the marketing society
inspiring bolder marketing leadership www.marketingsociety.com
OUR OBJECTIVES OUR MISSION IS TO INSPIRE BOLDER MARKETING LEADERSHIP OUR VISION IS TO BECOME THE LEADING GLOBAL NETWORK OF SENIOR MARKETERS OUR GOAL IS TO HAVE A HUB IN TEN MAJOR CITIES BY 2017
our global hubs edinburgh london dubai
hong kong
singapore
ABOUT US WE ARE AN EXCLUSIVE NETWORK OF 2700 SENIOR MARKETERS WE HAVE EMERGED OVER 56 YEARS AS ONE OF THE MOST INFLUENTIAL DRIVERS OF MARKETING — WE CHALLENGE OUR MEMBERS TO THINK DIFFERENTLY AND INSPIRE BOLDER MARKETING LEADERSHIP OUR MEMBERS
OUR SECTORS TELECOM / ENERGY / RETAIL / FASHION / MEDIA / ADVERTISING / FMCG / DRINKS / FOOD / AUTOMOTIVE / TRAVEL / TECHNOLOGY / FINANCIAL
WORLD-CLASS MEMBERSHIP WHY BECOME A MEMBER? PEOPLE
THINKING
Build your business and personal network
Access latest thinking and leading-edge content
OFFERING A REAL SENSE OF PROGRESSION
SKILLS
ASSOCIATE EXECUTIVE MEMBER MEMBER
Grow your skills and share bestpractice
BUSINESS LEADER
FELLOW
YOU’LL BE IN GREAT COMPANY
Nellie Chan LinkedIn
Keith Weed Unilever
Erica Kerner Tiffany & Co
Tricia Weener HSBC
CORPORATE MEMBERSHIP • Designed for 5 or more in your team • Opportunity to reward and recognise talent internally • Devise a personal member engagement plan
Seraphina Wong UBS
Nitin Mathur Yahoo
Jill McDonald Halfords
Alvin Neo Parkway Pantai
Jessica Spence Carlsberg
Sir Martin Sorrell WPP
OVER 90 TEAMS ALREADY TAKE PART GLOBALLY ADOBE AIMIA ACCENTURE AKZONOBEL AMV AVIVA BBC BRITISH AIRWAYS BRITISH GAS BT BUPA CAMELOT GROUP CAPITAL ONE E.ON EUROSTAR EXPEDIA EXPERIAN FIRSTDIRECT FWD GOOGLE HAVAS HEINEKEN HIGHLAND SPRING HISCOX HOMEBASE HONDA HSBC IHG ITV JOHN LEWIS JWT LINKEDIN MICROSOFT MCDONALD’S PWC RBS RSA SHELL UNILEVER WAITROSE
MANIFESTO FOR MARKETING A NEW & IMPROVED FORMULA FOR THE NEXT DECADE — LAUNCHED IN 2013
Our definition of marketing
“TO CREATE SUSTAINABLE GROWTH BY UNDERSTANDING, ANTICIPATING AND SATISFYING CUSTOMER NEED” We challenge marketers to
PURSUE YOUR PURPOSE
CHAMPION CUSTOMERS
MOBILISE THE ORGANISATION
Define your organisation’s purpose
Anticipate customer needs
Collaborate with your peers
Make sustainable growth your central aim
Shape the customer experience
Bring the voice of the customer into the boardroom
Leave a positive legacy
Find creative ways to engage
Quantify the cost and value of your work
BECOME A BOLDER MARKETING LEADER
our programme Leading the agenda across all areas of marketing
Our programme of over 60 events a year is designed to ensure our members have the tools to become bolder marketing leaders
Intimate Dinners / Thought Leading Breakfasts / Social Drinks Evenings / Annual Lectures / An Audience With / Under the Spotlight / Banquet Dinners / Excellence Awards Inspiring thought leadership
Sharing best practice
Celebrating marketing excellence
Interactive participation
Being topical
Encouraging debate
DIGITAL CLUBHOUSE BROWSE CASE STUDIES
HAVE A MIND WORKOUT
VIEW THE LATEST VIDEOS
SEE WHAT’S GOING ON NEAR YOU
SOCIAL MEDIA 30,000 @ themarketingsoc
FOLLOWERS
2,000 MEMBERS
MEET MEMBERS & SHARE IDEAS
OUR PLATFORMS
OUR CONTENT
OUR PUBLICATIONS & IN PRESS
INTERNATIONAL MEMBERSHIP WHATS’ IN IT FOR04 YOU?
Become an international judge in our Pioneering Spirit Awards
APRIL
Access to an influential network of senior marketers
Online membership to our digital Clubhouse with a customised experience
Access to all global event content through our Events Gallery
Watch over 200 inspirational videos in our Cinema
Download Excellence Awards winning case studies, featured in our book Marketing Excellence
Profile raising opportunities for yourself and your company across our editorial platform
ketr Meaard L e
An Opportunity to share ideas with fellow members, improve your skill area and personal development
Access our Library, full of content including member interviews, reviews and thought-leading articles
ANNUAL INVESTMENT
ÂŁ120
Complimentary digital subscription to our quarterly industry publication Market Leader
To discuss your options, please call Alasdair Hall-Jones on +44 20 8973 1355 or email alasdair@marketingsociety.com
THE MARKETING SOCIETY
INSPIRING BOLDER MARKETING LEADERSHIP
Alasdair Hall-Jones
alasdair@marketingsociety.com +44 (0)20 8973 1360 +44 (0)7970 378 201