International Marketing Leaders Programme 2015

INTERNATIONAL MARKETING LEADERS PROGRAMME EUROPE 2015 INSPIRING GREAT MARKETING LEADERS

BROUGHT TO YOU BY

IN ASSOCIATION WITH

SPONSORED BY

CONTENTS Introduction

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International Marketing Leaders Programme

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Inspiring Bolder Marketing Leadership

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Programme Outline

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Module 1: Inspiring Purpose

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Speaker Biographies

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Module 2: Building Partnerships

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Speaker Biographies

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Module 3: Delivering Performance

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Speaker Biographies

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Selection of Participants

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Booking Information, Cost & How To Apply

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INTRODUCTION The Marketing Society together with Brand Learning, has developed the International Marketing Leaders Programme as a unique development experience for high potential individuals who are preparing for marketing leadership roles.

Now in its 12th year, this blend of marketing and people leadership skill development delivered by eminent industry leaders and leadership experts, is designed to help shape the great global marketing leaders of tomorrow.

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THIS YEAR’S SPEAKERS INCLUDE: Andy Bird, Executive Director & Co-Founder Brand Learning

Jill McDonald, President & CEO McDonald’s Restaurants

James Brett, Founder Plant For Peace

Neil Mullarkey, CEO Improvyourbiz Ltd

Hugh Burkitt, Chief Executive The Marketing Society

Cilla Snowball CBE, Group Chairman & Group CEO AMVBBDO

Ian Cranna, VP Marketing & Category UK&I Starbucks

Anni Townend, Leadership Consultant Steve Radcliffe Associates

Martin Deboo, Senior Vice President Jefferies

Sarah Warby, Marketing Director Sainsbury’s

Roisin Donnelly, Brand Director Northern Europe Procter & Gamble

Keith Weed, Chief Marketing & Communications Officer Unilever

Peter Duffy, Marketing Director easyJet Martin Glenn, CEO United Biscuits Craig Inglis, Marketing Director John Lewis

David Wheldon, Managing Director, Brand & Marketing Barclays

INTERNATIONAL MARKETING LEADERS PROGRAMME

The International Marketing Leaders Programme, brought to you by The Marketing Society, in association with Brand Learning, is designed for senior marketers and aims to prepare them for a role as a Marketing Director or leader of a substantial team. Such roles clearly present a variety of new and exciting challenges.

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A UNIQUE PROGRAMME The programme was devised following intensive consultation with key marketing leaders and draws on the experiences, challenges and difficulties they encountered.

It also harnesses the experience of the Society’s senior members and Fellows, and utilises the capability development skills of Brand Learning.

2015 The programme continues to evolve to address the strategic, commercial and leadership challenges facing senior marketers and their teams today. It is designed around a CustomerCentred Leadership framework and the fine balance between ‘being’ (behavioural skills) and ‘doing’ (technical skills). Particular emphasis is placed on the changing role of marketing and the impact this has on the strategic and commercial agenda, the challenges of marketing in the digital age, and the leadership skills needed to succeed in a fast-changing world.

WHO WILL BENEFIT? Marketers in middle/senior line management positions who have been identified by their employers as likely candidates for marketing leadership roles.

PROGRAMME OBJECTIVES 1. To provide insights and tools to help marketers handle the challenges involved in assuming a marketing leadership position.

2. To strengthen the strategic marketing skills and leadership behaviours of senior marketers.

3. To build awareness of best practice marketing activity and marketing leadership in other companies and industry sectors.

4. To support participants in the development of a personalised marketing leadership action plan.

INSPIRING BOLDER MARKETING LEADERSHIP

The Marketing Society, founded 55 years ago, now has a membership of over 2700 senior marketers in Europe and Asia and has become one of the most influential drivers of marketing in the business community. The Society challenges its members to become bolder marketing leaders by pursuing its purpose, championing customers and mobilising the organisation.

DEVELOPING HIGH PERFORMANCE MARKETERS Our definition of marketing is to create sustainable growth by understanding, anticipating and satisfying customer need.

Our professional development programme is designed to give you the tools and advice you need to develop your career. We’ll help you keep up-to-date, learn from peers and leading experts and inspire you to become a better marketer.

The programme is delivered in association with two leading global consultancies; Steve Radcliffe Associates and Brand Learning who are specialised in leadership and lifting the marketing capabilities of people and organisations.

ABOUT BRAND LEARNING Brand Learning is the leading global consultancy working with organisations to create better value for their customers by lifting the capabilities of people to drive customercentred growth.

Brand Learning support over 120 multinational companies across 60 countries, equipping them to be customer-centred across teams and remits, as well as to achieve deep functional excellence in marketing, customer development, leadership, HR and digital.

Brand Learning has partnered with The Marketing Society now for 12 years, developing and delivering the highly successful Marketing Leaders Programme. www.brandlearning.com

ABOUT STEVE RADCLIFFE ASSOCIATES Anni Townend is a central member of Steve Radcliffe Associates. SRA are the creators of Future – Engage – Deliver, the inspirational approach that The Times described as ‘the

no-nonsense approach, shaking up the world of leadership’. Anni has designed and delivered leadership development programmes with dozens of business leaders in organisations like Boots, E.ON, NHS, Unilever and Weightmans.

The book, Leadership Plain and Simple, has been Amazon UK’s number one leadership book for the last three years.

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“Great focus on personal leadership skills and an amazing opportunity to learn from the best.”

CHRIS BATES JOHN LEWIS

PROGRAMME OUTLINE The 2015 programme provides an outstanding opportunity to benefit from the experience of some of the most admired leaders and experts in marketing today. Andy Bird from Brand Learning will lead you through the programme with support from leadership coach, Anni Townend from Steve Radcliffe Associates.

PRE-WORK PROGRAMME PREPARATION (FEBRUARY 2015)

MODULE 2 BUILDING PARTNERSHIPS (16 – 17 APRIL 2015)

• Briefing from Brand Learning.

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I nteractive sessions focused on understanding what it takes marketers to lead for commercial success by engaging external and internal stakeholders on a defined purpose.

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How to connect the customer, brand and commercial agendas to drive sustainable growth.

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Contributors from AMVBBDO and McDonald’s.

• Discussions with senior internal company sponsors and colleagues.

• Selected pre-reading.

MODULE 1 INSPIRING PURPOSE (4 - 6 MARCH 2015) •

Interactive seminars led by senior marketing leaders in blue chip companies, as well as marketing capability and leadership specialists.

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Blend of practical case studies, applied learning exercises and management concepts.

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Understanding your own personal leadership style and insights into your values and beliefs.

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MODULE 3 DELIVERING PERFORMANCE (14 – 15 MAY 2015) •

Interactive seminars focused on meeting the challenges of marketing in the evolving global environment.

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Creating value for customers by delivering an integrated brand experience.

Best practice sharing on latest trends on customer insights.

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Understanding the role marketers play in driving stakeholder value.

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Defining an inspiring purpose for you as a leader, for your team and organisation.

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Distillation of key learning from the programme.

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Personal marketing leadership action planning.

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Contributors from Starbucks, Jefferies and Unilever

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Contributors include senior business leaders and experts from Sainsbury’s, Procter & Gamble, John Lewis and easyJet.

REFRESHER DAY (OCTOBER 2015) The refresher day will be held five months later in early October and will centre on reflecting and refocusing on participants’ Marketing Leadership journeys, allowing time to assess and look

forward to the next chapter.

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MODULE 1 INSPIRING PURPOSE 4 - 6 MARCH 2015 The first module is a highly stimulating three days which kick off the programme with an introduction to Marketing Leadership and the importance on creating an inspiring sense of purpose for yourself, your team and organisation.

Across the three days, participants will be inspired by seminars with marketing leaders from blue chip organisations and spend time starting to explore their own leadership styles, challenges and opportunities.

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DAY 1: INTRODUCTION TO CUSTOMER CENTRED LEADERSHIP & INSIGHT

MORNING

WELCOME AND PARTICIPANT INTRODUCTIONS Hugh Burkitt, Chief Executive – The Marketing Society Andy Bird, Executive Director & Co-Founder – Brand Learning Anni Townend, Leadership Consultant – Steve Radcliffe Associates CUSTOMER INSIGHT & PERSONAL INSIGHT Sarah Warby, Marketing Director – Sainsbury’s The Marketing Society’s ‘Marketing Leader of the Year 2013’ gives her personal perspectives on the nature of marketing leadership, reflecting on how to leverage customer insights and her own personal values.

AFTERNOON

GROUP EXERCISE AND DE-BRIEF Delegates define their individual marketing leadership objectives and the implications for their roles.

GREAT PERSONAL INSIGHT Anni Townend, Leadership Consultant – Steve Radcliffe Associates Top leadership coach Anni Townend gives an introduction to models of leadership styles and development, encouraging personal insights.

Participants will discover that they have a choice of leadership styles and understand which one will be most effective for them.

EARLY EVENING

CUSTOMER INSIGHTS INTO ACTION Roisin Donnelly, Brand Director Northern Europe - Procter & Gamble (UK & Ireland) Roisin will discuss her own journey as a marketing leader and what this has taught her about how to generate and apply insight to drive a customer centric organisation.

EVENING

NETWORKING DINNER Martin Glenn, CEO - United Biscuits The president of The Marketing Society will share his personal perspectives on the secrets of successful customer centred leadership.

MODULE 1 INSPIRING PURPOSE 4 – 6 MARCH 2015

DAY 2: DEFINING A PURPOSE MORNING

LEADING WITH PURPOSE David Wheldon, Managing Director, Brand & Marketing - Barclays David explores the expectations and accountabilities of a marketing leader focusing on using purpose to drive engagement and performance. He will do this in relation to the commercial agenda utilising his experience in his role at Barclays and other major companies such as Vodafone and Coca-Cola.

PURPOSEFUL MARKETING Andy Bird, Executive Director & Co-Founder - Brand Learning A session exploring the technical marketing tasks involved in leading a business successfully. Delegates will understand the role marketing leaders need to play within the marketing function, but also across the organisation as a whole in defining the role that brands, products and services need to play to engage customers.

AFTERNOON

DEFINING A PERSONAL PURPOSE Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni shares some unique frameworks and techniques to define your personal purpose and the impact it has on others.

CUSTOMER ENGAGEMENT Craig Inglis, Marketing Director - John Lewis Craig talks through how John Lewis’ renowned customer centric approach contributes to their strong commercial performance within the toughest retail environment in decades.

EARLY EVENING

PRE-DINNER DISCUSSION James Brett, Founder - Plant for Peace James shares the inspirational story of the journey he went through setting up Plant for Peace; an initiative designed to help rural communities around the world achieve food security and sustainable economic development.

EVENING

NETWORKING DINNER

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MODULE 1 INSPIRING PURPOSE 4 – 6 MARCH 2015

DAY 3: LEADING IN PRACTICE MORNING

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BEING AT YOUR BEST Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni focuses this session on self-awareness, helping participants to be at their best more often.

EASYJET EXERCISE BRIEF AND SYNDCATE WORK Peter Duffy, Marketing Director - easyJet Delegates work on a case study discussing the situation facing Peter Duffy when he arrived as Marketing Director at easyJet.

AFTERNOON

CASE STUDY CONCLUSION Syndicates feed back their conclusions on the easyJet case study and Peter Duffy reveals what actually happened and the key lessons learned.

ACTION PLANNING - LEARNING AND REVIEW Participants relate their learning from the workshop back to the issues they are facing on the job.

CLOSE

SPEAKER BIOGRAPHIES ANDY BIRD Executive Director & Co-Founder, Brand Learning Andy co-founded Brand Learning in 2000 and since then has led marketing leadership programmes with a wide range of top global businesses. In his earlier career he worked in marketing for Unilever with roles in the UK, Singapore and India. His last position there was as leader of the Unilever Marketing Academy. Andy has recently co-authored a book on marketing capabilities called The Growth Drivers and in 2011 he won Best Leader, and Brand Learning was placed No.1, in the Sunday Times 100 Best Small Companies awards.

JAMES BRETT Founder, Plant For Peace As founder of Plant for Peace, James has overseen the development of the Plant for Peace strategy since early 2007. In 1999, he founded the first commercial pomegranate juice drink in UK and Europe and has developed numerous innovative product ideas including the first Plant for Peace product range from Afghanistan. His passion for change has led him on a remarkable journey, determining the Plant for Peace strategy involving all parties such as Tribal Elders, farmers, Taliban, Government of Afghanistan, multinational food companies, donors and Royal families. James’ drive and motivation stem from his life’s experiences and his respect for the less fortunate, the environment and nature, as well as understanding the importance of the connection between people and a natural food chain. His conviction has led him to risk his life on numerous occasions.

HUGH BURKITT Chief Executive, The Marketing Society Hugh is Chief Executive of The Marketing Society. He began his marketing career as a Unilever trainee at Birds Eye Foods and progressed via the Manchester Business School to Collett Dickenson Pearce. He spent thirty years in advertising, founding the agency Burkitt Weinreich Bryant in 1986, and retiring in 2002 as Chairman of Burkitt DDB. He is a trustee of Barnardo’s.

ROISIN DONNELLY Brand Director Northern Europe, Procter & Gamble Roisin is responsible for marketing on all P&G brands. Under Roisin’s leadership, P&G UK and Ireland has won a record number of marketing awards including 10 Product of the Year awards in 2006 and 2007.

She was elected Marketer of the Year in 2007. Her previous roles include Marketing Director for Fine Fragrance in North and South America where she launched Hugo Boss. She also led the UK and Western European haircare business launching Wash & Go and then Pantene which both achieved market leadership.

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SPEAKER BIOGRAPHIES PETER DUFFY Group Commercial Director - Customer, Marketing & Product, easyJet Peter is currently Group Commercial Director - Customer, Marketing & Product, and is responsible for brand and marketing services, digital, customer relationship management and insight, customer operations and experience and business. Peter joined easyJet in February 2011 as Marketing Director. Prior to this he was Marketing Director for Audi in the UK and Marketing Services Director at Barclays. Peter has a degree in Economics and an MBA.

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MARTIN GLENN CEO, United Biscuits Martin Glenn joined United Biscuits as CEO in May 2013. Previously, he was CEO of the Permira owned Iglo Foods Group and worked with PepsiCo for 15 years on its Snackfoods business. During this time, he was responsible for the launch of Doritos and the dramatic growth of Walkers Crisps, catalysed by the highly acclaimed (and still running) Gary Lineker advertising campaign. He was also a Non-Executive Director (NED) for Leicester City FC during his time at Walkers and is now a NED for Chime Communications. Recently, Martin has taken on the role of President of The Marketing Society.

CRAIG INGLIS Marketing Director, John Lewis Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays, leading to a role as a Product Manager. Craig joined Virgin in 1997 as a Product Manager in their fledgling rail business and after launching thetrainline.com, he rose to become Sales and Marketing Director of Virgin Trains. He joined John Lewis in March 2008, where as Marketing Director he has presided over an overhaul of the retailer’s customer and marketing strategies, helping to drive six consecutive years of sales growth and market share gains in every category. He is probably best known for delivering a number of high profile campaigns including the much talked about ‘Always A Woman’ in 2010 to re-launch John Lewis’s ‘Never Knowingly Undersold’ policy, as well as a series of increasingly famous Christmas campaigns like ‘The Long Wait’, ‘The Snowman’s Journey’ and the most talked about campaign of 2014, ‘The Bear and The Hare’. The brand has gone from strength to strength under his tenure, winning numerous awards including The Marketing Society’s Brand of the Year in 2010 & 2011, the IPA Effectiveness Grand Prix 2012, The Marketing Society Award for Long Term Marketing 2012 and a Cannes Effectiveness Lion in 2013.

SPEAKER BIOGRAPHIES ANNI TOWNEND Leadership Consultant, Steve Radcliffe Associates Anni has been working with leaders, their teams and groups in organisations for over twenty years as a consultant, facilitator and coach. For the past ten years as an associate of Steve Radcliffe Associates, she has been helping leaders and others grow their own leadership using the Future – Engage – Deliver approach, a fast and simple way to lead organisational change through people. Much of Anni’s work is with leaders helping them create organisations that are even more relationship centred internally, as well as customer centred externally. She has worked with leaders in many organisations, including Boots, E.ON, Department for Work and Pensions, MSD, Unilever and Weightmans. Anni is the author of Assertiveness and Diversity and is currently working on her next book entitled The 6 C’s: Confidence, Courage, Compassion, Commitment, Connection and Community.

SARAH WARBY Marketing Director, Sainsbury’s Sarah joined Sainsbury’s and the Operating Board on 30 January 2012 as Marketing Director. She has full responsibility for all Sainsbury’s marketing activity and brand communications, non-food marketing, customer insights and loyalty. Sarah previously held a number of senior positions at Heineken and was UK Marketing Director, where she was responsible for a number of the UK’s most high-profile FMCG brands.

Prior to this she was Innovation Director at Heineken where she led the combined technical and marketing team. Earlier in her career, Sarah worked for several marketing agencies and was a graduate at Unilever.

DAVID WHELDON Managing Director, Brand and Marketing, Barclays In February 2012 David joined Barclays tasked with accelerating the implementation of the design and operations of the global marketing and citizenship functions. David started his career at Saatchi & Saatchi as a graduate trainee where he rose to Group Account Director. He then moved on to be the Managing Director of Lowe Howard-Spink in London, before being recruited to Global Director and Vice President of Advertising for the Coca-Cola Company in Atlanta. David returned to the agency world as President of BBDO Europe and then joined Tempus as a main board director and CEO of Tempus Partners which was later to be purchased by WPP, where David set up Team Vodafone. He joined Vodafone in mid-2004 and became Global Brand Director in 2005, later becoming the CEO of Vodafone Ireland Marketing Ltd in January 2008.

David left Vodafone in September 2010, returning to live and work in London.

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“A unique opportunity to learn from industry leaders and build a valuable support network of friends.”

KEVIN VERBRUGGEN WEETABIX

MODULE 2 BUILDING PARTNERSHIPS 16 - 17 APRIL 2015

World-Class Marketing Leaders connect the personal, customer, brand and commercial agendas to drive sustainable growth for their organisations.

In these organisations, the scope of marketing goes beyond a department and drives the whole business.

In this module, we focus on what it takes to engage customers and colleagues across the business to create customer value and drive commercial success.

Across two days, participants will experience first hand how to be successful in the boardroom and throughout the organisation. Through a combination of seminars with leading speakers and interactive sessions, participants will be inspired by what they can do to accelerate their leadership in this critical area. Contributors include AMVBBDO and McDonald’s.

DAY 1 BUILDING PARTNERSHIPS MORNING

BUILDING STRONG PARTNERSHIPS Anni Townend, Leadership Consultant - Steve Radcliffes Associates Anni introduces some concepts and trends to help people build bigger relationships and partnerships with their colleagues.

ENGAGING CUSTOMERS & AGENCIES Cilla Snowball, Group Chairman and Group CEO – AMVBBDO As a leader of a top agency, Cilla will provide a perspective on how to best engage customers, partners and agencies to deliver your purpose.

AFTERNOON

ENGAGING CUSTOMERS & OTHER FUNCTIONS A senior marketing leader will share their personal perspective and lessons they have learnt to influence, collaborate and build big relationships.

EARLY EVENING

CREATIVITY IN COMMUNICATION Neil Mullarkey, CEO - Improvyourbiz Ltd Comedian Neil Mullarkey uses a unique and entertaining approach to help delegates think about communication, creativity, engagement and innovation in a fresh way.

EVENING

NETWORKING DINNER

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MODULE 2 BUILDING PARTNERSHIPS 16 - 17 APRIL 2015

DAY 2 BUILDING PARTNERSHIPS MORNING

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ENGAGING THE BOARD Jill McDonald, President & CEO - McDonald’s Restaurants Jill will discuss her own journey as a marketing leader and what the experiences have taught her about leadership and how she’s leveraged it to engage board members and other key internal stakeholders.

SUSTAINABILITY PANEL DISCUSSION Top sustainability leaders will host a lively debate on the challenges faced in enagaging other functions of the business.

AFTERNOON

BUILDING PARTENERSHIPS ACROSS FUNCTIONS A marketing leader shares their learnings on how to successfully build partnerships across various departments and the challenges faced in doing so.

ACTION PLANNING Participants relate their learning from the workshop back to the issues they are facing back on the job.

CLOSE

SPEAKER BIOGRAPHIES

JILL MCDONALD President & Chief Executive Officer, McDonald’s Restaurants North West Europe Jill is UK Chief Executive & President of the North West Europe Division for McDonald’s. The markets she is responsible for are UK, Republic of Ireland, Germany, Sweden, Norway, Denmark & Finland. Jill joined McDonald’s in 2006 as Senior Vice President, Chief Marketing Officer UK & Northern Division. Previously she work at British Airways as a Brand Manager in 1990 and held a number of senior marketing positions in the UK and overseas. In June 2008 Jill was voted ‘Marketer of the Year’ by The Marketing Society. Jill is also a Non-Executive Director of the IHG Inter-Continental Hotels Group.

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NEIL MULLARKEY CEO, Improvyourbiz Ltd Neil Mullarkey, a co-founder of the Lonson Comedy Store Players, Europe’s top improv troupe, in 1985 with Mike Myers. He still performs with them. He studied Economics, Social and Polital Science at Cambridge University where he was also President of the Footlights.

His credits include Whose Line Is It Anyway, I’m Sorry I Haven’t A Clue, Have I Got News For You, QI and two Austin Powers movies.

Since 1999 he has been bringing the skills of theatre and especially improvisation to hundreds of clients, including the world’s biggest organisations (Microsoft, WPP, KPMG, Saatchi & Saatchi, Barclays, Vodafone, Ernst & Young, Unilever, Google, UK Sport, BBC, Volvo, ITV, BlackRock, Lloyds Banking Group and many ad/PR/branding agencies and business schools). He has trained in executive coaching at Asridge Business School and is a regular speaker at the London Business Forum and a Visiting Lecturer at Cass Business School, City University. (And Mullarkey is his real name).

CILLA SNOWBALL CBE Group Chairman & Group CEO, AMVBBDO Cilla joined AMV in 1992 as the agency’s first New Business Director.

Twenty two years later, she now oversees the 4 companies that comprise the AMV Group in the UK – AMVBBDO, Proximity, Redwood and Fishburn. Cilla chairs the Advertising Association and sits on the boards of BBDO Worldwide, Comic Relief and the Women’s Business Council. She was awarded the CBE in the 2009 New Year Honours list for services to the advertising industry. She is one of the BBC Woman’s Hour “100 most powerful women in the UK”, the Sunday Times/ Debrett’s “500 most influential Britons” and an Advertising Age “Woman to Watch”. Most importantly, she is Fred, Albert and Rosie’s mum.

“An amazing springboard in leadership skills and understanding. I feel well on my way and excited for the journey ahead.”

LOUISA KASSELL UNILEVER

MODULE 3 DELIVERING PERFORMANCE 14 – 15 MAY 2015

The final module incorporates a stimulating day on the challenges of delivering personal and financial performance, as well as the critical final session, pulling the programme together around personal leadership action plans.

DAY 1 DELIVERING PERFORMANCE MORNING

BEING AT YOUR BEST Anni Townend, Leadership Consultant - Steve Radcliffe Associates Anni shares her perspective and some useful tools and techniques to enable delegates to better manage their limiting beliefs.

AFTERNOON

STARBUCKS CASE STUDY Ian Cranna, VP Marketing & Category UK&I - Starbucks Ian explains how Starbucks seeks to create a consistently outstanding customer experience and the role marketing plays within their organisation.

A VIEW FROM THE CITY Martin Deboo, Senior Vice President - Jefferies An interactive session which will focus on what marketing leaders can do to influence the commercial performance of their business when it comes to shareholders and the external financial community.

EVENING

NETWORKING DINNER

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MODULE 3 DELIVERING PERFORMANCE 14 - 15 MAY 2015

DAY 2 DELIVERING PERFORMANCE MORNING

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GROUP SESSION – DELIVERING THROUGH OTHERS Anni Townend will continue to evolve the participants’ leadership skills based upon the successes and challenges highlighted throughout the programme.

PERSONAL MARKETING LEADERSHIP Keith Weed, Chief Marketing & Communications Officer - Unilever Keith Weed pulls the programme together with his stimulating thoughts on marketing, leadership and marketing leadership in delivering performance.

AFTERNOON

PERSONAL MARKETING LEADERSHIP ACTION PLANNING Andy Bird will run a session designed to crystalise the key learnings from the programme. Participants will then have the opportunity to review their personal action plans from Modules 1, 2 and 3 and evolve them, ready to go back into their businesses and take the next step on the journey to becoming great marketing leaders.

CLOSE

SPEAKER BIOGRAPHIES IAN CRANNA, VP Marketing & Category UK&I - Starbucks Ian oversees all marketing activities and category management across 2000 stores in 34 markets. Prior to this role, Ian was VP Marketing & Category for Starbucks UK (2012-2014). Ian joined Starbucks in 2004 and brought a strong mix of international experience having undertaken roles in trading and marketing in the UK, France, US and Netherlands. In May 2008, he moved to Seattle where he became director of food for Starbucks, before leading the Frappuccino© brand pre-launch and developing a deeper understanding of the business globally. Previously, Ian held a variety of positions at leading retail brands - Head of Trading for Habitat UK & France, Manager Inventory Planning and Retail Liasion for Warnaco, and Merchandise Manager for BHS. He graduated from the University of Birmingham with a Bachelor of BEng, Electronic and Electrical Engineering.

MARTIN DEBOO, Senior Vice President - Jefferies LLC Martin is the Consumer Goods Analyst at investment bank Jefferies in London, where he makes investment recommendations on major consumer goods firms including Unilever, Diageo and Reckitt Benckiser. In a 30+ year career, Martin has cultivated a ‘360 degree’ perspective on the consumer goods industry via roles in finance (Investec and now Jefferies), consulting (OC&C) and advertising (BMP & Publicis), where his career started in the 1980s.

KEITH WEED, Chief Marketing & Communications Officer, Unilever As CMCO, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions. His responsibilities are aligned to support Unilever’s vision: to double the size of the business while reducing its environmental footprint and increasing positive social impact.

Keith sees sustainability as a driver of consumer-led profitable growth (USLP) and has also pioneered new ways of intergrating sustainability into the business. Keith has led a step change in marketing at Unilever, notably with significat advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy. His other interests include: Chair, Consumer Industry Board at the World Economic Forum; Chair, International Board of Business in the Community; member of the Prince of Wales’ Corporate Leaders Group and the Facebook Global Client Council; Non-Executive Director of Sun Products Corporation; Fellow of The Marketing Society; Fellow of the Institute of Mechanical Engineers; Freeman of the City of London and Liveryman of the Worshipful Company of Marketers.

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SELECTION OF PARTICIPANTS

• The programme is designed for experienced marketers who have been identified as having the potential to fill senior marketing leadership positions within the next two years.

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• To ensure participants have compatible levels of experience and seniority, sponsorship from a leader within the business is required.

• We are seeking applications from individuals who have been working in a marketing role for a minimum of five years, who are familiar with all the basic skills of marketing and who will probably already be leading a small to mediumsized marketing team.

• Applicants should be able to point to at least one marketing case history that can demonstrate their ability to make a difference in the market place.

• The cost per participant will be £8950 + VAT. This will include food and accommodation for two nights during the initial workshop and one night on Module 2 and 3 (between day one and day two).

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For members of The Marketing Society, a complimentary renewal is included as part of the programme. For nonmembers, a years’ complimentary membership is rewarded upon completion of the course.

• There are no restrictions on the type of business applicants are working in at present. We welcome a diversity of backgrounds. However, preference will be given to applicants from companies with a reputation for high standards of management.

• The maximum number of participants in 2015 will be 24.

• Applications must be submitted by 12 December 2014. We will let applicants know if they have been accepted onto the course no later than 23 January 2015.

BOOKING INFORMATION

To apply or to find out more about the International Marketing Leaders Programme, call or email Sarah Woodley: 020 8973 1360/1372 sarah@marketingsociety.com Alternatively, you can download an application form: www.marketingsociety.com/the-gym/international-mlpeurope The Marketing Society 1 Park Road Teddington Middlesex TW11 0AR Venue Warren House, Kingston-upon Thames, Surrey, KT2 7HY

*Programme content and speakers subject to change.

THE MARKETING SOCIETY 1 PARK ROAD TEDDINGTON MIDDLESEX TW11 0AR 020 8973 1700 WWW.MARKETINGSOCIETY.COM