OUR APPROACH TO PLANNING
AGENDA
2
1
INTERROGATING A BRIEF
2
INSIGHT
3
DATA DRIVEN PLANNING
THE BRIEF - BE RUTHLESS
3
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THE CRUX OF THE BRIEF
WHAT
WHO
WHEN
Do you want us to achieve?
Do you want us to talk to?
Do you want us to do it by?
THIS IS WHERE HIGH SCHOOL ALGEBRA HELPS
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INSIGHT - THE BLANK SHEET OF A3
CHALLENGES
JOURNEY
6
AUDIENCE
MARKET
BRAND
7
SO WHAT?!
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WINE!
CONFUSION
CUES
CONTENT
Align with wine and food related content to ensure we are front of mind at the time when your customers are making choices 9
WINE!
Create buzz by using stories that will allow your consumers to share their knowledge and experiences of Bordeaux with others 10
3 DATA DRIVEN PLANNING
WHAT DOES DATA DRIVEN PLANNING ACTUALLY MEAN?!
HISTORIC DATA
TESTING & PILOTS
AUTOMATION
AND CONSTANT OPTIMISATION
SIGNALS AND TARGETING
THANK YOU!
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