International Marketing Leaders Programme Asia 2015

INTERNATIONAL MARKETING LEADERS PROGRAMME ASIA 2015 INSPIRING GREAT MARKETING LEADERS

BROUGHT TO YOU BY

IN ASSOCIATION WITH

SPONSORED BY

CONTENTS Introduction

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International Marketing Leaders Programme

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Inspiring Bolder Marketing Leadership

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Programme Outline

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Module 1: Inspiring Purpose and Building Partnerships 6 Speaker Biographies 9 Module 2: Driving Performance Speaker Biographies

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Selection of Participants

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Booking Information, Cost & How To Apply

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INTRODUCTION The Marketing Society together with Brand Learning has developed the International Marketing Leaders Programme as a unique development experience for high potential individuals who are preparing for marketing leadership roles.

The programme has been running in the UK for 12 years and this is the first year we are bringing the programme to Asia. The blend of marketing and leadership skill development, delivered by eminent industry leaders and leadership experts, is designed to help shape the great global marketing leaders of tomorrow.

THIS YEAR’S SPEAKERS INCLUDE: Wayne Arnold, Global CEO & Founder Lowe Profero & Chairman The Marketing Society Southeast Asia Andy Bird, Executive Director & Co-Founder Brand Learning Claire Chiang, Co-Founder & Senior Vice President Banyan Tree Frederique Covington, International Marketing Director Twitter Sanjay Gangopadhyay, Senior Marketing Director Southeast Asia Nike Steve Ingram, Digital Capability Director Brand Learning Aw Kah Peng, GM Ethylene Oxide & Glycols Shell

Nihal Kaviratne CBE, Chairman AkzoNobel India Sandeep Kohli, Chairman & Vice President Indochina (Myanmar, Cambodia, Laos).

CMO & Vice President Southeast Asia Australasia Unilever Theng Kiat Goh, CMO Global Consumer Financial Services OCBC Bank Paddy Rangappa, Vice President Brand Development McDonald’s Simon Khan, Chief Marketing Officer Asia Pacific Google James Thompson, Global Managing Director Diageo Reserve Brands

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INTERNATIONAL MARKETING LEADERS PROGRAMME

The International Marketing Leaders Programme, brought to you by The Marketing Society in association with Brand Learning, is designed for senior marketers and aims to prepare them for a role as a Marketing Director or leader of a substantial team. Such roles clearly present a variety of new and exciting challenges.

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A UNIQUE PROGRAMME The programme has been devised following intensive consultation with key marketing leaders and draws on the experiences, challenges and difficulties they encounter.

It also harnesses the experience of the Society’s senior members and Fellows, and utilises the capability development skills of Brand Learning.

This is the first year we are bringing the programme to Asia and it will be the first of its kind in the region. We hope you will join us for what promises to be an exciting journey.

2015 The programme addresses the strategic, commercial and leadership challenges facing senior marketers and their teams today.

It is designed around a Customer-Centred Leadership framework and the fine balance between ‘being’ (behavioural skills) and ‘doing’ (technical skills). Particular emphasis is placed on the changing role of marketing and the impact this has on the strategic and commercial agenda, the challenges of marketing in the digital age, and the leadership skills needed to succeed in a fastchanging world.

WHO WILL BENEFIT? Marketers in middle/senior line management positions who have been identified by their employers as likely candidates for marketing leadership roles.

PROGRAMME OBJECTIVES 1. To provide insights and tools to help marketers handle the challenges involved in assuming a marketing leadership position.

2. To strengthen the strategic marketing skills and leadership behaviours of senior marketers.

3. To build awareness of best practice marketing activity and marketing leadership in other companies and industry sectors.

4. To support participants in the development of a personalised marketing leadership action plan.

INSPIRING BOLDER MARKETING LEADERSHIP

The Marketing Society, founded 55 years ago, now has a membership of over 2700 senior marketers in Europe and Asia and has become one of the most influential drivers of marketing in the business community. The Society challenges its members to become bolder marketing leaders by pursuing purpose, championing customers and mobilising the organisation.

DEVELOPING HIGH PERFORMANCE MARKETERS Our definition of marketing is to create sustainable growth by understanding, anticipating and satisfying customer needs.

Our professional development programme is designed to give you the tools and advice you need to develop your career. We’ll help you keep up-to-date, learn from peers and leading experts and inspire you to become a better marketer.

The programme is delivered in association with Brand Learning who are specialists in leadership and lifting the marketing capabilities of people and organisations.

ABOUT BRAND LEARNING Brand Learning is the leading global consultancy working with organisations to create better value for their customers by lifting the capabilities of people to drive customercentred growth.

Brand Learning supports over 120 multinational companies across 60 countries, equipping them to be customer-centred across teams and remits, as well as to achieve deep functional excellence in marketing, customer development, leadership, HR and digital.

They recently opened a new office in Singapore to strengthen their local presence in Asia.

Brand Learning has partnered with The Marketing Society for 12 years, developing and delivering the highly successful International Marketing Leaders Programme. www.brandlearning.com

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“An invaluable and thought provoking programme with world class speakers and facilitators.”

TOM SWIFT BACARDI

PROGRAMME OUTLINE The 2015 programme provides an outstanding opportunity to benefit from the experience of some of the most admired leaders and experts in marketing today. Andy Bird from Brand Learning will lead you through the programme and share their experiences throughout on the challenges faced by all marketing leaders.

PRE-WORK PROGRAMME PREPARATION (MARCH/APRIL 2015)

MODULE 2 DRIVING PERFORMANCE (28 - 29 MAY 2015)

• Briefing from Brand Learning.

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• Discussions with senior internal company sponsors and colleagues.

Review of actions and experiences since Module 1.

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Interactive sessions focused on delivering results and leading for success.

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How to connect the customer, brand and commercial agendas to drive sustainable growth.

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Insight into the real issues and challenges facing a CMO.

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Personal development sessions to help leaders manage their energies and be at their best more of the time.

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Live case study which allows delegates to apply their learnings to a real life situation.

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Contributors from McDonald’s, Google, OCBC and AkzoNobel.

• Selected pre-reading.

WORKSHOP SESSIONS •

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Interactive seminars led by senior marketing leaders in blue chip companies, as well as marketing capability and leadership specialists.

Blend of practical case studies, applied learning exercises and management concepts.

MODULE 1 INSPIRING PURPOSE AND BUILDING PARTNERSHIPS (22 - 24 APRIL 2015) •

Understanding your own personal leadership style and insights into your values and beliefs.

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Best practice sharing in generating and applying strategic customer insight.

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Defining an inspiring purpose for you as a leader, for your team and your organisation.

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Insights and techniques to build better cross-functional working relationships.

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Personal marketing leadership action planning.

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Contributors include senior business leaders and experts from Unilever, Diageo, Banyan Tree, Nike, Twitter and Shell.

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MODULE 1 INSPIRING PURPOSE AND BUILDING PARTNERSHIPS 22 - 24 APRIL 2015 The first module is a highly stimulating three days with an introduction to marketing leadership and the importance of creating an inspiring sense of purpose for yourself, your team and organisation.

Across the three days, participants will be inspired by seminars with marketing leaders from blue chip organisations and spend time starting to explore their own leadership styles, challenges and opportunities.

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DAY 1: INTRODUCTION TO CUSTOMER CENTRED LEADERSHIP & INSIGHT

MORNING

WELCOME AND PARTICIPANT INTRODUCTIONS Andy Bird, Executive Director & Co-Founder – Brand Learning WHAT IS MARKETING LEADERSHIP? Sandeep Kohli, Chairman & Vice President Indochina (Myanmar, Cambodia, Laos). CMO & Vice President Southeast Asia Australasia Unilever Sandeep will look at the strategic role marketing plays in driving business performance and the importance of centering marketing leadership on the consumer or customer.

AFTERNOON

GROUP EXERCISE AND DE-BRIEF Delegates define their individual marketing leadership objectives and the implications for their roles.

PERSONAL INSIGHT Andy Bird, Executive Director & Co-Founder - Brand Learning Andy encourages participants to get in touch with what they care about and believe in. This session will encourage personal insight and inspiration to fuel people’s future leadership agenda.

CUSTOMER INSIGHTS INTO ACTION James Thompson, Global Managing Director - Diageo James will discuss his own journey as a marketing leader and what this has taught him about how to generate and apply insight to drive a customer centric organisation.

EVENING

NETWORKING DINNER

MODULE 1 INSPIRING PURPOSE AND BUILDING PARTNERSHIPS 22 - 24 APRIL 2015

DAY 2: DEFINING A PURPOSE MORNING

INSIGHT FOR LEADERS Andy Bird, Executive Director & Co-Founder - Brand Learning Andy will provide leading edge views on the priorities and activities involved in leading the customer insight agenda.

BRAND & PERSONAL PURPOSE Claire Chiang, Co-Founder & Senior Vice President - Banyan Tree Claire explores the importance of brand purpose in providing strategic direction for an organisation and helping to engage consumers, employees and stakeholders. She will also share the importance of personal purpose in providing energy for one’s own leadership journey.

AFTERNOON

UNDERSTANDING PURPOSE Andy Bird, Executive Director & Co-Founder - Brand Learning Andy shares some unique frameworks and techniques to define your personal purpose and the impact it has on others.

PANEL DISCUSSION Wayne Arnold, Global CEO & Founder - Lowe Profero and Chairman The Marketing Society Southeast Asia Frederique Covington, International Marketing Director - Twitter Sanjay Gangopadhyay, Senior Marketing Director Southeast Asia - Nike A group of senior marketers and agency directors take part in a discussion focusing on how different brands can best engage consumers and build deep relationships to help drive commercial performance in a digital world. With contributors from different sectors delegates will gain a range perspectives and ideas.

EARLY EVENING

CUSTOMER EXPERIENCE IMMERSION

EVENING

NETWORKING DINNER

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MODULE 1 INSPIRING PURPOSE AND BUILDING PARTNERSHIPS 22 - 24 APRIL 2015

DAY 3: BUILDING PARTNERSHIPS MORNING

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DIGITAL - STATE OF THE ART Steve Ingram, Digital Capability Director - Brand Learning Steve provides a global perspective on the role digital channels and marketing techniques are playing in helping to drive customer engagement and commercial performance BUILDING PARTNERSHIPS Andy Bird, Executive Director & Co-Founder - Brand Learning Andy introduces principles and techniques to help participants rethink the way they build working relationships with people throughout the business.

AFTERNOON

BUILDING PARTNERSHIPS Aw Kah Peng, GM Ethylene Oxide & Glycols - Shell Aw Kah Peng takes a look at how and why marketing leaders must build strong stakeholder relationships, both internally and externally.

She will also inspire them to think more ambitiously about the role they can play as business leaders.

ACTION PLANNING - LEARNING AND REVIEW Participants relate their learning from the workshop back to the issues they are facing on the job.

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SPEAKER BIOGRAPHIES

WAYNE ARNOLD Global CEO & Founder, Lowe Profero & Chair, The Marketing Society Southeast Asia Having co-founded Profero with his brother in 1998, Wayne is regarded as one of the industry’s most respected and experienced practitioners.

He has successfully supervised local and global campaigns for an enviable client list including Apple, Diageo, Unilever and Western Union.

Wayne expanded the Profero client and geographical base by carefully positioning Profero as the only global independent digital agency of its kind, covering media, creative and technology, with offices across 10 cities in US, Europe and Asia. In 2010 he assumed the role of Global CEO where he was based out of the US for 3 years. In 2013 he moved to APAC in a forward thinking move to be one of the only global CEO’s based in the region demonstrating Profero’s global intent and commitment to the region. Recently Profero joined the Lowe & Partners network to become Lowe Profero with the aim of being the first truly global marketing communication business with digital at the core. Other recent achievements include being voted as: Chairman of the Marketing Society in Asia, Chairman of the IPA Digital committee, Top 100 most influential people for the Y generation across any industry sector, One of the 1,000 most influential people in London, Observer’s Future 500 ones to watch ANDY BIRD Executive Director & Co-Founder, Brand Learning Andy co-founded Brand Learning in 2000 and since then has led marketing capability programmes with a wide range of top global businesses. In his earlier career he worked in marketing for Unilever with roles in the UK, Singapore and India. His last position there was as leader of the Unilever Marketing Academy. Andy has recently coauthored a book on marketing capabilities called The Growth Drivers and in 2011 he won Best Leader, and Brand Learning was placed No 1 in the Sunday Times 100 Best Small Companies awards.

CLAIRE CHIANG Co-Founder & Senior Vice President, Banyan Tree Claire is a co-founder of Banyan Tree Hotels & resorts, a leading developer and manager of premium resorts, urban hotels and destination spas around the world. She pioneered the group’s retail business in 1996 and has since overseen the launch of more than 60 retail outlets worldwide. As part of Banyan Tree’s strategic focus on human capital development, Ms. Chiang assumed two new roles in 2010 - chairperson for China Business Development, where she primarily focuses on the acquisition of new management contracts, and chairperson of the Human Capital Development Task Force, where she guides key strategic issues in organisational and human capital capability. Ms. Chiang is also the chairperson of Banyan Tree Global Foundation which was established in early 2009 by Banyan Tree Holdings. Her role involves directing and guiding the evolving process of the group’s commitment to corporate social responsibility and its mission to “Embrace the Environment, Empower the People,”

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SPEAKER BIOGRAPHIES

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FREDERIQUE COVINGTON International Marketing Director, Twitter Born in France and raised in the UK, Frederique (who goes by ‘Freddie’) joined Twitter in January 2014 as the Marketing Director for the International markets covering APAC, India, Middle East & Africa. Previously, Freddie was a Senior Director at Microsoft where she was the Central Marketing Organization Lead for Asia-Pacific. In this role, she developed the regional marketing strategies for all of the company’s offerings across commercial and consumer audiences. In her role, she headed up the Asia-Pacific community of CMOs in the region providing region-wide marketing talent management, marketing campaigns, governance, marketing excellence, and marketing planning, execution and measurement supporting Microsoft devices and services.

Prior to this role, Freddie held a position as the Director of Marketing Communications within Microsoft’s Consumer & Online (C&O) business where she developed marketing communications strategy and programs to build perception and market share for Microsoft Consumer and Online properties (e.g. MSN, Bing, Hotmail, Windows Live, IE, etc.). A veteran and proven leader in her field, Freddie’s long career in marketing is punctuated by a multitude of awards. In 2013, Freddie received the Golden Globe Tigers award for the 50 Most Talented CMOs Worldwide.

In 2012, she received the Microsoft Marketing & Operations Leadership Award and the Internationalist of the Year Marketing Award recognising global marketers with the highest cultural affinity. In 2009, she was the recipient of two Atticus Awards, including the Grand Prix, the highest honour for best thinking across WPP companies. Her campaigns for leading brands such as AT&T, Cisco and Nokia, garnered multiple EFFIEs, which recognize marketing effectiveness.

SANJAY GANGOPADHYAY Senior Marketing Director Southeast Asia, Nike Sanjay Gangopadhyay is the Senior Marketing Director for Nike Southeast Asia. Based in Singapore, he oversees the brand’s marketing agenda across 15 countries in the region.

In a career spanning over 25 years in Sales, Marketing & General Management, Sanjay has worked across diverse cultures and consumer categories in organisations like Unilever, Levi Strauss & Nike. An avowed Sports lover, he believes that the best lessons of life and business can be learnt on the pitch, in the courts, by the ringside or in the locker room of the sport that you play or follow.

SPEAKER BIOGRAPHIES STEVE INGRAM Digital Capability Director, Brand Learning With over 10 years of experience in marketing, Steve has worked extensively in different areas of Financial Services and Automotive.

During his career he has had a particular focus on digital technologies and how they enable better connections between brands and their customers for organisations including Barclays, Volkswagen, BMW and MINI. Since joining Brand Learning, Steve has played a leading role in the digital team, focussed on working with clients on effective strategies for marketing in the digital age. He has worked in diverse industries for clients including Philips, Shell, Pepsi, Novartis and GSK. His client work has ranged from building skills in the critical digital levers for success, working with teams on digital innovation through to coaching leadership teams on ensuring their strategy and plans are getting the most from the digital opportunity.

AW KAH PENG GM Ethylene Oxide & Glycols, Shell Prior to joining Shell, Kah Peng spent 22 years in the Singapore government. Over a period of 18 years, she held a number of roles for the Singapore Economic Development Board in Europe, the US and Singapore, with responsibility for developing a range of industries, including energy, chemicals, engineering services, private education, healthcare & pharmaceuticals, professional services, logistics and consumer products. Notable amongst her achievements was her involvement in the delivery of two of the largest and most complex foreign investments into Singapore, namely ExxonMobil’s and Shell’s multi-billion oil/chemical complexes on Jurong Island. From 2009 - 2012, she was Chief Executive of the Singapore Tourism Board. Some of the major projects in tourism which Kah Peng led included the development of the two integrated resorts (Marina Bay Sands and Resorts World Singapore), the Formula 1 Singapore Night Race, the launch of the YourSingapore destination brand, the development of the Marina Bay Cruise Centre and the Singapore International Culinary Exchange. Kah Peng has a degree in Chemical Engineering from NUS and is a fellow of the Sloan School of Management at MIT. Currently, Kah Peng sits on the International Advisory Board of the City of Rotterdam and the board of the Singapore Repertory Theatre.

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SPEAKER BIOGRAPHIES

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SANDEEP KOHLI Chairman & Vice President Indochina (Myanmar, Cambodia, Laos). CMO & Vice President South East Asia Australasia Unilever Sandeep Kohli is the Chairman of Unilever Myanmar, Cambodia and Laos and Vice President Marketing Operations for Unilever South East Asia and Australasia. He began his career in India when he joined Hindustan Unilever after doing his MBA in 1993. Prior to his current role, he has worked in several leadership positions in Sales and Marketing across India, Philippines, UK and Singapore. Since joining the company, Sandeep has succeeded in both accelerating business growth as well as developing innovative marketing models for Unilever. He has a passion for developing people and brands while also establishing new businesses.

JAMES THOMPSON Global Managing Director, Diageo Reserve British born (and also an American citizen) James left the UK in 1996 for an adventure and still hasn’t returned. He has worked at Diageo since 1994 in a variety of roles including President, Guinness Canada; SVP Marketing, Diageo North America; President, Global Marketing Vodkas/Rums/Ready-to-Drink brands and Chief Marketing Officer, Asia Pacific/Global Travel. Before joining Diageo he worked for Unilever in London, New York and Brussels. James is a strong advocate of the impact creativity can have on businesses, and of the opportunities businesses offer people to create legacies and transformation. He believes that a combination of rigour and flair is a vital recipe for commercial success.

“Life changing! Excited to go out and use all this stuff! Can’t wait to celebrate the results.”

RICHARD DAVIES SHELL

MODULE 2 DRIVING PERFORMANCE 28 - 29 MAY 2015

World-class marketing leaders connect the personal, customer, brand and commercial agendas to drive sustainable growth for their organisations.

In these organisations, the scope of marketing businesses goes beyond a department and drives the whole business.

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The final module incorporates a stimulating couple of days on the challenges of delivering personal and financial performance, as well as the critical final session, pulling the programme together around personal leadership action plans.

DAY 1 DRIVING PERFORMANCE MORNING

REVIEW OF LEARNING Delegates review their experience since the last module and share their learnings and insights to date.

CHALLENGES OF BEING A CMO: TODAY & TOMORROW Paddy Rangappa, Vice President Brand Development - McDonald’s Paddy shares the everyday challenges faced by Marketing VPs or CMOs in today’s fast-paced competitive commercial environment and provides tips on how to deal with them.

AFTERNOON

BEING AT YOUR BEST Andy Bird, Executive Director & Co-Founder - Brand Learning Andy helps the delegates become more conscious of managing their personal energy and impact. They will develop greater awareness and control over the triggers of their everyday performance.

DELIVERING RESULTS Simon Khan, Chief Marketing Officer Asia Pacific - Google Simon will focus on how marketing leaders need to think, act and behave in order to really drive commercial business performance and how he has gone about this at Google.

EVENING

NETWORKING DINNER

MODULE 2 DRIVING PERFORMANCE 28 - 29 MAY 2015

DAY 2 DRIVING PERFORMANCE MORNING

AFTERNOON

CASE STUDY Theng Kiat Goh, CMO, Global Consumer Financial Services - OCBC Bank Theng Kiat sets up a real life scenario he faced in a new role. The delegates then have the opportunity to think through how they would approach the challenges and opportunities, integrating and applying their learnings from the overall programme.

BEING A GREAT MARKETING LEADER Nihal Kaviratne CBE, Chairman - AkzoNobel India Ltd Nihal concludes the programme by highlighting the strategic role that marketing can play in driving commercial business performance and the impact individuals can have on a business by being ambitious, bold and customer-centred.

ACTION PLANNING Participants relate their learning from the workshop back to the issues they are facing back on the job and develop a final plan of action.

CLOSE

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SPEAKER BIOGRAPHIES

SPEAKER BIOGRAPHIES

NIHAL KAVIRATNE CBE Chairman, AkzoNobel India Ltd

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Mr. Kaviratne’s career with the Unilever Group spanned 40 years during which he held various senior level management positions in sales, marketing, brand and strategic planning and development, and as Chairman/CEO across Asia, Europe and Latin America. He retired from Unilever in 2005. He was awarded Commander of the British Empire (CBE) for services to UK business interests and for sustainable development in Indonesia. Mr. Kaviratne serves as an Independent, Non-Executive Director in GlaxoSmithKline Pharmaceuticals Ltd, India and as Chairman of Akzo Nobel India Limited (formerly ICI). He is an Independent, Non-Executive Director of several Temasek-Linked Companies including StarHub Limited, SATS Limited, DBS Group Holdings Limited, DBS Bank Limited, DBS Foundation Limited and Olam International Limited. He is President Commissioner of PT. TVS Motor Company Indonesia, TVS Motor (Singapore) Pte Limited, a Member of the Private Sector Portfolio Advisory Committee in India for the UK Government’s Department for International Development (DFID), and serves on the Advisory Board of Bain & Company for SEA/Indonesia.

He is a Governing Board member of the non-profit organization The Bombay Mothers and Children Welfare Society, Patron of the Indian Cancer Society, and the Founder of St Jude India Childcare Centres.

He is the Founder and President Emeritus of the International Wine & Food Society, Bombay Branch, and is a Chevalier du Tastevin. Mr. Kaviratne holds a Bachelor of Arts (Honours) with a major in Economics from Bombay University, and attended the Advanced Management Programme at Harvard Business School and the Advanced Executive Programme at the Kellogg School of Management, North Western University, U.S.A. THENG KIAT GOH CMO, Global Consumer Financial Services , OCBC Bank Theng Kiat Goh is the Chief Marketing Officer, Group Consumer Financial Services of OCBC Bank with responsibility in developing marketing strategies and activities in its core market Singapore and markets in the region including Malaysia and Indonesia. Theng Kiat started his career with Andersen Consulting (now Accenture) and has since built an illustrious career in marketing with Proctor & Gamble, Rothmans and Imperial Tobacco. He has also spent a year as General Manager of Malaysia for Aretae Limited, an internet solution developer during the Internet Boom years, and three years in Taiwan during his stint with Imperial Tobacco. Before Theng Kiat joined OCBC Bank, he spent eight years in AkzoNobel in a local business role as General Manager in Singapore and in a global role as the Global innovation Director for Exterior Paints. Theng Kiat graduated from National University of Singapore with an Honours Degree in Electrical Engineering.

SPEAKER BIOGRAPHIES

PADDY RANGAPPA Vice President Brand Development, McDonald’s Paddy Rangappa studied mechanical engineering but acquired only the degree, not the passion: so after two years of working in Tata Motors, he did his MBA from the Indian Institute of Management, Ahmedabad, and moved into marketing, where he has spent the last 26 years. The first 13 were with Procter & Gamble - in India, Indonesia and Singapore - and the last 13 with McDonald’s in Singapore, where he is currently Vice President - Brand Development for Asia Pacific, Middle East, Africa.

Outside work, Paddy is a keen tennis player and a freelance writer. He has authored a bi-weekly humour column called Flip Side in the Indian newspaper DNA and has contributed to several publications, including Campaign Asia. His first book, Been There Bungled That, was recently published in India by Random House.

SIMON KHAN Chief Marketing Officer Asia Pacific, Google Simon Kahn is responsible for marketing strategy, development, and execution for Google’s consumer-facing and B2B products and solutions in Asia Pacific. Previously, he worked at American Express for thirteen years including serving as Country Manager for Singapore from 2008 to 2011. Prior to joining American Express, Simon was Executive Director of Youth Venture, a non-profit organization that works with young people to develop and run their own businesses and organizations.

Simon worked in national politics and government for four years before joining Youth Venture including working in the White House Liaison office in the Department of State. He holds a BA in Asian Studies from Swarthmore College and a Masters in Chinese Studies and MBA from the University of Michigan. Simon is married with three young sons.

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“An amazing springboard in leadership skills and understanding.

I feel well on my way and excited for the journey ahead.”

LOUISA KASSELL UNILEVER

SELECTION OF PARTICIPANTS

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The programme is designed for experienced marketers who have been identified as having the potential to fill senior marketing leadership positions within the next two years.

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To ensure participants have compatible levels of experience and seniority, sponsorship from a leader within the business is required.

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We are seeking applications from individuals who have been working in a marketing role for a minimum of five years, who are familiar with all the basic skills of marketing and who will probably already be leading a small to mediumsized marketing team.

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Applicants should be able to point to at least one marketing case history that can demonstrate their ability to make a difference in the market place.

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The cost per participant will be $10,950 SGD.

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For members of The Marketing Society, a complimentary renewal is included as part of the programme. For nonmembers, a year’s complimentary membership is rewarded upon completion of the course.

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There are no restrictions on the type of business applicants are working in at present. We welcome a diversity of backgrounds. However, preference will be given to applicants from companies with a reputation for high standards of management.

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The maximum number of participants will be 20.

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Applications must be submitted by 27 March 2015. We will let applicants know if they have been accepted onto the programme no later than 13 April 2015.

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BOOKING INFORMATION

To apply or to find out more about the International Marketing Leaders Programme, call or email Sarah Woodley: +44 (0)20 8973 1372/1360 sarah@marketingsociety.com Alternatively, you can download an application form: www.marketingsociety.com/the-gym/international-mlp-asia Venue Fort Canning, Hill Street, Canning Rise, Clemenceau Avenue and River Valley Road, Singapore 179618

*Programme content and speakers subject to change.

THE MARKETING SOCIETY WWW.MARKETINGSOCIETY.COM