TELECOM & IT TABLE OF CONTENTS
MOBILE LEARNING MARKET Global Forecast To 2020
REPORT CODE TC 3309
Mobile Learning Market - By Solution – (Mobile Content Authoring, E-Books, Portable Lms, Mobile And Video-Based Courseware, Interactive Assessments, Content Development, M-Enablement), By Application, By User Type, By Region - Global Forecast To 2020
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INTRODUCTION OBJECTIVES OF THE STUDY •
o define, describe, and forecast the global mobile learning market on T the basis of software solutions, applications, user types, and regions
•
o provide a detailed information regarding the major factors influencing T the growth of the market (drivers, restraints, opportunities, industry specific challenges, and burning issues)
•
o strategically analyze each submarket with respect to individual growth T trends and contribution toward the overall market
•
o analyze the opportunities in the market for stakeholders and details of T a competitive landscape for market leaders
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o forecast the market size of segments with respect to five main regions, T namely, North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA)
•
o strategically profile key players and comprehensively analyze their T market shares and core competencies1
•
o track and analyze competitive developments such as mergers and T acquisitions and new product developments in the mobile learning market
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TABLE OF CONTENTS INTRODUCTION
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MARKET DEFINITION obile learning can be understood as the use of mobile technology, either alone or in combination M with other Information and Communications Technology (ICT), in order to enable learning anytime and anywhere. Moreover, it can be defined as learning across multiple contexts, through social and content interactions with the help of personal electronic devices. The solutions that are a part of the mobile learning process include m-Enablement, mobile content authoring, content development, interactive assessments, and e-books. obile learning also encompasses efforts to support broad educational goals such as the effective M administration of school systems and improved communication between educational institutions. Furthermore, mobile learning focuses on the mobility of the learner, along with the constant interaction of learners with portable technologies.
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•
obile learning is the process of delivering education, training, and learning support through M mobile devices and it offers a convenient way to interact and collaborate on a common platform.
•
he overall market size in this study has been defined as the revenues generated by the mobile T learning software providers in the form of license fees from Small and Medium Businesses (SMBs) and large enterprises.
MARKET SCOPE obile learning is commonly stated to be learning that is imparted through multiple contexts such as M social and content interactions with the help of smart devices which include smartphones, tablets, and laptops. These solutions are focused on improving the overall learning experience for the end users that require constant and situated learning support. he global mobile learning market has been segmented on the basis of software solutions, applications, T user types, and regions. Software solutions are classified as mobile content authoring, e-books, portable Learning Management System (LMS), mobile and video-based courseware, interactive assessments, content development, and m-enablement. Applications are further segmented into in-class learning, simulation-based learning, corporate learning, and online on-the-job training. User type is classified as academic and corporate. Academic user type is further classified into K-12 and higher education, whereas corporate consist of SMBs, large enterprises, and verticals. The global mobile learning market is provided for each region from 2015 to 2020. The report analyzes the significance of implementing mobile learning to improve levels of literacy, numeracy, and participation in education among the users. owever, mobile learning market size is presented in terms of commercial software revenue and H applications revenue.
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TABLE OF CONTENTS INTRODUCTION
he market study covers the mobile learning software solutions offered by vendors and the derivation of T the mobile learning market size during the forecast period from 2015 to 2020. In this market study, 2014 is considered as the base year
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•
he overall mobile learning market in this report has been defined as the spending by academic T and corporate users on such software solutions across five major regions
•
he market size does not include the service revenue generated by the vendors. The software T revenue excludes service revenue that is separate from the right-to-use license and does not include the inherent value of software
MARKETS COVERED This research report categorizes the mobile learning market into the following segments:
MOBILE LEARNING MARKET BY GEOGRAPHY
BY TYPE
• North America (NA)
• Mobile Content Authoring
• Europe
• e-books
• Asia-Pacific (APAC)
• Portable LMS
• Middle East and Africa (MEA)
• Mobile and Video-based Courseware
• Latin America (LA)
• Interactive Assessments • Content Development • m-Enablement
BY APPLICATION • In-Class Learning • Simulation-Based Learning • Corporate Learning • Online on-the job Training
BY END-USER • Academic K-12 Higher Education • Corporates SMBs Large Enterprises
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TABLE OF CONTENTS INTRODUCTION
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YEARS CONSIDERED 2020 2015 2014 2013
HISTORICAL YEAR
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BASE YEAR
ESTIMATED YEAR
PROJECTED YEAR
CURRENCY The currency used in the report is in U.S. dollars, with market size indicated only in $million. •
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evenues for the companies were picked from their annual report. For companies that reported R their revenues in other currencies, average annual currency conversion rate was used for the particular year to convert the value in U.S. dollars
STAKEHOLDERS •
Device manufacturers
•
Content providers
•
Mobile network operators
•
Service providers
•
Education authorities
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Academic institutions and researcher
•
Business organizations
•
Policy makers
•
Regulatory bodies
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Local and regional government
•
Platform and LMS providers
•
End users (Students, employees, and administrators)
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TABLE OF CONTENT CONTENTS
1 INTRODUCTION.....................................................................................................................................14 1.1
OBJECTIVES OF THE STUDY............................................................................................................................................................. 14
1.2
MARKET DEFINITION......................................................................................................................................................................... 14
1.3
MARKET SCOPE................................................................................................................................................................................ 15 1.3.1
MARKETS COVERED...................................................................................................................................................... 15
1.3.2 YEAR............................................................................................................................................................................... 16 1.4 CURRENCY........................................................................................................................................................................................ 16 1.5 STAKEHOLDERS................................................................................................................................................................................ 16
2
RESEARCH METHODOLOGY.................................................................................................................17 2.1
MARKET SIZE ESTIMATION............................................................................................................................................................... 18
2.2
MARKET BREAKDOWN AND DATA TRIANGULATION........................................................................................................................ 21
2.3
MARKET SHARE ESTIMATION........................................................................................................................................................... 22 2.3.1
KEY DATA TAKEN FROM SECONDARY SOURCES.......................................................................................................... 22
2.3.2
KEY DATA TAKEN FROM PRIMARY SOURCES............................................................................................................... 22
2.3.3 ASSUMPTIONS............................................................................................................................................................... 23 2.3.4
KEY INDUSTRY INSIGHTS.............................................................................................................................................. 23
3
EXECUTIVE SUMMARY..........................................................................................................................24
4
PREMIUM INSIGHTS.............................................................................................................................27 4.1
ATTRACTIVE MARKET OPPORTUNITIES IN MOBILE LEARNING MARKET........................................................................................ 27
4.2
MOBILE LEARNING MARKET – TOP THREE SOLUTIONS................................................................................................................. 27
4.3
GLOBAL MOBILE LEARNING MARKET.............................................................................................................................................. 28
4.4
MOBILE LEARNING MARKET POTENTIAL......................................................................................................................................... 28
4.5
MOBILE LEARNING USER TYPE MARKET (2020).............................................................................................................................. 29
4.6
MOBILE LEARNING REGIONAL MARKET........................................................................................................................................... 29
4.7
GLOBAL MOBILE LEARNING MARKET, BY SOLUTION (2015-2020)................................................................................................. 30
4.8
SOLUTIONS GROWTH MATRIX......................................................................................................................................................... 30
4.9
LIFECYCLE ANALYSIS, BY REGION 2015.......................................................................................................................................... 31
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TABLE OF CONTENT CONTENTS
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MARKET OVERVIEW..............................................................................................................................32 5.1 INTRODUCTION................................................................................................................................................................................. 33 5.2 EVOLUTION....................................................................................................................................................................................... 33 5.3
5.4
MARKET SEGMENTATION................................................................................................................................................................. 34 5.3.1
BY SOFTWARE SOLUTION.............................................................................................................................................. 35
5.3.2
BY APPLICATION............................................................................................................................................................ 35
5.3.3
BY USER TYPE................................................................................................................................................................ 36
5.3.4
BY REGION..................................................................................................................................................................... 36
MARKET DYNAMICS......................................................................................................................................................................... 36 5.4.1 DRIVERS......................................................................................................................................................................... 37 5.4.1.1
GROWING MOBILE AND SMARTPHONE PENETRATION RATES............................................................... 37
5.4.1.2 IMPROVED INTEGRATION BETWEEN DEVICE MAKERS AND CONTENT SUPPLIERS ����������������������������� 37 5.4.1.3
RISE IN DEPLOYMENTS OF TABLETS IN EDUCATIONAL INSTITUTIONS................................................ 38
5.4.1.4
INCREASING DEMAND FOR DIGITAL EDUCATION................................................................................... 38
5.4.2 RESTRAINTS................................................................................................................................................................... 39 5.4.2.1 INCREASING COST ASSOCIATED WITH EQUIPMENT, CONNECTIVITY AND MAINTENANCE ���������������� 39 5.4.2.2
LACK OF DIGITAL CLARITY AMONG END USERS.................................................................................... 39
5.4.3 OPPORTUNITIES............................................................................................................................................................. 39 5.4.3.1 EVOLVING NEW OPPORTUNITIES FOR TRADITIONAL EDUCATIONAL INSTITUTIONS ��������������������������� 39 5.4.3.2
INCREASING OPPORTUNITY IN EMERGING NATIONS............................................................................. 40
5.4.3.3 COLLABORATIONS WITH MOBILE BANKING AND MOBILE HEALTH INITIATIVES ���������������������������������� 40 5.4.4 CHALLENGES................................................................................................................................................................. 40 5.4.4.1 5.4.5
BUDGET CONSTRAINTS RELATED TO TECHNOLOGY INFRASTRUCTURE.............................................. 40
BURNING ISSUE............................................................................................................................................................. 41 5.4.5.1
LACK OF TECHNICAL SKILLS AMONG INSTRUCTORS AND LEARNERS................................................ 41
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TABLE OF CONTENT CONTENTS
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INDUSTRY TRENDS...............................................................................................................................42 6.1 INTRODUCTION................................................................................................................................................................................. 42 6.2
VALUE CHAIN ANALYSIS................................................................................................................................................................... 42
6.3
PEST ANALYSIS................................................................................................................................................................................. 43
6.4
7
6.3.1
POLITICAL FACTORS...................................................................................................................................................... 43
6.3.2
ECONOMIC FACTORS.................................................................................................................................................... 44
6.3.3
SOCIAL FACTORS........................................................................................................................................................... 44
6.3.4
TECHNOLOGICAL FACTORS.......................................................................................................................................... 44
PORTER’S FIVE FORCES ANALYSIS.................................................................................................................................................. 45 6.4.1
THREAT OF NEW ENTRANTS.......................................................................................................................................... 45
6.4.2
THREAT OF SUBSTITUTES............................................................................................................................................. 46
6.4.3
BARGAINING POWER OF SUPPLIERS............................................................................................................................ 46
6.4.4
BARGAINING POWER OF BUYERS................................................................................................................................. 47
6.4.5
INTENSITY OF COMPETITIVE RIVARLY.......................................................................................................................... 47
MOBILE LEARNING MARKET ANALYSIS, BY SOFTWARE SOLUTION...................................................48 7.1 INTRODUCTION................................................................................................................................................................................. 49 7.2
MOBILE CONTENT AUTHORING........................................................................................................................................................ 50
7.3 E-BOOKS........................................................................................................................................................................................... 51 7.4
PORTABLE LMS................................................................................................................................................................................. 52
7.5
MOBILE AND VIDEO-BASED COURSEWARE..................................................................................................................................... 54
7.6
INTERACTIVE ASSESSMENTS........................................................................................................................................................... 55
7.7
CONTENT DEVELOPMENT................................................................................................................................................................ 56
7.8 M-ENABLEMENT............................................................................................................................................................................... 57
8
MOBILE LEARNING MARKET ANALYSIS, BY APPLICATION..................................................................59 8.1 INTRODUCTION................................................................................................................................................................................. 60 8.2
IN-CLASS LEARNING........................................................................................................................................................................ 61
8.3
SIMULATION-BASED LEARNING....................................................................................................................................................... 63
8.4
CORPORATE TRAINING..................................................................................................................................................................... 65
8.5
ONLINE ON-THE-JOB TRAINING....................................................................................................................................................... 67
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TABLE OF CONTENT CONTENTS
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MOBILE LEARNING MARKET ANALYSIS, BY USER TYPE.....................................................................69 9.1 INTRODUCTION................................................................................................................................................................................. 70 9.2 ACADEMIC........................................................................................................................................................................................ 71 9.2.1 K-12................................................................................................................................................................................ 73 9.2.2
HIGHER EDUCATION...................................................................................................................................................... 74
9.3 CORPORATE...................................................................................................................................................................................... 75 9.3.1 SMB................................................................................................................................................................................ 78 9.3.2
10
LARGE ENTERPRISE....................................................................................................................................................... 79
GEOGRAPHIC ANALYSIS.......................................................................................................................81 10.1 INTRODUCTION................................................................................................................................................................................. 82 10.2 NORTH AMERICA.............................................................................................................................................................................. 84 10.3 EUROPE............................................................................................................................................................................................. 87 10.4 ASIA-PACIFIC.................................................................................................................................................................................... 88 10.5 MIDDLE EAST AND AFRICA.............................................................................................................................................................. 91 10.6 LATIN AMERICA................................................................................................................................................................................. 93
11
COMPETITIVE LANDSCAPE...................................................................................................................95 11.1 OVERVIEW......................................................................................................................................................................................... 95 11.2 COMPETITIVE SITUATION AND TRENDS.......................................................................................................................................... 97 11.2.1
NEW PRODUCT DEVELOPMENTS.................................................................................................................................. 98
11.2.2
AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS............................................................................................ 98
11.2.3
MERGERS AND ACQUISITIONS.................................................................................................................................... 100
11.2.4 EXPANSION.................................................................................................................................................................. 101 11.2.5
VENTURE CAPITAL(VC) FUNDING............................................................................................................................... 101
11.3 END USER ANALYSIS...................................................................................................................................................................... 102
12 COMPANY PROFILES...........................................................................................................................103 (Overview, Financials, Products & Services, Strategy, and Developments)*
12.1 INTRODUCTION............................................................................................................................................................................... 103 12.2 NETDIMENSIONS............................................................................................................................................................................ 104 12.3 SAP AG............................................................................................................................................................................................ 107
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TABLE OF CONTENT CONTENTS
12.4 PROMETHEAN................................................................................................................................................................................. 110 12.5 UPSIDE LEARNING.......................................................................................................................................................................... 113 12.6 SKILLSOFT...................................................................................................................................................................................... 115 12.7 CISCO SYSTEMS, INC..................................................................................................................................................................... 117 12.8 AT&T................................................................................................................................................................................................ 120 12.9 DELL................................................................................................................................................................................................ 123 12.10 CITRIX SYSTEMS INC..................................................................................................................................................................... 125 12.11 IBM CORPORATION......................................................................................................................................................................... 127 * Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.
13 APPENDIX............................................................................................................................................130 13.1 DISCUSSION GUIDE........................................................................................................................................................................ 130 13.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE................................................................................................................ 134 13.3 AVAILABLE CUSTOMIZATIONS....................................................................................................................................................... 135 13.4 RELATED REPORTS......................................................................................................................................................................... 135
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TABLE LIST OFOF TABLES CONTENTS
TABLE 1 GLOBAL MOBILE LEARNING MARKET SIZE AND GROWTH RATE, 2013-2020 ($MILLION, Y-O-Y %)..................................... 25 TABLE 2 RISE IN DEPLOYMENTS OF TABLETS IN EDUCATIONAL INSTITUTIONS WILL BOOST THE M-LEARNING MARKET �������������� 38 TABLE 3 INCREASING COST ASSOCIATED WITH EQUIPMENT, CONNECTIVITY AND MAINTENANCE WILL RESTRAIN THE GROWTH OF MOBILE LEARNING MARKET ������������������������������������������������������������������ 39 TABLE 4 COLLABORATIONS WITH MOBILE BANKING AND MOBILE HEALTH INITIATIVES WILL ACT AS AN OPPORTUNITY FOR MOBILE LEARNING ������������������������������������������������������������������������������������������������������ 40 TABLE 5 TO OVERCOME BUDGET CONSTRAINTS RELATED TO TECHNOLOGY INFRASTRUCTURE WILL BE THE MAJOR CHALLENGE FOR SOFTWARE PROVIDERS ������������������������������������������������������������ 41 TABLE 6
MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION)............................................................................. 50
TABLE 7 MOBILE CONTENT AUTHORING MARKET SIZE, BY USER TYPE,2013-2020 ($MILLION) ������������������������������������������������������� 50 TABLE 8 MOBILE CONTENT AUTHORING MARKET SIZE, BY REGION,2013-2020 ($MILLION) ������������������������������������������������������������� 51 TABLE 9
E-BOOKS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)........................................................................................... 52
TABLE 10
E-BOOKS MARKET SIZE, BY REGION, 2013-2020 ($MILLION)................................................................................................. 52
TABLE 11
PORTABLE LMS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)................................................................................. 53
TABLE 12
PORTABLE LMS MARKET SIZE, BY REGION, 2013-2020 ($MILLION)....................................................................................... 54
TABLE 13 MOBILE AND VIDEO-BASED COURSEWARE MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) ����������������������������������� 54 TABLE 14 MOBILE AND VIDEO-BASED COURSEWARE MARKET SIZE, BY REGION, 2013-2020 ($MILLION) ����������������������������������������� 55 TABLE 15 INTERACTIVE ASSESSMENTS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION).......................................................... 55 TABLE 16
INTERACTIVE ASSESSMENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION)................................................................ 56
TABLE 17
CONTENT DEVELOPMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)................................................................ 56
TABLE 18
CONTENT DEVELOPMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION)...................................................................... 57
TABLE 19
M-ENABLEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)............................................................................... 57
TABLE 20
M-ENABLEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION)..................................................................................... 58
TABLE 21
MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION)........................................................................ 60
TABLE 22
IN-CLASS LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)........................................................................ 61
TABLE 23
IN-CLASS LEARNING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION).............................................................. 61
TABLE 24
IN-CLASS LEARNING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION)............................................................ 62
TABLE 25
IN-CLASS LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION).............................................................................. 62
TABLE 26 SIMULATION-BASED LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)....................................................... 63 TABLE 27 SIMULATION-BASED LEARNING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) �������������������������������������������� 64 TABLE 28 SIMULATION-BASED LEARNING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) ������������������������������������������ 64 TABLE 29
SIMULATION-BASED LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION)............................................................ 64
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TABLE LIST OFOF TABLES CONTENTS
TABLE 30
CORPORATE TRAINING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)..................................................................... 65
TABLE 31
CORPORATE TRAINING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION)........................................................... 65
TABLE 32
CORPORATE TRAINING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION)......................................................... 65
TABLE 33
CORPORATE TRAINING MARKET SIZE, BY REGION, 2013-2020 ($MILLION)........................................................................... 66
TABLE 34 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)....................................................... 67 TABLE 35 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) �������������������������������������������� 67 TABLE 36 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) ������������������������������������������ 68 TABLE 37
ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY REGION, 2013-2020 ($MILLION)............................................................. 68
TABLE 38
MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)........................................................................... 70
TABLE 39
ACADEMIC MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION)......................................................................................... 71
TABLE 40
ACADEMIC MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION).................................................................................... 71
TABLE 41
ACADEMIC MARKET SIZE, BY SUB USER TYPE, 2013-2020 ($MILLION)................................................................................ 72
TABLE 42
ACADEMIC MARKET SIZE, BY REGION, 2013-2020 ($MILLION).............................................................................................. 72
TABLE 43
K-12 MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION).................................................................................................... 74
TABLE 44
K-12 MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION)............................................................................................... 74
TABLE 45
HIGHER EDUCATION MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION).......................................................................... 75
TABLE 46
HIGHER EDUCATION MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION)..................................................................... 75
TABLE 47
CORPORATE MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION)....................................................................................... 76
TABLE 48
CORPORATE MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION).................................................................................. 76
TABLE 49
CORPORATE MARKET SIZE, BY SUB USER TYPE, 2013-2020 ($MILLION).............................................................................. 77
TABLE 50
CORPORATE MARKET SIZE, BY REGION, 2013-2020 ($MILLION)............................................................................................ 78
TABLE 51
SMB MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION).................................................................................................... 79
TABLE 52
SMB MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION)............................................................................................... 79
TABLE 53
LARGE ENTERPRISE MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION)........................................................................... 80
TABLE 54
LARGE ENTERPRISE MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION)...................................................................... 80
TABLE 55
MOBILE LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION)................................................................................. 82
TABLE 56 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) ��������������������������������������������� 86 TABLE 57 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) ���������������������������������������� 86 TABLE 58 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) �������������������������������������������� 87 TABLE 59
EUROPE: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION)............................................................. 87
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TABLE LIST OFOF TABLES CONTENTS
TABLE 60 EUROPE: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION)........................................................ 88 TABLE 61
EUROPE: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)............................................................ 88
TABLE 62
APAC: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION).................................................................. 90
TABLE 63
APAC: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION)............................................................. 90
TABLE 64
APAC: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION)................................................................ 90
TABLE 65
MEA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION)................................................................... 92
TABLE 66
MEA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION).............................................................. 92
TABLE 67
MEA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION).................................................................. 92
TABLE 68 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) ������������������������������������������������ 93 TABLE 69 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) ������������������������������������������� 94 TABLE 70 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) ���������������������������������������������� 94 TABLE 71
NEW PRODUCT DEVELOPMENTS, 2012–2014......................................................................................................................... 98
TABLE 72
AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2011–2015................................................................................... 99
TABLE 73
MERGERS AND ACQUISITIONS, 2012–2014........................................................................................................................... 100
TABLE 74
EXPANSION, 2012–2014......................................................................................................................................................... 101
TABLE 75
VC FUNDING 2012-2013......................................................................................................................................................... 101
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TABLE LIST OFOF FIGURES CONTENTS
FIGURE 1
RESEARCH DESIGN................................................................................................................................................................... 17
FIGURE 2
MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH................................................................................. 19
FIGURE 3
MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH................................................................................... 19
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION ������������������������������������������������� 20 FIGURE 5
DATA TRIANGULATION.............................................................................................................................................................. 21
FIGURE 6 MOBILE LEARNING MARKET SIZE, USER TYPE SNAPSHOT (2015-2020): MARKET FOR CORPORATE IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS ������������������������������������������������������������������������������������������������������������������ 25 FIGURE 7 MOBILE LEARNING MARKET SIZE, SOLUTION SNAPSHOT (2015-2020): PORTABLE LMS IS EXPECTED TO DOMINATE THE MARKET BY 2020 ������������������������������������������������������������������������������������������������������������������������������������������� 25 FIGURE 8
GLOBAL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2015-2020............................................................................. 26
FIGURE 9 GLOBAL MOBILE LEARNING MARKET SHARE, 2015 - NORTH AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST MARKET SHARE IN 2015 ��������������������������������������������������������������������������������������������� 26 FIGURE 10 INCREASING DEMAND AMONG ORGANIZATIONS FOR INTEGRATED MOBILE LEARNING SUITE ������������������������������������������� 27 FIGURE 11 MOBILE CONTENT AUTHORING, E-BOOKS AND M-ENABLEMENT ARE THE TOP THREE SOLUTIONS GAINING THE HIGHEST TRACTION IN TERMS OF MARKET SIZE ���������������������������������������������������� 27 FIGURE 12
NORTH AMERICA HOLDS THE MAXIMUM SHARE IN THE MOBILE LEARNING MARKET........................................................ 28
FIGURE 13 ASIA-PACIFIC IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL DURING THE FORECAST PERIOD ������������������������������������������������������������������������������������������������������������������������� 28 FIGURE 14 CORPORATE SECTOR WILL CONTINUE TO DOMINATE THE MOBILE LEARNING MARKET IN THE NEXT FIVE YEARS ����������� 29 FIGURE 15
ASIA-PACIFIC MARKET TO GROW FASTER AS COMPARED TO OTHER REGIONS................................................................... 29
FIGURE 16 3/4TH OF THE TOTAL MARKET GROWTH WILL COME FROM PORTABLE LMS IN 2015-2020 ����������������������������������������������� 30 FIGURE 17
MOBILE LEARNING SOLUTIONS, GROWTH MATRIX................................................................................................................. 30
FIGURE 18 REGIONAL LIFECYCLE - APAC EXPECTED TO BE IN THE GROWTH PHASE FOR THE YEAR 2015 ������������������������������������������ 31 FIGURE 19 MOBILE APPLICATION DEVELOPERS TO PLAY A CRUCIAL ROLE IN MOBILE LEARNING MARKET ��������������������������������������� 34 FIGURE 20
MOBILE LEARNING MARKET SEGMENTATION: BY SOFTWARE SOLUTION............................................................................. 35
FIGURE 21
MOBILE LEARNING MARKET SEGMENTATION: BY APPLICATION............................................................................................ 35
FIGURE 22
MOBILE LEARNING MARKET SEGMENTATION: BY USER TYPE................................................................................................ 36
FIGURE 23
MOBILE LEARNING MARKET SEGMENTATION: BY REGION..................................................................................................... 36
FIGURE 24 GROWING MOBILE PHONE AND SMARTPHONE PENETRATION RATES WILL DRIVE THE MARKET FOR MOBILE LEARNING ����������������������������������������������������������������������������������������������������������������������������������������������������������� 37 FIGURE 25
VALUE CHAIN ANALYSIS........................................................................................................................................................... 42
FIGURE 26 PORTER’S FIVE FORCES ANALYSIS: AVAILABILITY OF SUBSTITUTE PRODUCTS HAVE DECREASED THE VALUE OF THE MOBILE LEARNING SOLUTIONS ���������������������������������������������������������������������������������������������������������������������������������������������� 45
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TABLE LIST OFOF FIGURES CONTENTS
FIGURE 27 MOBILE CONTENT AUTHORING AND PORTABLE LMS ARE LEADING THE SOLUTIONS MARKET ������������������������������������������ 49 FIGURE 28 E-BOOKS IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE EUROPEAN REGION ��������������������������������������������������� 51 FIGURE 29
PORTABLE LMS EXPECTED TO SHOW CONSIDERABLE GROWTH IN ALL REGIONS............................................................... 53
FIGURE 30
PORTABLE LMS WILL CONTINUE TO GROW AT A STEADY RATE............................................................................................. 53
FIGURE 31
IN-CLASS LEARNING MARKET SIZE IS EXPECTED TO DOUBLE BY 2020................................................................................ 60
FIGURE 32 IN-CLASS LEARNING EXPECTED TO SHOW CONSIDERABLE GROWTH IN ALL REGIONS ����������������������������������������������������� 62 FIGURE 33 SIMULATION-BASED LEARNING EXPECTED TO EXHIBIT A CONSIDERABLE GROWTH RATE IN THE ACADEMIC SEGMENT ������������������������������������������������������������������������������������������������������������������������������������������������������� 63 FIGURE 34 CORPORATE TRAINING EXPECTED TO EXHIBIT A CONSIDERABLE GROWTH RATE IN APAC ������������������������������������������������� 66 FIGURE 35 ACADEMIC USER SEGMENT EXHIBIT THE FASTEST GROWTH RATE IN THE MOBILE LEARNING MARKET DURING THE FORECAST PERIOD �������������������������������������������������������������������������������������� 70 FIGURE 36 K-12 TO EXHIBIT THE FASTEST GROWTH IN THE ACADEMIC SEGMENT FOR THE FORECAST PERIOD ������������������������������� 72 FIGURE 37
ASIA-PACIFIC EXPECTED TO DOMINATE THE ACADEMIC USER SEGMENT........................................................................... 73
FIGURE 38 SMBS ARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE IN THE CORPORATE USER SEGMENT FOR THE FORECAST PERIOD ������������������������������������������������������������������������������������������� 77 FIGURE 39 ASIA-PACIFIC EXPECTED TO BE A HIGHEST GROWING REGION FOR THE CORPORATE USER SEGMENT ���������������������������� 78 FIGURE 40 ASIA-PACIFIC WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE MOBILE LEARNING MARKET ����������������������������������������� 82 FIGURE 41
GEOGRAPHIC SNAPSHOT – ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT..................................................................... 83
FIGURE 42 ASIA-PACIFIC: ONE OF THE ATTRACTIVE DESTINATIONS FOR ALMOST ALL APPLICATIONS ����������������������������������������������� 83 FIGURE 43 GEOGRAPHIC SNAPSHOT (2015-2020): ASIA-PACIFIC IS AN ATTRACTIVE DESTINATION FOR THE OVERALL MOBILE LEARNING MARKET ��������������������������������������������������������������������������������������������� 84 FIGURE 44 NORTH AMERICA MARKET SNAPSHOT: PORTABLE LMS IS EXPECTED TO CONTRIBUTE MAXIMUM TO THE MARKET VALUE IN 2015 ��������������������������������������������������������������������������������������������������������������������������������������������������� 85 FIGURE 45 ASIA-PACIFIC MOBILE LEARNING MARKET SNAPSHOT – MOBILE CONTENT AUTHORING EXPECTED TO GAIN POPULARITY BY 2020 �������������������������������������������������������������������������������������������������������� 89 FIGURE 46 ASIA-PACIFIC IS ONE OF THE FASTEST GROWING REGIONS IN THE MOBILE LEARNING MARKET �������������������������������������� 91 FIGURE 47 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGIES OVER THE LAST 4 YEARS ������������������������������������������������������������������������������������������������������������������������������������ 95 FIGURE 48
CISCO AND AT&T GREW AT THE HIGHEST RATE BETWEEN 2011 AND 2013 ������������������������������������������������������������������������� 96
FIGURE 49
MARKET EVALUATION FRAMEWORK........................................................................................................................................ 97
FIGURE 50 BATTLE FOR MARKET SHARE: AGREEMENTS, PARTNERSHIPS AND COLLABORATIONS WERE THE KEY STRATEGIES �������� 97 FIGURE 51
GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS................................................................................................... 103
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TABLE LIST OFOF FIGURES CONTENTS
FIGURE 52
NETDIMENSIONS: COMPANY SNAPSHOT.............................................................................................................................. 104
FIGURE 53
SAP AG: COMPANY SNAPSHOT.............................................................................................................................................. 107
FIGURE 54
SAP AG: SWOT ANALYSIS....................................................................................................................................................... 108
FIGURE 55
PROMETHEAN: COMPANY SNAPSHOT................................................................................................................................... 110
FIGURE 56
PROMETHEAN: SWOT ANALYSIS............................................................................................................................................ 111
FIGURE 57
CISCO SYSTEMS, INC.: COMPANY SNAPSHOT..................................................................................................................... 117
FIGURE 58
CISCO: SWOT ANALYSIS......................................................................................................................................................... 119
FIGURE 59
AT&T: COMPANY SNAPSHOT.................................................................................................................................................. 120
FIGURE 60
AT&T: SWOT ANALYSIS........................................................................................................................................................... 121
FIGURE 61
DELL: COMPANY SNAPSHOT.................................................................................................................................................. 123
FIGURE 62
CITRIX SYSTEMS, INC.: COMPANY SNAPSHOT..................................................................................................................... 125
FIGURE 63
IBM CORPORATION: COMPANY SNAPSHOT.......................................................................................................................... 127
FIGURE 64
IBM CORPORATION: SWOT ANALYSIS ................................................................................................................................... 128
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TABLE OFTABLES SAMPLE CONTENTS
TABLE 1
MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 2013
2014
2015
2020
CAGR% (2015–2020)
Mobile Content Authoring
xx
xx
xx
xx
xx
E-Books
xx
xx
xx
xx
xx
Portable LMS
xx
xx
xx
xx
xx
Mobile and Vieo-based Courseware
xx
xx
xx
xx
xx
Interactive Assessments
xx
xx
xx
xx
xx
Content Development
xx
xx
xx
xx
xx
m-Enablement
xx
xx
xx
xx
xx
Total
xx
xx
xx
xx
xx
Solution
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis
TABLE 2
MOBILE CONTENT AUTHORING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 2013
2014
2015
2020
CAGR% (2015–2020)
NA
xx
xx
xx
xx
xx
Europe
xx
xx
xx
xx
xx
APAC
xx
xx
xx
xx
xx
MEA
xx
xx
xx
xx
xx
LA
xx
xx
xx
xx
xx
Total
xx
xx
xx
xx
xx
Region
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis
TABLE 3
MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 2013
2014
2015
2020
CAGR% (2015–2020)
In-Class Learning
xx
xx
xx
xx
xx
Simulation Based Learning
xx
xx
xx
xx
xx
Corporate Training
xx
xx
xx
xx
xx
Online On-the-Job Training
xx
xx
xx
xx
xx
Total
xx
xx
xx
xx
xx
Application
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis
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TABLE OFREPORTS RELATED CONTENTS
11.4
RELATED REPORTS SR. NO.
REPORT TITLE
PUBLISHED DATE
HIGHER EDUCATION MARKET 1
[Software Solutions, Content & Collaboration, Data Security & Compliance,
March
Campus Technology, Student & Curriculum, Performance Management] -
2014
Worldwide Market Forecasts and Analysis (2014-2019) LEARNING MANAGEMENT SYSTEMS (LMS) MARKET 2
([Products (Content Management, Student Management, Performance
October
Management, Collaboration, Administration), by Users (K-12, Higher Education,
2013
Corporate)] - Worldwide Market Forecasts and Analysis 2013 – 2018
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TABLE OF ABOUT MNM CONTENTS
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