthen communities. The festival is a symbol of what is the very best in British business. It is an emblem of the can-do culture in this country and is delivered by an attitude of get up and go.

MADE Magazine

issue 004 2011/12

“ Britain is a powerhouse of global innovation with a framework that can help young businesses flourish. MADE: The Entrepreneur Festival is all about tapping the potential of Britain’s next generation of entrepreneurs by providing them with the skills and inspiration to succeed.”

“ For budding entrepreneurs and startups, MADE: The Entrepreneur Festival is going to be helpful and inspiring. It will be a great opportunity to meet people who are starting up businesses or have done it already.” James Lohan, CEO and co-founder, Mr & Mrs Smith

Peter Jones CBE, Dragons’ Den star

Q: Where did the idea for the festival come from and when did it come about? MH: It started in 2010 with the idea of holding a major celebration of business through an entrepreneur festival in Sheffield. In four months we partnered with Marketing Sheffield to turn the concept into an outstanding four days of events, debate and networking sessions. Last year’s inaugural MADE: The Entrepreneur Festival attracted well over 1,000 delegates to Sheffield: from small business owners to aspiring entrepreneurs, international diplomats, media and politicians. The great thing is that this year people are back for more. We have succeeded in creating a brand for business which is used by entrepreneurs to experts,

government to grafters, pundits to politicians, and as shorthand for the positivity of enterprise. Last year’s inaugural MADE: The Entrepreneur Festival attracted well over 1,000 delegates to Sheffield. It comes during a backdrop of the most challenging economic situation in a generation, when it has never been more important for the city to become a place to gather for networking and discussions, and to offer practical opportunities to do deals and innovate.

Festival which is over three days of events with some of Britain’s brightest talents and most famous business names. Speakers include Business Secretary Vince Cable and Enterprise Minister Mark Prisk. MADE also welcomes some of the UK’s leading entrepreneurs including Peter Jones CBE, Dragons’ Den star; founder of Ariadne Capital, Julie Meyer; Luke Johnson, Financial Times columnist and founder of Risk Capital Partners; Doug Richard, founder of School for Startups, and a host of others.

Q: What is in store for delegates of MADE this year?

But if MADE is an opportunity to meet the great and the good it is perhaps even more importantly a unique chance for entrepreneurs to come together to use their voice to make a point about the sort of society they want live in.

MH: Britain’s entrepreneurial culture will be celebrated at the MADE

It is wonderful to have the support of headline sponsors Coutts & Co and

MADE Magazine

Intuit, and festival sponsors The University of Sheffield, Sheffield Hallam University, Irwin Mitchell Solicitors, Virgin Media Pioneers, Guy Salmon Land Rover, Harrison Goddard Foote, DLA Piper, Finance Yorkshire, Entrepreneurship 4 FE and Lloyds Bank Corporate Markets whose backing has made our mission possible this year. It is brilliant because it has reinforced the position of the city as an authentic and independent place for people to come to. At MADE’s heart is a strategy to put Sheffield on the map as a world-class destination for entrepreneurs, and in doing so has established itself as a firm feature on the nation’s business calendar. It is brilliant because it has reinforced the position of the city as an authentic and independent place for people to come to.

Q: What does it mean to you to chair the festival? MH: This is my second year of chairing the festival and I am thrilled to be at the heart of it. I was born in Sheffield, and so to be able to bring together so many fantastic people here is a singular privilege. It’s brilliant for entrepreneurs, brilliant for Britain and brilliant for Sheffield. Michael Hayman is the chairman of MADE: The Entrepreneur Festival, co-founder of communications consultancy Seven Hills, chairman of entrepreneurs at Coutts & Co and co-founder of StartUp Britain. MADE: The Entrepreneur Festival takes place from Wednesday 21st to Saturday 24th September throughout Sheffield city centre. Find out more at www.madefestival.com

issue 004 2011/12

NEXT UP: Profile pieces from three top entrepreneurs on the themes of this year’s MADE: The Entrepreneur Festival: Inspire — by Peter Jones CBE, Dragons’ Den star and founder of the Peter Jones Enterprise Academy Disrupt — by Priya Lakhani, founder of Masala Masala Accelerate — by Luke Johnson, chairman of Risk Capital Partners and columnist for the Financial Times

and help those that go for it to do things better and faster.

Peter Jones In our current economic situation, Britain needs its entrepreneurs. When this government talks about the enterprise-led recovery they mean the real people, making a difference by creating new businesses and therefore new jobs and wealth. To use the words of our Prime Minister, we need the doers and the grafters, the inventors and the entrepreneurs to get this country going. They are part of the solution that will drive the future success of this country and they’ve never been more vital than they are today. But there is a lot of work still to be done. Though 80% of teenagers in Britain say they want to start their own business, only a tiny percentage of people do, and this ambition gap must be bridged. Clearly, there are plenty of people in this country with the aspiration and a dream and we need to nurture this spark of entrepreneurship. But the question is how do we get more people to say ‘I want to be an entrepreneur’? How do we inspire them? That means encouraging people to think differently. Instead of just relying upon the limited option of taking a job, they must know and feel confident that they are free to make enterprising choices about their own future. MADE: The Entrepreneur Festival is a time to celebrate and showcase the UK’s entrepreneurial culture. This is no small task and will require re-wiring of the nation’s mentality that sees winning become part of our national DNA. It means a new attitude towards the world of work, and ultimately we

MADE Magazine

need to see a shift in our nation’s stance towards entrepreneurship. We need everyone to know that entrepreneurship is about passion. If you love what you do and are passionate, running your own business is one of the best things in the world.

We must get better organised, do more, learn more and inspire people to go for it in business and use the skills of those who have made it to help more fast-growth companies in Britain. My dream is that making it in Britain is something that we will see a lot more of in the days and months ahead. MADE: The Entrepreneur Festival aims to provide the encouragement and support that will inspire a new spirit of enterprise in Britain and a new generation of entrepreneurs to drive our economy forward.

entrepreneurship is about passion. If you love what you do and are passionate, running your own business is one of the best things in the world.

Events like this one, that boast lineups of inspirational entrepreneurs sharing stories and advice with budding business owners, provides a vital step towards unleashing Britain’s full potential and laying the foundations for a new, talented generation of entrepreneurs. I want to congratulate Sheffield for bringing such a spirit of enterprise and a can-do attitude to the area, and in turn bringing us closer towards the ultimate aim: to boost the recovery of our economy, and the growth and success of Britain.

This is the key to creating more entrepreneurs. We need to stimulate ambition, turn dreams into reality,

Peter Jones CBE is the star of the BBC’s Dragons’ Den and founder of the Peter Jones Enterprise Academy

Therefore, MADE: The Entrepreneur Festival is a time to celebrate and showcase the UK’s entrepreneurial culture. We have so many great examples of British success and we need to share their experiences to inspire others.

I want to congratulate Sheffield for bringing such a spirit of enterprise and a can-do attitude to the area.

Priya Lakhani The founder of Masala Masala

When I was 27, I walked out of my job as a libel lawyer and the next day I had started my own business. I did it because I wanted to change things. I wanted to change my own life so that I could experience the challenges and rewards of running an enterprise. I wanted to change other people’s lives by creating a happy and motivated atmosphere for my future employees and a better life for people in developing countries. And I wanted to change the market by bringing to life the business idea that I couldn't get out of my head: to offer a fresh alternative to the ethnic sauces in jars that lined the shelves in every supermarket. So at heart, I am very disruptive. I thought that if I don’t do it myself now, someone else will. I might have been the thousandth person

to think about doing something similar, but the difference was that I did something about it. I don’t think I ever would have started if I hadn’t thought I could potentially make an impact with the business. Now, the establishment of Masala Masala has meant that a whole other category has been created in supermarkets for fresh ethnic products and a whole host of copycat products have sprung up. What’s more, I get up every day and know that since starting the business we have served one million hot meals to the homeless in India. My view is that an entrepreneur is someone that will make it happen, and be willing to go for an opportunity when they spot one. As my father told me, ten people will have had that idea that you’re thinking of, seven of them will be just sitting on it but three will have the passion and drive to go for it. You need to be one of those three, but what’s more you need to get there first. if you are starting a business or even just thinking about it, there is one place in the country to be in September, and that is MADE. Being the first to go for it is what marks a true entrepreneur, and enterprising people are the ones that will help to achieve growth in this country. I’ve never met anyone more enterprising and innovative than young people in Britain at the moment and we must encourage them in every way that we can.

why now is the time to go for it issue 004 2011/12

Disruption is something we instinctively fear, but I want to emphasise that if you have an idea, don’t sit on it. At the very least, get momentum going. Buy the domain name, meet suppliers and do some research. My view is that an entrepreneur is someone that will make it happen, and be willing to go for an opportunity when they spot one. And now is actually a great time to start a business. When you read business books from the past, it’s hard to believe that people used to start their businesses using nothing but the Yellow Pages. Now, with the limitless information that is at our fingertips because of the internet, social media, and events like the MADE Festival that bring inspirational people together under one roof, then there is really no excuse for holding back. A lot of people are put off being entrepreneurial because of the perceived risks, but all I can say is that it is often the best possible thing you can do. At the end of the day you only have one life, and you have to ask yourself whether you would rather go for it or look back with regret? If you think that being an entrepreneur is going to be easier than your day job, then you’re wrong, but it is a hell of a lot more rewarding. Seeing my mum’s face light up whenever she sees my products on the shelves in Waitrose is reason enough for me to carry on. I was never encouraged at school to be entrepreneurial but what has helped me is my mentors. These are the people in my life that have taught me so much and mean that I push myself even harder. That’s why if you are starting a business or even just thinking about it, there is one place in the country to be in September, and that is MADE: The Entrepreneur Festival. It is not every day that you will be surrounded by the kind of people that will be attending this festival, who will be buzzing with enthusiasm, inspiration and ideas. You will come away thinking positively, clearly and wanting to do more. It’s a great festival to be involved in and is the kind of event that might just change your life.

“ It was a brave new beginning from a new platform to celebrate the importance of entrepreneurial culture and its importance across all industries.”

Luke Johnson

Chairman of Risk Capital Partners and columnist for the Financial Times. One characteristic of all ambitious entrepreneurs is a sense of urgency. Their collective motto might well be Seize the Day. They know full well that we travel this way but once — and therefore every opportunity must be embraced with vigour. Life should not be a series of missed chances, of regrets about things one didn’t do: it should be an adventure, replete with setbacks and mistakes — but hopefully success too. Most self-made high achievers are by nature impetuous. They are usually striving to run before they can walk. But without this powerful urge to advance, despite the obstacles, then there would be no progress. Every great breakthrough requires an impatient individual, challenging the status quo, ignoring the sceptics, taking the plunge and damn the consequences. That is enterprise acceleration. One of the joys of teaming up with such larger-than-life personalities is that they think big.

good luck to everyone at MADE who has what it takes – you will need it! 12

MADE Magazine

There are any numbers of ways to achieve such giant leaps. Making a bold acquisition is one; taking on extra facilities is another; landing an impossibly large contract is a third. Each stride will bring its share of risks. But founders are used to that – they have struggled with the possibility that they can’t meet the month-end payroll since the day they took on their first member of staff. In my work I partner with entrepreneurs. One of the joys of teaming up with such larger-than-life

personalities is that they think big. Of course having grand visions is only part of the skill set – you also need to be able to execute. That is where many such players fall over – they have the dreams but are simply not practical enough. You must be able to do both – or hire someone who can fill the gap. When we started the Strada restaurant chain we imagined it could be a small group in Central London only. Now it is a national business with over 70 branches. Similarly, when I co-founded Integrated Dental Holdings, I had no idea it would one day be worth half a billion pounds. In each case we raised our sights as we went – always trying to stretch ourselves, speeding up opening programmes, and worrying about how we were going to pay for them afterwards. This is the tale of so many entrepreneurial expansions: relentless pace, forever wanting more. Bold actions in business will not make for a comfy journey, but then I suspect those who attend MADE are not here for a quiet existence. Near my home there is a blue plaque noting the home of the poet Robert Browning. He summed up this desire brilliantly: “Ah, but a man’s reach should exceed his grasp, or what’s a heaven for?” If you wait for a sure thing, you may well be left behind. Bold actions in business will not make for a comfy journey, but then I suspect those who attend MADE are not here for a quiet existence. Building a company is not easy, otherwise everyone would do it – and creating a major undertaking requires stamina, guts and luck. So good luck to everyone at MADE who has what it takes – you will need it! Luke Johnson, author of ‘Start It Up’, a how-to-book looking at why running your own business is easier than you think, is the Chairman of Risk Capital Partners and columnist for the Financial Times.

Lara Morgan, Founder, Company Shortcuts

“ The MADE Festival in Sheffield is a great opportunity for entrepreneurs to share ideas and knowledge, and help inspire the next generation of business owners in the UK.” Rt Hon Dr Vince Cable MP, Secretary of State for Business, Innovation and Skills

“ I was really fortunate to be part of the MADE festival last year. What I really liked about the festival was the way it brought together entrepreneurs, policy makers, investors and journalists all in one place, and for me it was about making new connections and meeting exciting people.”

“I’m really looking forward to this year’s MADE festival, as last year was an amazing few days. It’s a really inspiring environment and actually gave me the confidence and the inspiration to go and set up my own business. The line-up of speakers look fantastic already and it really is well worth a couple of days out of the office.” Chris Dodson, Managing Director, Concept Cupboard

Rajeeb Dey, CEO, Enternships.com

“ Taking something from ground zero, from a blank piece of paper to a national event of this size and influence is nothing short of awe-inspiring.”

“ MADE is a great entrepreneurial event and this year promises to be bigger and better. This year we will have even more of our Peter Jones Enterprise Academy students in attendance and it really promises to be a great celebration of entrepreneurialism in Britain.” Eric White, Trustee, The Peter Jones Foundation

Doug Richard, Founder, School for Startups

issue 003 2011/12

013

Issue 003 2011/12

The Workstation Creative Business Centre opened in 1993 when morale was low and unemployment sky high in Sheffield. Since then it has championed entrepreneurialism, innovation and collaboration with great success, so it’s not surprising that MADE: The Entrepreneur Festival has chosen to return to the venue in 2011 for several festival events.

he Workstation was developed to sit alongside The Showroom Cinema, so ‘ShowroomWorkstation’ as it’s now known houses offices, studios, cinema screens and bars. This makes for a buzzy place – as was the intention; to create a hub for culture and creativity where ideas and projects can benefit from cross pollination and businesses can get inspired by films, artwork and events happening in one place.

Aimee Ward, Campaigns Team Manager for a chat.

There’s a lot to see and do then in this unique building, but for a closer look at the activities within the Workstation, MADE Magazine is taking you ‘through the keyhole’. Is it really all web geeks clicking away on keyboards and auditions for the latest kitchen sink drama? Our intrepid reporter sets off to find out!

Diva has always capitalised on growing trends and in recent years their work in digital marketing has boomed. They have recently been nominated for three prestigious Some Comms Awards, and will find out in October whether they have won. Nominations are for ‘Game On’, a safe sex video shortlisted for ‘Best Viral’, the ‘Smart Girls Carry Condoms’ campaign and ‘Ministry of Compost’ project both for ‘Best Public Sector Use of Social Media.’

The Workstation had kudos and was associated with creativity, it was part of the newly regenerating heart of Sheffield city centre. Entering into the beautiful reception area there is a double height mezzanine flooded with light. There’s an exhibition on too. The space is essentially a gallery where you can sit, log on to the wifi, meet clients, colleagues or friends.

Through the Keyhole at the

WORKSTATION

Aware of the task at hand though, we embark directly through the double doors to find Diva, an award-winning marketing agency and one of the UK’s leading behaviour change agencies, incorporating communications, campaign planning, events, media relations and a whole lot more. Diva has been based at the Workstation for 14 years. We catch

“As a business address, The Workstation had kudos and was associated with creativity, it was part of the newly regenerating heart of Sheffield city centre and it provided flexible office space. We have moved within The Workstation four times since we took on our first office in 1997, which was smaller than our current meeting room!”

Aimee comments, “Much of our work is about supporting positive social change, whether it’s around climate change, health or education. It’s really satisfying to use our skills in marketing and communications to make a difference.” We’re in the lift and up to the fourth floor to find our next victim. A plain white door announces that Ded Associates are within. Once inside though it’s anything but plain – the boys sit opposite an enormous blackboard covered in ideas and illustrations. DED are a crossdiscipline studio covering design, branding and art. Incidentally, they’re the brains behind the Showroom Workstation’s distinctive branding. They provide creative design solutions

issue 004 2011/12

to their clients; they’re entrepreneurial in their outlook and passionate about their products and they’ve also made the Workstation home for the past 14 years. Nik Daughtry, co-owner, says: ”DED fundamentally hasn’t changed. We are a start-up that’s been around for years. The same energy and dedication with a little more sensitivity.” Much of our work is about supporting positive social change, whether it’s around climate change, health or education. It’s really satisfying to use our skills in marketing and communications to make a difference. So how do they stay motivated and inspired? ”Whether creating exhibitions for London Fashion Designer, Helen Storey or branding and packaging for The Sheffield Honey Company, we are inspired by the clients we work with and motivated by the response of their customers.” Not only that but they can boast a European client base which is set to develop: “We are now taking things one step further, having been selected to be represented by a leading illustration agency in New York and LA. We are excited to start our US of A adventure and the opportunities this will bring.” DED are clear about the reasons for choosing The Workstation as their base – “it sits at the heart of the Cultural Industries Quarter, an area, which for a long time has been associated with creativity, whether that be film, art, design, music etc.”

W e asked some of the tenants in the Workstation what the secret is to entrepreneurial success:

Leaving the delights of the fourth floor behind us, we wander down the stairs to find Red HQ. Though the current climate is tough, Hall and Quin have clients dotted around the globe, with huge international companies among them – not bad for a small new company! Red HQ is a brand new Creative Services business; employees Richard Hall and Steve Quin are also Workstation veterans having been based here for 7 and 9 years respectively, working for branding pioneers DKPM. Their new venture moves towards more day-to-day design, incorporating artwork, web design, project management and promotional work. “Many small to medium sized companies simply don’t have anybody in house to deliver branding, marketing and design,” comments Richard Hall. “That’s where we come in to plug the gap.” Post-DKPM, Red HQ chose to stay in the Workstation in order to continue to work collaboratively with other tenants and to be part of what they term “a hub for creative arts right in the heart of the Cultural Industries Quarter.” Though the current climate is tough, Hall and Quin have clients dotted around the globe, with huge international companies among them – not bad for a small new company!

MADE Magazine

“ Commitment, dedication, a great team, persistence, determination and the ability to adapt and respond to the changing marketplace. And not least, the ability to create a working environment that is great to work in – we're real foodies at diva, so it's often little things like someone bringing in homemade cakes or when we all eat together on a Friday lunchtime that brightens up our day!” Aimee Ward, Diva Campaigns, Team Manager

“ Perseverance, good customer service and enthusiasm for what we do!” Steve Quin, Red HQ, Director

“ Play nicely.” Nick Daughtry, Ded Associates, Co-owner

“ Don’t listen to the doubters …..and be prepared to put your house up for re-mortgage to show how serious you are! Invest in yourself and your ideas with pride and gusto.” Colin Pons, Studio of The North and Fear Factory Films, Managing Director

CHAMPIONING

Advertorial

ENTERPRISE

Entrepreneurs are the lifeblood of the UK economy. This group is currently in the limelight as the government is championing entrepreneurs as one of the key drivers for reviving our economy.

ccording to recent research by Coutts, entrepreneurs across the UK are feeling optimistic about the economic outlook with nearly two in five planning to expand their business in 2011. However, they are calling for a number of actions to be taken to help stimulate enterprise across the country. The number one measure cited to create more entrepreneurs was the development of courses to teach enterprise in schools. This was followed by the creation of entrepreneurial apprentices and more ‘on the job’ skills learning for entrepreneurs. The focus at Coutts is very much on growth companies. Research by Nesta showed that this segment (about 5-6% of overall enterprises) generates a disproportionate share of job opportunities. This is a group that has valuable insights to share with businesses at an earlier stage of their journey. Being an entrepreneur is all about taking

leaps into the unknown but it always helps to talk to someone who has already made that step forward. Currently, there is a real groundswell for entrepreneurs to help themselves. While there is undoubtedly more to do in formal education to open up the concept of enterprise, it is events like the MADE Festival that enable this sharing of insights and best practice, from the seasoned players to early stage business and indeed in the opposite direction too.

work to be done in their business. Recognising this, Coutts became the first private bank to establish a dedicated team of advisers focusing on the entrepreneur’s specific requirements. Today, Coutts can count around a third of its UK clients as entrepreneurs – with a client base spanning the entire spectrum of British industry. Coutts’ tailored approach to managing their wealth helps clients to build up their businesses, supports serial entrepreneurs in the buying and selling of businesses, and takes care of their personal sophisticated financial needs.

Recognising this, Coutts became the first private bank to establish a dedicated team of advisers focusing on the entrepreneur’s specific requirements.

For more information about becoming a Coutts client, contact:

When it comes to their personal wealth, many business owners also want support. With so much of their time devoted to their businesses, dedicating time to their own personal finances is a rare opportunity.

Andrew Haigh, Managing Partner for Coutts Entrepreneurs on Andrew.haigh@coutts.com or 0207 957 2947 or www.coutts.com/privatebanking/our-clients/entrepreneurs

Furthermore, a high proportion of their personal wealth is often locked within their own business and it can be difficult to focus on estate planning or protection issues, or whether tax can be saved, when there are customers to be won and

issue 004 2011/12

Mellor

Ware

Richard Branson, one of the most well known entrepreneurs in the world, once said: â&#x20AC;&#x153;A business has to be involving, it has to be fun, and it has to exercise your creative instincts.â&#x20AC;? Sheffieldâ&#x20AC;&#x2122;s Lianne Mellor, founder of Mellor Ware, has epitomised this notion, turning her love for painting watercolours into a successful commercial business which capitalises on the resurgence of the quintessential English tea party.

“ If you’ve got an idea then go for it! Have faith in your ideas. You have nothing to lose and potentially a lot to gain. Be tenacious. Do your research. Test your idea in different markets including internationally. Keep knocking on doors!”

ianne’s unique and beautifully designed home ware recently achieved a foot in the door at London’s Liberty, establishing her products on a national stage and gaining interest from top design editors across the UK, all at the young age of just 23. “When graduating with a degree in architecture in 2009 I was often reminded by lecturers about the current poor state of the job market that I was about to enter into,” explains Mellor. “Much to the horror of my parents, I decided to put a hold on looking for a ‘proper job’ and set myself the challenge of setting up a business of my own in just twelve months and began to pave my own path.

Street Dreams where it became apparent that she would need to develop her illustrations further into a commercial product in order for them to be successful in a larger retail market place. I firmly believe that young people should be taught to think in an enterprising way at school and shown that being self employed is an option available to them where they can carve their own futures.

“I discovered that Liberty London have an annual Best of British Design Open Call where product designers can pitch their products to the head buyer and the design editor of the Telegraph newspaper. My heart sank when I saw the huge queue of design hopefuls nervously awaiting their fate. However, before I knew it, a woman who was patrolling the queue was asking me to do a pre-pitch into her video camera and then she promptly whisked me away to the front of the line saying that I would be next up.”

“The pitch went well and they loved my products. I was well prepared so could answer any questions that they threw at me and, as a result, they expressed an interest in placing an order. I had even made a new dress for the pitch which the buyer loved. “I had been successfully selling Therefore, after the pitch I made my illustrations at Liverpool market during my time at university and After spending months researching the her a purse using the same fabric. It’s the little touches that make the realised that my passion lay in creating products in terms of design, materials, difference!” Liberty London sold out narratives and feeding the imagination costs and suppliers, doing a business through my watercolour illustrations. start up course, and buying her own kiln of Mellor Ware cake stands in just My pictures give life to the things on ebay which she ingeniously operated a matter of weeks demonstrating the quality of the product and the that surround me such as birds and from her airing cupboard, she achieved suitability of the product to the retailer. squirrels in the garden.” a product range, including cups, saucers, plates and cake stands, which Mellor moved to Sheffield in Summer In 2009, Mellor applied for Jo she felt was ready to take to market. 2010 and is openly full of praise for the Malone’s BBC One TV show High

MADE Magazine

It was during this process that she had her “light bulb moment” and realised how well the visuals that she had created would translate onto home ware products – especially tea sets.

channel this talent into a commercial opportunity. Lianne Mellor is a prime example of someone who has done just that and is chomping at the bit to continue creating, making, innovating and selling products nationally and internationally and she is full of encouragement for others to do the same. There is a large creative community in Sheffield where people are encouraging and supportive which is a real help. I also love Sheffield as a city. The quality of life is second to none.

city and its ability to nurture creativity and support start up businesses. “Being self employed can be a little lonely, it’s all down to you. However, the successes are also down to you so there can be a real sense of satisfaction and pride. There is a large creative community in Sheffield where people are encouraging and supportive which is a real help. I also love Sheffield as a city. The quality of life is second to none.”

Mellor is passionate about garnering an enterprise culture among young people across the UK. She says: “I firmly believe that young people should be taught to think in an enterprising way at school and shown that being self employed is an option available to them where they can carve their own futures.”

“If you’ve got an idea then go for it! Have faith in your ideas. You have nothing to lose and potentially a lot to gain. Be tenacious. Do your research. Test your idea in different markets including internationally. Keep knocking on doors!” www.mellorware.co.uk

Sheffield is bursting at the seams with creative talent, however a creative entrepreneur will decipher how to

issue 004 2011/12

Welcome to

The

Freeman College –Sheffield–

Sheffield is setting a national benchmark, having developed a successful model for nurturing, educating and supporting young people from all aspects of the autistic spectrum through their formative years.

hrough the Freeman College, the third college to be set up by the Ruskin Mill Educational Trust, Sheffield’s young people who have slipped through the cracks of the mainstream educational system are gaining skills, experience and enterprising knowledge tailored to their individual strengths.

“ I’m good at ICT but I think I’ve found my niche in the bakery – which was a really big surprise.” Shem Russell, Student at the Freeman College

MADE Sheffield

In 1984 Aonghus Gordon, the founder of the Trust, discovered that when young people with learning difficulties, including autistic spectrum conditions and developmental delay, work with artists and craftspeople on real-life, purposeful tasks, their personal, emotional, social skills and health improve dramatically. The Freeman College takes its name from Arnold Freeman who came to the city in the 1930s to develop educational and cultural opportunities for steel workers and miners. Reflecting and celebrating Sheffield’s industrial past, the college endorses the apprenticeship model

as a teaching method and bases its practical curriculum around the metalwork which made Sheffield world-renowned. The College provides education for both residential and day students and there are currently approximately 100 students, aged 16 – 25, benefiting from this specialist craft curriculum taught in locations across the city, including Sterling Works a former site of cutlery and flat-ware manufacture. Based in Butcher Works, a former cutlery works, the college draws on the city’s heritage of creating and making things where the students work on real life, tangible tasks. Sterling Works on Arundel Street is the Flagship site of Freeman College. Thanks to grant funding of over £1 million pounds from Heritage Lottery and Objective One, the college was able to purchase and restore the ground floor of the adjoining 19th century Butcher Works – where the Butcher family made their name in the 19th Century manufacturing Sheffield tools and blades. The space now features beautiful craft workshops, Butcher Works Gallery and the award winning Fusion Café.

issue 004 2011/12

The Freeman College is unique, as work experience is an integral part of the day-to-day curriculum. The craft designers, who form The Academy of Makers, give work placement and work training opportunities to students in their workshops throughout the year, which greatly assists the students’ confidence and interpersonal skills. In addition to working with the professional designer makers in the Academy of Makers workshops, students have an opportunity to do internal work experience within the college. The Freeman College Student Line covers a number of commercial items collectively produced in designated businesses alongside their educational workshop time. Two such examples include Tintagel Pewter, where students produce cast Christmas decorations, tea lights and salt and pepper pots in English Pewter; and Whittle-Tang where spoons are pressed in brass, silver plated and then boxed for sale. These boxes are printed in the college printing workshop. The Fusion Café has also undergone a recent refurbishment, creating a larger cooking area which can accommodate more students for work experience. Freeman College students also have work placements at the newly acquired garden centre [High Riggs], the new Ruskin Arts and Crafts Shop, the soon to be opened Ruskin Bakery and the expanding Fusion Café. The new Ruskin Arts and Crafts shop will operate exclusively as a work experience environment. The new shop allows the students to see an end point for the workshop process and provides an outlet for the Freeman College Student Line. The students also gain valuable work experience, interacting with customers and learning shop service skills. In the shop, students can sell the Student Line alongside products produced by some of the resident designer makers at the Academy of Makers and work produced in the sister colleges. Work placements are also found in external associated industries, with

“It helps me a great deal. Some mornings I’m really stressed but I take it out on the bread and get a really good loaf! It’s made me into a different person and now I’d like to become a baker when I finish college next year.”Lee Gilbert, the college’s baker, added: “As well as learning patience and team working skills, Shem has learned to make and bake artisan bread. In the future this will strengthen his employability and living skills, as well as boosting his overall health and wellbeing for the rest of his life. The college believes that all people have the potential for positive change and to shape their own future. This helps our students grow and become healthier.”

Sheffield is setting a national benchmark. developing a successful model for nurturing, educating and supporting young people. whom some students are lucky enough to gain apprenticeships. Adopting the apprenticeship model and integrating education with commercial experience, students learn skills in preparation for employment which they can take with them when they leave the college. Carole Baugh, Curator at Butcher Works Gallery and Arts Coordinator at the Freeman College, explains: “It’s important for everybody to experience the complete process; from design, through product development to completion and, if we are lucky, achieving a sale at the end of it all. All makers need to see what happens to their product once it’s finished. We have set up a few small businesses in addition to our therapeutic and educational workshop groups and we are confident that the development of the Ruskin Arts and Crafts shop will be an added benefit.”

Beginning this academic year, students will have the opportunity to take a new course called “Undertaking an Enterprise Project.” Carole Baugh explains: “Third year students will be able to see a project through from the market research stage, to design and delivery. They will be encouraged to identify a gap in the market and create a product or service to fill that gap. This is the next stage in providing students with an entrepreneurial mindset which will stand them in good stead for when their time at the college draws to a close.” The college believes that all people have the potential for positive change and to shape their own future. This helps our students grow and become healthier.

Sheffield’s Freeman College endeavours to provide its young people with an enterprising mindset throughout – an approach that should provide great interest to Whitehall if the future of the UK economy is really dependent on the next generation of entrepreneurial thinkers. Moreover, The College’s artisan bakery which the unique and practical educational sells bread to the Showroom cinema system provided by the College and Fusion Café, among others, was ensures that the various trades of thrown into the spotlight during the Sheffield’s industrial heritage are Sheffield Food Festival 2011 when Shem Russell, one of its star students, maintained and celebrated through a generation of respectful and appeared on festival branding and enthusiastic young people who took part in activities throughout the otherwise may not have been able festival. During an interview with to enter the world of work. the Sheffield Telegraph, Shem, 18, explained the benefits of attending the college: “I’m good at ICT but I The Ruskin Arts and Crafts Shop think I’ve found my niche in the bakery can be found on Arundel Street, – which was a really big surprise.” alongside Fusion Café, Freeman College, the Academy of Makers and Butcher Works Gallery.

MADE Magazine

Sheffield’s Freeman College endeavours to provide its young people with an enterprising mindset throughout – an approach that should provide great interest to Whitehall.

how patents have helped one firm take on the world

Securing the product of

for commercial and residential markets, the company’s constantly evolving product portfolio, driven by technology, is formidable. Through a continuous process of innovation, it launches new products regularly, and at least two or three a year will be innovative in some way. Crucially, that innovation will need to be protected by patents. As Pyronix managing director Sebastian Herrera explains, innovation – and protecting it – is key to staying ahead of the competition. “In all our product groups, every product we launch has an element of a patented idea in it. We always try to add a level of innovation with new features, so that we are never a ‘me too’ in the market. “Patenting is our safety net. It takes considerable effort and investment to develop a product and if you don’t protect your IP, others are free to copy and use it. Patenting our technology means we can establish and protect our market share. Just as importantly we usually achieve far greater margins on the products that are patented, recovering our investment many times over.”

Pyronix has been working with leading patent and trade mark The Sheffield Region prides itself attorneys HGF since 1992. Through its as a city of innovation and creative Sheffield office, headed by electronics thinking. However, commercialising team head and senior partner Harry and protecting an innovation is Hutchinson, the firm advises the the next step in achieving a viable company on its patent portfolio, product or service to market. drafting, filing and prosecuting new patent applications in the UK, USA, Europe and beyond. HGF has recently any companies may advised the company in relation to its claim to be innovative, Detector and Optical System, which but Rotherham based uses two detectors with interlaced Pyronix is one company fields of view to provide sequential that really lives by it. confirmation when an intruder is detected. This is critical in highNow celebrating its 25th anniversary, security applications, such as banking. this leading manufacturer of security systems has been championing “The team at HGF in Sheffield are innovation since it started as a small, excellent,” comments Sebastian. “We family-run business. As one of the have a good rapport and I can just pick pioneers of the dual technology up the phone to them and ask them motion sensor, the company quickly questions. What I particularly like is found that getting the technology that they will make me aware of any right was key to succeeding in a unforeseen implications of my actions, competitive market where other anything I might not have thought start-ups foundered. It is a strategy that has seen the company flourish as of, and suggest an alternative route that might be better, for example, a globally recognised manufacturer, when amending an application during employing over 130 people with an examination to get the best claim annual turnover of £15 million. scope. Being local to us in Sheffield is also really useful.” Designing, developing and manufacturing security products

MADE Magazine

issue 004 2011/12

Advertorial With its manufacturing base and research and development facility in Hellaby, Rotherham, Pyronix has created skilled engineering and manufacturing jobs in the high-tech electronics sector in the region. Sebastian believes these types of business are crucial to the local economy. “If electronics engineering companies locate in the region, it brings in other companies and generates a larger pool of engineering resource, which can only be good for the region. Building intellectual property rights into a business contributes significant value to that business and helps create a broader culture of innovation in the local economy. “For manufacturing to survive in the UK and for us to continue to be a player in a global marketplace, business has to stay one step ahead in terms of innovation. Senior managers should not be afraid of innovating – or of sometimes failing. The path to success is littered with failures but you might also be responsible for a real star – if you do, make sure you patent it – once you invent a star, protect it.”

Patent and trade mark attorneys HGF know the value of innovation to businesses in the region. Through its Sheffield office, the specialist intellectual property firm has been supporting innovation and technology in South Yorkshire since 1999, with particular expertise in electronics, computer software, information technology and engineering. The firm is proud to sponsor Disrupt@ MADE, part of MADE: The Entrepreneur Festival Sheffield – September 2011. The firm has worked with local company Pyronix since 1992.

www.hgf.com/sheffield www.pyronix.com

Sheffield has seen some of the biggest literary names in the world come to the Off the Shelf Festival of Words since its inaugural year in 1991 — Nick Hornby, Doris Lessing, Jamie Oliver, Alistair Campbell, Ian McMillan, Jenny Eclair, Stephen Fry and Simon Armitage to name just a few.

Sheffield Celebrates 20 YEARS OF

2011 sees the festival celebrate it’s 20th anniversary and it is expected to attract over 22,000 people to the city, including book lovers, authors, poets and performers alike, from across the UK and beyond. The 2011 Festival, organised by Sheffield City Council and sponsored by Civica Group, features 200 events in 80 venues right across Sheffield and has become established as one of the most significant literary festivals in the UK. Taking place, 8 to 29 October 2011, Off the Shelf offers a wide range of readings, poetry, workshops, exhibitions, community projects, events for children and young people, walks, talks and more. This year’s line up brings some of the best known names from literature and the media to Sheffield in an excellent, jam packed programme of events. October 12 sees Will Self speaking about his new book Walking to Hollywood at Sheffield Hallam University; Michael Parkinson presenting his book – ‘Parky’s People’ at the Crucible Theatre on October 19; and on 27 October, comedian and actor Rob Brydon will talk about his memoir ‘Small Man in a Book’ at the University of Sheffield Students’ Union. The festival will also bring digital art together with text at ‘The Cube’ for the Words and Pixels event at the Winter Gardens, 17 – 20 October, where artist Vicky Morris will work with young people via social networking sites to produce graphic and text work for a digital display.

Shelf

This year’s line up brings some of the best known names from literature and the media to Sheffield in an excellent, jam packed programme of events.

appear at MADE on Thursday 22nd September. His recent book ‘Beyond the Corporation: Humanity Working’ shows why companies owned by those who work in them are so successful at creating wealth and happiness – much more so than conventional competitors. Off the Shelf is a well established literary festival with a national reputation. October sees this business theme continue with Angela Saini, BBS science reporter and award winning journalist giving her talk ‘Geek Nation’ on 10 October; and advertising industry legend, Sir John Hegarty shares the creative views on advertising which made him one of the best known professionals in his field on October 10th.

Maria De Souza, part of the Off the Shelf team, said: “It is always a genuine pleasure to work on this festival. From being small scale with humble roots, its stature, reputation and place on the literary festival calendar has grown immeasurably so that now we have publishers calling us to discuss their authors’ diaries.” Sheffield has been praised by many for the way in which literary events such as Off the Shelf engage with the public including children and teachers. Michael Rosen, the first Children’s Laureate, is one such person: “Over the last few years I’ve had occasion to visit Sheffield for the purpose of taking part in Sheffield’s unique programme of literary events. I have been stunned by the level of activity, participation and excitement that these events have generated, in particular the city-wide children’s book prize. Sheffield has been praised by many for the way in which literary events such as Off the Shelf engage with the public, including children and teachers. “Off the back of this I’ve been really interested to see ways in which

MADE Magazine

teachers, librarians and anyone interested in books have generated policies and practices that reach every child, no matter what background, ability or cultural orientation. I have cited Sheffield as a paradigm for this kind of activity, when talking to practitioners all over the country.”

4 Television. He also writes a weekly column for the Financial Times and wrote for the Sunday Telegraph for eight years. He was Chairman of PizzaExpress during the 1990s and is currently an owner and Chairman of Giraffe restaurants and Patisserie Valerie.

To celebrate its 20th year, the festival has teamed up with MADE: The Entrepreneur Festival to bring some of the UK’s best known business writers to the city.

‘Start it Up’ compresses two decades of Johnson’s hard-won business experience to inspire and guide those about to set off for life as an entrepreneur.

It is always a genuine pleasure to work on this festival. From being small scale with humble roots, its stature and place on the literary calendar has grown immeasurably so that now we have publishers calling us to discuss their authors’ diaries.

Johnson commented: “I am looking forward to speaking at the MADE Festival in September, and to share with the audience the agony and the ecstasy of running your own show. The event is an excellent initiative, and I applaud the idea of getting hundreds of entrepreneurs together to swap war stories, advice and network.”

Luke Johnson opens the MADE Festival on Wednesday 21 September talking about his new book ‘Start it Up’ – which explains how running your own business is easier than you think.

“My new book, ‘Start It Up’, is published a few days before the event. In it I offer advice and encouragement to anyone who runs their own business or is thinking of starting one.”

Luke is one of Britain’s most successful entrepreneurs, Chairman of Risk Capital Partners and the former Chairman of Channel

Also set to appear is David Erdal who has worked for 20 years in transferring ownership of companies to all their employees. David will

Maria de Souza said: “The MADE Festival really made its mark last year and, with business books and non-fiction increasing in popularity, it just seemed logical to develop some combined events.” Cllr Helen Mirfin-Boukouris, Cabinet Member for Business, Jobs and Growth at Sheffield City Council, added: “Culture is a great contributor to regional economies. Here in Sheffield, Off the Shelf is a well established literary festival with a national reputation and it seems right that it should have a direct link with MADE – as both celebrate ideas, thought and expression. We are hoping that this collaboration will broaden the audience and enrich both festivals.”

www.offtheshelf.org.uk

What people say... Alistair Campbell who was a guest in 2010:

Dr. Kwame s.N. Dawes:

“ There is something refreshing and gratifying about sitting on a panel with people of varied backgrounds and experiences, all discussing the value of the arts in a city and doing so with candour, wit, passion and intelligence. Off The Shelf is a funky, smart, imaginative and wilfully surprising festival that reminds us of why Sheffield keeps asserting its rightful place as a pulse centre for the arts in the UK.”

issue 004 2011/12

“ I’m looking forward to the Off the Shelf Festival. I have been to Sheffield many times — mainly for football matches at both United and Wednesday. Several people urged me to accept the invite to the Festival, saying it was a terrific event, with a really good atmosphere.”

Made Magazine celebrates

Sheffield Spirit a photography project by shaun bloodworth

â&#x20AC;&#x153; The success or failure of a venture often depends upon the risk taking, creativity and the initiative of an individual, to me the essence of the entrepreneurial spirit. Several of these talented spirits, of which there are fortunately many living in Sheffield, appear over the next few pages â&#x20AC;&#x201C; ranging from the next generation of City-wide employers to creative and community thinkers.â&#x20AC;?

Lee Strafford

Tech entrepreneur & private sector board member at Sheffield City Region Local Enterprise Partnership.

MADE Magazine

Issue 003 2011/12

Andrea Cropley

Partner NABARRO LLP. Supporting the regionâ&#x20AC;&#x2122;s entrepreneurial culture.

MADE Magazine

Issue 003 2011/12

Matt Pyke

Founder and Creative Director of Universal Everything. Producing digital art for brands, screens, galleries and stadiums globally.

MADE Magazine

Issue 003 2011/12

James Hinchliffe

Managing Director VOICE Marketing Ltd. The driving force behind Sheffieldâ&#x20AC;&#x2122;s fastest growing business.

MADE Magazine

Issue 003 2011/12

Professor Vanessa Toulmin

Head of Cultural Engagement & Director of the National Fairground Archive at the University of Sheffield. Combining academia with entrepreneurial action.

MADE Magazine

Issue 003 2011/12

Kid Acne

Artist and musician. Recent debut exhibition in Sheffield â&#x20AC;&#x201D; Kill your Darlings.

MADE Magazine

Issue 003 2011/12

Pulp 48

MADE Magazine

The career of Pulp can be seen as a metaphor for creativity in the city itself â&#x20AC;&#x201D; a combination of imagination, determination and daring to dream while creating a unique brand which could only really be from one place. By John Quinn

Even though most of the band now lived in London – the exceptions being Russell and Nick – they brought a uniquely ‘Sheffield’ perspective to the charts.

Tracey Welch Photography

Unlike the electronic acts of the late 1970s and early 80s, such as the Human League, Heaven 17 and Cabaret Voltaire, who were influenced soundwise by Sheffield’s industry but did not refer directly to the city in their lyrics, Jarvis’s lyrics were often like randomly opening an A-Z, full of references to specific locations. For a while, they were one of the country’s biggest bands and, to the amazement of almost everyone who actually knew Jarvis, he even became something of a sex symbol. After all, their first top twenty hit, Babies, opened with a mention of Stanhope Road, near the singer’s childhood home in Intake. Most infamously of all, Sheffield: Sex City starts with a heavily-breathed list of city areas which makes it clear that there is something going on underneath the surface in even the most innocuous of suburbs. For a while, they were one of the country’s biggest bands and, to the amazement of almost everyone who actually knew Jarvis, he even became

fter taking a break for almost a decade they have returned to great acclaim and are once again spreading the Sheffield word worldwide – a far cry from their early days when it seemed like they would always be a strictly local concern. A speccy stick insect with a personal style best described as strange, founder Jarvis Cocker seemed unlikely to ever break through to the big time, but you couldn’t fault him for trying. After first forming Pulp as a 15-year-old during an economics lesson at City School, and later opting out of university in the hope of ‘making it’, he spent six years on the dole before departing to study in London. However, he kept returning to his hometown to keep the band

MADE Magazine

and his dream going, although he admits it had turned into a nightmare due to dodgy deals, disastrous concerts and a general feeling that their chance had gone. Even though most of the band now lived in London – the exceptions being Russell and Nick – they brought a uniquely ‘Sheffield’ perspective to the charts. However after numerous line-up changes, by the late 1980s Pulp had finally managed to settle, with Russell Senior on guitar and violin, Steve Mackey on bass, Candida Doyle on keyboards and Nick Banks on drums. Apart from promoting their fan club head, Mark Webber, to become a

permanent guitarist in 1995 that is the way they stayed until Senior’s shock departure in 1997. This stability, the band’s increasing songwriting skills and the singer’s stagecraft meant that by the last decade of last century they had finally started making a breakthrough, and by the middle of that decade they had released what is now regarded as one of the all-time classic singles with Common People, and topped the bill at the Glastonbury festival. The album that followed, Different Class, topped the charts. A speccy stick insect with a personal style best described as strange, founder Jarvis Cocker seemed unlikely to ever break through to the big time, but you couldn’t fault him for trying.

something of a sex symbol – not bad for a man who was described by an early-days acquaintance as ‘the antithesis of sex’ and was once apparently almost refused treatment in a London hospital after being beaten up because they thought he was a tramp. However the law of diminishing returns set in and in 2002 Pulp stopped working together, although they never officially split up. On their break the members mostly went their separate ways, although Steve (now also a top producer) and occasionally Candida (who had trained as a counsellor) still worked with Jarvis. Out of the still-in-Sheffield contingent, Nick kept his hand in by drumming with various bands while managing his family’s pottery shop, while antique dealer Russell had given up on music altogether – to the extent that when Pulp reformed he had to ask his teenage son to re-teach him the chords. Jarvis meanwhile went solo, releasing two albums which both had their moments – just not enough of them. Meanwhile, there were new kids in town spreading the Sheffield word – and they really were kids. Arctic Monkeys’ tales of teenage times and traumas were given added relevance by the fact they were still in their teens when they spectacularly

Now with the focus back on Pulp, the city is once more in the limelight. issue 004 2011/12

burst through only a couple of years after forming. Like Pulp they weren’t averse to referring to specific locations in their songs – Hunters Bar, High Green and Hillsborough all got mentions on their record-breaking fast-selling chart-topping debut album Whatever People Say I Am That’s What I’m Not. Meanwhile there were new kids in town spreading the Sheffield word – and they really were kids. Arctic Monkeys’ tales of teenage times and traumas were given added relevance by the fact they were still in their teens. Another musician from the older generation, Richard Hawley had finally found his voice after years of being strictly a backing musician for bands such as Treebound Story and The Longpigs, as well as on a live basis for Pulp after Senior’s service ended. His strumming skills had never been in doubt but he had kept his singing strictly under wraps – a shame, as it was unexpectedly sonorous and went perfectly well with his guitar-drenched ballads which harked back to an earlier era. Another musician from the older generation, Richard Hawley had finally found his voice after years of being strictly a backing musician for bands. Although he did not mention Sheffield directly in his songs, the titles of his albums referred to city locations – it will undoubtedly have been the first time Lowedges, Lady’s Bridge or Cole’s Corner will have come to national attention, and possibly the first time many citizens here will have heard of Truelove’s Gutter. Now with the focus back on Pulp, the city is once more in the limelight. Although times may change, it just goes to show that there is always a place for the unusual in the creative sphere and Sheffield is one of the best places to nurture these talents.

Sheffield

in line for sporting spotlight as

Sheffield is set to be the focus of global sporting attention when it hosts one of the biggest ice skating events in the world in 2012.

The ISU European Figure Skating Championships are coming to England for the first time in more than 20 years after Sheffield was successful in its bid to stage the prestigious event. Nearly 200 stars of the skating world from 40 countries, including many Olympians, will take part in the prestigious seven-day championship in January 2012. Men, Ladies, Pairs and Dance couples will compete in front of crowds of 9,000 at the Motorpoint Arena Sheffield where the main Championship events will be held.

from all across Europe and spectators from all over the world to Sheffield.” “In a year when the whole country will be celebrating the London Olympics, it will be hugely exciting to kick off 2012 with this blue ribbon ice event.”

figure skating, which means all key events, including the flagship British Championships, training sessions, seminars and athlete testing sessions are held in the city because of its world-class facilities.

“We are expecting scores of European journalists in Sheffield to cover the competition, many of them using the event to visit England ahead of the Olympics later in the year.”

The ISU European Figure Skating Championships is one of the top three events on the skating calendar and will attract competitors and their coaches from all across Europe and spectators from all over the world to Sheffield. NISA worked in partnership with Sheffield International Venues (SIV), Sheffield City Council’s Major Sports Event Unit, development agency Yorkshire Forward and UK Sport to bring the European Championships to Sheffield.

iceSheffield, the National Figure Skating Centre, will be the practice rink for competitors over the course of the week’s events. In a year when the whole country will be celebrating the London Olympics, it will be hugely exciting to kick off 2012 with this blue ribbon ice event.

Keith added: “NISA is extremely pleased to welcome the ISU Figure Skating family to Great Britain and, in particular, to Sheffield for the ISU European Figure Skating Championships 2012.”

The National Ice Skating Association (NISA) is staging the International Skating Union (ISU) European Championships in Sheffield from 23-29 January 2012. It is the third largest competition involving figure skaters, behind the World Championships and the Winter Olympics. Keith Horton, Chief Executive of NISA, explains: “The ISU European Figure Skating Championships is one of the top three events on the skating calendar and will attract competitors and their coaches

Sheffield has a proud heritage of ice sport achievements, and the European Championships follow the success of the World Short Track Speed Skating Championships at the Arena in March 2011.

Sheffield has a proud heritage of ice sport achievements and the European Championships follow the success of the World Short Track Speed Skating Championships at the Arena in March 2011.

“We are sure that all skaters, officials, team members and spectators Although NISA is based in Nottingham, will have a very enjoyable time in Sheffield.” Sheffield is a national centre for

issue 004 2011/12

support The event has received the backing of some of ice skating’s biggest names. Dancing on Ice Judge, Robin Cousins, and two-time Olympic figure skaters Sinead and John Kerr, will act as official NISA ambassadors for the event.

“We are used to competing in the European Championships and are very pleased that this will give us a chance to be a part of the event in a different way.”

Sheffield-based Televideo has been They will be involved with proceedings, named as host broadcasters for both on and off ice, during the the event, providing a live feed for Championships in Sheffield. international TV broadcasters including Eurosport and the BBC , and international sports marketing Dancing on Ice Judge, Robin agency, Fast Track, has joined the Cousins, and two-time Olympic European Championships 2012 team. figure skaters Sinead and John Kerr, will act as official NISA ambassadors for the event. Robin, Vice President of NISA, who has drafted plans for an exciting and lively opening ceremony, said: “John It is also hoped that skating legends and Sinead are the perfect role models Jayne Torvill and Christopher Dean, for young skaters and will therefore and Dancing on Ice star Emma Bunton, be perfect for the role of official will sign up as event ambassadors. ambassadors. We are looking forward to having their support throughout John Kerr said: “Sinead and I are the Europeans.” delighted to be involved in the European Championships. We are There will be intense media really looking forward to putting interest in the event with many TV our all into our role as committed companies from outside Europe ambassadors on behalf of NISA.” covering the Championships.

“ John and Sinead are the perfect role models for young skaters and will therefore be perfect for the role of official ambassadors. We are looking forward to having their support throughout the Europeans.” Robin Cousins, Dancing on Ice Judge

MADE Magazine

Liz Littler, European Championships Event Director, said: “We are pleased to have Fast Track on board. The team are experts in their field and we are looking forward to working with them on the delivery of the event.“ “Our event host broadcasters, Televideo, have been involved in many major sporting events across the UK and in Sheffield, including the ISU World Short Track Championships in the city in March, so we know we can expect great things from them too.”

For full details, including the schedule and Motorpoint Arena seating plan, visit http:// europeans2012.co.uk/tickets or, to purchase your tickets call:

Spotlight on

Motorpoint Arena 1991 Officially opened by Her Majesty The Queen

£34 million building Hosts concerts, ice shows, ice hockey, sport, exhibitions and conferences

Home to the Sheffield Steelers ice hockey team Hosts around 30 ice hockey games a season 2011 Hosted the World Short Track Speed Skating Championships

Box Office 0114 256 5656 Group Bookings 0114 2560440 or 0114 256 0277 24hour ticket hotline 0844 248 5087 (UK only) or +44 208 127 4870 (from outside UK only)

factfile:

NISA

More than

NISA is the National

Governing

NISA is

70,000 Body in development has more than youngsters Great Britain 6,000 Learn GB National levels Olympic within Great complete the NISA accredited

members and is responsible for

responsible for the

of the sport at all

as recognised by the

(Figure, Dance,

to Skate Committee Britain, programme including athletes,

and Short Track

events and

all iceskating disciplines

Synchronized

Speed)

(Skate UK)

and the International

Skating

year Union

every

Star

Sheffield-based Televideo has been named as host broadcasters for the event, providing a live feed for international TV broadcasters including Eurosport and the BBC, and international sports marketing agency, Fast Track, has joined the European Championships 2012 team.

officials, coaches, exhibitions, rules and

guidelines

For more information visit www.iceskating.org.uk

issue 004 2011/12

Sheffield Collaborates with

Bjรถrk to Produce Musical History

MADE Sheffield

issue 003 2011/12

“ From my perspective as a musicologist, Biophilia is a fantastic opportunity to show that music-making can be spontaneous and that music theory can be understood intuitively – it doesn't need to be dry or abstract.”

inventors, musicians and instrument makers to create a unique multimedia exploration of the universe and its physical forces – particularly those where music, nature and technology meet. The project is inspired by, and explores, these relationships between musical structures and natural phenomena, from the atomic to the cosmic. The album's lead single, Crystalline, is available on iTunes now, with Biophilia Apps released from One Little Indian. Academics from the University of Sheffield have been working with Icelandic music sensation Björk to create her ambitious new project, Biophilia.

jörk launched Biophilia throughout July, starting with a world premiere at the Manchester International Festival. Biophilia is a multimedia project, comprising a studio album, apps, a new website, custom-made musical instruments, live shows and educational workshops.

Being part of this project has meant I can apply my knowledge of, and research into, how music communicates ideas about the relationship between humans, nature and technology, and bring them to a much broader audience. Björk has collaborated with app developers, scientists, writers,

MADE Magazine

The project is inspired by, and explores, these relationships between musical structures and natural phenomena, from the atomic to the cosmic. Dr Nicola Dibben from the University of Sheffield's Department of Music worked with Björk in creating Biophilia. Dr Dibben explained her involvement in the project: “I've been working on Björk's Biophilia since September 2010 when she contacted me to ask if I would collaborate on the project. “In collaboration with Björk, I have written musical analyses (short essays) that form part of each app she is releasing. We did this to draw out the links between her music, newly invented instruments, and the naturescience topic of each song and app.” “The apps allow the user to learn about the music-science topic and about aspects of music. For example, the song and app

Crystalline links the spatial relationships in crystal structures with song forms and structure in music.” “I am also contributing to the Biophilia music school, a series of week-long educational workshops for children. I will be part of the team introducing children to Björk's scientific and musical inspirations for Biophilia, in preparation for them to create music themselves.” “From my perspective as a musicologist, Biophilia is a fantastic opportunity to show that musicmaking can be spontaneous and that music theory can be understood intuitively – it doesn't need to be dry or abstract. Being part of this project has meant I can apply my knowledge of, and research into, how music communicates ideas about the relationship between humans, nature and technology, and bring them to a much broader audience.” Biophilia is a multimedia project, comprising a studio album, apps, a new website, custom-made musical instruments, live shows and educational workshops. Dr Anil Sahal from the University of Sheffield's Department of Biomedical Sciences will be providing the scientific input to the Biophilia Music School, holding workshops with children looking at the science behind Björk's inspirations, including DNA, lunar phases and singing Tesla-coils.

The apps allow the user to learn about the music-science topic and about aspects of music. For example, the song and app Crystalline links the spatial relationships in crystal structures with song forms and structure in music.

issue 004 2011/12

In Sheffield, there are some great places to eat, drink, soak up the culture, shop and be merry... you just need to know where to look.

OUR favourite places Edition two of Our Favourite Places, a self-initiated project by local design company Eleven, is an independent guide to the best of Sheffield. Not a traditional or exhaustive guide book, Our Favourite Places is a snapshot of select, handpicked places that encapsulate the independent spirit of the city. Whether you’re here for an afternoon or a long weekend, the book will help you to experience the warmth and character that Sheffield has to offer, and enjoy the kind of places that only locals know about. Here John Gelder from Eleven picks some highlights for visitors and locals alike. Look out for the little blue book at selected retailers around the city, or it can be purchased online. www.ourfaveplaces.co.uk

MADE Magazine

Real ale trail

Graves Gallery

Sheffield has been at the forefront of the revival in micro-breweries and real ale pubs. Where better to sample this than the unofficial real ale trail in the Upper Don Valley. The Fat Cat and Kelham Island Tavern are long established favourites, the Riverside is great for a summer pint in the garden, or if you’re feeling up for it the area offers great options for a pub crawl. If you’re visiting by train, be sure to stop by at the Sheffield Tap in the station for a fantastic selection of ales and lagers.

Atop Sheffield’s library, the Graves is splendid. Occasionally overlooked in favour of its younger modern sister, the Millennium Gallery (next door, and worth a visit, especially for the contemporary shows), the Graves feels like a bit of a secret.

The Harlequin 108 Nursery Street, S3 8GG The Riverside 1 Mowbray Street, S3 8EN The Fat Cat 23 Alma Street, S3 8SA Kelham Island Tavern 62 Russell Street, S3 8RW Gardeners Rest 105 Neepsend Lane, S3 8AT The Hillsborough Hotel 54–58 Langsett Rd, S6 2UB

issue 004 2011/12

Opened in 1934, the collections span the 16th-21st centuries and include Cézanne, Turner, Patrick Caulfield, Bridget Riley and Marc Quinn. Take the stairs, or the slightly rickety lift, to the top floor, and lose yourself in the work and the splendour of the 1930s surroundings. www.museums-sheffield.org.uk

Site Gallery

Cocoa Wonderland

Masterchef

La Bicicleta

Ideology Boutique

Nest

Sheffield’s dedicated contemporary art space, the Site Gallery has an exciting international programme showing renowned and emerging artists, who have frequently never exhibited before in the UK. Just down the road from the Showroom Cinema and a two minute walk from both the Millennium and Graves galleries, Site should be on the must-see list of every art fan. A superb café and a tiny gift shop too.

Packed full of rows and rows of every kind of sweet imaginable in sparkling glass jars, be transported back to your childhood with Cocoa’s nostalgic treats, or indulge in the gorgeous artisan chocolates. With book clubs, knitting groups, chocolate lock-ins, it’s a wonderland indeed.

Family run for more than two decades, Masterchef has won the Eleven team over with their super tasty bhajis and salads. Everything on the menu is locally sourced, and daily specials are based on what looks best at the market that morning. Both Masterchef cafés have the same relaxed spirit and delicious dishes. Look out for the bistro evenings coming soon to the café at Totley. They’re sure to be a treat.

It’s the bicycle equivalent of a Saville Row tailors – but instead of pinstripes and checks, there’s lycra and carbon fibre. Don’t be put off though – this is Sheffield, not London – and owner Alex offers friendly, knowledgeable service to roadies and triatheletes.

If, like me, you don’t want to dress like you’ve just walked off the set of Hollyoaks, why not pay a visit to Max at Ideology. Some of the best, and best made, European and American menswear can be found here.

Christian Hawley set up Nest ten years ago to offer Sheffield folk the best contemporary and classic furniture. You don’t have to spend £400 on a dining chair... but you can if you want to. The store was recently voted 9th best independent online retailer by The Independent.

www.sitegallery.org

www.cocoawonderland.co.uk

www.labicicleta.co.uk

www.ideologyboutique.co.uk

www.nest.co.uk

www.masterchefcatering.co.uk

This is just a taste of Our Favourite Places. The book can be purchased for £4 from www.ourfaveplaces.co.uk and is also available from selected venues across the city.

MADE Magazine

issue 004 2011/12

The

Crucible turns40

This November, the Crucible will turn 40 — a landmark birthday for any of us and an age at which we tend to look back and reflect upon our past and consider what the future will bring. In this spirit, the Crucible is embarking on a year-long celebration of its birthday, and launching a host of initiatives to help to raise funds for its future!

ver the next twelve months, the theatre will stage a host of productions and events inspired by its reputation for staging great classic plays and dazzling musicals; its commitment to developing artistic talent and offering a place for local artists to explore the arts and its ambition to remain at the heart of the country’s cultural life. The Crucible opened its doors in 1971 under the artistic leadership of Colin George. The construction of the building had caused some controversy, particularly because of the decision to create a theatre with a thrust stage (the audience seated on all three sides). Opinion was divided about the plan, and Colin has recently reflected on his memories of the time, when he was warned that the theatre would be blacklisted by all reputable dramatists and that no big names would consent to appear on such a stage! The theatre has welcomed innumerable well respected and well known actors to its stage over the last forty years. From Kenneth Branagh to Julie Walters; John Simm to Joanna Lumley; Una Stubs to Anthony Sher; Miriam Margoyles to Ian McKellen. Looking back, it’s surprising that this iconic building had such a mixed reception from the city. However, the decision to build a thrust stage was a bold one and it did indeed defy convention. Forty years later, it is a testament to the determination and vision of Colin George and his colleagues that the thrust stage is one of the reasons that the theatre is such an exciting space in which to perform and to watch live drama. The theatre has welcomed innumerable well respected and well known actors to its stage over the last forty years. From Kenneth Branagh to Julie Walters; John Simm to Joanna Lumley; Una Stubs to Anthony Sher; Miriam Margoyles to Ian McKellen. In addition, it has become internationally renowned as the home of the World Snooker Championships. The theatre has also developed close links within the local community and strives to make its work as accessible to as many people as possible, either by offering participatory events and activities or by taking its work out into new and sometimes unusual places. This spirit was part of the theatre’s original ethos, when in the 1970s, Theatre Vanguard was established, a travelling production unit which toured to schools, church halls, hospitals and parks; now, this spirit lives on in initiatives such as the Sheffield People’s Theatre, which brings local people of all ages together to create and present live theatrical experiences. In 2008 the Crucible closed for redevelopment. The project was completed in 2010 and the building reopened under the leadership of Dan Bates as Chief Executive and Daniel Evans as Artistic Director. The building has new and much improved facilities and access and since its reopening, the Crucible has re-established itself as one of the foremost theatres in the country.

MADE Magazine

issue 004 2011/12

Left: Julie Walters Below: The Crucible and the Lyceum

Below: John Simms In Hamlet Bottom: The Crucible ready for an event

A Unique Venue for your Special Event

As well as offering an exciting array of theatrical productions, Sheffield Theatres also offers an abundance of exciting and unique spaces that are perfect for a variety of events. The Crucible auditorium is a fantastic venue for a large-scale conference, seating 980 people on three sides. A more intimate space is offered by the Crucible Studio which has the flexibility to accommodate up to 400 people in a variety of layouts.

The theatre has also developed close links within the local community and strives to make its work as accessible to as many people as possible.

These stunning spaces are complimented by an expert team of event specialists and an in-house catering team who work together to make every event a success for you.

This year, Evans is keen to celebrate the Crucible’s history by programming great classics, important contemporary and new works and by staging a musical at Christmas time. In September, the Crucible will open its first ever production of Shakespeare’s Othello. This play will bring Dominic West and Clarke Peters together for the first time on stage (they are best known for their partnership in TV’s The Wire) and mark a return visit to the Crucible for both actors. Othello will also bring original Artistic Director, Colin George, to the stage in the role of Brabantio.

In addition to the auditoria, the Crucible also offers the spectacular Adelphi Room. With an unrivalled panoramic view over Tudor Square, this is a perfect space for small business meetings, launches and dinners and has already hosted key events such as the International Skating Dinner in February 2011 and the joint launch of new sponsorship for Sheffield United and Sheffield Wednesday.

Over the last forty years, the Crucible has made a massive contribution to the cultural life of the city and the region. The season will continue with a host of events in November to mark the Crucible’s birthday, including Fanfared, a special interactive tour of the building inspired by the first production on stage in 1971; and the first play from the newly formed Sheffield People’s Theatre, Lives in Art.

These stunning spaces are complimented by an expert team of event specialists and an in-house catering team who work together to make every event a success for you.

Over the last forty years, the Crucible has made a massive contribution to the cultural life of the city and the region. Looking at the new season, it’s clear that the spirit of the original company lives on in the current ethos and over the next forty years the city can expect even more thrilling theatrical moments from the iconic Crucible.

To find out more about Sheffield Theatres’ hospitality packages, please email Richard Beeby — r.beeby@sheffieldtheatres.co.uk

For information about the Crucible’s book or to find out more about what’s on at the theatre, visit the website, sheffieldtheatres.co.uk or call 0114 249 6000.

MADE Magazine

issue 004 2011/12

Cycling therapy: Sheffield

“ Sheffield is actually Britain’s cycling Mecca as far as a major city goes.”

By Brendon Tyree Sheffield Photographer

Everyone knows that cycling as a sport, as a mode of transport and as a way of posing around the city is on the increase globally. But not everyone knows that cycling has been woven into the fabric of Sheffield for well over a hundred years.

People ask: how did you get into it? And the answer is always the same ... it was far easier than you could imagine. I just got scooped up by a bunch of Rutland Cycling Club riders one autumn day whilst out on my bike and they took me on a 70 mile ride.

Because the club had all abilities and ages cruising along that day, I found myself being pushed up the steep hills by 60 year old blokes which, for me, was bliss at the time. So since that day I was hooked. I rode more, raced, got sponsored, raced in Europe, got into clubbing, stopped racing, travelled and I’m now back in the Rutland after 18 years.

ecause Sheffield is pretty hilly it has sometimes been thought of as a non-cycling friendly place geographically, but that’s the mirror opposite of the truth. Sheffield is actually Britain’s cycling mecca as far as a major city goes. Back in 1999 I was an elite level road and mountain biker, racing on the GB squad with the likes of Bradley Wiggins. But my story in getting there lies in my inspiration from being born into Sheffield, with its impressive landscape and a social hub for cycling teams, clubs, rides and races. Established in 1908, the Rutland Cycling Club is one of the biggest and oldest cycling clubs in Sheffield. my story in getting there lies in my inspiration from being born into Sheffield with its impressive landscape. I joined when I realised I hated football and loved the Peak District so, being young and not having a car, cycling looked like the perfect option for a high-energy teen like me.

MADE Magazine

issue 004 2011/12

Because the club had all abilities and ages cruising along that day, I found myself being pushed up the steep hills by 60 year old blokes. The cycling clubs in Sheffield still have these same old heroes that pushed me along that day attending the meetings and Christmas fancy dress rides and, although the likes of the Rutland Cycling Club still take pride in their traditions, they’ve moved with the times in a big way too. This old and new feel is reflected through to the retail side within the many bike shops in and around Sheffield. Depending on what you’re wanting at the time you can go to Ae Butterworths on Abbeydale Road,

which is one of the most old school, trustworthy, reliable bike shops in the world; or the newly opened Edinburgh Bicycle Cooperative on Broadfield Road for the air-conditioned, super modern shopping experience where you can browse carbon wheels and Dutch bikes.

that sense of Sheffield being a cycling city for the pro is still evident. Getting out into the Peak District from Sheffield takes ten minutes and instantly takes you back to nature, clearing your head and leaving you feeling more and more alive with every pedal stroke. Before you know it you’re sitting on top of the cliffs with a view that is second to none.

From the 1980’s cycling boom right through to present day, many charismatic professional cyclists have moved to Sheffield because of its vibrant city life combined with being on the edge of the second most visited national park in the world.

when you’re back home the endorphins, natures free drug are still rushing around your body and you don’t seem to have any negative energy in there at all.

Its been great to see the city centre adapt to accommodating the growing number of urban commuters, bmx’ers and posh fixie posers too. Getting to know some of these ex pros still living in Sheffield, such as ex Tour de France rider Paul Watson, was a massive inspiration when I was in my early twenties. That sense of Sheffield being a Cycling City for the pro is still evident with the likes of the mountain bike legend and hero of mine Steve Peat and road rider Russell Downing often being spotted on the trails.

It gets better though. When you’re back home, the endorphins, natures free drug, are still rushing around your body and you don’t seem to have any negative energy in there at all. This is great as a photographer living and working in Sheffield as I’m always full of creative energy as a by-product of life here and its surroundings. Sheffield has made its mark as a city of sport and is, not surprisingly, renowned for its fantastic quality of life. A totally unique place for work and play! Brendontyree.com

A totally unique place for work and play!

It’s been great to see the city centre adapt to accommodating the growing number of urban commuters, bmx’ers and posh fixie posers too, with loads of cycle lanes, bike parks and cycling friendly subway crossings. professional cyclists have moved to Sheffield because of its vibrant city life combined with being on the edge of the second most visited national park in the world. There are two main reasons I find mountain biking such a big part of my life and many other riders in the city will also agree.

This old and new feel is reflected through to the retail side within the many bike shops around Sheffield.

Firstly, it’s an easy way to get some air, an adrenalin fix and have a good giggle with your mates … often followed by a pint in a country pub. Secondly, it’s a way of escaping the stresses and strains of the working life.

MADE Magazine

issue 004 2011/12

RIBA

“ The measure of any civilisation is in its cities and a measure of a city’s greatness is to be found in the quality of its public spaces, its parks and its squares.”

Sheffield’s

forgotten spaces John Ruskin once professed: “The measure of any civilisation is in its cities and a measure of a city’s greatness is to be found in the quality of its public spaces, its parks and its squares.”

his still resonates as much today as it did in the 19th Century, especially in Sheffield which, over the past two decades, has seen an impressive urban regeneration programme take the city from an industrial town to the modern and cosmopolitan city that it is today.

Sheffield is now home to some of the best architecture and public spaces in Yorkshire, and is being recognised nationally in a similar regard. 2011 / 2012 is a great year for architecture in Sheffield, as architecture is being celebrated through a number of high profile events. Architecture in Sheffield has gone from strength to strength and buildings within the city have been recognised in the regional and national RIBA Awards. The Heart of the City Regeneration Project, led by the council from 1998, was a huge boost to a city that was struggling to move forward from its industrial past. The project brought good quality spaces to the city for people to interact with on a daily

MADE Magazine

basis, using landscaping and routes through buildings such as the Winter Garden and Millennium Galleries to draw people through the city. This was unlike projects in other UK cities where money was spent on landmark buildings whose main purpose was to act as showpieces to their visitors.

forgotten spaces; neglected plots of land or buildings.

Sheffield is now home to some of the best architecture and public spaces in Yorkshire.

The distinctive feature of the Forgotten Spaces competition was that it was open to everyone. In addition to architects, entries were received from artists, students, graphic designers and technologists. It was not confined by the normal constraints of real projects; the only criteria was creativity.

Architecture in Sheffield has gone from strength to strength, and buildings within the city have been recognised in the regional and national Royal Institute if British Architects [RIBA] Awards. Some examples include Cemetery Road by Project Orange, Charles Street Car Park by Allies and Morrison and The Workshop by DRDH Architects. Launched in 2008 the “Sheffield Design Awards” were set up to recognise the best new architecture in the city.

Forgotten Spaces Sheffield The Forgotten Spaces concept was originally devised by RIBA London in 2010 as a response to the Mayor of London’s ‘Great Space’ initiative. The competition aimed to find ideas for the use and rehabilitation of

Due to its immense success in London, and having found an extremely supportive partner in Sheffield Hallam University, RIBA Yorkshire brought the competition to Sheffield for 2011.

One of the key themes of Forgotten Spaces Sheffield 2011 was community participation. Sheffield already has the Big Society in action through its structure of governance known as the Community Assemblies, which shifts power and decision making from the Town Hall out into the community. With the help of the City Council, RIBA Yorkshire was able to engage with this group and every Community Assembly suggested a possible site for proposals within their locality. It has clearly struck a chord with the people of Sheffield and 60 entries were received. An exhibition of the shortlisted entries will be exhibited in the Crucible Theatre in September 2011.

issue 004 2011/12

RIBA Stirling Prize 2011 The RIBA Stirling Prize is the UK’s most prestigious architecture prize. Every year it is presented to the architects of the building, designed or built in Britain, that has made the greatest contribution to the evolution of architecture in the past year. The Magna Science and Adventure Centre won the RIBA Stirling Prize in 2001 when Wilkinson Eyre architects transformed the redundant steelworks into the UK’s first science adventure centre. The building will be celebrated once again in 2011, as ten years since winning the prestigious prize, it will become the first building in Yorkshire to host the Awards ceremony. It will also be the first time that the ceremony is held in a Stirling Prize winning building. Delegates will be invited to visit the public spaces and buildings of Sheffield prior to the ceremony, with the after-party being held in another celebrated Sheffield building: Park Hill. Park Hill became the largest listed building in Europe in 1998, loved and hated in equal regard, no-one can deny the fact that it is a landmark on the Sheffield skyline. Its renovation by Developers Urban Splash and Architects Hawkins Brown and Egret West, brings a splash of colour and new life to the previously brutal grey concrete building.

Sheffield Society of Architecture The Sheffield Society of Architects, the Sheffield branch of the RIBA, will be the grand old age of 125 years in 2012. To celebrate, events will be held throughout the city. These will include an exhibition of architecture in the city, walking tours of the public spaces and buildings of Sheffield, sketching tours and more. If you’d like to take a tour of the fantastic architecture in Sheffield city centre, why not download the “City Centre Contemporary Architecture Walking Map” at: www.welcometosheffield.co.uk [click on “maps and guides”].

MADE Magazine

Issue 003 2011/12

supporting

Advertorial

business

As one of Sheffield’s largest private sector employers, and a MADE Festival sponsor, Irwin Mitchell is supporting businesses and entrepreneurs with a range of innovative legal products designed to help them grow.

ince starting out in Sheffield back in 1912, Irwin Mitchell has become one of the largest law firms in the UK with offices in nine cities as well as overseas. The past 12 months has seen the national firm go from strength to strength, particularly in its Business Legal Services division which provides a cutting edge commercial service for clients, representing them in a full range of business interests. Paul Firth, Partner in the Business Legal Services team at Irwin Mitchell, said: “We undertake quality work for our clients underpinned by the latest technology, providing them with value through efficiency. Entrepreneurs and growing businesses are the key to boosting economic growth and Irwin Mitchell is helping to stimulate this on both a regional and national scale. This is why we are supporting the MADE Festival and the Government supported Start Up Britain initiative. We undertake quality work for our clients underpinned by the latest technology, providing them with value through efficiency. “We are also committed to growing our business and have set out our intentions over the past year by bringing in more high quality commercial lawyers. This determination to hire the best in the business marks an integral part of our national drive to grow the firm as a significant operator within the corporate market place.”

MADE Sheffield

Over recent months the Irwin Mitchell Real Estate team has seen an increase in its levels of activity, while the Corporate team continues to be involved in the biggest deals in the region – as well as assisting businesses with issues such as access to finance and attracting overseas investment. The law firm’s innovative fixed fee employment offer, IMHR+, is also proving very attractive to businesses who are seeking more certainty in their overheads. This specialist knowledge has been extremely important over the past few years enabling Irwin Mitchell to provide advice on the most pertinent industry issues.

Irwin Mitchell is also the dedicated law firm for Start Up Britain, offering start ups and growing businesses up to 300 hours of free advice via the Start Up Britain Legal Helpline number 0845 604 4885. Firth added: “The business legal services team has expertise in working within various sectors such as technology, manufacturing, charity and retail, across the full spectrum of legal advice. This specialist knowledge has been extremely important over the past few years enabling Irwin Mitchell to provide advice on the most pertinent industry issues.” To find out how Irwin Mitchell can help your business please visit www.irwinmitchell.com or call 0870 1500 100.

IMHR+ is the leading fixed fee employment service in the UK, with members receiving access to their own dedicated solicitor as well as a wealth of information, advice and HR document templates. Irwin Mitchell will also audit existing policies and contracts and provide assistance should there be a need for employment tribunal support. Firth said: “We are always looking for innovative ways to provide the best possible support for businesses. Over 120 businesses ranging from 20 to 500 employees are already signed up to IMHR+, receiving the benefits of wide reaching employment law support with the added benefit of having certainty on their legal support for HR up front.”

issue 004 2011/12

welcometosheffield.co.uk/events March Sheffield Adventure Film Festival

JUNE-JULY Sheffield Children’s Festival

OCTOBER Grin up North

Without a shadow of doubt ShAFF manages to pull together the best line up of adventure films over a single weekend, anywhere, every year! What’s more, it takes place in the biggest independent cinema outside of London, The Showroom, recently voted best cultural venue in the region.

This two-week festival provides more than 20,000 children and young people from more than 130 Sheffield schools with the opportunity to develop their creativity and to take part in a range of cultural activities.

Born out of Sheffield’s love of a good laugh, this month long celebration of the very best in UK and international comedy includes a rib tickling blend of stand up, funny films, comic quizzes, lectures and general larking about.

APRIL Sensoria Sensoria is the UK’s festival of film and music. Sensoria’s natural home is Sheffield – a city renowned for its creative and technical innovation and one rich in musical heritage. APRIL-MAY Betfred World Snooker Championships (Crucible Theatre) The climax of snooker’s annual calendar and the most important snooker event of the year in terms of prestige, prize money and world ranking points. May Showcomotion Sheffield’s annual film festival for children and young people, screening a programme of new and classic international cinema with accompanying Q&As and workshops, school screenings and a family oriented programme. JUNE Doc/Fest

Cliffhanger is one of the UK’s largest outdoor pursuits festivals, based in one of Sheffield’s biggest green spaces. The aim of the event is to inspire and involve. Tramlines

MADE Magazine

Off the Shelf Sheffield’s annual festival of words offers over 200 events including workshops, walks, talks, readings, poetry, competitions, storytelling, exhibitions and appearances by many leading writers. Fright Night

Fright Night is Britain’s biggest Sheffield’s own urban Glastonbury, Halloween party, attracting up with free music events across the city. to 40,000 people each year to Sheffield city centre! Sheffield Food Festival The Sheffield Food Festival went down a storm when it was launched in 2010. The event is a celebration of all that is grown and produced locally with markets, food demos, wine festivals and much more. September Art in the Gardens Sheffield’s Botanical Gardens are transformed into an art and craft village, where visitors can enjoy and purchase all the fine exhibits on display. 350 artists and craftsmen exhibit more than 4,000 pieces of work attracting up to 20,000 visitors. MADE: The Entrepreneur Festival

Sheffield’s Documentary Festival takes place over five intense days. There will be a film festival, an industry session programme and marketplace, pitching opportunities, discussion panels and in-depth filmmaker masterclasses.

JULY Cliffhanger

The ultimate gathering of business owners, aspiring entrepreneurs, international diplomats, media and politicians.

NOVEMBER After Dark After Dark is Yorkshire’s top Fireworks Spectacular. Held at the Don Valley Bowl, the event was established in 1996 and now offers live music, a funfair, bonfire, food stalls, bar, fire spinners and a massive fireworks display set to music. Open Studios Every year, Yorkshire Artspace’s studio holders throw open their doors to the public for their annual Open Studios weekend. Each year the event proves more popular with nearly 900 visitors to Persistence Works and Porter Brook Studios in November 2009.

SHEFFIELD CULTURE SPORT INNOVATION BUSINESS FOOD & DRINK ENTERTAINMENT

Marketing Sheffield + 44 (0)114 223 2345 www.welcometosheffield.co.uk