LIA Media Guide 2022/23

Digital

LIA TODAY DIGITAL ADS

Online Publication: Over 10,000

Issue Dates: Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct, Nov/Dec

LIA TODAY is a full-color digital newsletter, published six times per year to educate and inform students and professionals of challenges and innovations in the field of photonic materials processing. Articles, news, and updates keep members and other laser professionals current on important issues impacting the laser community.

LIA TODAY readers consist of production managers, supervisors, safety professionals, researchers, end-users, laser physicians and nurses. These readers are from over 60 countries.

Top 10 Countries

United States of America

Germany

Canada

Japan

United Kingdom

France

Spain

India

South Korea

Italy

Half Year Bundle 3x

Insertions

Quarter Page $2355 ($2000 Member) $785 per Insertion

Half Page

$2955 ($2500 Member) $985 per Insertion

Add On Option of Email Banners

$1100

Full Page

$3750 ($3200 Member) $1250 per Insertion

Full Year Bundle

6x Insertions

Quarter Page

$4560 ($3850 Member)

$760 per Insertion

LIA TODAY EMAIL BANNER

You now have the opportunity to reach subscribers directly through the email distribution of the LIA Today! Email banner ads can be included as an add on to the bundle options below.

Distribution is bimonthly and includes all subscribed users involved in laser technology – from end-users to system builders and nurses to laser physicists.

Half Page

$5700 ($4850 Member)

$950 per Insertion

Add On Option of Email Banners

$2000

Full Page

$6870 ($5800 Member)

$1145 per Insertion

1 Year - $2400 ($200 per month)

Grab people’s attention as they are looking for courses, products, and more on our website. These are potential customers that are already involved in the laser community and could benefit from learning about your company’s offerings.

Banner ads on the lia.org website are sold only on a 12 month basis.

LIA MEMBER INSIDER

EMAIL BANNER

You now have the opportunity to reach LIA members directly through the email distribution of the LIA Insider! This offer is for members only so take advantage of this unique advertising opportunity.

Distribution is quarterly and includes all subscribed users involved in laser technology – from end-users to system builders and nurses to laser physicists.

LASER INSTITUTE OF AMERICA (LIA) ADVERTISING AGREEMENT AND POLICIES

GENERAL POLICY:

1. LIA reserves the right to approve all advertisers and advertisements in LIA publications on the grounds of relevance to the industry, professionalism of ads, editorial and stylistic content, and conflict with products and services offered by LIA, and other reasonable bases as determined by the LIA Executive Director.

2. LIA reserves the right to refuse advertising. Advertisers and advertising agencies assume liability for all content of advertisement printed, and also assume responsibility for any resulting claims made against the publisher.

3. Advertisers and advertising agencies are jointly and individually responsible for payment of all insertions.

4. Cancellations are not accepted and copy corrections not guaranteed after closing date for space reservations.

5. On contract or scheduled insertions, previous copy will be repeated if change is not received by materials due date.

6. Any revision or special handling of materials will be billed to the advertiser.

7. Materials will be destroyed if disposition instructions are not furnished by the advertiser.

8. Requested positions are not guaranteed unless stated as a paid position.

9. All rates are based on acceptable digital files (see ad specifications). Any production work will be charged extra.

10. An agency discount of 15 percent will be given to recognized agencies on space, color, and position charges. Production and mechanical charges are not commissionable.

11. Payments are due upon receipt of invoice. AD SUBMISSION: If you require more detailed information regarding any of the above specifications, please contact your sales representative. To submit digital materials contact the LIA Advertising Department at +1.407.380.1553 or advertising@lia.org.

Acceptance Signature:

ADVERTISING SELECTIONS AND PAYMENT

LIA Today Ad Space

Half Year (3 issues)

[ ] Quarter Page ($2355/$2000)

[ ] Half Page ($2955/$2500)

[ ] Full Page ($3750/$3200)

[ ] Email Add On ($1100)

Full Year (6 issues)

[ ] Quarter Page ($4560/$3850)

[ ] Half Page ($5700/$4850)

[ ] Full Page ($6870/$5800)

[ ] Email Add On ($2000)

Website Banner

[ ] 1 Year ($2400)

If you selected one of the member only options or would like to receive member pricing for LIA Today Ads, please fill in your Membership # here:

LIA’s Member Insider Email Banner

[ ] 1 Issue ($550)

[ ] 2 Issues ($1000)

Please note: This offer is only available for our members.

Total Amount:

Email:

MAIL OR SEND COMPLETED CONTRACT AND PAYMENT TO:

LIA Advertising, Laser Institute of America 12001 Research Pkwy, Suite 210 Orlando, FL 32826

Phone: +1.407.380.1553

Email: marketing@lia.org

Authorized Signature:

Record [ ] In-House

MECHANICAL SPECIFICATIONS AND REQUIREMENTS

Email Banner Ads

8.5 in × 11 in 816 px × 1056 px

7.5 in × 4.75 in 720 px × 456 px

3.5 in × 10 in 336 px × 960 px

3.5 in × 4.75 in 336 px × 456 px

LIA prefers PDF format files submitted electronically to marketing@lia.org or jlanghans@lia.org. See below for more details.

SOFTWARE PROGRAMS SUPPORTED:

PDF format is LIA’s preferred format.

Original data files need to adhere to specifications mentioned in the applications formats listed in this document.

PDF; Vector Files (.AI; .EPS); Image Files (.PNG)

SOFTWARE PROGRAMS NOT SUPPORTED AT LIA: Microsoft Word; CorelDraw; Microsoft PowerPoint; Microsoft Publisher

Links should be included. If no links provided, the full dimesions of the advertisement will be linked to your company website’s home page.

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