Mobile Marketing Market worth $15,287.4 Million by 2019 – New Report by MarketsandMarkets The market research report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, challenges and best practices in the mobile marketing market. (http://www.marketsandmarkets.com/Market-Reports/mobile-marketing-market246836146.html) (PRWEB) February 05, 2015 -- The new research report "Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) - Global Forecast to 2019" defines the global market based on various solutions, user type, industry verticals and regions with an in-depth analysis and forecasting of market sizes. It also identifies the factors driving this market, various restraints and opportunities impacting it along with the adoption trends. Browse 70 market data tables and 57 figures spread through 155 pages and in-depth TOC on "Mobile Marketing Market" http://www.marketsandmarkets.com/Market-Reports/mobile-marketing-market-246836146.html Early buyers will receive 10% customization on this report. Speak with market Research analyst @ http://www.marketsandmarkets.com/speaktoanalyst.asp?id=246836146 With the current enormous rise in mobile devices and tablets across the globe, the mobile industry has been rapidly growing. The mobile channel offers an exciting opportunity for marketers that are yet to be fully embraced. The prolific advancements in the mobile marketing industry over the years have expansively enriched the experience for the customers. The arrival of these services has also enabled marketers with a specific customer base to extend its market presence and escalate its business value. Mobile marketing is considered to be highly trackable due to the ability of consumers to respond directly and immediately. Moreover, this practice can be used to track the efficiency of other marketing channels by including a direct response call to action feature. In the last few years, mobile marketing has opened up new opportunities for enterprises to communicate and engage with their target audience in a more effective way. However, the potential of this tool has not been fully exploited due to the complex implementation process and lack of experience in mobile marketing among marketers is believed to attribute this shortcoming. Due to current advancements in mobile technology, along with the rapid propagation and intrinsic characteristics of mobile devices, the mobile channel has developed as a new and potential tool for marketing activities. Moreover, the importance of mobile marketing in marketing practices is widely accepted due to the unique features of mobile media. Effective mobile marketing strategies therefore depend on the ability of firms to manage and operate mobile technologies and their respective features. Mobile offers an impressive number of new opportunities to marketers to participate directly and in highly relevant ways with their customers. Therefore, today, majority of mobile marketing spend has been a replication of desktop, chiefly focused on marketing strategies.
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The major vendors of the global Mobile Marketing Market are IBM Corporation, SAP, Adobe Corporation, Salesforce, AT&T, SAS, Mobivity, Vibes, Salmat and Oracle Corporation. The major forces driving this market are the increase in smartphone and tablet usage, mobile internet, increased usage of mobile applications, mobile web and increased return on marketing spend. MarketsandMarkets broadly segments the Mobile Marketing Market by region: North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and Latin America (LA); by solution: Short Message Service (SMS), Multimedia Messaging Service (MMS), push notifications, mobile emails, QR codes, locationbased marketing and In-App messages; by user type: SMBs and large enterprises; by industry vertical: retail, travel and logistics, automotive, BFSI, telecom and IT, media and entertainment, healthcare and others. Download Sample PDF Today! http://www.marketsandmarkets.com/pdfdownload.asp?id=246836146 MarketsandMarkets forecasts the global Mobile Marketing Market to grow from $4,314.5 million in 2014 to $15,287.4 million by 2019, at a CAGR of 28.8%. In terms of regions, North America is expected to be the biggest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience increased market traction, during the forecast period. Browse Related Report Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018) http://www.marketsandmarkets.com/Market-Reports/mobile-advertising-market-944.html Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019) http://www.marketsandmarkets.com/Market-Reports/online-advertising-market-163283909.html About MarketsandMarkets MarketsandMarkets is world's No. 2 firm in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. M&M's flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical info-graphics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers. Page 2/4 If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimer appears here - PRWeb ebooks - Another online visibility tool from PRWeb
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