Local World Brochure

localworld.co.uk

You are joining a family of 2,700 people that make up one of the largest regional multimedia publishers in the UK. The role of the media has changed dramatically in recent years and we have put together this ‘Welcome Pack’ to give you an overview of where we are so you can hit the ground running.

Local World is a conglomerate of newspapers, magazines and websites with its roots firmly embedded in the heart of our communities.

We provide relevant and engaging content 24/7 to commercially valuable audiences across print, digital and mobile.

To ensure we stay ahead of the game in such a fast-paced industry, finding the right people for the job is paramount.

We are delighted to have you on board.

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who arE wE? Local World is made up of a strong and long-standing portfolio of more than 100 regional print titles and 80 websites across the UK. formed in 2012 following the merger of northcliffe and Iliffe news & Media groups, our mission has been to transform the local media landscape.

By successfully and effectively targeting responsive audiences, we have led the industry in digital growth; providing news, sport, entertainment and valuable information and services around the clock.

editorial and commercial departments work hand-in-hand to generate engaging, informative content to attract readers, advertisers and business partners alike.

Our sales and marketing consultants are helping our valued customers grow by creating bespoke advertising packages and digital business solutions. essentially, we are creating a ‘one stop shop’ for all our customers’ needs.

Congratulations on your new career with one of the UK’s largest multimedia businesses. Local World is a trusted media source at the heart of local life, with a growing audience through print, online and mobile. Our finger on the pulse of news and information, we connect people to the issues that matter to them – and fast. We encourage communication and debate, and celebrate the aspirations of the people living and working in our regions. We wish you every success as you begin your journey helping Local World continue to grow.

BLanChE SaInSBury CoMMErCIaL DIrECTor

80

regIOnAL WeBSITeS

37

PAID WeeKLIeS

31

free WeeKLIeS

16

DAILY TITLeS

localworld.co.uk

EXECuTIVE DIrECTorS

DaVID MonTgoMEry group ChIEF EXECuTIVE oFFICEr

raChEL aDDISon ChIEF opEraTIng oFFICEr / ChIEF FInanCE oFFICEr

LISa gorDon CorporaTE DEVELopMEnT DIrECTor

With a radical vision of reviving local media, David Montgomery has been at the forefront of Local World since its launch in 2012. his experience in the industry spans more than 40 years, including editing the news of the World and Today newspapers, and spending seven years as chief executive of The Mirror group. he previously founded Mecom group, a company specialising in mergers and acquisitions of newspapers and media companies.

rachel is in charge of Local World’s purse strings and day-to-day operations. She was previously northcliffe Media’s group finance director and prior to that, finance director of the Midlands region.

joining as non-executive director in 2012, Lisa was instrumental in the creation of Local World through the merger of the northcliffe and Iliffe media groups. her day-to-day responsibilities cover transformation, strategic alliances, mergers and acquisitions as well as marketing.

localworld.co.uk

05

TorBEn LunDBErg ChIEF InForMaTIon oFFICEr

BLanChE SaInSBury CoMMErCIaL DIrECTor

Torben joined Local World in 2013 to help the company progress in digital transformation. It is his job to improve our technological infrastructure, while also providing support systems to help digitialise our content and commercial departments.

Blanche is responsible for the group’s print and digital advertising revenues.

She has extensive experience in the field of commerce having worked in the industry for more than 25 years.

She was formerly deputy commercial director of northcliffe Media and has worked as deputy managing director of Bristol news and Media, and managing director of both South West Wales Media and South West Media groups.

our auDIEnCE 100+

4.2 million

PrInT TITLeS

49% 51% MALe

WeeKLY COMBIneD reACh

Age

feMALe

53%

47%

UPPer TO LOWer MIDDLe CLASS (ABC1)

SKILLeD WOrKIng CLASS TO CASUAL Or LOW-grADe WOrKerS (C2De)

(SOUrCe: jICreg/IMS 2015)

localworld.co.uk

29%

AgeD 15-34

34%

AgeD 35-54

37%

AgeD 55+

wE arE ThE SEVEnTh LargEST nEwS SITE In ThE uK rEaChIng onE In FIVE aDuLTS

07 UP

68%

10 million 24 million 80 1.3 million

YOY

UnIQUe VISITOrS Per MOnTh

UnIQUe BrOWSerS Per MOnTh

UP

40%

WeBSITeS

32% USe DeSKTOP

YOY

AVerAge DAILY UnIQUe BrOWSerS

19%

49%

USe TABLeT

USe MOBILe

UP

76%

49 million

YOY

MOnThLY VISITS

ACCeSS US VIA

36%

28%

SOCIAL neTWOrKS

TYPeD Or BOOKMArKeD

UP

105%

154 million YOY

27%

9%

ThrOUgh SeArCh engIneS

OTher WeBSITeS

(SOUrCe: ADOBe OMnITUre jAnUArY 2014 AnD COMSCOre)

MOnThLY PAge VIeWS

our CEnTrES Local World’s award-winning portfolio of print titles and websites are at the heart of the local communities that they serve.

The map below shows the location of Local World brands across the UK.

MIDLanDS & norTh

waLES anD SouTh wEST LonDon & SouTh EaST

MIDLanDS & norTh

HULL SCUNTHORPE

GRIMSBY

LINCOLNSHIRE WEST STAFFORDSHIRE STOKE-ON -TRENT

EAST STAFFORDSHIRE

NOTTINGHAM

DERBY TAMWORTH CRADLEY HEATH

NUNEATON

LEICESTER

LonDon & SouTh EaST

CAMBRIDGE NORTHAMPTON

BEDFORD

MILTON KEYNES LUTON

HERTS & ESSEX

ESSEX

SURREY & SUSSEX

KENT KENT & SUSSEX

waLES & SouTh wEST GLOUCESTERSHIRE

SOUTH WEST WALES BRISTOL

BATH SOMERSET

WELLS DORSET

BARNSTAPLE YEOVIL EXETER

TORQUAY PLYMOUTH

TRURO PENZANCE

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our pORTFOLIO The media industry has faced one of its biggest cultural challenges in recent years. A new digital era has transformed people’s lives and our industry has had to adapt accordingly.

This rapid rise of digital technology has forced newspapers up and down the country to reassess how they engage with their audience.

Launching Local World in 2012, David Montgomery’s vision was to reinvigorate local media and equip it for the future. It was time to rethink the agenda, reshape the business and develop our relevance to an online audience.

Two years later Local World was the industry leader in digital growth with 1.3million unique daily browsers, a rise of 40 per cent year-on-year.

Building on that growth, to date our average daily page views have witnessed a 70 per cent rise year-on-year.

Continuing to be innovative, we are redeveloping our print portfolio with a number of redesigns, relaunches and new products.

That, combined with a range of new marketing services to help customers shout about their brand, enables us to continue expanding our well-established and trusted foothold within local communities well into the future.

localworld.co.uk

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prInT TITLES

Local World’s portfolio of award-winning print titles includes household names such as the Leicester Mercury, Bristol Post, Derby Telegraph, Stoke Sentinel, Western Morning news, hull Daily Mail and South Wales evening Post.

As well as 16 well-established daily titles, we have 37 paid for and 31 free weeklies, two Metro franchises (Bristol and east Midlands) and 14 other publications including niche magazines.

To see our full list go to localworld.co.uk/ourbrands

In-papEr SuppLEMEnTS

As well as all the latest news and sport, our print titles also publish a range of supplements covering sectors such as business, property, motoring, entertainment and leisure, farming, lifestyle and travel.

awarDS & EVEnTS

Working with Local World is more than just providing news and advertising, it’s about being a part of the communities in which we serve.

Each year our centres organise a programme of high profile events and award ceremonies to recognise the achievements of those living and working in our local areas.

From celebrating community heroes to acknowledging success in business and sport, our local events are an important fixture in the media calendar.

CrEaTIVE STuDIo

Our talented teams of designers are responsible for drawing up eye-catching display advertisements for our print titles. They are the creative brains that bring ideas to life for our bespoke brochures and promotional campaigns, both in-house and for customers.

localworld.co.uk

ONLINE

A crucial development in our business has been to ensure we’re offering customers innovative solutions across all formats.

Part of that process has been to introduce a number of digital marketing products to compliment our valuable print and digital display advertising, and provide a more rounded ‘one stop shop’ service.

A range of multimedia marketing products is available to provide effective solutions to help raise brand awareness and generate response.

A variety of packages are available and range in price to suit individual customer’s budgets and requirements.

localworld.co.uk

Building websites Social Media marketing packages MOBILE websites FACEBOOK & TWITTER VIDEO Creation

Creating simple template websites through to bespoke designs.

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Platforms designed and managed, advertising and campaigns planned as well as monthly reports.

SEO optimisation, blog creation, link building, Google audits, creation and management of social media platforms as well as social media advertising and feedback reports.

With Google making major changes to its algorithm and favouring mobile-friendly sites in search results, it is crucial for customers to ensure their websites are fully responsive. We can do that for them.

We create individual targeted advertising campaigns for clients and manage social media accounts on their behalf.

Did you know? Facebook is one of the most popular websites on the internet, soaking up more than 50% of digital spend.

We can create client videos as well their own branded YouTube channels.

Did you know? 28% of all Google searches relate to YouTube. (Source: b2bmarketing.net) Videos on YouTube have a 41% higher click-through rate than plain text (Source: Econsultancy estimates).

localworld.co.uk

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Delivering informative and relevant content at the touch of a button or turn of a page remains at the core of our organisation.

Different departments work together to ensure our products reach their target audiences whether in print, digital or mobile format.

Our regional titles are made up of editorial, production, advertising, newspaper sales, promotions, creative and administration departments, while other teams are centralised.

The managing director is responsible for the day-to-day running and performance of numerous titles in their local area.

The editor is responsible for news content both online and in print, and the advertising director similarly for revenue generation.

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OUR CONTENT The Local World newsroom has been remodeled to adapt to the fast-paced digital world we now live in.

An elite pool of content creators has replaced the traditional, single-skilled tiers of reporters, specialists, newsdesk and sub-editors.

Our teams are multi-skilled digital publishers but equipped with the fundamental basics of journalism such as media law and public affairs.

Their job is to harvest, curate, write, edit, publish and promote great content that is demographically right for the areas in which they serve, and deliver it via the right multimedia platforms.

Stories are generated from a host of sources such as public tip-offs, police checks and community meetings, through to following up website comments, social media and digital research.

Content managers control the day-to-day running of the newsroom while generating their own stories, selecting the best for publication in the next day’s print titles.

Production staff are responsible for designing and editing the print publications with creative flare and eye for detail.

This includes sections such as letters, sport, jobs, business, property, motors, what’s on, TV, education and farming.

localworld.co.uk

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SoCIaL MEDIa An abundance of user-generated content from blogs and forums to social networking sites and video channels, has redefined what people perceive as valuable content. Audiences are ‘time-poor’ and only want to read what affects them directly.

Social media has made everyone a content creator and it is a huge part of our audience engagement. As well as a great way of breaking news online, it enables us to engage and converse with wider audiences.

1.8 million 200 120 41%

fAnS On SOCIAL MeDIA

TWITTer ACCOUnTS

fACeBOOK PAgeS

Of LOCAL WOrLD’S 1.2MILLIOn UnIQUe DAILY BrOWSerS ACCeSS OUr SITeS VIA SOCIAL MeDIA

/TheQuirker @TheQuirker

QuIrKEr Quirker.co.uk is home to some of the most eccentric and funny real life stories taken from across Local World’s titles.

Carefully selected and re-edited by a team based at our London headquarters, the stories are aimed at a new and younger social audience.

Launched in 2015, this innovative platform enables us to capitalise on the virality of weird and whacky content while continuing to grow in relevance to our digital audience.

localworld.co.uk

It is the most trusted source of information

41% 49% 51% 52% 72% 88%

consider local media the place to go when looking for a new car

use estate agents adverts in local media when seeking property

consumers took action after seeing an advertisement in local media

use it more than radio, tv etc

use local media to keep informed of the local job markeT

agree if something is advertised in local media it will be available locally

Local World has a loyal and captive audience (4.2m weekly reach) (Source: NS Consumer Catalyst Research, 2013)

In business, advertising is critical. The amount spent on advertising grew in the UK to £18.6billion in 2014 and is predicted to break the £20billion barrier by 2016.

By the end of 2015, digital advertising alone will be worth an estimated £8billion in this country, and that is set to rise to £9billion by 2016.

This surge in digital spend has transformed the local media buying landscape. This is mirrored in Local World which saw a 63 per cent rise in digital advertising year on year.

localworld.co.uk

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TypES oF aDVErTISIng DISpLay CLaSSIFIED aDVErTorIaLS

generally contain illustrations and appear on news pages.

Smaller editorial insertions sub-divided into sections such as motors, property, recruitment, public notices and leisure.

Paid-for advertisements designed to look like editorial.

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wayS To aDVErTISE Sales and marketing consultants are responsible for creating innovative advertising solutions for customers across multimedia platforms. from one-off placements to ongoing campaigns, bespoke packages are devised to suit a business’ individual needs.

A company is researched and a brief obtained to understand its USP (unique selling point), target audience, marketing requirements and budget.

A tailor-made package is then designed specific to what the customer wants to achieve.

Our sales and marketing consultants are performance sales monitored, with bonuses for targets achieved.

By understanding who uses our products and why, we have the ability to target our audience with relevant commercial content.

See examples of our print and basic digital advertising products on offer.

rop CLaSSIFIED aDVErTorIaLS SuppLEMEnTS SponSorED roS TargETED opTIMISaTIon hpTo

run of Paper: Also known as display advertisements, they appear on editorial pages.

Small listings, generally towards the back of newspaper.

Paid-for editorial.

Or features: covering a specific theme such as holidays, health and wellbeing, women’s page and business.

Columns or sections: paid-for and written by external companies or organisations.

run of Site: Advertisement is run across the entire site and the customer will buy a set amount of views/clicks (CPM Clicks Per Mille or thousand).

Customer can select a section of the site or product that works best for them. Advertisements can be targeted by specific time, audience age group, and geography for example, to increase response rates.

Data from an advertisements performance is monitored, enabling it to be refined and retargeted to ensure it reaches the right audience.

This is estimated to be worth ÂŁ1m during the 2015/16 financial year.

home Page Take Over: Advert dominates homepage for maximum impact. Cost dependent on site traffic.

localworld.co.uk

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Programmatic and Native ADVERTISING One of the buzzwords surrounding advertising in today’s digital world is ‘programmatic’. This is the automated tracking of an internet user to build a profile of them using the information they access. Advertising campaigns can then be tailored to target them.

This fast-paced, automated way of buying and selling media is a bit like bidding on the stock market and, by 2018, is projected to make up 70 per cent of all advertising.

NATIVE ADVERTISING

SELF-SERVE PlATFORM

Native advertising is where the content emulates the style of the Local World site without directly promoting the product.

Native ads are tagged with a disclaimer such as ‘sponsored content’ or ‘promoted by’ and examples of this can be where a retailer might discuss summer fashion tips, whereas a banner advertisement would promote a summer sale.

Local World is currently developing its ‘self-serve’ facility that will enable customers to navigate their own way through our sites. Whether they want to place a classified advertisement, find a job or buy a car, it will be through one sign-in, self-serve portal, providing access to Local World’s 80 websites.

Commercial partnerships

Business Directory & Panarama

Local World partners a number of third party businesses that run aspects of our website on our behalf.

The Business Directory brings together basic information on every business in the UK from a huge database called Panarama. Every business will get a free listing but can choose to upgrade their profiles with a range of different sponsorship packages.

While retaining a Local World look and feel, website content and day-to-day running is operated externally. Example pages include weather, dating, Local Project and WIN. These partnerships are one of the most profitable for Local World, generating ÂŁ2.4million a year.

localworld.co.uk

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nEwSpapEr SaLES anD proMoTIonS It is the job of our newspaper Sales departments to ensure our print titles reach, and are sold to, maximum effect in our marketplaces.

Visibility in the local community is still a critical focus, along with building and maintaining relationships with those responsible for selling our products, such as newsagents or customers who have our papers delivered at home.

Local World is investing heavily in growing its subscriber database and encouraging readers to buy more regularly by rewarding them with loyalty bonuses.

Our newspaper sales teams are responsible for ensuring our print products contain offers, competitions and other promotions to help grow new sales and keep existing readers happy.

They also handle the print and delivery of customer leaflets.

localworld.co.uk

localworld.co.uk

YOUR ONLINE RESOURCES

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SCOOP

YAMMER

Scoop is Local World’s intranet for use by all employees to help improve communication throughout the group.

Here you’ll find key information to support you in your role, including:

Yammer is a private social network for Local World employees. Messages can be posted, liked and shared and you can follow people and be followed. You can join and create your own groups to share ideas, gauge feedback and collaborate on documents.

Go to yammer.com/login and enter your details to get started.

• • • •

Company news and updates Employee information and benefits Documents and reports Group resources including the Agresso expenses and purchasing system

SKYPE

PULSE

Skype for Business enables you to instantly send messages to Local World colleagues. You can also make voice and video calls if you have the right hardware.

Pulse is software that lets you connect to the Local World network remotely. Once installed on a company laptop or tablet, it enables you to access your inbox, Scoop intranet and other systems while away from the office.

What about the future?

Once we’ve found great staff, we want to keep them. So it is our commitment to you as an employer to provide the development opportunities you need to progress, the tools and systems to excel, as well as the support to make a difference and the encouragement to innovate.

Once again, welcome, congratulations and we wish you every future success in your Local World career.

GLOSSARY A

ABC: Audit Bureau of Circulation, independent body that audits all paid-for newspapers to calculate copies sold Abandonment Rate (AR): rate at which prospects leave the checkout process Advertorial: advertising feature written to look like editorial AIR: Average Issue Readership, average number of readers per copy Algorithm: set of instructions or procedures used in order to accomplish a task, such as creating search results in Google

B

B2B: Business to Business, a business whose primary customers are other businesses B2C: Business to Consumer, a business whose primary customers are customers Banner ad: prominent online display advertisement that appears at top of the page Bastard size: size of an advertisement outside of the standard column width Billboards: biggest standard advertising format on the web page. Also name for outdoor advertising in the form of roadside posters ‘Belly’ Bands: digital advertisement that appears under the navigation bar on the page Bleed: printing term referring to print that goes beyond the edge of the sheet before trimming Blurb: promotional feature on the front page, usually under masthead or down side of page Body copy: content of an advertisement Bounce rate: percentage of visitors to a website who navigate away from the site after viewing only one page Broadsheet: quality national newspaper Browser: software application that is used to access the internet Byline: a journalist’s name at the beginning of a story

C

Campaign: various stages of an advertising project from beginning to end Circulation: number of copies sold Circulation area: where we deliver geographically Citrix: IT software Classified: private and trade advertisements encompassing property, recruitment, motors, items for sale, personal services, BMDs etc

Click-through: When a reader clicks on an advert and is redirected to a new page Click-through Rate (CTR): way of measuring the success of an advertising campaign Column: regular feature often on a specific topic written by a columnist Commercial team: advertising department Content: copy Conversion: converting site visitors into paying customers Convergence: term used to describe multimedia newsrooms producing news for different publishing platforms Cookies: small text file that is downloaded to your computer when you visit a site. A way of tracking web surfing habits Creative: graphic design team or artwork CPA (Cost Per Action): online advertising pricing model where the advertiser pays for a particular action such as per click, sign up or registration CPC (Cost Per Click): advertiser pays per click CPI (Cost Per Impression): advertiser pays per page impression CPM (Cost Per Millie): per thousand page impressions CRM (Customer Relations Manager): company’s approach to managing interactions with customers to help improve profitability CTR (Click Through Rate): way of measuring the success of an advertising campaign

D

DPS: double page spread, an article or advertisement that covers two pages opposite each other Deadline: time given to journalist in which to complete story or assignment Death-knock: journalist calling at the house of a bereaved relative when reporting on the death Deck: part of a headline that summarises the story Distribution: the number of free newspapers.

Verified by VFD (Verified Free Distribution) Dwell time: amount of time user spends on a particular web page

E

Earpiece: advertisement on the front page next to title or masthead ERH: Early right hand position, referring to position of an advertisement in a publication

E-Wraps: designed to dominate the webpage and becomes the wrap-around advertisement

F

Facebook: social media website where people can follow each other and post messages FPS (Front Page Solus): advertising strip across bottom of front page, or right and left hand corner Flat plan: page plan that shows where the articles and adverts are laid out Freesheet: publication that is free to customers and generates revenue through advertising

G

Gutter: space down the centre of facing pages in a publication

H

Hamper: smaller story on newspaper page Headline: the main title of the story Hits: each time a browser retrieves an item or image HPTO (Home Page Take Over): where an advertiser takes over a publication’s homepage Homepage: introductory page of a website House ad: an unpaid advert used to fill a gap left due to lack of advertising Hyperlink: link that redirects the user to another web page

I

Impressions: number of times a browser views a web page or advertisement Intranet: company’s internal computer network (Local World’s is called Scoop) Intro: introductory paragraph to a news story Inventory: total number of views or impressions that a website has to sell over a given period of time

J

Journalist: member of staff who researches, writes and publishes news stories JICREG (Joint Industry Committee for Regional Press): independent body collating information from regional newspapers to provide readership figures

K

KPI (Key Performance Indicators): measurement to gauge performance of a staff representative e.g.

number of calls made, revenue brought in Kicker: first sentence or words of a story, may be set in a font size larger than body of text

Pulse: internal weekly newsletter Pull out quote: selected quote from a story that is highlighted for impact

L

Q

Layout: how a page is formatted Leader: article that expresses opinion of the newspaper Leaderboard: advertisement that is expanded right across the top of the online page (also known as banner) Lync: instant messaging system

M

Masthead: newspaper’s brand/logo across top of the front page Mobile-friendly: website that is not specifically designed for mobile but is rendered in a way that is easily readable on a mobile device Mobile site: a website designed specifically for the smaller screen Mock up: sample copy Modular rate card: pricing strategy for advertising in a newspaper or on the website Mono: black and white MPU (Mid Page Unit): standard rectangular advertisement that appears on right hand side of the page

N

National newspaper: newspaper covering the whole country with national and international news, and human-interest stories NIB (News In Brief): snippet of news, usually threefour paragraphs long

O

Off the record: information obtained by a journalist that must not be disclosed or written about Off-diary: unscheduled story generated by the journalist On-diary: scheduled story or task such as court or council meeting Optimisation: progressing through the search engine rankings (SEO Search Engine Optimisation)

P

Page impressions: metric used to measure views of a web page Pay Per Click (PPC): advertiser pays when browser clicks on advertisement and is connected through to their web page Pay Per View (PPV): single programme that the viewer has to pay for Pay wall: system that prevents internet users from accessing webpages without a subscription Pillar promotions: a competition with a prize value of more than £2,000 POS (Point Of Sale): place at which a retail transaction is carried out Proof: copy of a page reading to be corrected

Quote: journalist’s record of what an interviewee has said

R

ROP (Run Of Paper): display advertisement in front half of newspaper before the centre-fold Rate card: advertising rates Reach: number of users who saw content, print or digital Regional newspapers: daily, weekly sometimes bi-weekly, can be paid for or free. Generally localised content Responsive: where a website is compatible for use on all devices, mobile, tablet and desktop

S

SCCM (Single Column-Centimetre): charge for display advertisement, specified by how many columns wide and centimetres high SEO (Search Engine Optimisation): Google’s guidelines to achieving higher position in the organic listings on Google SEM (Search Engine Marketing): Internet marketing that promotes a company’s website by increasing its visibility in search engine results SERPS (Search Engine Results Page): the listings that come back after typing something in on a search engine’s page Scoop: Local World’s internal Intranet service Scoop: exclusive story or one published for the first time Sky Scrapers: long, vertical digital advert usually running down side of a page Skins: term for posting around the edge of a page Social media: virtual communities that allow people to create, share or exchange information, ideas, pictures and videos e.g. Facebook, Twitter Solus: advertising strip across bottom of front page, or right and left hand corner SOP: Standards Of Performance Splash: main front page story Spot colour: one colour on a black and white advertisement Standfirst: panel or line of text after the headline that gives more information about the article Supplement: mix of advertising and editorial over four pages or more

T

Tabloid: compact sized newspaper Tenancy: ‘renting’ out of a section of a website by another brand who pays commission to the owner for revenue generated Title Corner: advert on the front page next to title heading Targeted: ways of making digital advertising more

precise and relevant (age, gender, geographical location, etc)

U

Unique Visitor (UV): number of browsers to visit site, generally over a 24-hour period. Records them as visiting once regardless of how many times they visit in that 24-hour period. Important figure in terms of calculating and measuring advertising potential User: a website reader or visitor USP (Unique Selling Point): what makes a company, concept or campaign stand out from the rest URL (Uniform Resource Locator): name for a web address

V

VFD (Verified Free Distribution): independent body that verifies the number of free newspapers Verso: left hand page Vox Pop: interview where person on street is asked their opinion on matter of interest Visitor (unique): number of distinct individuals requesting pages from the website during a given period

W

WiFi: wireless Internet or network connection Weekly reach: number of people perceived to have seen our publications each week Wrap: advertisement that is wrapped around the outside of a publication

Northcliffe House, 2 Derry Street, London W8 5TT +44 (0) 20 3763 1500 localworld.co.uk @localworldmedia