we are social
CHINA DIGITAL LANDSCAPE 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS We Are Social
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IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
We Are Social
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CHINA COUNTRY OVERVIEW We Are Social
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APR 2014
CHINA: SNAPSHOT
1,362,000,000
53%
47%
TOTAL POPULATION
URBAN
RURAL
618,000,000 INTERNET USERS
45% INTERNET PENETRATION
625,000,000 ACTIVE QZONE USERS
46% QZONE PENETRATION
1,240,000,000 MOBILE SUBSCRIBERS
91% MOBILE PENETRATION
We Are Social • Sources: NBS of China, CNNIC, Tencent, MIIT of China. Qzone is China’s largest active SNS
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CURRENT POPULATION IN CHINA
1,362,000,000 We Are Social • Source: NBS of China (accessed Apr 2014)
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51% OF THE POPULATION IN CHINA IS MALE
We Are Social • Source: NBS of China (accessed Mar 2014)
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53% OF THE POPULATION IN CHINA LIVES IN URBAN AREAS
We Are Social • Source: NBS of China (accessed Mar 2014)
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INTERNET USE IN CHINA We Are Social
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THERE ARE
618,000,000 INTERNET USERS IN CHINA
We Are Social • Source: CNNIC (Jan 2014)
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THAT’S NEARLY TWICE THE POPULATION OF THE USA
We Are Social • Sources: CNNIC (Jan 2014), US Census Bureau (accessed Mar 2014)
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CHINA HAS AN INTERNET PENETRATION OF
45% We Are Social • Sources: CNNIC (Jan 2014), NBS of China (accessed Mar 2014)
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ONLY
29% OF NETIZENS IN CHINA LIVE IN RURAL AREAS
We Are Social • Source: CNNIC (Jan 2014)
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BUT IN 2013, RURAL INTERNET USERS IN CHINA INCREASED BY
14% We Are Social • Source: CNNIC (Jan 2014)
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INTERNET PENETRATION IN CHINA BY REGION
75%
71%
66%
BEIJING
SHANGHAI
GUANGDONG
We Are Social • Source: CNNIC (Jan 2014)
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THE AVERAGE CHINESE NETIZEN SPENDS
25 HOURS ON THE INTERNET EVERY WEEK
We Are Social • Source: CNNIC (Jan 2014)
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THE AVERAGE INTERNET CONNECTION SPEED IN CHINA IS
3.45 MB/S We Are Social • Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)
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WITH A SPEED OF 5.4 MB/S,
SHANGHAI HAS THE FASTEST INTERNET IN CHINA
We Are Social • Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)
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81% OF CHINESE NETIZENS ACCESS THE INTERNET VIA A MOBILE DEVICE
We Are Social • Source: CNNIC (Jan 2014)
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DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE
81%
70%
44%
MOBILES
DESKTOPS
LAPTOPS
We Are Social • Source: CNNIC (Jan 2014)
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TOP ONLINE ACTIVITIES IN CHINA
86%
80%
79%
73%
INSTANT MESSAGING
ONLINE NEWS
SEARCH ENGINE
ONLINE MUSIC
We Are Social • Source: CNNIC (Jan 2014)
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THERE ARE AT LEAST
532,000,000 UNIQUE USERS OF INSTANT MESSAGING IN CHINA
We Are Social • Source: CNNIC (Jan 2014)
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QQ, CHINA’S TOP MESSAGING PLATFORM HAD
808,000,000 ACTIVE ACCOUNTS AT THE END OF 2013
We Are Social • Source: Tencent (Mar 2014)
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THERE ARE AT LEAST
490,000,000 SEARCH ENGINE USERS IN CHINA
We Are Social • Source: CNNIC (Dec 2013)
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APR 2014
SEARCH ENGINE USAGE IN CHINA
98%
43%
39%
35% 24%
BAIDU
360
We Are Social • Source: CNNIC (Dec 2013)
SOGOU
SOSO
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FASTEST GROWING ONLINE ACTIVITIES IN CHINA
+69% +62% +25% +18% GROUP BUYING
We Are Social • Source: CNNIC (Jan 2014)
TRAVEL BOOKING
ONLINE SHOPPING
ONLINE PAYMENT
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SOCIAL MEDIA USE IN CHINA We Are Social
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QZONE, THE LARGEST SOCIAL NETWORK IN CHINA, HAS
625,000,000 MONTHLY ACTIVE USERS
We Are Social • Source: Tencent (Mar 2014)
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THAT’S MORE THAN HALF OF FACEBOOK’S GLOBAL MONTHLY ACTIVE USERS
We Are Social • Sources: Tencent (Mar 2014), Facebook (Jan 2014)
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APR 2014
TOP SOCIAL NETWORKS IN CHINA BY REGISTERED USERS
600M
580M
556M
206M
TENCENT WEIBO
SINA WEIBO
RENREN
We Are Social • Sources: CIC (Dec 2013), Tencent, Sina, Renren and Kaixin (accessed Apr 2014)
160M KAIXIN
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APR 2014
TOP SOCIAL NETWORKS IN CHINA BY MONTHLY ACTIVE USERS
625M
355M
QZONE
129M
45M
40M
SINA WEIBO
RENREN
MOMO
We Are Social • Sources: Tencent, Sina and Tech.qq.com (Mar 2014), Immomo.com (Feb 2014)
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37% OF CHINESE SOCIAL NETWORK USERS USE ALL OF WEIBO, WECHAT AND SNS
We Are Social • Source: CNNIC (Nov 2013)
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46% OF CHINESE SOCIAL NETWORK USERS USE BOTH WEIBO AND WECHAT
We Are Social • Source: CNNIC (Nov 2013)
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WECHAT, THE POPULAR MESSAGING APP OWNED BY TENCENT, HAS
355,000,000 MONTHLY ACTIVE USERS
We Are Social • Source: Tencent (Mar 2014)
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THAT'S 79% OF WHATSAPP’S TOTAL GLOBAL MONTHLY ACTIVE USERS
We Are Social • Sources: Tencent (Mar 2014), WhatsApp (Feb 2014)
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74% OF WECHAT USERS CHECK WECHAT AFTER THEIR MEAL
We Are Social • Source: CNNIC (Nov 2013)
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TIMING OF WECHAT USAGE
74%
73%
55%
51%
AFTER MEAL
BEFORE SLEEP
WHILE COMMUTING
AT WORK OR STUDY
We Are Social • Source: CNNIC (Nov 2013)
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75% OF WECHAT USERS ARE USING ‘MOMENTS’, THE TIMELINE FEATURE
We Are Social • Source: CNNIC (Nov 2013)
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TOP ACTIVITIES ON WECHAT
92%
90%
TEXT VOICE MESSAGING MESSAGING
We Are Social • Source: CNNIC (Nov 2013)
75%
62%
USING ‘MOMENTS’
GROUP CHATTING
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SINA WEIBO HAS
129,000,000 MONTHLY ACTIVE USERS
We Are Social • Source: Sina (Mar 2014)
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MORE THAN HALF OF SINA WEIBO’S USERS WERE BORN AFTER 1990
We Are Social • Source: Sina Weibo Data Center (Dec 2013)
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73% OF SINA WEIBO USERS ACCESS WEIBO FROM MOBILE
We Are Social • Source: Sina Weibo Open Platform (accessed Apr 2013)
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TIMING OF WEIBO USAGE
65%
62%
39%
38%
AFTER MEAL
BEFORE SLEEP
AT WORK OR STUDY
WHILE COMMUTING
We Are Social • Source: CNNIC (Nov 2013)
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TOP ACTIVITIES ON WEIBO
70%
70%
65%
52%
SHARING INFORMATION
READING NEWS
MAKING POSTS
ENJOYING VIDEOS/MUSIC
We Are Social • Source: CNNIC (Nov 2013)
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THERE ARE ALREADY
404,000 CORPORATE WEIBO ACCOUNTS ON SINA WEIBO
企业版
We Are Social • Source: Sina Weibo Data Center (Dec 2013)
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IN Q4 2013, SINA WEIBO GENERATED AN ADVERTISING REVENUE OF
$56,000,000 We Are Social • Source: Sina (Feb 2014)
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IN Q4 2013, SINA WEIBO’S ADVERTISING REVENUE SAW Y-O-Y GROWTH OF
163% We Are Social • Source: Sina (Feb 2014)
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FACEBOOK HAS AROUND
820,000 USERS IN CHINA
We Are Social • Source: Facebook (accessed Mar 2014)
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LINKEDIN HAS OVER
4,000,000 USERS IN CHINA
We Are Social • Source: LinkedIn (Feb 2014)
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USERS ON TOP PROFESSIONAL SOCIAL NETWORKS IN CHINA
24 M
18 M
DAJIE
TIANJI
We Are Social • Sources: Dajie.com (accessed Apr 2014), Tianji.com (accessed Apr 2014)
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豆
DOUBAN, A POPULAR INTERESTBASED SNS IN CHINA HAS
200,000,000 MONTHLY UNIQUE VISITORS
We Are Social • Source: Douban (accessed Mar 2014)
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豆 ONE THIRD 瓣
OF MOVIE VIEWERS IN CHINA ARE DOUBAN USERS
We Are Social • Source: Douban (accessed Mar 2014)
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THERE ARE AT LEAST
428,000,000 ONLINE VIDEO VIEWERS IN CHINA
We Are Social • Source: CNNIC (Jan 2014)
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YOUKU AND TUDOU, THE TOP CHINESE ONLINE VIDEO SITES, ATTRACT
400,000,000 UNIQUE VIEWERS EVERY MONTH
We Are Social • Source: Youku Tudou Inc. (accessed Mar 2014)
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THAT’S 40% OF YOUTUBE’S GLOBAL UNIQUE USERS
We Are Social • Sources: Youku Tudou Inc. (accessed Mar 2014), YouTube (accessed Mar 2014)
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58% OF CHINESE ONLINE VIDEO USERS WATCHED VIDEOS ON MOBILE IN 2013
We Are Social • Source: CNNIC (Jan 2014)
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MOBILE PHONE USAGE IN CHINA We Are Social
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THE NUMBER OF MOBILE PHONE SUBSCRIPTIONS IN CHINA IS
1,240,000,000 We Are Social • Source: MIIT of China (Mar 2014)
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THAT’S MORE THAN 6 TIMES THE POPULATION OF BRAZIL
We Are Social • Sources: MIIT of China (Mar 2014), US Census Bureau (accessed Mar 2014)
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CHINA HAS A MOBILE SUBSCRIPTION PENETRATION OF
91% We Are Social • Sources: MIIT of China (Mar 2014), MBS of China (accessed Mar 2014)
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THERE ARE AROUND
640,000,000 UNIQUE MOBILE PHONE USERS IN CHINA
We Are Social • Source: GSMA Intelligence
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THE AVERAGE PHONE USER IN CHINA HAS 1.95 ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: extrapolated from GSMA Intelligence and MIIT of China (Mar 2014)
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APR 2014
CHINA’S MOBILE CONTRACTS BY TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS
3G 79%
We Are Social • Source: GSMA Intelligence
21%
34%
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IN CHINA, THERE ARE OVER
700,000,000 ACTIVE SMART MOBILE DEVICES
We Are Social • Source: Umeng (Mar 2014)
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CHINA HAS ROUGHLY
430,000,000 3G MOBILE SUBSCRIBERS
We Are Social • Source: MIIT of China (Mar 2014)
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THERE ARE OVER
500,000,000 MOBILE INTERNET USERS IN CHINA
We Are Social • Source: CNNIC (Jan 2014)
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IN 2013, CHINA’S MOBILE INTERNET USERS GREW BY
19% We Are Social • Source: CNNIC (Jan 2014)
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TOP ONLINE ACTIVITIES OF MOBILE INTERNET USERS IN CHINA
86%
73%
73%
58%
INSTANT MESSAGING
ONLINE NEWS
MOBILE SEARCH
ONLINE MUSIC
We Are Social • Source: CNNIC (Jan 2014)
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MOMO, A POPULAR LOCATIONBASED SOCIAL NETWORKING APP HAS
100,000,000 REGISTERED USERS
We Are Social • Source: Immomo.com (Feb 2014)
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NUMBER OF PEOPLE USING MOBILE TAXI BOOKING APPS EACH MONTH: TAXI%
14 M KUAIDI
We Are Social • Source: iResearch (Mar 2014)
9M DIDI
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E-COMMERCE IN CHINA We Are Social
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THERE ARE MORE THAN
300,000,000 ONLINE SHOPPERS IN CHINA
We Are Social • Source: CNNIC (Jan 2014)
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TAOBAO, CHINA’S BIGGEST ONLINE RETAIL PLATFORM, HAS
500,000,000 REGISTERED USERS
We Are Social • Source: Taobao.com (accessed Apr 2014)
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IN 2013, THE MARKET SIZE OF ONLINE SHOPPING IN CHINA REACHED
$296 BILLION We Are Social • Sources: based on data from iResearch (Jan 2014)
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IN 2013, EACH CHINESE ONLINE SHOPPER SPENT ALMOST
$1,000 ON ONLINE SHOPPING
We Are Social • Sources: Based on data from iResearch (Mar 2014), CNNIC (Jan 2014)
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GROUP BUYING IS THE FASTEST GROWING ONLINE ACTIVITY AMONGST CHINESE NETIZENS
We Are Social • Source: CNNIC (Jan 2014)
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THERE ARE AT LEAST
260,000,000 ONLINE PAYMENT USERS IN CHINA
We Are Social • Source: CNNIC (Jan 2014)
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IN 2013, THE TOTAL VOLUME OF THIRD-PARTY ONLINE PAYMENT REACHED
$865 BILLION We Are Social • Sources: based on data from iResearch (Jan 2014), CNNIC (Jan 2014)
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IN 2013, EACH CHINESE ONLINE PAYMENT USER SPENT
$3,327 VIA THIRD-PARTY ONLINE PAYMENT
We Are Social • Source: Based on data from iResearch (Jan 2014)
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ALIPAY, THE TOP CHINESE THIRD-PARTY PAYMENT PLATFORM, HAD NEARLY
300,000,000 VERIFIED USERS AT THE END OF 2013
We Are Social • Source: Alipay.com (accessed Mar 2014)
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THAT'S MORE THAN TWICE THE NUMBER OF GLOBALLY ACTIVE PAYPAL ACCOUNTS
We Are Social • Sources: Tencent (Mar 2014), PayPal (Mar 2014)
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M-COMMERCE IN CHINA We Are Social
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MOBILE SHOPPING REPRESENTED
9% OF THE ONLINE SHOPPING MARKET IN CHINA IN 2013
We Are Social • Source: Based on data from iResearch (Mar 2014)
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IN 2013, THE MARKET SIZE OF MOBILE SHOPPING IN CHINA INCREASED BY
169% We Are Social • Source: Based on data from iResearch (Mar 2014)
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48% OF ONLINE SHOPPERS IN CHINA ARE ALSO MOBILE SHOPPERS
We Are Social • Source: CNNIC (Jan 2014)
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IN 2013, THE NUMBER OF MOBILE SHOPPERS IN CHINA INCREASED BY
160% We Are Social • Source: CNNIC (Jan 2014)
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MOBILE PAYMENT USERS IN CHINA ACCOUNT FOR
48% OF TOTAL ONLINE PAYMENT USERS
We Are Social • Source: CNNIC (Jan 2014)
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IN 2013, THE NUMBER OF PEOPLE USING MOBILE PAYMENTS IN CHINA GREW BY
127% We Are Social • Source: CNNIC (Jan 2014)
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IN 2013, A TOTAL OF
2,780,000,000 MOBILE PAYMENTS WERE MADE ON ALIPAY
We Are Social • Source: Alipay.com (accessed Mar 2014)
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THAT’S NEARLY 5,300 MOBILE PAYMENTS EVERY MINUTE
We Are Social • Source: Alipay.com (accessed Mar 2014)
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88% OF SINA WEIBO USERS ARE ALSO USERS OF MOBILE PAYMENT
We Are Social • Source: Sina Weibo Data Center (Dec 2013)
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3 IN 4 MOBILE PAYMENT USERS ON SINA WEIBO HAVE USED ALIPAY
We Are Social • Source: Sina Weibo Data Center (Dec 2013)
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NEARLY HALF OF MOBILE PAYMENT USERS ON SINA WEIBO ARE
18-22 YEARS OLD
We Are Social • Source: Sina Weibo Data Center (Dec 2013)
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