Commercially focused Creatively led Marketing Society 30 March 2017
PAST AND PRESENT
Last days of the ancien regime Glasgow Herald – struggling Commercial Radio – struggling Strategic Mindset – ‘keep acquiring’ media assets Television – unfashionable ‘Old Media’ SMG’s gearing – unserviceable debt levels
Starting point - February 2007 STV plc was habitually underperforming Decline in market cap 2000 – 2007 £1+bn in shareholder value lost Declining earnings coupled with crippling debt (£190+m) Lack of focus Disenfranchised staff Lack of external support Significant negative external commentary Management team and Board under pressure
STV past and present PAST AUDIENCE PASSIVE MEDIA NEW MEDIA DUMB TERMINALS SINGLE CHANNEL DATA POOR SOLE OWNERSHIP OF IP
PRESENT
CONSUMERS ACTIVE MEDIA CORE BUSINESS MULTIPLE SMART DEVICES MULTI-PLATFORM DATA RICH PARTNERSHIPS
Thursday 12 April 2007 12.27 BST
SMG strategy was 'flawed' 12:01AM BST 05 Jul 2008
Robert Woodward is cleaning up SMG Tuesday 11 Dec 2012 10:00
The Channel Changer When Rob Woodward arrived at Pacific Quay in Glasgow, Scotland’s commercial television group was in debt-laden disarray. Kenny Kemp meets the man who helped switch the telly back on.
STV Group plc share price March 2012 – March 2017 600.00
500.00
400.00
p 300.00
200.00
100.00
0.00
Key take aways First 100 days are critical Make change fast Lead with an inspiring vision Build a loyal team Be very visible Keep a laser like focus Celebrate quick wins
THE STV FAMILY
The STV Family
60% of Scots are using at least three STV services
LEAD BY EXAMPLE
1. Build a great team hire and develop great people
2. Honesty, trust and belief are bedrock values
3. Set out an ambitious, clear vision with unambiguous quantifiable goals THINK BIG
4. Always demand the highest standards
5. Communicate relentlessly – internally and externally
6. Engage early with purpose and humility
7. Be accessible
8. Trust your instinct and know when to change your mind
9. Relentless focus on delivering results
10. Instill confidence through realistic positivity
11. Inspire others to overachieve
12. Obsess about the consumer
13. Work hard It’s rewarding and fun
TRACK YOUR PROGRESS
Measuring results
Financial
Operational
Brand
Staff
Regulatory
Media
ÂŁ13.7m raised
Commercially focused Creatively led Marketing Society 30 March 2017