Business Examiner Victoria - May 2015 by Business Examiner Media Group

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INDEX News Update

West Shore

Victoria 6 Sooke 15 Technology 17 Saanich Peninsula 19 Cowichan Valley

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Overseas visitors resulting in more ‘heads in beds’ National Tourism Increase has Regional Impact

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ANAIMO - Vancouver Island hospitality properties are benefiting from a substantial increase in international tourism. The federal government recently announced that overnight arrivals to Canada by non-residents reached 17.1 million in 2014. This is a 3% year over year increase, meaning that more 537,600 additional people visited Canada last year. The increase was more than double the rate of growth in 2013. “We have seen good numbers through 2014, with strong growth from the US,” says Tourism Nanaimo Executive Director Lesley Anderson. She adds “This is thanks to favourable tourism conditions caused by a strong US dollar, lower gas prices and pent up demand.” “There has also been an increase in British and German visitors, who like BC due to due to the outdoor recreation opportunities that

Lesley Anderson, Executive Director of Destination Management of Tourism Nanaimo

Paul Nursey, President & CEO of Tourism Victoria

are available. They travel from Europe to Calgary, and connect directly through to Nanaimo.” In addition to increases in American and European travelers, visits

from China increased by 29%, visits from India increased by 19% and Mexico by 14%. “China is a huge growth area for Canada right now, more Chinese

travelers coming in through the larger airports like YVR, and we’re seeing a trickling down effect for Nanaimo and Vancouver Island from these large transportation hubs,” says Anderson. She also noted that Tourism Nanaimo and other representatives from the city went on a regional promotion mission in China in September last year. A contributor to the increase in tourism numbers has been “an alignment of initiatives through regional, provincial and federal partners, like Tourism Vancouver Island, Destination British Columbia and the Canadian Tourism Commission,” says Anderson. An example would be a promotion effort in conjunction with Tourism VI, focused on promoting the region and ease of access through direct Seattle to Nanaimo flights. The flights are offered by SEE OVERSEAS VISITORS | PAGE 15

Camosun steps toward its largest agreement ever Years of planning lead to international deal

IC T OR I A – Ca mosu n College has taken the first step towards a long-term international agreement with India’s National Skill Development Corporation (NSDC). An MOU was signed between Camosun, Alberta-based Bow Valley College and the NSDC that brings the parties towards a 10year agreement. “The agreement would see us providing curriculum development and ‘train the trainer’

type programs for India-based facu lty,” sa id Geoff Wilmshurst, Director, at Camosun International. “For us it’s by fa r t he la rgest scope contract we’ve ever engaged in, both locally and internationally. “It represents the culmination of three years of meetings and visits to and from India through which Camosun has been able to develop a strong reputation in the education and skills sector,”

he adds. “We have had strong success over that time in the recruitment of Indian students to Victoria. This MOU is the next step in the development of deeper educational partnerships that will enhance our reputation in India over the coming decade.” “We have learned that in order to play at an international level, we need to be present in the marketplace to become a known entity.

The IILM Institute for Higher Education, a private university in India, will play a role in the potential agreement, which would be based off of a public-private partnership model. The Government of India would contribute 75% of the funding necessary for the agreement, with the private sector contributing the remaining 25%, while Camosun would provide SEE CAMOSUN STEPS | PAGE 4

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NEWS UPDATE

2 March Traffic On BC Ferries Up 5 Per Cent Over Last Year Year over year comparison shows vehicle and passenger traffic increases Traffic is up on BC Ferries over the same period last year, with March showing increases of over 5 per cent for vehicles and nearly 4 per cent for passengers. In March 2015, BC Ferries welcomed an additional 51,937 passengers and 29,861 vehicles compared to March 2014. February was even better with increases of over 10 per cent for passengers and nearly 11 per cent for vehicles. “These numbers are very positive and we are optimistic we’ll have an outstanding summer for traffic on BC Ferries this year,” said Mike Corrigan, BC Ferries’ resident & CEO. “Indications are the Tourism is rebounding from the economic downturn and it is expected to be a busy tourist season in B.C. Travel and accommodation are experiencing increases, and BC Ferries is predicting this upward trend in passenger and vehicle traffic will remain strong for the tourist season. Under contract to the Province of British Columbia, BC Ferries is the service provider responsible for the delivery of safe, efficient and dependable ferry service along coastal British Columbia

at lower gas prices and a weaker Canadian dollar will combine to increase traffic this summer. We are also optimistic for the future with annual preliminary price caps set at or below inflation at 1.9 per cent from 2016 to 2020.”

BC Ferries Announces Steel Cut For Second Intermediate Class Ferry Second LNG ferry now under construction The first steel cut on BC Ferries’ second of three new intermediate class ferries (ICF) has begun at Remontowa Shipbuilding S.A. in Poland. The steel cut is another significant milestone in the construction of three new dual-fuel ferries, capable of running on liquefied natural gas (LNG) or diesel. These brand new vessels will replace aging ships in the fleet and are part of BC Ferries’ vessel replacement plan for standardized ships to allow for greater interoperability. Standardization will provide the company with more flexibility to best utilize ships over their 40-year lifespan. This strategy will save on training and operating costs, and will better match capacity with demand throughout the system. “These new ferries will not only reduce our impact on the

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MAY 2015

environment, but will also bring us one step closer to standardizing our fleet for better interoperability on all of our routes,” said Mike Corrigan, BC Ferries’ President & CEO. “Having these new ferries that are the right size for their routes will create greater efficiencies and in turn, save costs. We look forward to welcoming the new vessels into our fleet.” The first ICF is scheduled to arrive in August 2016 and will replace the 50-year old Queen of Burnaby on the Comox–Powell River route. The second ICF is scheduled to arrive in October 2016 and will replace the 51-year old Queen of Nanaimo, sailing on the Tsawwassen–Southern Gulf Islands route. The third ICF will arrive in February 2017 and will be used to augment peak and shoulder season service on the Southern Gulf Islands route, and provide refit relief around the fleet. Under contract to the Province of British Columbia, BC Ferries is the service provider responsible for the delivery of safe, efficient and dependable ferry service along coastal British Columbia SPECIFICAT IONS OF T HE NEW INTERMEDIATE CLASS FERRIES • T he new i ntermed iate class vessels will measure approximately 107 metres and will have the capacity to carry 145 vehicles and up to 600 passengers and crew.

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• The ships will have roll on/ roll off vehicle decks, capable of loading/unloading at the designated terminal berths. • T he vessels w i l l be constructed for a service life of approximately 40 years. • The ships will have a contract service speed of 15.5 knots and accelerate time to 12 knots in 125 seconds. • The three vessels will be designed to operate as dual-fuel capable, operating on either Liquefied Natural Gas (LNG) or Ultra Low Sulphur Diesel Oil (ULSD) • LNG is a “greener” and much cleaner fuel source with very favourable environmental gains compared to diesel fuel. LNG adoption cuts ca rbon emissions, almost completely eliminates SOx (Sulphur Oxides), reduces NOx (Nitrogen Oxides) to a fraction of what we see from marine diesel fuel and nearly eliminates particulate matter. • LNG can be delivered to our ferries by truck in the same manner that we have done with diesel fuel for over 50 years.

VICTORIA Harbour Air Seaplanes and Offsetters Climate Solutions offset 60,000 The production of greenhouse gases is an unavoidable outcome of air travel, but Harbour Air Seaplanes and Offsetters Climate Solutions marked Earth Day by reflecting on an eight-year relationship that has seen the airline offset close to 60,000 tonnes of carbon through a portfolio developed with the carbon solutions provider, an equivalent of taking approximately over 12,600 cars off the road. Harbour Air has made environmental responsibility a key part of their mandate since 2007. Passengers have since paid a nominal carbon offset surcharge that is used to mitigate the environmental impact of the greenhouse gas emissions (GHG’s) associated with their flight, rendering each flight carbon neutral. Because of this, flying on a Harbour Air seaplane is the most climate-friendly option for passengers travelling

between downtown Vancouver and downtown Victoria. Harbour Air is the only airline in North America that measures, reduces, and offsets 100 per cent of corporate emissions. This includes all aspects of their operations including heating, cooling and lighting at all facilities; ground transportation services; employee business travel and commuting to work; and paper and commercial printing. The company is also a founding member of the Victoria Sustainable Tourism Alliance (ViSTA), an industry collaborative that works to influence the tourism sector, governments and local communities to identify and i mplement susta i nable best practices. Offsetters has worked with Harbour Air Seaplanes to develop a portfolio of offsetting projects that incorporates a mix of British Columbia and international-based carbon offset projects, including the Great Bea r Forest Ca rbon Project, Mai Ndombe REDD+ project, Uganda Efficient Wood Cookstoves, Nanaimo Landfill Gas Capture and Utilization and the SunSelect Greenhouse project in Aldergrove. The Great Bear Forest (GBR) Carbon Project is an Improved Forest Management project, which generates emission reductions by protecting forest areas that were previously designated, sanctioned or approved for commercial logging. Without offset funds, like those collected by Harbour Air Seaplanes, the protected areas would not have been established and harvest levels would not have been reduced. The GBR is the only Improved Forest Management project of its scale that has equal involvement with First Nations and the provincial government. The 60,000 tonnes of carbon offset by Harbour Air is roughly equivalent to the carbon dioxide stored in more than 436,000 square metres of British Columbia’s Great Bear Rainforest. Offsetters Climate Solutions is North America’s leading carbon management solutions provider. Founded in 2005, the company helps organizations and individuals understand, reduce, and offset their climate impact.

NEWS UPDATE

MAY 2015

VICTORIA Another Busy Month for the Victoria Real Estate Market The Victoria Real Estate Board released its report on real estate activity in the Victoria area for March 2015. A total of 734 properties sold in the Victoria region this March, a 27.7% increase compared to the 575 properties sold in the same month last year. “We saw 393 single family homes in the region sell in the month of March. The last time we saw numbers this high in March was in 2010 when 414 single family homes sold,” Victoria Real Estate Board President Guy Crozier says. “And though we see sales numbers have increased compared to last year, we see fewer active listings for sale compared to last year.” There were 3,769 active listings for sale on the Multiple Listing Service at the end of March, 6.9% fewer than the 4,050 active listings in March 2014. The Multiple Listing Service Home Price Index benchmark value for a single family home in the Victoria Core this time last year was $560,500. The benchmark value for the same home this month has increased by 1.64% to $569,700. “Why the increase in activity? We expect the market to be busy in the spring - real estate has a seasonal trend. Interesting this year was that the momentum we saw in the market over the course of 2014 has continued to increase,” President Crozier

adds. “Consumer confidence in local real estate appears to be high, and it’s likely that buyers are taking advantage of low interest rates.”

VICTORIA Kinetic Construction Announces New Board of Directors and Employee Shareholders Six long-term employees have purchased shares in Kinetic Construction, a Victoria based contractor with additional offices in Vancouver and Courtenay. These new shareholders joined the existing company shareholders to increase the number of employee shareholders to twelve (12.) “I strongly believe that an employee-owned company with a broad base of employee ownership is the best way for Kinetic to succeed, grow, and prosper,” said Bill Gyles, Kinetic’s founder and CEO. The largest and most successful privately-owned construction companies in and engages up and coming talent. “We know our employees are our biggest asset,” continued Gyles. “By providing them with the opportunity to participate financially in Kinetic, we truly believe the company will be strengthened and better positioned for future growth.” The new shareholder group met at the Annual General Meeting in January and elected these shareholders as Directors: Bill Gyles, President and CEO, Chris Chalecki,

Victoria Branch Manager; Katy Fairley, Business Development Manager; Mark Liudzius, Senior Project Manager; Tom Plumb, Courtenay Branch Manager and Mike Walz, Vancouver Branch Manager. Katy Fairley is the most recent addition to the Board, having been elected in January. Following the AGM, Kinetic’s Board of Directors unanimously appointed Bill Gyles as President and Board Chair. Bill will continue in his role as CEO. Bill founded Kinetic in 1984 and over the years has actively managed all aspects of Kinetic from president and chief estimator to controller.

Victoria Making the Grade Globally Greater Victoria has been recognized as one of the top 10 small cities from North and South America for both Human Capital and Lifestyle and Investment Strategies. The results of this year’s analysis of the top cities has been announced by London’s Financial Times. Top 10 placement for Investment Strategies was awarded for the pro-active three-year trade and investment program undertaken by the Greater Victoria Development Agency (GVDA) and its partners that has resulted in among other things over $10 million in new investment in Victoria with two more years to go. “We have worked hard to benefit the economy of Greater Victoria and it is great to see our efforts recognized by such a globally respected leader (The Financial Times),”

said Dallas Gislason, economic development officer for the GVDA. The top 10 placement for Human Capital and Lifestyle provides international exposure for the desirability of the region. “We’re in the process of reinventing Victoria as a leading edge city that embraces the future and builds on the past,” says Lisa Helps, Mayor of Victoria. “Jam-packed with innovation, creativity and entrepreneurs Victoria’s human capital has the potential to make a significant contribution in the knowledge-based 21st century economy.” Companies follow talent and the GVDA is actively working with partners to court entrepreneurs and individuals with key skill sets who possess the business acumen to work anywhere and demand a positive work/life environment such as the one Victoria offers. “We know we have a great place to live and a very strong and well-educated workforce. It is great to see that view is shared globally,” said Dan Dagg, chair of the GVDA. “We will be able to use this award to further our attraction of skilled labour and continue to grow our economy.” The recognition of our strength as one of the top cities in the Americas marks a successful end of the first year of a 3-year $1.6-million economic growth program. The GVDA works to sustain and create new household sustaining jobs in Greater Victoria. The agency provides information to hundreds of investors annually, works to retain existing business and help businesses grow.

LOCAL BOOKINGS STARTUP RAISES $1,000,000

TECHNOLOGY ROB COOPER

hat does the Brooklyn Bridge Pa rk Con ser va ncy h ave i n common with a boat cruise company based in Panama? They both use the online booking services of local startup Checkfront. W hat’s more, Checkfront recently raised $1 Million in investment funding from a group lead by Rasool Rayani of Metalogix, who was joined by an all-star group of local angel investors including Hannes Blum from AbeBooks, Andrew Wilkinson from MetaLab, Todd Dunlop from RingPartner and 10 more successful local entrepreneurs. Impressively, to date Checkfront has been self-funded and has driven their growth directly through revenue. Despite being limited in this manner, that hasn’t stopped Checkfront from processing an impressive $750 Million in online bookings on behalf of their clients. So why have they been so popular? If you’ve ever tried to book a stay or a tour online, there’s a good chance you’ve been frustrated by booking systems that didn’t quite make sense or didn’t behave as expected. Conversely, if you

manage a website that takes bookings you’ve probably had moments of banging your head against your desk as you try to make traditional solutions work for your business. Starting with a clean slate, Checkfront has created a solution that is both easy to implement for businesses and easy to use for consumers. As well, unlike other booking solutions that charge a commission on each and every booking, Checkfront offers a pricing model with a modest monthly pricing fee. Another benefit of starting with a clean slate is that Checkfront has been able to make the most of current cloud technology - resulting in a web-based system that is fast, flexible and can be updated quickly to adapt to customer needs. Checkfront was founded here in Victoria by Grant Jurgeneit and Jason Morehouse. Jason brings 20 years of Internet and development experience to the relationship while Grant brings expertise gathered in senior sales and account management positions in such companies as such as Bell and SAP. Together, their potent combination of business and technology skills has allowed them to move quickly and successfully. After founding the company in late 2010, they won the VIATeC Emerging Technology Company of the Year award in 2012 and quickly got to the point they are at now - on the verge of having processed over 1 Billion dollars in client payments. Rob is a Director at VIATeC and founder of PlusROI Online Marketing, a web development & marketing firm. He can be reached at Rob@ PlusROI.com.

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MAY 2015

CAMOSUN STEPS CONTINUED FROM PAGE 1

skills training and curriculum development. Shou ld a n ag reement be reached, the first phase would be considered ‘resource intensive’, with revenue and enrollment growth expected a few years into the deal. The College will need to bring in external partners for complete fulfillment, meaning the agreement has additional positive economic impact for the region. The NSDC’s mandate is to create centres of excellence focused on skill development and entrepreneurship to increase capacity in India’s technical and vocational education and training. Ca m o s u n w i l l c o n t r i b u te their expertise in Sport Science and Technology, Medicine, Management, Coaching, Facilities, Broadcasting and Communications. Projections cite the potential for more than 50,000 individual students to receive training in these and other sports related programs for the duration of the agreement. The organization signed the MOU in the presence of Canadian Prime Minister Stephen Harper and Indian Prime Minister Narendra Modi in Ottawa, in conjunction with twelve other such agreements.

Geoff Wilmshurst, Director, Camosun International

L-R: Mark Butler, Bow Valley College Dean of International Education; Dilip Chenoy, NSDC CEO; John Boraas, Camosun College VP Education. Credit: Camosun College These additional agreements are structured similarly, and each focus on a specific sector, such as health care, agriculture or aviation. According to Colleges and Institutes Canada, Canada’s skill’s sector has a very strong international reputation.

The NSDC delegation was led by CEO Dilip Chenoy, along with the Canada lead Rajiv Mathur, members of Indian Sector Skills Councils, and education partner institutes. John Boraas, V P Education and Wilmshurst represented Camosun.

“This presents an amazing opportunity,” says Boraas. “As the biggest international memorandum of understanding ever signed by Camosun, in terms of scope, scale and opportunity, the potential it presents for faculty and students is immense.” “Camosun has a solid reputation

for excellence in curriculum development, sport education expertise, and international education, and this MOU secures that reputation nationally and internationally on all counts. ” Cu rrently Ca mosu n en rols more than 1,100 international students, 120 of whom come from India, Camosun’s second largest international student source country. T h roug h a combi nation of international enrolments, offshore education and training programs, field schools and study abroad options Camosun International contributes to a diverse campus experience and enhanced global awareness for the entire Camosun community. www.camosun.ca

WEST SHORE

MAY 2015

NOT JUST ON THE ROAD The recent launch of “BC on the Move: A 10-Year Transportation Plan” by BC Transportation

WEST SHORE JULIE LAWLOR

n my comings and goings, I was recently waiting in my car at an intersection to turn onto Sooke Road and head towards the West Shore. It was between 7:30 and 8:00 in the morning, and I waited. And waited and waited and waited, while vehicle after vehicle streamed by. It was as if all of Sooke was emptying out and heading to work elsewhere. After 5 minutes I was able to get onto the road, and while this doesn’t sound like much of a wait, it wasn’t that long ago that there was never any wait, because there was no volume of traffic. This small example is I think representative of the pressure the entire Capital Regional District (CRD) is facing in transportation, and this is particularly true in the West Shore and in Sooke. With respectively the first and second largest population growth rate in the region according to 2011

Minister Todd Stone was therefore very welcome but has been subject to mixed reviews

census data, the West Shore itself accounted for 75% of the regional population growth, the majority of this in Langford. The recent launch of “BC on the Move: A 10-Year Transportation Plan” by BC Transportation Minister Todd Stone was therefore very welcome but has been subject to mixed reviews. Some feel that the Plan is a really positive step forward, while others feel it lacks sufficient detail. The Province can answer its critics by pointing to the 100 public meetings it held (17 on the Island alone in September of 2014), and the $2.5 billion investment in transportation infrastructure pledged in the first three years of the Plan. Putting together a province-wide plan of this nature is extremely complex and there is no way I’m in a position to judge which priorities should take precedence. However, I do have a bias and I’ll state it now. I have spent the last 15 years in the UK, where it seems that every cow path that has been used over the last thousand years has been somewhat chaotically adopted into the road network, side by side with more recently added motorways. Rail services within and between urban areas is essential to the movement of people and goods, and without this network the country would grind to a halt. Greater Victoria is of course of a completely different size and scale to my UK experience. However,

given the burgeoning growth of the region, it is cause for concern that between now and 2025, the province has not identified in its Plan any resources towards the assessment or development of commuter transport in the CRD beyond the road network. The Transportation Plan states that it is very much based on feedback from the community, and 95% of its 12,500 survey respondents said “keeping highways, bridges and side roads in good condition was top priority.” Accordingly, 22 pages are devoted to improvements for vehicular traffic. However, 87% said “expanding and increasing transit services was important” and just 2 pages are devoted to this – 3 if you count the page on Metro Vancouver. Given the support pledged by the

S W E N

province to support the repair of the E&N rail tracks which connect Victoria to the West Shore and then up Island, it seems surprising that there is no mention of this in the Transportation Plan. The Premier’s Message states that “The growth of our economy relies on a safe, reliable and efficient multi-modal transportation network.” Absolutely. I understand the safe and reliable part of the Plan and some of the efficient part, but I think there is more work to do if we are to truly move toward multimodal during the next ten years. Julie Lawlor is the Executive Director at the WestShore Chamber of Commerce. You can reach her at 250478-1130 or jlawlor@westshore.bc.ca

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VICTORIA

MAY 2015

UP SEWAGE CREEK WITH TOO MANY PADDLERS The result of our efforts to build secondary sewage treatment is a cheque for $46 million as we

VICTORIA BRUCE CARTER

axpayers are already paying for sewage treatment. The collection of funds are stranded for a project that has stalled cold. The bureaucratic processes and political maneuvering have succeeded in ensuring we don’t have a viable plan to solve this issue, but we do have a viable way to be taxed for it. It is the taxpayer that is stranded up Sewage Creek where ironically the challenge isn’t too few paddles, but too many all pulling in different directions. T he ongoi ng d iscussion of Sewage Treatment continues. The CRD Committee has been successful in negotiating a yearlong extension with the federal government regarding a portion of the funding ($83.4 million) committed towards this project. That’s great, but what about the rest of the promised federal and

continue to rack up cost delays at about $1 million per month provincial funds? Will it still be patiently waiting until the CRD once again starts putting shovels in the ground? Has there been active lobbying to avoid federal fines that will be levied in the event there is failure to complete the project by 2020? There are two subcommittees, Eastside and Westside, who are taking a separate approach to reach the same goal, Secondary Treatment for Sewage. The Chair of the Committee, Nils Jensen, was in place for less than six months and has been replaced by the Mayor of Victoria, Lisa Helps. There is no doubt that during the campaign period, Jensen and Helps did not agree on Sewage Treatment Approaches and this change of Committee Chair likely reflects that disagreement and signals a new direction for sewage treatment. The Committee is examining

alternative locations for both McLoughlin and Hartland and have allocated funding for that process. The result of our efforts to build secondary sewage treatment is a cheque for $46 million as we continue to rack up cost delays at about $1 million per month. We have two new subcommittees, a new chair, an extension to our funding, a willingness to spend more money on planning and yet we haven’t moved the project forward in the years since this process first began. Indeed, we are spinning in a sewage vortex. In the background, we have the CRD that has approved its 2015 budget of $203 million and the process of processes continues. We need to increase our sewage treatment from primary to secondary because it’s the right thing to do. We need to put much more effort into managing a project efficiently and limiting the inevitable cost overruns with publ ic sector constr uction. We have studied this project ad nauseam. We need to build consensus and build secondary treatment.

MAY CHAMBER EVENTS • Wednesday, May 6 Annual General Meeting & Mayoral Address 11:30 am – 1:30 pm L o c at ion : Hotel Gra nd Pacific • Thursday, May 14 2015 Greater Victoria Business Awards 6:00 – 10:00 pm L o c a t i o n : Fa i r m o nt Empress

• Thursday, May 21 M ay B u si ness M i xer & Mingle 5:00 – 7:00 pm H o s te d b y : Coa st Victoria Harbourside Hotel & Marina • Tuesday, June 9 YYJ Eats 5:00 – 7:00 pm Location: Market Square

Coming in June:

August:

Bruce Carter is the CEO, Greater Victoria Chamber of Commerce. He can be reached at bcarter@ victoriachamber.ca or (250) 383-7191

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INNOVATIVE FITNESS VICTORIA IS NO ORDINARY GYM “We focus on a steady Experiences keep fitness goals attainable

ictoria - Members who train with the team at Innovative Fitness Victoria (IF) see more than weight loss, increased athletic performance, and improved endurance! They may also see the ancient ruins of Machu Picchu, the Tuscany countryside in Italy or even the Grand Canyon! IF is not an ordinary gym; it’s a wellness studio and club where anyone at any level of fitness can find the right program to fit their goals and lifestyle. “We start with an extensive assessment,” Jeff Dallin owner of IF in Victoria said. “Then we prioritize goals specific to the member’s needs and lifestyle.” He added that his team of trainers, which includes two athletic therapists, two kinesiologists, and one exercise and wellness coach, perform a functional assessment that looks at seven different movement patterns as well as mobility, stability, core strength and posture. “There’s a lot of information out there when it comes to fitness, about what to do and what not to do. But first you need to take a look at yourself: what you are capable of doing, what you want to do, and what’s important to you,” Dallin said. He explained that the assessment allows the trainers to create an appropriate personalized program for each member’s level of fitness. “We focus on a steady climb to success that avoids injuries and keeps member’s energized. To get results you need to work smarter.” Members visit Dallin’s studio at a scheduled time, working out with a trainer for 60 minutes. The 4,100 square foot facility houses high quality cardio machines and a fully loaded compliment of weights and fitness equipment, so with pre-booked

climb to success that avoids injuries and keeps the client energized.” JEFF DALLIN OWNER, INNOVATIVE FITNESS VICTORIA

sessions, there’s no waiting for machines. With a focus on results, IF creates experiences around physical fitness. As Dallin said, it’s about going out and doing things. “Our members train at being better at the things they enjoy and in the process they increase their energy and fitness, lose weight, and improve their overall well being.” Dallin said the company, which started in Vancouver with two studios more than 10 years ago, has a corporate philosophy of facilitating personal reinvention and encouraging individuals to step outside their comfort zones. Part of that is training with a purpose and a destination, like climbing the 14,000-foot elevation of Machu Picchu. IF has regular trips, including following the ancient Inca Trail, a 45 km, four day trek to the lost city of Machu Picchu. “It’s an awesome experience,” Dallin said. “And how IF encourages its members to experience life.” Dallin and his coaches have attended a variety of these trips: hiking the West Coast trail, biking through the Italian countryside and walking into the Grand Canyon in one day. Currently, he is planning on bicycling through Majorca in Spain, with his trainers and a group of members. “It’s a tangible goal people can get excited about,” he said. After he received a degree in kinesiology at the University of Ottawa, Dallin’s lifelong passion for athletics and fitness led him to join IF Kitsilano in Vancouver, in 2005. With a strong motivation to succeed in business, Dallin worked his way up the corporate

Jeff Dallin said that to get results you need to work smarter

Jeff Dallin and ride the 2014, 140km Tour de Victoria

CREDIT:JEFF DALLIN

ladder from field manager to manager. “Innovative Fitness tends to grow from within with coaches becoming franchise owners and managers,” Dallin said adding that when the opportunity for a Victoria franchise came up, he took it. His mission is to facilitate positive change, but for him and his staff, it’s also about five core values: engagement, challenge, personal development, excellence and legacy. “At monthly staff meetings we reiterate the importance of these five core values,” he said. “People need to feel welcomed whenever they come to our studio; they also need to feel challenged and encouraged to consider all levels of personal development. This goes for the staff too. So we participate in leaving a legacy and giving back to our community through the 60 Minute Kids Club.” To date I F fra nch ises have raised over $4 million dollars for the club, which is affiliated with the Heart and Stroke Foundation and focuses on kid’s health and fitness. Dallin is proud of the work he and his team have done for their members and community. Their hard work paid off. In 2014, out of nine clubs, they won IF’s Club of the Year award. “The other franchises vote for the top club by evaluating the

Jeff Dallin feels his staff’s dedication to their clients is the winning formula CREDIT:JEFF DALLIN

events we’ve attended, destinations we planned, how tightly managed the club and staff are, the clubs growth and on the effectiveness of its systems,” Dallin said. He added that the winning

formula is his staff’s dedication to their members. T hat, and those appealing life adventures to exotic places. Innovative Fitness is at 1601 Blanshard Street in Victoria. www.innovativefitness.com

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MAY 2015

WOMEN IN CONSTRUCTION Women Bring Collaborative and Communication Skills to Construction Industry Job shortfall in construction industry open up opportunities for women

Sue Zacharias of United Concrete and Gravel said getting a class 1 driving license can move a woman from an $11-$15 an hour job to one making $20-$30 CREDIT:SUE ZACHARIAS

BY BETH HENDRY-YIM

ICTORIA - Women bring opportunity to employers in construction said Manley McLachlan, president of the BC Construction Association (BCCA) adding that at 50 per cent of the population they bring an untapped resource to an industry facing a dramatic shortfall of skilled workers. Over the next ten years, according to BCCA BuildForce c a l c u l at ion s, B C w i l l n e e d 58,000 new construction workers, many of these will have to be drawn from non-traditional markets. With the forecast showing BC as the fastest growing province in Canada, training and employment opportunities abound. “If we don’t have a proportional representation of our society, the industry will miss out on having a well-functioning and productive job site,” McLachlan said, adding that with changes in technology, tools

and equipment there is a greater need for diversity at all levels. Katy Fairley, owner of Kinetic Construction, Victoria and president of Women in Construction (WIC), said women br i n g a s t ron ge r c or p orate culture to a traditionally male dominated industry. “Women offer a different perspective, taking a collaborative, personal approach by adding strong communication skills,” Fairley said, adding that jobs in the construction industry offer viable career options for women. “T here a re ma ny d i fferent facets to the construction industry,” she said. “From administrative jobs to technical, eng i neeri ng, desig n i ng a nd trades. And in each type of job there is a diversity that has each day being new and exciting.” Carla Smith, president of CWL Construction in Nanaimo, grew up in construction and though she knew she wanted to join the company from an early age, she

also wanted to get her education first. “After graduating from BCIT with my civil structural engineering degree I wanted site experience so I sent my resume in to a company constructing the biggest bridge in Nanaimo on the new inland highway. It was invaluable experience,” Smith said. Now a s ow n er of h er ow n company she’s worked as proje ct m a n a ger on more t h a n 100 bridges i n the past fou r ye a rs, m ad e i mprovements to the Wild Pacific Trail and West Coast Trails on the West Coast of the island and managed construction on industrial mills. Her company also built the new emergency center in the Nanaimo Regional General Hospital. “There have been obstacles,“ she said. “But honesty and integrity create relationships of trust. Combined with a strong work ethic, and those obstacles turn into opportunities.”

Sue Zacharias, chair of BCCA and owner of United Concrete & Gravel Ltd in Williams Lake, said there are good paying jobs in construction and the education doesn’t necessarily leave a huge student loan debt. SEE WOMEN BRING | PAGE 10

WOMEN IN CONSTRUCTION

MAY 2015

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Houle Electric is proud to celebrate and recognize women in construction Emilie Patstone, Cayley McCandless with Patti Faulconbridge of Knappett Projects Inc. and Camosun students CREDIT:ROBYN QUINN

SEE WOMEN BRING | PAGE 10

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BC LAND SURVEYORS HELP SHAPE BC’S ECONOMY We strive to do our best With experience and attention to detail, local land surveyors save time and money

and get the job done right the first time” MINDA RILEY OWNER, MCILVANEY RILEY LAND SURVEYING

ICTORIA - Minda Riley’s job is never boring. As a land surveyor she can be traipsing through dense underbrush one day and rifling through 100 year old documents the next. Serving Greater Victoria, McIlvaney Riley Land Surveying sees diversity in projects daily, from retracing property lines of older estates to developers looking to maximize density in new developments. It’s a diversity that has Riley looking forward to work every day and is what helped motivate her to move from partner of the company to owner. She’s developed a strong team, building on her experience surveying for Translink’s Skytrain millenium line in Vancouver, and then working and eventually partnering with 30-year veteran of land surveying, Michael McIlvaney in Victoria. Over the company’s 20 years it’s developed a reputation for organized, detailed and timely work. “We recognize the importance

of timelines, especially with construction layouts, so our crew work quietly and effectively in the background to maintain the flow of a project,” Riley said. “We strive to do our best and get the job done right the first time.” She views the services her profession provides as vital to BC’s economy in shaping current and future growth. “Land surveying, whether it’s related to transportation, or industrial, commercial or residential development, helps shape growth in BC. We are the first in looking at parcel of land, determining the most efficient and workable solution and accurately communicating its potential for growth to all stakeholders.” For both developer and homeowner, Riley stresses the importance of hiring a professional land surveyor. Whether it’s to determine easements between two properties, defining property lines for a new fence or tree cutting or for mortgage purposes, she said that having a land

Riley was the fifth woman in BC to be commissioned as a BC land surveyor by the Association of BC Land Surveyors CREDIT:MINDA RILEY

surveyor team accurately survey the property can save significant time and money. Riley’s passion for her profession keeps her busy at work, but it also has her involved with the Association of BC Land Surveyors as a member of various committees and a past member of the board of management. She sa id, as one of the few women in the association, sitting on the board has been a high point in her career, on par with being the fifth woman in BC to become a professional land surveyor and member of ABCLS and also owning a business. McIlvaney R iley Land Surveying is at 2244 Sooke Road in Victoria www.mlrs.ca

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MAY 2015

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Herold engineering limited is a Vancouver island based consulting civil and structural engineering company with offices in nanaimo, Fort nelson, and Victoria, BC. We are a dynamic and diverse company with over 60 employees involved in a wide variety of public and private sector building, transportation, marine and civil/municipal infrastructure projects throughout British Columbia and beyond. We are proud members of our communities; supporting local businesses, organizations and charities.

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Sheryl Staub-French said coop programs help students find and get jobs after graduating CREDIT:SHERYL STAUB-FRENCH

SEE WOMEN BRING | PAGE 11

Who is WiC? • Our purpose is to support, and promote women within the construction community. • WiC is a committee of the Vancouver Island Construction Association. • WiC has two active chapters: Victoria and Nanaimo. • There is no cost to join. Victoria (250) 388-6471 | Nanaimo (250) 758-1841 | Email wic@vicabc.ca WiC is proudly supported by:

WOMEN IN CONSTRUCTION

MAY 2015

2015 CARE Awards Call for Entry Deadline: June 1, 4:00 pm

Katy Fairley encourages women to pursue a career in construction CREDIT:KATY FAIRLEY

SEE WOMEN BRING | PAGE 12

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12 WOMEN BRING CONTINUED FROM PAGE 11

“Getting a class one driving license can move a woman from an $11-$15 an hour job to one making $20-$30 an hour. “ Mc L a c h l a n a nd B CC A a re strong proponents of training for women i n constr uction. Since 2006, the association, in conjunction with the federal government and industry leaders has operated WITT, Women in Trades Training, through its STEP, Skilled Trades Employment Program. “After nine years we’ve seen 10,000 placements with 85 per cent stay i ng w ith thei r employer,” McLachlan said. “The

program works because of our relationships with all stakeholders. We connect with BC employment centres and employers to find appropriate employment opportunities for our participants.” Provincially, 16 per cent of STEP placements are women, compa red to 4% n at ion a l ly with top occupations being in carpentry, welding, electrical and painting. And 10.5% of all registered apprentices today are women-up from 8.5 per cent in 2009. Minister of Jobs, Skills Training and Labour, Shirley Bond said, “Through BC’s Skills for Jobs Bluepri nt, we’re working closely with the Industry

Training Authority to deliver programs like WITT so women have access to training opportunities, financial assistance, and childcare while they complete their education.” She stressed that women need to be a part of skilled trades. With one million job openings projected by 2022, she said, it’s an opportunity to tap in to the full potential of the workforce. Federal and provincial programs are encouraging women to seek training and employment in all aspects of construction improving the possibilities for a well-paying, satisfying job. “A c a re e r i n s k i l l s t ra d e s a nd con st r uct ion ca n mea n

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i ndependence, job satisfaction and great pay. Barriers for women entering the trades are coming down, and women are pursuing careers as welders, carpenters, heavy equipment operators and plumbers – to name a few,” Bond said. Sheryl Staub-French, associate professor of civil engineering at the University of British Columbia, said new technolog ies a re creat i ng dy n a m ic opportunities for new learning and with the number of women entering the engineering program it creates a variety of diverse specialties. She added that being happy at work is a strong motivator, explaining that witnessing the evolution of a building from raw land to a used facility is extraordinary, “It’s gratifying to know you are part of something people will be living and/or working in far into the future.” Over the next five years engineering will also see a shortfall of workers. According to the Engineering Labour Market in Canada 2012 report, with ongoi ng a nd new resou rce a nd infrastructure projects, 2020 will see the demand for engineers reach 100,000. Coop engineering programs that place third year students in a work environment prepare participants for graduation and finding and getting a job.

MAY 2015

“You’re getting paid, earning great experience and opening doors for yourself so when you graduate you have connections, maybe even getting hired by the same company,” Staub-French said. Greg Baynton, chief executive officer of the Vancouver Island Construction Association, said women are an excellent fit in the industry. “We currently have our second woman on our Board of Directors,” Baynton said. He feels it’s a reflection of what’s happening in the industry and an indication of a transition towards more equality and a better, stronger workforce. “Women ask questions,” Fairley said. “And that improves communication, reducing the risk of misunderstandings and conflict.” Women like Fairly and Smith, who are advocating for women entering the construction indust r y, a re lead i ng t he way through their work with WIC a nd th roug h h i ri ng pol icies that are inclusive and focused on skills and attributes rather than gender. “Women offer a different perspective to any job in construction at any level.,” Fairley said. “Combined with a strong desire to collaborate and communicate they improve the wellbeing of a workplace and bring positive change to a growing industry.”

OMICRON BRINGS IT ALL TOGETHER Construction company integrates engineers, architects, designers and a full construction team

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or Catherine Reimer, construction manager at Omicron in Victoria, being a woman in construction is not an exceptional occurrence: it’s simply a matter of doing work that she is passionate about. It’s also about working for a company she believes in. Omicron is unique in that it is one of the largest integrated development services, design and construction firms in Western Canada. The company was founded in 1998 by people who believed architects, designers, engineers and builders could work together in a more integrated way to deliver a better experience all around. “What really drew me to Omicron is its approach that covers all aspects,” Reimer said. “We get to communicate with all sides in the construction process. There’s a lot more opportunity for collaboration and negotiation with the best results at the end.” In Victoria, Omicron is working on several major projects,

including Eagle Creek Village in View Royal near the Victoria General Hospital. The project covers 10 acres of mixed use with 100,000 sq. ft. of retail, 76,000 sq. ft. of professional office, and market and rental condominiums. Phase 1 is well under way. Reimer is overseeing Phase 2 of Coho, a 44-unit, four-storey residential condominium project near the Esquimalt harbor. Reimer said the location and layouts are among the best she has seen. “I’m really enjoying being a part of it,” she said. Omicron is also working on two BC Hydro projects: a district office and field operations facility in Nanaimo and a field operations facility in Victoria. The company has worked on many projects for clients like Coast Capital Savings Credit Union, Western Union and Whole Foods. Reimer said that clients continue to come back to Omicron because of the service and the collaborative nature of the work it does. “We have great communication and deliver fantastic results. It’s a very open company where everyone is client driven. We look at where the need is and then do our best to deliver it.” Omicron is at 240 – 645 Tyee Road in Victoria. www.omicronaec.com

WOMEN IN CONSTRUCTION

MAY 2015

Contractors and Engineers Building British Columbia.

Shirley Bond said one million job openings in skilled trades are projected for 2022 CREDIT:SHIRLEY BOND

”We need women to be part of the skilled trades. With one million job openings projected by 2022, we need to tap into the full potential of our workforce.”

Knappett Projects Inc. is fortunate to have a great Team that includes women in our workforce. We are proud of all of our Apprentices and Carpenters and recognize their commitment to the well-being of our projects and the Company. Cayley McCandless, Emilie Francoeur-Patstone and Julie Daniels are symbolic of our fabulous workforce!

(250) 475-6333 knappett.com

SHIRLEY BOND MINISTER JOBS, SKILLS TRAINING AND LABOUR

WOMEN HELPING WOMEN THROUGH HABITAT FOR HUMANITY “We want people to be Local charity provides unique ways for women to help women build their homes

ANGFORD - Women are helping women build a better future. In Victoria the current Habitat for Humanity project consists of four row houses side by side at 4000 Cedar Hill Cross Road – and there are several ways that women can help make the dream of safe housing come true for four families. On the charity’s website is the 100 K in 100 days campaign asking 100 women to donate $1,000 each in 100 days to help build a home for a single mom. Why target women in particular? “Three out of four families moving into these homes are headed by single moms,” said Habitat’s executive director Yolanda Meijer. “Many of us, at a certain juncture in our lives, perhaps received a hand up that was transformative and perhaps changed the trajectory we were on.” This campaign, she said, is a way to give back and give a hand up to someone else. It is also a way for women to engage in a significant way in a construction project. Every woman who helps out is invited to also come

excited about getting involved. We want them to partner with Habitat to help build homes for these families.” YOLANDA MEIJER EXECUTIVE DIRECTOR, HABITAT FOR HUMANITY VICTORIA

and assist in building the homes. Judging by the feedback from the campaign, women appreciate the idea behind it. Meijer said she has heard women say, “I was a single mom and someone helped me. I’m really glad to be in a position today to be able to do the same thing for someone else.” Habitat for Humanity Victoria helps working people obtain an affordable home. They purchase their homes through an interest-free mortgage and with their own sweat equity. Sybil Verch, senior vice president with the investment firm Raymond James and campaign chair believes this is a great way for women to help financially empower women. The face of the campaign is Amanda, one of the single moms who will own a unit in the fourplex. Her story is probably typical, Meijer

said. Amanda has had to move 10 times in the past 10 years with her two sons. This home will finally give her family a sense of stability and community. Women also have a second way to help: Adopt a Day. For $2,500 people can help and team build in a unique and powerful way. Ten people from a company or 10 friends can come out and help build the homes alongside the families. Companies like RBC and the Victoria Real Estate Board have already adopted a day for their teams. “You don’t just donate,” Meijer said. “You actually help build the home. Companies often have an HR budget to create a sense of team building – we’re saying, why not actually come out and build a home for a local family?” It’s a big win/ win, she added – the families get the help they need while teams of people get together to do something that is not only fun but that has tangible, long-term results in the community. “We want people to be excited about getting involved,” Meijer said. “We want them to partner with Habitat to help build homes for these families. And we cover all our own operational costs as a charity through our ReStore. All of those donations go to building the homes.” Habitat for Humanity Victoria is at 849 Orono Avenue in Langford. www.habitatvictoria.com

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MAY 2015

PACIFIC RIM COLLEGE BREAKS NEW GROUND IN INTEGRATIVE MEDICINE ”We offer a lot of unique Victoria college offers wide selection of diploma and certificate programs

ICTORIA - Pacific Rim College i n V ic tor i a i s unique in the South Island; in fact, there is no other accredited college academic institution of complementary and integrative medicine like it in the province and, in some cases, the world. “What we set out to do and have accomplished is to offer a variety of natural health programs under one roof,” said college president Todd Howard. “It definitely makes us stand out quite a bit from most of the other colleges across Canada.” He noted that most colleges are discipline specific. “By doing this we offer a lot of unique study options and program combinations that aren’t offered anywhere else in the world.” He added that many students are eager to study natural medicine but often don’t know which branch is best suited to them. They may study a modality such as acupuncture for a year and realize they are actually more interested in nutrition. In a specialized college, they would leave and start over again. At Pacific Rim College, they can transfer within programs and have their credits applied.

study options and program combinations that aren’t offered anywhere else in the world.” TODD HOWARD PRESIDENT, PACIFIC RIM COLLEGE

Todd Howard says the college will continue to build on its success

Howard founded the school in 2006, bringing on his wife Bria Segger as a partner in 2007 and James Christian in 2008. Howard attended university in the United States, studying Western Medicine and acupuncture before moving to Victoria in 2002. There he studied Traditional Chinese Medicine (TCM), which included Chinese herbal medicine and Chinese massage. Shortly after becoming a registered acupuncturist, he began teaching at one of the three colleges in Victoria. He quickly decided that there could be a better way to teach. “I saw the opportunity to do more by bringing in other complimentary modalities,” he said, adding that they incorporated in 2006 and spent the rest of the year preparing the campus and recruiting students. “We opened in January 2007 w ith a l l of th ree students,”

Howard recalled, adding that today 250 students attend the college with a faculty of 50, all professionals in their fields. Howard said the college has prospered because it offers a product that was lacking. “We set up to be a college first and foremost, and not a business and I feel that our students appreciate that. We continue to do everything we can to make sure that our students feel they are heard and that they feel that their needs are being met.” The college has the highest ethical standards, which Howard said has given it leverage and a great deal of creative freedom to continue to grow. Pacific Rim College is an accredited academic institution with the Private Career Training Institutions Agency (PCTIA) of British Columbia. Canadian students are eligible to apply for Canada Government Student Loans. As Pacific Rim College is a Designated Learning Institution with Citizenship and Immigration Canada, international students are permitted to study in all of PRC’s programs. Academic programs within PRC are recognized by various governing bodies and associations, including the CTCMA for Acupuncture and Oriental Medicine progra ms a nd the A merica n Herbalist Guild for the Diploma of Phytotherapy. The college offers a full slate of programs including the full course leading to a Doctor of TCM. It offers diploma and certificate programs in Western

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Pacific Rim College offers a variety of disciplines under one roof Herbal Medicine as well as diploma and certificate programs in Holistic Nutrition and Integrative Health. If also operates a four-month Holistic Doula program leading to a certificate. Howard noted that the college has unique dual diploma programs where programs can be combined because they share foundational courses. “Those options aren’t available anywhere else in the world,” he said. “The Western Herbal Medicine diploma is the most comprehensive in North America and the same with the Holistic Nutrition Diploma – and the Holistic Doula program, as far as we know, is the most comprehensive in the world.” Howard said that despite, or perhaps because of the college’s success, plans for growth are inevitable. It recently began offering the Holistic Doula program in Vancouver and may expand farther into that market. Pacific Rim College is also looking at expanding its offerings. “We’re always looking at programs to see what else we can bring in,” Howard said, noting that he and his wife recently

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purchased Raven Hill Herb Farm. “Our hope is to have some of our students do some of their handson training there.” He said that the farm also allows for other programs, like permaculture, that are land based. The college brings in world-renowned speakers, offering about 30 workshops each year, some of which are open to the public. This May, Pacific Rim College is offering the workshop, “The Feeding Ground,” an inaugural event where Howard will interview five leading Victoria food experts. The student clinic offers handson experience for students with the general public, offering more than 7,000 treatments per year, at least half of which are free. “We aim to continue to increase our standards,” Howard said. “We want to do what we do as well as it can possibly be done. That requires a lot of focus. We have a successful model and we plan to continue to build on that success.” Pacific Rim College is at 229 – 560 Johnson Street in Victoria. www.pacificrimcollege.com

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SOOKE/OFF THE COVER

MAY 2015

RECOGNIZING BUSINESS EXCELLENCE IN SOOKE For the past 14 years, the Sooke Region Chamber of Commerce has recognized local businesses during our Business Excellence

SOOKE

Awards Gala

SEAN DYBLE

ooke is a growing community that is undergoing a rapid transformation. Increasingly, Sooke and the surrounding region is being seen as an excellent place to invest in world-class manufacturing facilities, sustainable energy development, tourism and other sectors. For the past 14 years, the Sooke Region Chamber of Commerce has recognized local businesses during our Business Excellence Awards Gala. This annual event brings together business and community leaders to celebrate the past year’s achievements. Our 2015 Business Excellence Awards Gala was held on April 1 1t h . S o ok e’s o ut s t a n d i n g waterfront scenery provided the backdrop for the presentation of awards in nine categories plus two “special” awards (the

OVERSEAS VISITORS CONTINUED FROM PAGE 1

Kenmore Air. Targeting Seattle residents is not a new strategy however, “we were the first ones to directly target Seattle four years ago and now that’s one of our top markets,” says Paul Nursey, President and CEO of Tourism Victoria. Victoria has seen a “mirroring of the overall Canadian trend,” said Nursey. “ We h ave ex p er ienced growth from the american market and international travel, the growth has been strong especially in January and February, and we’re expecting it to be stronger in the coming years.” Growth in Victoria is good for the Island says Nursey, who adds “we view ourselves as a gateway, if we do well, all of Vancouver Island benefits.” Looking forward, Nursey and his team have a “strategic focus on the United States, working together with Tourism Vancouver Island and our provincial and federal partners.” April marks the launch of their Victoria, Beyond Words destination marketing campaign. The initiative will be focused on using targeted media and trade activities

President’s Choice Award and the People’s Choice Award). In the lead-up to the big event, ballots were distributed to businesses throughout Sooke to be completed by patrons. We also received several hundred submissions through our popular online voting web application. The response from our community was truly impressive: 104 businesses were nominated for the various awards with nearly 1000 written comments submitted for the three independent judges to review before making their final decisions. After a full 8 hours of deliberation, the judges chose 27 businesses as finalists. Each finalist was recognized during the awards ceremony and given a framed certificate to hang

to promote the area to prospective visitors in Vancouver, Seattle and San Francisco. “In 2014 we saw a 19.6 per cent increase in the California market,” says Nursey. “We feel it’s a smart business decision to build brand equity into this important source market.” Campbell River Tourism saw results similar to their regional counterparts. “We were up 2% in 2014,” says Rhonda Harper, Visitor Centre Manager. She adds, “local operators in the accommodation and adventure recreation sectors have reported increases from european destinations, especially the Netherlands and Germany. They’ve also seen american visitors already start booking whale and grizzly bear watching tours for the summer months.” The provincial government couldn’t be happier with the results, as the tourism industry is a significant economic contributor, injecting $13.9 billion into the province in 2013. “British Columbia is a world-class destination for international visitors with 4.7 million people visiting our province in 2014. That’s nearly a quarter of a million more people who came to BC

Michael Nyikes receiving the President’s Award of Recognition from Sean Dyble in a prominent location. What amazed me was the incredible depth of the competition and quality of all of the nominees. Multi-million dollar businesses were nominated in the same categories as much smaller sole proprietorships. The winners truly represent the “best of the

in 2014 compared to 2013. Our work with the federal government and our tourism partners, as well as our focus on the tourism sector in the BC Jobs Plan, means we expect even more visitors will come experience our beautiful province,” said Naomi Yamamoto, Minister of State for Tourism and Small Business, for the Government of British Columbia. From the federal perspective the numbers are even more significant. In 2014, the tourism industry provided nearly 628,000 direct jobs, and tourism revenues in Canada reached $88.5 billion. The government acknowledged the strength of the partnerships between industry and government as key contributors to success. “Canada has a reputation as one of the best places in the world to live, work and invest, and continues to attract visitors from across the globe. The government recognizes that tourism is a significant growth driver for our country, and we will continue to work with industry and other levels of government to support an internationally competitive sector,” said Maxime Bernier, Minister of State for Small Business, Tourism and Agriculture.

best” in Sooke and demonstrate that incredible dedication, resourcefulness and tenacity can lead to great things. This year’s recipients of the Sooke Region Chamber of Commerce Business Excellence Awards are: West Coast Medical (Professional Services); Barking Dog Studio (Retail

Excellence); Sea-Flora Organic Skincare (Manufacturing and Industrial Excellence); Stickleback West Coast Eatery (Dining and Hospitality Excellence); Sooke Harbour House (Sustainability Leadership); Star Mobile Aesthetics (Home-based Business); Sooke Fine Arts Society (Notfor-Profit Organization); Tastes of India in Sooke (New Business) and Stick in the Mud (Business of the Year, People’s Choice Award). I had the great honour of recognizing Past-President Michael Nyikes by awarding him my President’s Choice Award. Over the past three years he has dedicated himself to the success of our Chamber and he truly puts the community of Sooke ahead of himself. Without Michael, and others in our community like him, neither the Sooke Chamber nor the region would be enjoying the success it is today. If you haven’t been to Sooke recently, I urge you to visit us. You will be rewarded with fantastic views, a downtown renewal getting underway and a business community that is eager to impress. Sean Dyble is the President of the Sooke Region Chamber of Commerce and the owner of 120 West Management Consulting.

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MAY 2015

LOCAL BREWPUBS AND BREWERIES RELY ON SPECIFIC MECHANICAL SYSTEMS “We know what’s important to the people

Local company makes its mark in custom design and installations

running the breweries, so beyond supplying

AANICHTON - If you own a craft brewery or a brewpub on Southern Vancouver Island, chances are the brewing system was designed and installed by Specific Mechanical Systems Ltd. in Saanichton. General manager Reo Phillips estimates that the company serves upwards of 90 per cent of the local market – and it retains that market not just because of its engineering expertise, but also because of its exceptional service. “We have a full team with the knowledge and experience of brew house and microbrewery system design,” Phillips said. “We know what’s important to the people running the breweries, so beyond supplying the equipment, we can provide all of the consulting services and advice on how to lay out, run and set up the entire system.” W hen a customer comes to Specific Mechanical Systems with the idea of opening a brewery, they will be asked a string of important questions: what size? What type of beer? Will you sell it in-house or out of house? What type of capacity do you need?

B AR O

the equipment, we can provide all of the consulting services and advice on how to lay out, run and set up the entire

GENERAL MANAGER, SPECIFIC MECHANICAL

Reo Phillips estimates that Specific Mechanical Systems serves more than 90 per cent of the local craft brewery market

SYSTEMS LTD.

CREDIT:ADRIAN KALYNCHUK

system.” REO PHILLIPS

How do you expect to grow? Does your business plan call for this particular capacity, or do you plan to grow over the next 5 – 10 years? It is all that information that allows Specific Mechanical Systems to create a system particular to that one brewery that will not only allow it to open but also to expand and grow in the future. Specific Mechanical Systems was founded in 1986 by Phil Zacharias and Bill Cummings, who saw an opportunity with a change in provincial legislation. That was when micro brewpubs

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like Spinnakers, Swans and Vancouver Island Brewery were first opening their doors. Zacharias and Cummings started building brewing systems on the chance that the trend would grow. Phillips noted there were other fabrication shops on the island that were also building those systems but what the partners did differently, was that they worked with their customers to find out exactly what they needed. That is still what sets Specific Mechanical Systems apart today. “We make sure that we have the expertise here to give them exactly what they need. T he majority of our competition can build systems, but they don’t know how to design it and give the customer exactly what he needs – that’s our niche.” The company has built over 350 systems throughout North A merica n a nd the world. I n addition to fabricating complete brewing systems, it also specializes in the fabrication of stainless steel processing equipment for other industries including food, water treatment, pharmaceutical and biotech. The company has also done custom fabrication including cryostats for the Large Hadron Collider (particle accelerator) for CER N, clam sorters for the fishing industry and art works for internationally

Specific Mechnical Systems has the people, shop and equipment to do the job right CREDIT:ADRIAN KALYNCHUK

recognized sculptors. Still, Phillips said the company is particularly proud of the work it does locally. Since the 1980s there has been a tremendous upswing in the Victoria area in local craft breweries, partly due to the increasing popularity of the 100-mile diet. People want to buy local and support local farmers, growers and artisans. Local craft brewing certainly fits into that category. That “buy local” mindset has also been good for Specific Mechanical Systems, Phillips said. “That thinking and mentality has progressed to the suppliers so there’s really a big push to buy local there too. And I think that’s one of the reasons we’ve been so successful. We started here in this local beer industry and we continue that way.” Ultimately, however, customers come to Specific Mechanical Systems because the company does exceptional work. “The whole purchase, delivery and install is seamless,” Phillips said. “We have a huge team of project managers and all they do is support the delivery of the equipment to the customer.”

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He added that once the equipment is installed, it can easily be up and running and producing beer within days. He said that the company is justifiably proud of its work and pleased that breweries and pubs are happy to display their systems front and centre, often behind glass windows – they do look that good and they do fit that perfectly. The company’s next frontier is distilleries, which are now beginning that upward curve the brewing industry started on 30 years ago. Phillips noted that the process of making Scotch, gin and other spirits is very similar to making beer and Specific Mechanical Systems is gearing up to take on that market. “We need to bring in a little more tech nolog y a nd ski l ls, which we are doing,” he said. “We intend, over the next five years, to be known as a premier supplier of distillation equipment as well – not just locally, but in Canada and across North America.” Specific Mechanical Systems Ltd. is at 6848 Kirkpatrick Crescent in Saanichton. www.specificmechanical.com

30075 (05/2015)

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TECHNOLOGY

MAY 2015

UNIFIED COMMUNICATIONS –INFORMATION PRIMER FOR BUSINESS STRATEGY

n i f i e d c o m m u n i c ations (definition from Wi k ip ed i a) i s t he i nteg ration of rea l-ti me communication services such as instant messaging (chat), presence information, telephony (including IP telephony), video conferencing, data sharing (including web connected electronic whiteboards aka IWB’s or Interactive White Boards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS and fax). We believe that the key element to rememb er i s i n t he second part of the definition which states: “UC is not necessarily a single product, but a set of pro du c t s t h at provides a consistent unified user interface and user experience across mu ltiple dev ices a nd media types. There have been attempts at creating a single product solution however the most popular solution is dependent on multiple products.” W hen describi ng the mu ltiple products mentioned i n t he prev ious def i n it ion, we a re i ncl i ne d to refer to t he “Infrastructure Equipment” required to support the types

Chris Westra of Communication Connection of d i f ferent med i a t h at u se different devices with different operating systems on any network. What we have seen so far in visual communication is that each manufacturer is developing their own brand of UC solut ions t h at i nteract wel l within the enterprise’s LAN/ WA N but so far there is very little compatibility with other manufacturers and even less once outside the internal LAN/

Ingenu ty. We have IT

WAN (unless connected using a VPN connection). T here i s cu r rent ly no re a l Business to Business (B2B) unified communication platform. Infrastructure Equipment The overriding concept is to brea k dow n a l l ba rriers between all devices, operating system s a nd net work. T h i s noble concept is fa r f rom ready to allow all UC components to interact with different manufacturers and different enterprises over non-guaranteed quality-of-service packet networks with the commodity-based public internet. The challenge becomes the guaranteed bandwidth necessary for video enabled devices and equ ipment rega rd less of location and enabling HD business video quality meetings to present a real experience. While existing copper based networks have been the standard architecture, requiring expensive managed switches, inherent cabling limitations and costly I T resources, the new f i b er opt ic tech nolog y opens the door to a fuller realization of the UC vision. The lower cost of gigabit optical passive fiber networks opens up a new realm of infrastructure technology integration. T he

modu l a r network a rch itecture supports access control, video, security, telepresence and custom integration with equipment/devices. Visual Communication Trends Personal Conferencing def i ned as a f riend-to-f riend, or private face-to-face ty pe of visual communication (for e x a m p l e , S k y p e) d o e s n o t present the range of features or reliability of a good quality image. This category of conferencing is fine for personal communication but is not business grade. B u s i n e s s Te l e p r e s e n c e i s the category we’re interested in and refers to HD business quality visual and collaborative com mu n ication. T h is category may start with business Audio-Visual functions leading to Telepresence grade v ideocon ference. T h i s c ategory offers lots of featu res a nd del ivers l i fel i ke qua l ity video and enough security to comply with most regulatory re q u i re m e n t s , u s i n g v i d e o com mu n ication that is rel iable, secure and offering HD q u a l it y s o u n d a n d i m a ge s. Check out the industry leadi n g te c h n ol o g y b y V I DYO. It i s i nterest i ng to note t he

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partnership with Mitel and its future integration with their telephony solutions. Communication Service Provider(CSP): CCI is a single sou rce telecom mu n ications provider Many businesses cannot cost effectively achieve the human sca le a nd f lex ibi l ity necessary to properly support their technology environments. The truth is that no si ngle i nd ividual can know all they need to know. Professiona l Communication Services Providers (CSP’s) offer access to teams of technical specialists that deliver the cross-sectional knowledge needed to support current a nd f ut u re com mu n ic at ion networks a nd development. T he goal is to simplify communications, integrate services and provide costs savings. Towa rds th is end, there is a clear advantage to having one company manage all the telecommunications requirements, systems, maintenance support and Telco. Chris Westra is with The Communication Connection Inc. as Senior Business Development Executive. He is currently working out of their Victoria office.

MAY 2015

BCHAZMAT CLEANS UP BC Hazmat Management Ltd. on the front lines cleaning up the environment

IDNEY - It’s a dirty and dangerous job, but somebody has to do it: in Victoria and elsewhere on Vancouver Island and beyond, that somebody is BC Hazmat Management Ltd. BC Hazmat trains people in safety procedures, responds to spills and supplies spill trailers. The company was founded by Dave Rogers, a former fire chief, in 1996 as a safety training company. He said that back then, people in the fire department didn’t consider hazardous materials or spills the way they do now. But many people, including Rogers, began to have concerns for the environment in the 1990s. Until 2004, BC Hazmat focused strictly on training. Then it developed three unique spill response courses. From there, it was a natural progression to actually doing spill response. To handle that new aspect of the business, the company invested heavily into a fleet of trucks, equipment and staff training. In 2013, the company developed spill response and environmental response trailers and containers. BC Hazmat custom builds spill trailers for industries in Alberta and British Columbia. It has sold trailers for the ice roads in the Yukon and has recently received a request for a bid from a company in Nevada. Although BC Hazmat’s trailer and spill response business is important, the company’s primary focus is still safety and response training. “We’re doing a lot of work with the municipalities, getting their people trained to handle initial spill response,” Rogers said, noting that one of the biggest problems facing cities and towns is illegal dumping of chemicals. “Even legitimate businesses are dumping chemicals because it costs so much to get rid of them.

Dave Rogers says it’s important for the company to give back and protect the environment

“Everybody drops what they’re doing and heads out because it’s the job

BC Hazmat has invested heavily in spill response trucks and equipment

that has to be done to protect the environment.” DAVE ROGERS PRESIDENT, BC HAZMAT MANAGEMENT LTD.

BC Hazmat is ready to respond 24/7 People are finding chemicals left at their doorstep and municipalities are prime for it.” He noted that his own company was regularly hit by illegal chemical dumps. However, a recent installation of cameras has gone a long

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Liquide et vapeurs très inflammables. Risque d’être mortel en cas d’ingestion et d’entrée par les voies respiratoires. Cause des lésions au système nerveux central en cas d’inhalation. L’exposition continue ou à répétition cause des lésions au système nerveux central, au foie et aux reins. Risque d’affecter la fertilité et l’enfant à naître. Nocif en cas d’inhalation. Risque d’être nocif en cas d’ingestion. Cause l’irritation de la peau. Risque de causer une irritation respiratoire. Risque de causer la somnolence et des étourdissements. Toxique pour la vie aquatique.

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Keep away from heat, sparks and flame – No smoking. Take precautionary measures against static discharge. Ground/bond container and receiving equipment. Use only non-sparking tools. Do not breathe vapours. Wear protective gloves and eye/face protection. Use only in a well-ventilated area. Keep container closed when not in use. Store in a cool, well-ventilated place away from heat and ignition sources. Store locked up in a closed container.

IN CASE OF FIRE: Use carbon dioxide, dry chemicals or appropriate foam.

FIRST AID: IF SWALLOWED: Immediately call a POISON CENTER or doctor/physician. Do NOT induce vomiting. IF ON SKIN: Remove/take off immediately all contaminated clothing. Wash with plenty of soap and water. Get medical advice/attention. IF INHALED: Call a POISON CENTER or doctor/physician.

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way to identifying the culprits and solving the problem. BC Hazmat helps by training municipal workers and Chamber of Commerce members to respond by being aware of the hazard.

“W hen they see something they’ll know whether they can handle it or they’ll know that they can’t and to back off and isolate it and call us and wait for us to show up. The training aspect is huge.”

MAY 2015

AN EXCITING YEAR AHEAD WITH NEW BOARD The Saanich Peninsula Chamber of Commerce has relied on volunteers to see us through plenty of organizational flux during

BC Hazmat custom builds spill response trailers from 10,000 to 400,000 litres

SAANICH PENINSULA

the past few years

DENNY WARNER

BC Hazmat trailers are distinguished by their flames BC Hazmat has two large training rooms at its Sidney facility and also goes on-site for training sessions. Spills can happen in many ways and in all sorts of places. The company steps in to clean up everything from a furnace oil spill to the homes of hoarders. Its trailers have a capacity of 10,000 litres all the way up to 400,000 litres. Rogers said that the smaller trailers are standard but it has sold larger ones to businesses like LNG plants in northern BC. The company custom orders colours; however, most are red and emblazoned with the company’s distinctive flames. “If you see a red flame trailer, you know it’s one of ours,” Rogers said. And those trailers are becoming more common every day. Most are deployed to handle hydrocarbon spills: gasoline and motor oil.

And then there are the more unusual spills. Not too long ago a tanker truck was delivering yellow ink to a newspaper publisher on a Saturday afternoon. The hose broke, spilling yellow ink everywhere. “First of all it was a challenge to learn the properties of it,” Rogers said. “And then we had to recover it quickly enough because there was heavy rain in the forecast.” He added that one of the aspects of the business is that unique situations are par for the course. No two days are alike. Not too long ago. BC Hazmat was involved in the cleanup of the Columbia Fuels spill when a tanker truck rolled over in Goldstream Park. Rogers said it was one of the more dangerous jobs the company has done because of the sheer volume of gasoline. He said that he expects the

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company’s training programs to grow, especially because the recent spill in Vancouver’s English Bay has brought so much more awareness of the necessity for excellent training. Its spill response team is always ready to go, even recently on Christmas Day. “Everybody drops what they’re doing and heads out because it’s the job that has to be done to protect the environment,” Rogers said. The staff and manager do a fantastic job – they want to give back.” BC Hazmat also gives back by running the Tom Thumb safety program for kids. “It’s all part of giving back,” Rogers said. “That’s what we’re doing.” BC Hazmat Management Ltd. is at 6 – 10114 McDonald Park Road in Sidney. www.bchazmat.com

Congratulations to BCHAZMAT on being named a ﬁnalist for a 2015 Greater Victoria Business Excellence Award.

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have hea rd it sa id that non-profit orga n izations are experiencing declining numbers of people willing to serve as volunteers. There are undoubtedly a variety of reasons for this, including our increasingly demanding lives, the lack of meaningful opportunities to contribute and shape organizations and the desire to spend time in activities that are engaging and even fun. The Saanich Peninsula Chamber of Commerce has relied on volunteers to see us through plenty of organizational flux during the past few years. As a result of changing staff, the board has had to adjust and, at times, become involved in more ‘direct management’ of our activities – not an optimal situation for volunteers with challenging careers. Encouragingly, the board shepherded this Chamber past potential pitfalls and has positioned us well, financially and strategically, to move ahead in very exciting directions. Volunteers have been essential to the success of this organization, serving at the board level and as ambassadors for the community at our Visitor Centres. I am exceedingly grateful for the support and contributions made by the following Directors who stepped down at our AGM in March: Reg Mooney (Penta Resources), Art Finlayson (Finalyson Bonet Architecture), Elaine Hughesman (Hale Hughesman), Erik Gault (Peninsula Co-op), Mark deMedeiros (Island Savings), Kelvin Scheuer (Beacon Law) and Christopher Graham (A Paddle in the Park). Last, but definitely not least, moving into a position of semi-retirement is outgoing President, now Past-President, Ian Brown (Tower Kitchens & Millwork). We have ample talent and experience on our new board and it is my pleasure to introduce: Dave Rogers, 1st Vice President (BC HAZMAT); Hillary Brown, 2nd Vice President (Island Savings); Sheila Henn, Treasurer (Paterson Henn Professional Accountants); John Treleaven, Secretary (The Treleaven Consulting Group); Ginny Alger, Director (Horizon

Power); James Bogusz, Director (Victoria Airport Authority); Lorraine Brewster, Director (Panorama Recreation); Grace Dim ion, Director (Solbakken Chartered Accountants); Joe Jansen, Director (Wilson’s Transportation); Patrick Schorle, Director (Pacifica Real Estate) and Doug Wedman, Director (Chambers of Commerce Group Insurance/ Portfolio Strategies). The new directors join the following with a year left on their terms: Bonnie Mitchell (Mitchell Creative) and Doug Walker (Cambium Leadership). This group will be inspired, nurtured, guided and facilitated by our incoming President, Craig Norris (EAGLUS Management Ltd.). I look forward to working with Craig and the board to advance the role of this Chamber as cornerstone of our business community. Denny Warner is the Executive Director of the Saanich Peninsula Chamber of Commerce and can be reached at execdir@ peninsulachamber.ca

MAY 2015

THE PARHAR GROUP CONTINUES TO BE RECOGNIZED FOR EXCELLENCE “It’s so satisfying creating projects,

Developer takes pride in building communities

creating homes, creating communities. Especially

U NCA N - T he Parhar Group in Duncan is a versatile, award-winning builder and developer of both commercial and residential properties, operating in the Cowichan Valley since 1981. It is a family owned and operated business committed to the uncompromising principles of the company founder and president Balbir Parhar, who said that the company is successful, in part, because every member of the Parhar Group team shares a strong concern for its community, a dedication to ethical business practices and a passion for excellence. Parhar was only six years old when his family immigrated to Canada from India in 1960. He was 11 when he started working at the local bowling alley. He learned his work ethic from his father who laboured at a lumberyard 14 hours a day. Parhar recalled that his father taught him if you want something you have to work hard for it. When he was 19, he had saved enough money from his job as a tow truck driver to become a partner in the business and eventually buy out his boss. His company’s job was to tow vehicles to various body shops – which gave him a very good idea. He asked himself, “Why am I doing this? Why don’t I open my own body shop? During the building process, he discovered he liked the construction business, so he sold the body shop and began building houses. It’s a decision he has never regretted. “W hat’s so good about this business is that you can take something from scratch and then watch it get built. When it’s finished, you can see that you’ve really created something. And it’s so satisfying creating projects, creating homes, creating communities. Especially when you have your team of engineers,

when you have your team of engineers, architects and project managers who are as excited about your vision as you are.” BALBIR PARHAR FOUNDER AND PRESIDENT, PARHAR GROUP

Bilbar Parhar founded the Parhar Group in 1981

The Parhar Business Park is the largest development in the south end of Duncan

architects and project managers important consideration is for who are as excited about your the buyer: are there parks and vision as you are.” other amenities nearby? Would Parhar has built more than his own family be happy there? 17 residential subdivisions in “I try to build a community, Calgary, Nanaimo, Victoria, not just a project,” he said. “I Ladysmith, Courtenay and in am completely dedicated to the the Cowichan Valley. With each idea of building community.” He residential project, his most addedConstruction that he does his best to use Congratulations Campbell

local trades people such as electricians, carpenters, plumbers and cabinetmakers. ‘They have seen my children grown up,” he said. “That is how long I have been using them. We have been using our local electrician since 1985 and the carpenter since 1981. The success of

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MAY 2015

Park Estates is a new Parhar development of affordable fully serviced lots

Recently the Parhar Group was a finalist for the 2014 Renovation Project for Excellence Award for the “Community Farm Store” project in Duncan

The Parhar Group strives for excellence in every residential and commercial project

my company has been in part due to the great team I have around me. Our quality control includes a former building inspector who used to work for local government for 30 years. He has earned an excellent reputation for building quality projects.” Over the yea rs, the Pa rha r Group has won awards for its buildings including: • 2014 Finalist award for Parhar Business Park Commercial Division

E B Horsm a n Bu i ld i ng, Courtenay • 2007, 2008, 2009 winner of the Commercial Building Award Recently the Parhar Group was a finalist for the 2014 Renovation Project for Excellence Award for the “Community Farm Store” project in Duncan. “It’s great to be recognized for the quality work we do,” Parhar said. “It used to be a huge 7,000 sq. ft. commercial warehouse

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space we renovated into an eclectic organic market.” The project was a collaboration with the tenant to make their vision a reality. “In the end, we want to provide spaces were our tenant’s business will thrive. I think that is why we are so successful as property managers having low turnover rates.” The Parhar Business Park is the largest development in the south end of Duncan. It comprises eight acres of land on the Trans

Canada highway that has been rezoned from C2 (Commercial) to C7 (Commercial and Light Industrial). The land is being developed in three phases, with the gross total square footage of the buildings totaling 160,000. The zoning also allows for the construction of 10 residential units above the commercial and light industrial buildings. Currently two buildings have gone up with more than 65 per cent sold or leased to large and local tenants. “We are able to customize a building with a tenant,” Parhar said. “With lease rates starting at $12 per sq. ft., it is attracting a lot of businesses from larger urban markets where lease rates are $16 per sq. ft. and up” In keeping with its commitment to building community, the company has added a pedestrian walkway to enhance public safety and access for children traveling to the nearby elementary school. Extra lighting has also be installed along the building frontage. Park Estates, a 43-lot subdivision offered in three phases, is another new Parhar development. Lots are affordable, fully serviced, close to town, and surrounded by parkland and walking trails. Bus routes, the hospital, an elementary school and grocery stores are a short distance away. The Parhar Group is also developing the last phase of Maple Woods, a residential adult development in the Cowichan Valley designed with quality features and amenities. The development offers a variety of homes including single level, main level entry with walkout basement or more funky loft-style homes. Parhar said that he estimates that over the years, the company has built more than one million square feet of residential and commercial space. But despite the size the company has grown into, every project is a personal one. “People can come in and sit down and talk to me any time. I’ve been in the valley all my life and we’re here to stay.” The Parhar Group is at 320 Festubert St. in Duncan. www.parhargroup.com

Big or small we’re open for your business.

COWICHAN VALLEY/GREEN

MAY 2015

WHAT IS THE VALUE OF ECONOMIC DEVELOPMENT? Our organization develops promotional brands, print and electronic marketing materials and identifies markets to target.

COWICHAN VALLEY KATHY LACHMAN

t is a question we are often asked a nd one t hat has a complex set of answers. In general, most communities engage in economic development and their activities are based on their current economic conditions, priorities set by local government, input from appointed Boards, Commissions or other stakeholders and the region’s competitive advantages. To determine the economic development priorities for the Cowichan Region, Economic Development Cowichan (EDC) works with local government and the Economic Development Commission, guided by a Sustainable Economic Development Strategy.

Economic development encompasses three general themes; attraction of new businesses and investment, retention and expansion of existing businesses and sector development. The Sustainable Economic Development Strategy identifies opportunities and strategies for EDC to pursue. New investment brings outside dollars to the region and creates jobs. Our organization develops promotional brands, print and electronic marketing materials and identifies markets to target. EDC compiles statistical data and business intelligence on the region and provides this information to investors and potential residents. Most economic development orga n i zat ion s h ave i nvestment attraction activities, and as a consequence, our existing companies may be attracted away from our region by offers of incentives, a better labour pool or other considerations. Businesses want to be appreciated and have opportunities to grow and in this world of global competitiveness, programs to ensure our companies are growing and thriving becomes key to the economic success of a region. We know that 80 percent of new jobs come from existing businesses. They provide much needed employment, generate

wealth, have closer connections to the community and in many cases, their existence provides an incentive for other businesses and individuals to relocate to the region. We would not have a vibrant economy without them. Fundamental to our mandate is the offer of assistance to any business that is looking to solve a problem, expand their business or any other support that we can provide. EDC attends a number of trade shows throughout the year to promote the region. We invite local businesses to attend the shows with us to help them expand their products into new m a rkets. We a l so faci l itate meetings between local businesses and potential distributors and investors and work with existing businesses to connect them to provincial and federal programs and ministry staff. A g r i c u lt u re, to u r i s m a n d value-added manufacturing have been identified as important sectors within our economy and we focus efforts on ensuring those sectors are strong and have the capacity to grow. Specific sector development initiatives have been developed with the CVRD Area Agriculture Plan and the Tourism Marketing Strategy. The value of an economic development organization can be

hard to measure. We are often asked how many jobs we have created. Economic development does not create jobs- businesses create jobs. It is in everyone’s interest to support businesses and business development so that we have a healthy economy. Kathy Lachman is the acting Economic Development Manager for Economic Development Cowichan, a division of the Cowichan Valley Regional District. She can be reached at 250-746-7880 ext 248.

DELEGATE, PRIORITIZE AND SIMPLIFY- THE EASIEST ROUTE TO SUSTAINABILITY SUCCESS Appoint a green champion for your organization. In most offices there is someone who is passionate about sustainability

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h i l e i t’s re l a t i v e l y easy to be green these days, it can be even easier if you have someone who is passionate about sustainability lead your green activities in the workplace. To have a green office, there is some effort needed to ensure that the proper systems are in place, but when it’s simple to do you’ll find just about everyone gets on board. Just remember these three steps: delegate, prioritize and simplify. Delegate- Appoi nt a g reen champion for your organization. In most offices there is someone who i s pa ssion ate about sustainability. This is the ideal person to lead your green

activ ities. For exa mple; the Indigenous Perspectives Society (IPS) is a non-profit that streng thens the voice of Indigenous communities through education and professional development. They offer training programs help foster a deeper understanding of Indigenous perspectives and cultural differences, a nd we help bu i ld successful partnerships and relationships with Indigenous communities, stakeholders and government partners. Carol Itukura is the Executive Director of IPS and she has delegated an employee named Sarein to help coordinate and implement their green initiatives i n the office. Sa rei n is the office green champion you could say, as she is in charge of ensuring all materials are recycled, food gets composted and that each work station’s waste is being properly separated and recycled. IPS has installed a water filtration system that allowed them to stop their weekly water delivery, which h a s save d t hem money a nd greatly reduces the number of deliveries throughout the year. Thanks to their work, Indigenous Perspectives Society was able to achieve the Gold Level in the Vancouver Island Green Business Certification.

Prioritize- W hile there are many things your organization can do to be green, it’s wise to prioritize the actions you’d like to move forward with. Have your sustainability champion identify the actions you’d like to take to improve your sustainability performance and create a plan to implement these changes. For example, AXYA Technologies is a Canadian company with 40 years of experience in the design, manufacture and i n s t a l l a t i o n o f re m o te e nvironmental monitoring systems worldwide. These systems measure aquatic, oceanic, and atmospheric parameters specific to the client’s needs. AXYS has two people leading the sustainability programs in their Sid ney Office. Robin Thomsen, the Marketing Coordinator and her co-worker Raisa, have both helped implement the extensive green program you’ll find in place at A X YS. T he building A X YS is located in is quite old, so AXYS has prioritized streamlining their waste/ recycling systems and focussed on other power saving initiatives. By having Raisa and Robin oversee the sustainability initiatives, AXYS has been able to greatly reduce the amount of waste they send to the landfill. AXYS was certified at the Gold

level by VIGBC. Simplify- The best thing you can do to have your organization operate in a sustainable manner, is to make it easy to be green. If staff and clients have to proper tools and systems in place, then it’s quite easy to do. T h is mea ns hav i ng sepa rated waste streams for plastics, paper, food waste, containers and other hard to recycle items. The cost to have soft plastics recycled is offset by the reduction in trash you’ll be sending to the landfill. At the Wildplay office you’ll find options available for plastics, paper, containers, glass, food composting and the garb a ge i s a l m o s t c o m p l e t e l y empty. Wildplay are certified at the Gold level in the Vancouver Island Green Business Certification. If you want to get on top of you r g reen prog ra ms th is spring, remember these three steps: delegate, prioritize and simplify. For more info on how to green your organization visit vigbc.ca Craig Sorochan is the Program Manager of the Vancouver Island Green Business Certification Program. He can be reached at craig@vigbc.ca

MAY 2015

Expediting the BC PNP Application by the CIC Express Entry System

n January 1, 2015, Citizenship and Immigration Canada introduced the express entry system - a selection method to ensure efficient processing and shorter wait times for permanent resident applications. The express entry system shifts the burden from the federal government, to t he i ntended i m m ig ra nt, to ensure (by way of federally approved third party verification) that all educational credentials are equivalent to Canadian standards and that la ng uage sk i l ls a re at above average standards. Potential applicants enter into an express entry pool and are then awarded a comparative ranking score with other applicants within the pool. Higher scores are given to those candidates who have had Canadian education, Canadian work experience and a job offer with a Ca nad ia n employer ready, willing and able to hire them. Six hundred (600) bonus points are allocated if the applicant has a formal job offer. Applicants with excellent language skills will enhance their overall point total. In the first rounds of Invitations to Apply (ITA) by Citizenship and Immigration Canada, it was interesting to note that the compa rative ra n ki ng

system was set at a very high level which would ensure that candidates had employment, either sa nctioned th rough a Labour Market Impact Assessment (LM I A) or through the British Columbia Provincial Nominee Program (BC PNP). However, over the succeeding two months the comparative ranking scores have dropped a nd the nu mber of I TAs has increased, as seen in the following table: Comparative Ranking System (CRS)

Number of Invitations to Apply (ITAs)

Points Level

Issued by CIC

January 31, 2015

886

779

February 7, 2015

818

779

February 20, 2015

808

849

February 27, 2015

735

1187

March 20, 2015

481

1620

March 27, 2015

453

1637

In order to match the express entry system of Citizenship and Immigration Canada, the BC PNP also introduced its own express entry system. Assuming that the candidate can qualify to enter the express entry pool of Citizenship and Immigration

Island Health continues partnerships with private sector surgical providers

s part of its commitment to making sure patients receive as timely access to surgery as possible, Island Health is continuing to partner with community-based surgical service providers to perform certain types of day-care surgeries. Island Health has issued a Request for Proposals (RFP) seeking a surgical services partner to carry out between 3,000 and 4,000 day procedures per year over a fiveyear contract term. Island Health first entered into contracts with private surgical providers in 2004 and since that time, thousands of publicly funded day surgeries have been done in private facilities, freeing up hospital operating rooms for more complex surgical procedures. “Island Health is always seeking innovative ways to provide better and timelier access to surgery,” said Dr. Paul Whelan, Executive Medical Director, Surgical Services and Heart Health at Island Health. “By continuing to contract with private surgery providers, patients will experience shorter wait times and have their day-care procedure done in smaller, more accessible, community-based facilities without having to come to hospital.” As has been the case under the previous contracts, all surgeries

being performed at the private facilities are publicly funded; patients are not charged. The surgeries are scheduled from Island Health’s standard waitlists. Community-based surgical facilities must be accredited and meet the standards and guidelines set out by the College of Physicians and Surgeons of British Columbia’s Non Hospital Medical Surgical Facilities Program. The RFP states that Island health is seeking a surgical services provider on southern Vancouver Island to provide 3000-4000 day-care procedures annually. These procedures include: General Surgery - Hernia repairs, cholecystectomies; Orthopedics - Arthroscopies, knee ligaments, shoulder procedures, rotator cuff repairs; Plastics - Fasciectomies, breast reductions, rhinoplasties; Vascular - Ligation and varicose vein procedures and Dental - Pediatric dentistry procedures. In addition, the RFP seeks providers to deliver 3,000-4,000 endoscopies on the South Island and 2,500-3,000 endoscopies on Central Island as part of Island Health’s commitment to manage waitlists for these procedures. In addition, Island Health will continue to use the services of third party surgery providers in Nanaimo and in the Comox Valley.

Canada, the BC PNP will use the Citizenship and Immigration Canada express entry profile number (issued by Citizenship and Immigration Canada when creating an express entry profile) to fast-track the BC PNP candidate. For those candidates who have completed a Master’s Degree or PhD in certain fields, under BC PNP they will not have to obtain an LMIA or a job offer before updating their express entry profile at Citizenship and Immigration Canada. T hese areas of study include the follow i ng: Biolog ica l a nd biomedical sciences, Computer

and information sciences, Engineering technology, Health professions and related clinical sciences, Mathematics and statistics and Natural resources conservation research. For more information on the BC PNP Express Entry program see the following website: http://www.welcomebc.ca/ Immigrate/About-the-BCPNP/Express-Entry-British-Columbia.aspx For more information on the BC PNP Post-graduation program see the following website: http://www.welcomebc.ca/Immigrate/ About-the-BC-PNP/

Express-Entry-British-Columbia/Express-Entry-British-Columbia-International-Post.aspx Cu rrently, norma l BC PN P approvals are taking about 13 months, after the application has been filed. However, anecdotal evidence indicates that express entry through the BC PNP may be shortened to two months or less, although BC PNP has not officially published the statistics. David Aujla is a Canadian Immigration Lawyer. He can be reached at david@BCimmigration.com

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Getting Your Sexy On… Beyond The Bedroom - Angela Thurston Overcoming the Inner Obstacles to Success - Carmen Spagnola What’s Your Story - Janet Kestin Women and Money - Investors Group Victoria Downtown Team Busting Your Own Beliefs - Julie Aitkens

MAY 2015

KEYCORP NOTED FOR BUILDING QUALITY AT AFFORDABLE PRICES “There are definite Company’s unique edge includes executing entire projects in-house

advantages to dealing with an experienced company such as Keycorp

ICTORIA - Keycorp Develop m ent & M a rketing’s style is unique to Vancouver Island. Its hands-on approach to real estate development, marketing and sales has produced numerous successful projects for over 40 years. Keycorp has managed the rezoning, planning, development and marketing and sales of more than 6,000 residential units. Completed projects include single-family homes, townhomes and condominiums, as well as numerous office and commercial projects. This “start to finish approach” is a major component to Keycorp’s continued success, said Rohan Rupf, director of marketing for Keycorp. “We are involved throughout the process to the final delivery of the home. There are definite advantages to dealing with an experienced company such as Keycorp for the buyer, especially considering the flexibility and options we provide.” Rupf pointed out that Keycorp president Jim Hartshorne’s broad range of experience through many cycles of the market has provided a high level of business acumen. “Jim is dedicated to buildi n g va lu e for money s p ent. When people purchase a Keycorp home, they know what to expect.” Keycorp works closely with Hatshorne’s son, Mike Hartshorne, a realtor with DFH, and with son-in-law Chad Bryden, owner of Verity Construction. “Essentially, we are a closeknit family business because of our relationship with Mike a nd Ch ad,” Rupf sa id . “ We work as a group to develop a consistent offering. We have a united approach to doing good

for the buyer, especially considering the flexibility and options we provide.” ROHAN RUPF DIRECTOR OF MARKETING, KEYCORP DEVELOPMENT & MARKETING

Keycorp specializes in building quality affordable homes development with exceptional planning, quality construction, effective sales, and offering strong after sales service.” Over the past 10 years, Keycorp has spearheaded a number of high profile real estate projects on Vancouver Island, including the initial rezoning, marketing and sales for Westhills, a master planned community in

Langford. Ca nora Mews, a 40 home, no strata subdivision in North Saanich designed to address housing affordability on the Peninsula, sold out within one year. Rupf noted that the average selling price of $460,000 (tax included) was 45 per cent less than the average sales price of $827,878 for a single family home

in North Saanich at that time. Whether it’s a major development or a smaller community, Keycorp offers consistency in quality and service. C u r r e n t p ro j e c t s i n c l u d e Ranchers at Fleetwood, a small community of six rancher style homes i n the F lorence La ke SEE KEYCORP | PAGE 25

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MAY 2015

Kitchens feature granite countertops and a chef-friendly layout

KEYCORP CONTINUED FROM PAGE 24

neighbourhood in Langford. Echo Vista, a new project in Bear Mountain, consists of 12 homes that include ranchers and family homes ranging from 1,450 to 3,000 sq. ft., some featuring legal suites. McCloud Place, another Keycorp project on the go, is comprised of 40 units adjacent to the Galloping Goose Trail in the

Happy Valley neighborhood of Langford. Keycorp’s current major project is McCormick Meadows in South Langford, a development that the company decided to downzone from 500 to 275 units. “We worked closely with the city to downzone that land so we could provide all single family homes with some townhomes instead of high density condos,” Rupf said. “The homes are all single family, and the larger

Quality details a signature feature of Keycorp homes yards present a more welcoming streetscape and sense of community to the neighbourhood.” Homes at McCormick Me adow s i nclud e one level homes and homes with legal suites. Distinct features of the development are wider than normal lots, double garages, on demand hot water and high-efficiency ductless heat pumps. Buyers can expect Keycorp’s signature quality at McCormick Meadows. Granite or quartz

countertops, shaker cabinets, tile backsplashes in the kitchens, high quality laminate wood flooring, quality carpeting, and tile floors in the ensuite baths, accessible crawl spaces a nd high-efficiency heat pumps that offer high end value at Keycorp prices. Buyers also have many choices for upgrades within an affordable price range of $450,000 to $580,000. “There is definitely great value

for your money in these family homes,” Rupf said. “ K e y c o r p ’s i n v o l v e m e n t through all facets from beginning to end has established our reputation for quality and excellence. When you deal with Keycorp, you can count on getting the same high standards of service and value.” Keycorp development & Marketing is at 116 – 967 Langford Parkway in Victoria. www.keycorp.ca

For all your surveying needs! • Subdivisions • Residential & Commercial • Strata Plans & other legal surveys Construction Layout • Surveyors Location Certificates • Engineering Surveys • Topographic Surveys Alan Powell, BCLS | James Worton, BCLS 250 – 2950 Douglas Street, Victoria, BC V8T 4N4 | info@powellsurveys.com

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MAY 2015

4 SEASONS: CREATING COMFORT YEAR ROUND “We try to give good Local company wins Torch Award for exceptional service and products

service. That means showing up on time, charging a fair price and

AANICHTON - 4 Seasons Heating Electrical Mechanical Contractor Ltd. has been on the receiving end of significant recognition in recent years. In 20ll it won a Better Business Bureau Torch award for best service company. That was followed by a runner-up award in 2013 and by a win in 2014 for best home improvement company. Company owner and manager Rick McNeill said the kudos were impressive. Customers, who are responsible for those awards, would likely say they were well deserved. “We try to give good service,” McNeill said. “That means showing up on time, charging a fair price and backing up our work with warranties.” He added that feedback from customers tends to be excellent – and if something ever goes wrong, the company makes sure it sets it right. Another factor in the company’s success is its exceptional product lines including Daikin heat pumps and furnaces, Regency and Montego fireplaces, and John Wood hot water systems. McNeill founded the company in 1991, a few short years after

Congratulations to

4 SEASONS HEATING & COOLING! National Energy Equipment and Monessen are proud partners of 4 Seasons Heating & Cooling

backing up our work with warranties.” RICK MCNEILL OWNER AND MANAGER, 4 SEASONS HEATING ELECTRICAL MECHANICAL CONTRACTOR LTD.

discovering the West Coast. McNeill owned and operated a heating and cooling business in Winnipeg when he travelled to Vancouver in 1986 to visit Expo. He recalled the lovely weather in August and a trip to Victoria that was purely “magical.” He and his first wife fell in love with the island. But what would the weather be like in the winter? They decided to test it out and travelled back to Victoria at the end of January. “I couldn’t believe it,” he said. “There was no snow and there were flowers blooming everywhere. That’s when I said we had to get a piece of property here.” And that’s exactly what they did. When he received an offer on his business in Winnipeg he sold it. Sadly, his wife passed away before she could move to Victoria with him. But he did move on his own and met his second wife and current business partner Elaine Lakeman. Together, they created a successful company. McNeill said that 4 Seasons started quietly and grew gradually as it developed a reputation for exceptional service. Not only does the company install heating, cooling and HVAC systems in new residential and commercial construction, but it also is well known for service. 4 Seasons services and repairs everything including chimneys, gas and electric furnaces, gas and electric boilers, heat recovery ventilation systems, heat pumps, on demand hot water systems, BBQ boxes and rooftop units. 4 Seasons is a partner of the BC Safety Authority and follows all recommended guidelines. McNeill

The 4 Seasons team is proud of wining another BBB Torch award CREDIT:CHEK NEWS

Seasons technicians are heat pump experts CREDIT:CHEK NEWS

Seasons looks after every type of heating system CREDIT:CHEK NEWS

noted that the company is as well known for its service calls as it is for its sales and installation. Today, 4 Seasons is a medium

sized company, employing 12 people – and it is still growing. It supplies and installs wood, gas and electrical fireplaces as well as all

cooling and heating systems including heat recovery ventilation systems. McNeill said that today heat pumps have become very popular, especially as homeowners phase out their old oil furnaces. Energy efficiency has become more and more important and heat pumps get a top rating for efficiency in the West Coast climate. McNeill said that he doesn’t expect to open any other offices but he does foresee more growth in the future. The company services southern Vancouver Island as well as the Gulf Islands. After 23 years of hard work, he said that he also has an excellent crew who are dedicated to exceptional customer service. “The top three things that have made us successful are customer service, excellent products and very good warranties,” he said. “We have a big area that we work in. We have a fleet of trucks and certified technicians. Certainly we do new construction but our business is really service and repairs. We make sure that your systems work right.” 4 Seasons Heating Electrical Mechanical Contractor Ltd. is at 12 – 6782 Veyaness Road in Saanichton. www.4seasonsvictoria.com

DAVID G. MCINTOSH CHARTERED ACCOUNTANT

SeaFirst Insurance Brokers is proud to support 4 Seasons Heating and Cooling! 7178 West Saanich Road, Brentwood Bay BC V8M 1R3 Fax: 250-652-4427 • www.seafirstinsurance.com

Congratulations Rick! Wishing you continued success. #210-1677 Poplar Ave., Victoria, BC Ph: (250) 382-1175 • Fax: (250) 483-1282

Email: dgmcintosh@shaw.ca

MAY 2015

AN ELECTRIC REVOLUTION KGeez Cycle is leading the way in electric scooters

ICTORIA - If it’s true that there’s an electric vehicle revolution brewing, then the proof is at KGeez Cycle in Victoria. The store sells trendy electric scooters that are being scooped up by everyone from 18-year old students to 30-something commuters, 40-year-olds on a run to the grocery store and seniors who no longer drive. They’re selling fast, and for store owner Kelly Goldbeck, they’re just the tip of a very impressive iceberg. Goldbeck started the company from his home in 2012 when he purchased an electric scooter for his personal use. “I wanted a commuter vehicle that would cost me less money,” he said. “And Victoria is the perfect place for one of these scooters.” He liked the scooter so much, he thought others might be interested too. So after riding it for a week, he advertised it on Used Victoria. It sold instantly. Intrigued, he bought another one that also sold quickly. Goldbeck had some experience in the field. He and his father started a motorcycle dealership in Edmonton in 1985 called Echo Cycle that is now Canada’s larges Kawasaki and Triumph dealership. With two scooter sales under his belt, Goldbeck decided to jump in and start selling the electric scooters from his house. At the time, with the help of The Foundation House in Victoria, he was recovering from years of substance abuse; the recovery facility gave him more than a hand up by helping him get clean and sober, it also allowed him to start selling scooters from a shed behind the main building. Within six months, he had sold 25 scooters. “They let me do it because it was part of my getting successful again,” Goldbeck said. “At one time I was successful with my family business. So I started over and went back to what I know.” It didn’t take Goldbeck long to realize there was a very big market for electric scooters in Victoria. In 2013 he travelled to China for 14 months, touring electric scooter factories and building relationships. He developed his own brand in that country and imported them to Canada. In March 2014 he opened his shop on Burnside Road East where he now displays seven of his own models in the showroom. He also has a parts, service and electronics department. In his first year he sold 60 scooters. And while that is a lot to celebrate, he is also heralding three-and-half years clean and sober. “The first year was amazing,” he said.

Electric scooters come in several models and colours

Kelly Goldbeck says his electric scooters are perfect for commuters

“I wanted a commuter vehicle

KGs_CardPrint_final.pdf 1 12/23/2014 12:45:11 AM

The store is fully stocked and scooters are selling fast

that would cost me less money. And Victoria is the perfect place for one of these scooters.”

KELLY GOLDBECK OWNER, KGEEZ CYCLE

“I have a customer data base of over 400. MY 80 I’m introducing more models and I have scooters on the ground to sell. Last year at CY this time I was flying by the seat of my pants. Now I have a storefront that is established CMY and I’m really looking forward to this year.” Electric scooters are governed by the same rules of the road as bicycles. They doKnot need to be licensed. In addition to students, commuters and seniors, the scooters are being embraced by families who want to eliminate one vehicle. Goldbeck said that he still commutes daily on his scooter while his wife drives the family car. “People are discovering that the new models are actually pretty cool,” Goldbeck said. “You don’t have to pay for gas, insurance or parking.” The scooters have a range of 35 – 45 kilometres depending on terrain and charge in 6 – 8 hours. A lithium battery upgrade charges the scooters in 2 – 3 hours. For commuting in the rain, people can purchase Congratulations to our a poncho that completely covers rider and TD Business Clients. scooter. And because Goldbeck buys direct from the factory, he can keep his prices low. Goldbeck said that his store has become a hub for scooter riders in the city. “The shop is kind of like a hangout. People TD Canada Trust Small pop by and say hello. A group will gather Business Banking would like to and chat about their scooters. And if there are any service issues, I do all the servicing congratulate all our business right here. I work on the scooters myself. I Congratulations to our clients on their wonderful have a really good reputation in Victoria for TD Business Clients.this year. achievements knowing what I’m doing and for having a friendly store.” Goldbeck has big plans for the future. Harley-Davidson and BMW are developing TD Canada Trust Small electric motorcycles, ready for the highway – and that is where he has set his sights. Business Banking would like to “I’m on the leading edge on all of this,” congratulate all our business he said. “I have some major connections in clients on their wonderful China that are developing these.” After his remarkable recovery, Goldbeck achievements this year. is also giving back to the community that helped him become a success. He supports M05236 (0314) the Foundation House, The Umbrella Society® The TD logo and other trade-marks are the property of The Toronto-Dominion Bank. and the Victoria Cool Aid Society, donating $25 from every scooter that is sold. “They’ve given me so much,” he said, noting that with their help he has a very bright future ahead. KGeez Cycle is at 352 Burnside Road East in Victoria. ® M05236 (0314) The TD logo and other trade-marks are the property of The Toronto-Dominion Bank. www.kgeezcycle.com

MAY 2015

INVESTING Financial planners provide risk management and retirement tools

Financial planners stay with the client for the long term, working through the process of ensuring their dreams and goals are reached. BY BETH HENDRY-YIM

sk a small business owner what their greatest asset is and most will say their h om e, b u i ld i n g or ve h ic l e. They’d be wrong! Their most valuable asset is their ability to make money. Take that away and the effect on the business can be catastrophic. Jared Webb, President of the British Columbia Branch of Advocis, the National Financial Advisors Association of Canada, said if a small business owner (SBO) is the key person and unable to produce income there is a ripple effect on the business, lifestyle and future earnings. “It can be illness or death, related or unrelated to work, but w it hout t he proper risk management tools in place, the owner may face complete dissolution of the business.” A s a f i n a nci a l adv i sor for Fernhill Financial, Victoria, Webb works with small business owners to put strategies and tools in place that minimize interruption and disruption of cash flow and lifestyle by providing risk management tools. “Specific insurance tools like living benefits, life insurance, disability and critical illness policies are invaluable and most well known. But they aren’t the only tools the financial advisor offers.” Webb explained that in the case of a partnership, a buy-sell arrangement with insurance products removes the questions and concerns around how the business gets bought out and who does the buying. And when the SBO isn’t the key person in the company, a product to insure that major player can save the employer from scrambling to fill the void and keep a steady income. Sma l l busi ness ow ners a re experts in their field, working hard, being innovative and bringing valuable services to the public. With 98 per cent of all businesses in BC classified as a small business with fewer than five employees, they make up a viable and integral part of the province’s economy.

Mark Peters said that financial security means having a guaranteed income for life

Jared Webb works with small business owners to put strategies and tools in place to minimize risk

CREDIT:MARK ROBERTS

CREDIT:JARED WEBB

”Owning a business is a dream, while you own it.” TODD PETERS INVESTMENT PLANNING COUNSEL, KAMLOOPS

Un fortu nately, ma ny do not have a retirement or risk strategy plan in place. “Statistically, the odds that a n i nd iv idu a l w i l l use thei r household insurance in a given year is 1 in 1200, the chance of using auto insurance is 1 in 240, but the chance of an individual using critical illness insurance or long term care insurance in a year is 1 in 3, and 1 in 2, respectively,” Webb said. Todd Peters, of Investment Planning Counsel, with offices in K amloops, Kelow na and Williams Lake said, “After being a certified financial planner for more than 20 years, I’ve seen an increase in the complexity of financial planning. The rules and regulations and government oversight have increased dramatically, all for the protection of the client.” But, as he reiterates, it can be intimidating, which is why making a financial planner part of your business team can save and make money. Peters likens what he and his team do to coaching: helping with accountability, determining long and short term goals and creating and implementing a plan that makes sense within the client’s time horizon.

“We look at financial planning holistically,” Peters said. “Helping owners plan with an end in mind. What do they want to achieve? What are the steps needed to get there?” As a business develops and grows, begins to turn a profit and increases in value, protecti ng its assets becomes a priority, but nav igati ng the laby ri nth of issues ca n be bewildering and time consuming. Just as the business owner is an expert in his field, so is the financial planner in his. “A certified financial planner requires a high level of education,” Peters said. “And then ongoing upgrades and continuing education hours,” adding that with an understanding of the business process and knowhow in managing the intricacies of a long-term plan, a financial planner can help steer the client through financial decisions, like whether to use tax free shelter growth over a registered retirement plan, drawing dividends over wages, and so on. “I work with accountants and lawyers, but whereas they are concerned with the here and now, I look at the whole picture, including preparing an exit

INVESTING

MAY 2015

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strategy and succession plan.” Most business owners hope for the day when they can enjoy the fruits of their hard labour. After all, owning a company is supposed to pay off in the long run. But that means being clear on how and when you want to exit the business and what life looks like afterwards. “Exiting a business isn’t always straight forward, “ Peters said. “Questions need to be asked: will the company be sold or dissolved? Is it going to be passed on to the kids, a key person, partner or stranger? Will you need to stay connected during a training phase and how long will that last? Is it a ‘clean’ business with no personal assets attached or will it need to be purged before the sale? These are all questions a financial planner can walk an SBO through, taking into consideration tax implications and long term personal cash flow.” Mark Rober t s, Certified Financial Planner and Director of Business Development for the Nanaimo office of Freedom 55 Financial, a division of London Life, said “When we look at the landscape of the financial industry today, a lot of information is available, but there still exists a problem with financial literacy.” He added that statistics show when businesses, individuals and families take the time to sit down with a financial planner, they achieve greater financial security and are able to retire earlier. But every person is different. Age and the individual’s time horizon influence investment allocation, so too the risk tolerance. “The population is living a lot longer, meaning there’s more risk of health issues,” Roberts said. “Financial security

means having a guaranteed income for l i fe. You don’t wa nt to outl ive you r money.” Roberts said he looks at four areas of an individual’s financial plan: liquidity, or access to cash; when retirement will be and what it will look like; financial security at death; and living benefits should you be unable to work due to illness or injury. Products can include: annuities that offer guaranteed income, segregated funds with the performance potential of a mutual fund tied to the security of an insurance product, mutual funds which are professionally managed investments with each one fitting individual needs and values and living benefits insurance policies. “A financial security planner helps you work through the different financial life stages, helping you adapt to changes and staying focused on your goals. There is tangible value in financial advice,” Roberts said. When looking for a financial planner, Peters stressed getting referrals from friends and family who have experienced a positive and successful relationship. Webb encouraged interviewing several different professionals, while Roberts suggested working with a financial advisor who makes the planning process less bewildering. “Owning a business is a dream while you own it,” said Peters. “It’s not the complete dream though; when you retire it may change.” He added that a financial advisor stays with the client for the long term, working through the process of ensuring those dreams and goals are reached.

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Vancouver Island | Victoria | thompson-okanagan | Fraser Valley

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TEEING OFF AT OLYMPIC VIEW JUST GOT EASIER

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”The more vouchers you Olympic View’s Flex Pass offers the public discounts and perks

EAGLE $3,200

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BIRDIE $2,300 50 transferable green fee vouchers at Olympic View

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ICTORIA - Olympic View Golf Club in Victoria just made teeing off a lot easier and more affordable with their Flex Pass program. Fully transferrable and valid any time, the pass can save golfers more than 35 per cent on green fees. Ken Langdon, sales and events manager at Olympic View, said the more vouchers you purchase, the lower the cost per pass. As one of Victoria’s premier public golf courses, Olympic View offers all golf connoisseurs a round of golf on a course rated as one of BC’s top ten public golf courses by ScoreGolf magazine. “It’s the ultimate Vancouver Island experience,” said Langdon. “There’s no doubling back so it’s like wandering through the forest.” In addition to the 30, 50, and 80 rounds of golf, the Flex Pass includes a seven-day advance booking privilege, complimentary room rental for either meetings or banquets, 20 per cent

purchase, the lower the cost of play.” KEN LANGDON

SALES AND EVENTS MANAGER, OLYMPIC VIEW GOLF

discount on golf shop apparel and accessories, and reciprocal green fee rates at other golf courses like Arbutus Ridge, in Cobble Hill. La ngdon sa id the prog ra m changed from a corporate membership to the Flex Pass to make it easier and more straightforward for either businesses or individuals to share the passes. “It’s a great reward for staff, clients, friends, family or yourself,” he said, adding that the pass also allows the primary pass holder to participate in club events, like the Saturday Sunrise club, Wednesday seniors or Club Championship. As golf sees a resurgence of interest, Langdon said Olympic View’s strong management team, award winning course and affordable green fees and passes provides a memorable experience that’s right on par. Olympic View Golf Club is at 643 Latoria Road in Victoria. www.golfbc.com

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WHO IS SUING WHOM

30 WHO IS SUING WHOM The contents of Who’s Suing Whom is provided by a third-party resource and is accurate according to public court documents. Some of these cases may have been resolved by publication date. DEFENDANT Bill Howich Chrysler Ltd 2777 N Island Hwy, Campbell River, BC PLAINTIFF Michalko, Myron CLAIM $5,473 DEFENDANT Heritage Business Park Ltd 430 Wentworth St, Nanaimo, BC PLAINTIFF Cowichan Valley Mortgages Ltd CLAIM $67,919 DEFENDANT Strata Vis 457 1615 Belcher Ave, Victoria, BC PLAINTIFF Sidlichenko, Elena CLAIM $14,233 DEFENDANT McDonald’s Restaurants of Canada Limited 1300-777 Dunsmuir St, Vancouver, BC PLAINTIFF Samson, Bertha CLAIM $25,156

DEFENDANT Nasib Services Inc 6345-197th, Langley, BC PLAINTIFF Samson, Bertha CLAIM $25,156 DEFENDANT Tender Care Nannies & Manpower Services Ltd 104-9717 3rd St, Sidney, BC PLAINTIFF Samson, Bertha CLAIM $25,156 DEFENDANT Eagle Aircraft Services Ltd 7635 Blossom Park Pl, Saanichton, BC PLAINTIFF Victoria Air Maintenance Ltd CLAIM $25,216 DEFENDANT Don Mann Excavating Ltd. 4098 Lochside Dr, Victoria, BC PLAINTIFF Western Traffic Ltd CLAIM $8,597 DEFENDANT Melinda’s Biscotti Company Inc 104-9717 3rd St, Sidney, BC PLAINTIFF Peggy Yelland & Associates Inc CLAIM $12,878 DEFENDANT Condor Properties Ltd. 6589 Sooke Rd, Sooke, BC PLAINTIFF

Lumberwood Operations Ltd CLAIM $25,000 DEFENDANT 0865357 BC LTD 744 Cliff Road, Quathiaski Cove, BC PLAINTIFF Westpoint Capital Corporation CLAIM $63,409 DEFENDANT Nova Pacific Care Inc 901-1788 West Broadway, Vancouver, BC PLAINTIFF Dares, Dianne Elizabeth CLAIM $32,015 DEFENDANT Owners Strata Plan VIS4686 455 Kingston St, Victoria, BC PLAINTIFF Dares, Dianne Elizabeth CLAIM $32,015 DEFENDANT RBM Financial Inc PLAINTIFF 681596 BC LTD CLAIM $20,000 DEFENDANT Spark Street Enterprises Inc PLAINTIFF Saltspring Island Excavating Ltd CLAIM $50,276 DEFENDANT Black Diamond Excavating & Trucking

MAY 2015

2013 Ltd 6189 Dennie Lane, Nanaimo, BC PLAINTIFF Ramsay Lampman Rhodes CLAIM $10,190

Bruce, John Ross CLAIM $21,978 DEFENDANT 0503050 BC LTD 301-1321 Blanshard St, Victoria, BC PLAINTIFF Victoria Powder Coating Ltd CLAIM $10,948

DEFENDANT Unisol Engineering Ltd 1186 Bewdley Ave, Victoria, BC PLAINTIFF Fawcett Taylor Investments Inc CLAIM $25,216

DEFENDANT Doma Design Group Ltd 443 Chadwick Pl, Victoria, BC PLAINTIFF Raven Metal Products Ltd CLAIM $25,216

DEFENDANT RSP Properties Ltd. 200-931 Fort St, Victoria, BC PLAINTIFF Sutherland, Ian CLAIM $142,141

DEFENDANT Island View Construction Ltd 402-707 Fort St, Victoria, BC PLAINTIFF Business Development Bank of Canada CLAIM $32,119

DEFENDANT Chongo Foods Ltd 6699 Mark Lane, Victoria, BC PLAINTIFF Business Development Bank of Canada CLAIM $34,511

DEFENDANT 0877319 BC LTD 4th Floor 844 Courtney St, Victoria, BC PLAINTIFF Scansa Construction Ltd CLAIM $698,007

DEFENDANT Jafic Holdings Ltd 505 Fisgard St, Victoria, BC PLAINTIFF Wilson, Denise Marie CLAIM $21,978

DEFENDANT Tung Nguyen Watchmaker 4244 Carey Road, Victoria, BC PLAINTIFF Guillen, Ricardo CLAIM $19,716

DEFENDANT Jafic Holdings Ltd 505 Fisgard St, Victoria, BC PLAINTIFF

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MAY 2015

31 Ingram Street upgrade, which is set to be completed by June 10. Revitalization of the Mill Bay waterfront by the Malahat Nation is expected to reach completion by December 2015, with an estimated cost of $1.85 million. Work will include building a new boat launch and parking area, as well as a waterfront board walk and enhanced waterfront recreation areas.

To get in Movers and Shakers, call Thom at 250-661-2297 or email thom@businessexaminer.net Smart Dolphins IT Solutions Inc. is celebrating its 15th anniversary this year. The company has also recently moved into a new location at Unit 303 Saanich Centre, with plans to host an open house in early May. The Sooke Region Chamber of Commerce has welcomed Cheryl’s Asthetics as a new member. The Chamber also congratulated Wild Mountain Food & Drink on opening for business in the previous location of Wild Mountain Food & Drink. Sheringham Distillery has opened for business, with plans to have its website ready to operate in May. www.sheringhamdistillery.com Luxury BC has named Port Renfrew’s Soule Creek Lodge, the Sooke Harbour House and Abigail’s Hotel among its 5 Unique Vancouver Island Luxury Getaways. Best Buy Canada has consolidated all Future Shop and Best Buy stores and websites in Canada under the Best Buy brand. As part of the strategy, the Future Shop store at Uptown temporarily closed to undergo the transition, but has reopened as of April 4.

French Beach Country Market Café, located at 2908 Tieulie Place in Shirley BC, has opened for business in the former location of the French Beach General Store. Chris Westra has re-joined Communication Connection Inc. as Senior Business Development Executive, working out of the company’s Victoria office. With expertise and background in telecommunications, Westra is helping local business owners develop effective unified communication strategies and solutions. The Pacific Institute for Sport Excellence has announced that it has received a contribution of $50,000 from Peninsula Co-op towards its $1 million PISE Track Project. Somenos Medical has welcomed Dr. Glaude and Dr. Pighin to its practice, however the clinic is not accepting new patients. The British Columbia Real Estate Association has announced that Richmond Realtor Scott Russell has been elected as its 2015-16 President. Victoria Realtor Gary McInnis has also joined the board of directors of the BCREA.

Nola Dunn Ivanhoe Cambridge has appointed Nola Dunn as Marketing Director for its shopping centre properties in Vancouver Island. Dunn brings 20 years of industry experience to her expanded role, and is now responsible for strategic marketing for Mayfair Shopping Centre in Victoria as well as her current role at Woodgrove Centre in Nanaimo. The Duncan Cowichan Chamber of Commerce announced the winners of its 2015 Black Tie Awards. Winners include: Bill Keserich was recipient

Bill Howich Chrysler, RV and Marine congratulated Ron May on achieving top sales for the month of February.

of the Lifetime Achievement Award; Ashley Mulholland of London Drugs received the Customer Service Award; Colleen Marsel of the Heart & Stroke Foundation received the Volunteer of the Year Award; Robin Round of Botanical Bliss received the Green Business of the Year Award; Paul King of Hangaaar received the Young Entrepreneur Award; John Lore of Live Edge Design won the Art in Business Award; David and Sandra Beggs of Cycle Therapy for the Business Achievement Award; Jennifer & Ian Woike of Farmer Ben’s Eggs for the Business Achievement Award (1119 Employees); Randal Huber of the Chemainus Theatre Festival for the Business Achievement Award.

Superior Propane has announced the appointment of two new management representatives: John Bennett as its new Market Manager, and Jeff Coulombe as its new Territory Sales Representative. The Sooke Region Chamber of Commerce congratulated the winners of its annual Business Excellence Awards. Winners included: West Coast Medical for the Professional Services Excellence Award; Barking Dog Studio for the Retail and Services Excellence Award; SeaFlora Wild Organic Skincare for the Manufacturing and Industry Excellence Award; Stickleback West Coast Eatery for the Dining and Hospitality Excellence

Low Hammond Rowe Architects is celebrating 30 years in business. The firm opened for business in 1985 as Chow & Fleischauer Architects Inc. and today includes partners Jackson Low, Paul Hammond and Christopher Rowe. Former CHEK News anchor Jim Beatty has started a new job in the Victoria office of Hill and Knowlton Strategies. The company is an international publicrelations powerhouse with headquarters in New York.

John Lore of Live Edge Design won the Art in Business Award at the Duncan Chamber of Commerce Black Tie Awards Award; Sooke Harbour House for the Sustainability Leadership Excellence Award; Star Mobile Aesthetics for the Home-based Excellence Award; Sooke Fine Arts Society for the Not-For-Profit Organization Excellence Award; Tastes of India in Sooke for the New Business of the Year Excellence Award; The Stick in the Mud Café for the Business of the Year Excellence Award and the People’s Choice Award; Michael Nyikes, Past President of the Sooke Region Chamber of Commerce for the President’s Award of Recognition. Coldwell Banker Slegg Realty agents Jim Johnson and Jay Deleskie have sold the 42-suite Best Western Cowichan Valley Inn for $4.6 million. West Coast Pre Fab has broken ground on its new premises in Chemainus, where its mill maintenance and structural steel company will be operating from this summer. Nicon Developments Ltd., located at 2922 Allenby Road in Duncan, has welcomed Nadine Gendall to its team as its new Marketing and Sales Manager. Gendall will be overseeing the company’s new division, Nicon Homes. Somenos Medical Clinic has welcomed Dr. Simon Glaude and Dr. Jamie Pighin to its practice, assuming the patients of Dr. Karen McIntyre, as well as accepting new patients. Pemberton Holmes congratulates its top five producers for the month of February, which includes: Catherine Hobbs, Shannon Roome, Nick Brown, Ken Neal and Ray Little. The merchants of Downtown Duncan

and the City of Duncan are informing customers that all Downtown businesses will be fully open throughout the Canada Avenue/

Dan Dagg, president of How House Marketing, has been appointed as the new chairman of the Greater Victoria Development Agency. Dagg has plans for more buy-in from the region for the eight-year-old economic development organization.

SEE MOVERS AND SHAKERS | PAGE 32

Thom Klos

Senior Marketing Advisor

PUT YOUR COMPANY IN THE SPOTLIGHT In the life of every business, certain events always stand out: • A grand opening • A brand new building • Completing a major project • Landing a major contract • Celebrating a milestone anniversary Spotlights are your opportunity to spread the word about your firm to the entire Southern Vancouver Island region. Contact me today to have your business featured in our publication.

To market your firm in the Business Examiner contact Thom Klos at 250-661-2297 or thom@businessexaminer.ca

32 MOVERS AND SHAKERS CONTINUED FROM PAGE 31

Winners have been announced of this year’s Top 20 Under 40 Awards, and includes: Alison Belbin of 1-800-Got-Junk?; Angela Zumbo of The Mortgage Centre; Ben Mazzei of Mazzei Electric; Binda Thind of Future Shop’s Nanaimo location; Chris Cathers; Christina Kashmir Dhesi of Colliers International; Drew Bradley of Jim’s Clothes Closet; James Coleman of Coleman Fraser Whittome Lehan; James Edwards of the Huu-ay-aht First Nation; Jason Cole of Power To Be Adventure Therapy; Jenn Houtby-Ferguson of Twist Consulting; John Cooper of Cooper, McLintock & Assoc.; Kama Money of Great Central Social Media

MOVER AND SHAKERS Co.; Kristen Pronick of Axis Heating + Cooling Ltd.; Matt Peulen of Metropolitan Capital; Morgan Carey of Real Estate Webmasters; Rahim Khudabux of Max Furniture; Rebecca Baich of Original Joe’s; Stew Young Jr. of Alpine Group. Galaxy Motors, with locations in Nanaimo, Courtenay, Langley, Duncan and Victoria, is celebrating its 25th anniversary this year. Bud and Vivian Walker, who founded the Great Canadian Dollar Store in 1993 and headquartered the national discount chain on Victoria’s Jutland Avenue, have sold the business to Kevin Kane of Quispamsis N.B. Kane operates 30 stores in Atlantic Canada and has been a franchise

member since 1997. Maycock Eyecare has welcomed Dr. Toby Vallance to its team of optometrists. Kathleen Burton, formerly at Mount St. Mary Hospital Foundation, has taken the position as executive director at the Swan Lake Christmas Hill Nature Sanctuary. The 106-year old building that houses The Original Christmas Village at 1323 Government Street has been placed on the market for $1.275 million. The Delta Victoria Ocean Pointe Resort and Spa has been named the best hotel in the national

MAY 2015

chain for 2014. The award is given annually to the Delta hotel with top marks in financial performance, guest satisfaction and employee satisfaction. Schneider Electric is celebrating its 10th anniversary since it purchased Victoria-based Power Measurement. Langford’s Accent Refrigeration has been awarded the Technology Award by the American Society of Heating, Refrigerating and Air-Conditioning Engineers, the world’s largest engineering organization with 53,000 members. Mealshare has added the Pig BBQ Joints, Brickyard Pizza, Origin Bakery and Tacofino to its list of Victoria restaurants that designate items on their menu as Mealshare offerings. West Fraser Timber has named James Gorman vice-president of corporate and government relations. Harry, Happy and Henrietta, the Hippo buses that have been carrying tourists on land and on water in Greater Victoria, are leaving for the Caribbean. Think Local First will be launching its new loyalty program in June, with hopes to include 50 businesses in the initiative. The Nest Café has opened for business at 2311 Watkiss Way. Victoria property owners will face a 2.2 per cent tax increase this year on a $213-million city operating budget that allocates $1 million to socialhousing initiatives, $1 million to tax relief and $7.2 million to cycling infrastructure. Royal LePage Coast Capital Realty has announced its top producers for the month of March, which includes: Cheryl Bejcar, Tammi Dimock, Sharen Warde, Tom Fraser, Neil Bosdet, Rick Hoogendoorn, Pat Meadows, Susan English, Cheryl Laidlaw, Mark McDougall, Bill Walters, Charlie DePape, Paul Holland, Vicky Turner, Allan Poole, Tammy Hatter, Jackie Adkins, Dean Innes, Shaunna Jones, Tom Croft, Gina Sundberg, Jay Rockwell, Tasha Noble, Rick Humphries and Sladja Stojkovic. Modern Country Interiors has been in business for 15 years. The Duncan location is at 5141 Polkey Road. Bob Grainger, former Black Press newspaper executive, has been honoured with the prestigious Eric Dunning Award for Dedication and Service to the Community Newspaper Industry from the BC and Yukon Community Newspaper Association. The Johnson Street Bridge’s contingency fund has increased by $1.5 million, despite an initial recommendation by city staff to increase it by $4.8 million.

The Greater Victoria Chamber of Commerce has announced its finalists for the 2015 Business Awards, including this year’s Lifetime Achievement winner, Naz Rayani. Finalists include: Inn at the Laurel Point and BCHazmat Management Ltd. in the Business Leadership category; Rumble and Picture This 3D Inc. in the Innovation category; Bath Fitter Vancouver Island and Harbour Air Ltd. in the Outstanding Customer Service category; The Truffles Group and Oughtred Coffee & Tea in the Sustainable Business Practices Category; Kgeez Cycle and Beverly Carter Notary Public in the New Business category; Dan Dagg of Hot House Marketing and Daniela Cubelic of Silk Road Tea in the Business Person of the Year category; Carmen Moya of Farm Food To Go and Sharon Rai of Sharon Rai Hair & Makeup Artistry in the Young Entrepreneur of the Year category; Peninsula Co-op and Island Savings Credit Union in the Employer of the Year category; Heather Greenless of the English Inn and Ryley Carter of Innovative Fitness Victoria in the Employee of the Year category; Fort Realty Ltd. and LEAP Web Solutions in the Business of the Year (1-10 Employees) category; Pacifc Rim College and Graphic FX Signworks in the Business of the Year (11-25 Employees) category; Orca Spirit Adventure and Victoria Airport Authority in the Business of the Year (26-75 Employees) category; Specific Mechanical Systems and Root Cellar Green Grocer Ltd. in the Business of the Year (76+ Employees) category. March Automotive Salespeople of the month of March are as follows: Nathan Forbes of Harris Auto, Abraham Lee of Jim Pattison Toyota, Jamie Elmhirst of Pacific Mazda, Frank Obrien of Wheaton, David Vollet of Audi Autohaus, Brent Moroz of Volkswagen Victoria, Matt Kennard of Porsche Centre, Adam Mikasko of Three Point Motors, Ryan Wu of BMW Victoria, Roland Whittall of Volvo, Frank Burgaretta of Wille Dodge, Justin Stacey of Jenner, Felipe Prado of Campus Honda, Roland Buehler of Campus Infiniti, Nelson Chan of Graham Kia, Frank Pecorelli of Campus Nissan, Andre Riviere of Galaxy Motors, Phil Hines of Saunders Subaru and Nick Lee of Campus Acura. Congratulations to Van Isle Bricklok Surfacing & Landscaping Supplies Ltd. for being in business for 25 years. Darrell Bryan, Clipper CEO is retiring after 29 years with the company. He continues as a consultant and a 25 per cent owner. Recent studies have said the Clipper contributes $58.8 million to the economy every year. Mike Murphy has remodeled 6,000 square feet of the Belmont Building to incorporate three restaurants, all operating under the Pescatores name - Kitchen, The Commons and Raw Bar. All three dining experiences will be unique.

OPINION

MAY 2015 A division of Invest Northwest Publishing Ltd. Head Office 200 - 3060 Cedar Hill Road, Victoria, BC, V8P 3Y3 Ph: 1.250.661.2297 Fax: 1.250.642.2870 Toll free: 1.866.758.2684 Website: www.businessexaminer.ca

PUBLISHER/EDITOR | Lise MacDonald, lise@businessexaminer.ca SALES | Thom Klos –thom@businessexaminer.ca, Josh Higgins – josh@businessexaminer.ca, Joanne Iormetti – joanne@businessexaminer.ca WRITERS | Goody Niosi, Julia MacDonald, Beth Hendry-Yim, Ezra MacDonald

LESSON FOR CANADA: ECONOMIC FREEDOM AND ENTREPRENEURSHIP CRITICAL FOR ECONOMIC GROWTH A recent Fraser Institute study highlighted how the rate of business startups in Canada declined by 16.2 per cent between 2004 and 2012

he i mporta nce of econom ic freedom in fostering entrepreneurship and small business creation is clearly demonstrated by the slugg ish econom ic recovery of the United States following the 2008 recession, concludes a new book jointly published today by the Fraser Institute and the Mercatus Institute in Virginia. And this provides an important lesson for Canada. “Entrepreneurship is a key building block for economic prosperity but it doesn’t occur in a vacuum. Both the quality and quantity of entrepreneurship increase as economic freedom levels rise,” said Donald J. Boudreaux, Fraser Institute

senior fellow and editor of What America’s Decline in Economic Freedom Means for Entrepreneurship and Prosperity. “Over the past decade, the United States has experienced a d ra matic d rop in economic freedom which has corresponded with a decline in small b u s i n e s s s t a r t-u p s . To d a y A merica’s entrepreneurs are stifled by cascading regulations

and other mandates from government. Rather than focusing on satisfying their customers, ent repreneu rs i ncrea si ng ly h ave to sat i sf y gover n ment bureaucrats.” The book is comprised of five essays by noted U.S. econom ists Robert Lawson, Roger Meiners, Andrew P. Morriss, Russell Sobel, Clyde Wayne Crews Jr., and Liya Palagashvili. It connects the dots between the role entrepreneurs and small businesses play in growing an economy, how high levels of economic freedom increase both the quantity and quality of entrepreneurship, the decline of economic freedom in the United States since 2000, and how the decline in economic freedom explains the sluggish economic recovery. A video explaining the issue is also available on YouTube. I n a k e y c h a p te r, L a w s o n (who is also co-author of the Fraser Institute’s annual Economic Freedom of the World report) highlights how the U.S. has fallen to 12th in the global ranking of economic freedom in 2014 from being tied for second in 2000.

T h i s de cl i ne i s more t h a n three times greater than the average decline of economic freedom among other OECD nations, Lawson notes. W hy is econom ic freedom on the decline in the United States? Wr ites L awson: “To a l a rge degree, the United States has experienced a significant move away from rule of law and toward a highly regulated, politicized, and heavily policed state.” The result is that American entrepreneurs face additional regulations that erect barriers to product and service innovation. Also, risk taking is discouraged by threats of litigation and fear of contracts not being upheld. I n a nother chapter, Crews c a p t u re s t h e e x te n t o f t h e growth of government regulation, pointing out that in 1993 the cumulative count of final r u les p ubl i shed i n t he U. S. Federal Register was 4,369. By 2014, the number had escalated to 90,823. W h i le Ca n ad a’s econom ic freedom ra n k i ng of seventh globally remains above that of the U.S., it too is experiencing

worrying trends in small business start-ups. A recent Fraser Institute study highlighted how the rate of business start-ups in Canada declined by 16.2 per cent between 2004 and 2012. “Canada can avoid the pitfalls facing American entrepreneurs by ensuring governments don’t implement policies that reduce economic freedom,” said Jason Clemens, Fraser Institute executive vice president. “In particular, governments must carefully think through calls for additional levels of regulation or higher taxes that will make it more difficult for entrepreneurs to launch new business ventures. The experience of the U.S. provides a stark illustration of what can happen if we go down that road.” Wa tc h t h e v i d e o o f W h a t America’s Decline in Economic Freedom Means for Entrepreneurship and Prosperity on YouTube.

which can be achieved through the power of partnerships. Partnerships in a business sense can be very rewarding, although there are some caveats. If you’re thinking about entering into a partnership, always try to make sure you begin negotiations from a position of strength. You probably don’t want to be partners with someone who has decided to join forces with you simply because they smell blood in the water, and they know you need their help more than they need you. It’s always best to choose to go the partnership route when positive opportunity looms. Contrast that with being in a position where you need a helping hand or bail-out, because that will make it difficult for you to make a good deal. Really, the only good partnerships are where both - or all – sides win. So choose partners carefully. Conduct proper risk and vision analyses to determine if you’re even going down the same path. Weigh expectations and capabilities to make

sure this really is a good fit before proceeding, because once the ink is dried on the contract, you’re joined at the hip. Separation after that point could become a very painful exercise. When people ask for my advice about partnerships, I always seem to offer this: Pick a winner. If you have a choice in partnership opportunities, it’s always best and safest to sign on with those who have a proven track record. That goes for organizations as well. One very successful friend shared her steps forward, noting that she joined Rotary for this reason: “I wanted to meet people that had something to teach me, and they have,” she said. “I went there to be a sponge and absorb information from them.” There are a number of other worthwhile groups to become a ‘partner’ in like these, all for different, good reasons. The Chamber of Commerce, for example, is an excellent place to start, because while they offer networking opportunities and chances to meet other, like-minded business

people, the Chamber’s strongest suit is advocacy. Speaking up for its members is something the Chamber can do like no other group. Raising issues that may be a problem for one or two companies who dare not address government policy or decisions in fear of retribution, is something that the Chamber is perfectly positioned to do. When one or two concerned individuals speak up, they may not be heard and can often be ignored on the wrongful assertion that it’s just a few people. However, when the Chamber – with hundreds of members – raises an issue, it must be considered. Any level of government would be unwise to close its ear to the city’s main voice for business. And while doing so, if necessary, the Chamber can protect the identity of the member who raised the complaint. Partnerships enable us to do bigger and better things, faster, than we can do ourselves. Get the right partners, and you can use your collective power to everyone’s benefit.

The Fraser Institute is an independent Canadian public policy research and educational organization. Visit www. fraserinstitute.org

THE POWER OF PARTNERSHIPS

MARK MACDONALD

any years ago, a clever leader provided a list of three things that are exceedingly wise in the earth. Included within that was a rock badger. He explained that this particularly small animal was wise because it made its home in the rocks. Simply put, it surrounded itsel f w ith th i ngs that were stronger than itself. That principal, I believe, is one of the secrets of success, particularly in business: Surrounding ourselves with people who are smarter and stronger than we are, and complement us.

Even the most successful business owner has to realize that they need people – and customers – in order to emerge triumphant. So, as much as we may like to believe independence is the pinnacle, once we make it to the top – if we do – we’d be remiss in failing to acknowledge the people who have helped us get there in the first place. We’re probably all aware that T E A M sta nds for: Together Everyone Achieves More. That’s a good rallying cry for staff, but it also extends out into the communities we serve through organizations that draw people together to work for the common good. One of the benefits of being a small business owner is that, technically, we don’t have a boss to answer to. (Of course we do: it’s our customers.) But sometimes our strengths can actually become our weaknesses. While our independence and ‘smallness’ allows us to maneuver quickly and change direction on a dime, it also might mean that we won’t have as much success on a larger scale,

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LAW

MAY 2015

FINANCING VENTURES THROUGH CROWDFUNDING LAW

Each contribution is akin to a donation

nu mber of ou r cl ients have been asking about crowdfunding as a possible way to finance their new ventures. Here is what we have learned. Crowdfunding is a form of funding made possible by social media, in which a large number of people contribute small amounts toward a venture. In order to avoid onerous securities regulations directed to public share offerings, in crowdfunding campaigns, the contributors do not obtain an ownership interest in the venture. Each contribution is akin to a donation and typically, in exchange for a contribution, each contributor is given some form of thank you “perk”, depending on the amount of the contribution. Most contributions in a crowdfunding campaign will be under $25 and the average contribution will likely be in the $75 range. For contributions under $10 the contributor may just receive a thank you message, for contributions of $25 the contributor may receive a key chain, and for contributions of

The party seeking crowdfunding should have a website, a 3 minute video that tells a compelling story, 7-9 levels of attractive perks, over 900 Facebook friends and a full-blown publicity campaign to get the word out as the launch Michael Cooper and Doug Thompson of ThompsonCooper LLP date approaches 5 times the value of the perk. for the low success rate is that in-

$75 the contributor may receive a t-shirt. In addition, there are usually product discounts and early purchase incentives. Generally, the amount contributed represents approximately

Crowdfunding was initially used for “arts” funding, relating to music, theater, art, film/video, dance, etc. Statistics released by one crowdfunding platform indicate there have been 49,000 campaigns relating to music, of which 40% reached their target goal and 84,000 campaigns relating to film/video projects, of which 24% reached their target goal. The use of crowdfunding by small business is relatively new, with only 20,000 campaigns, of which a relatively dismal 3% reached their goal. The reason

itial campaigns were ill prepared. Successful campaigns tend to set forth a very specific project with a targeted appeal to contributors that have personal reasons to support it. The target should be a relatively small and reasonably attainable goal. The average campaign is conducted over a period of 35 days. It is critical that 30% of the target be obtained within the first 3 days of the campaign (presumably through existing contacts) in order to create a “momentum” that will encourage members of

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the public to get on board. There is much to do in advance of a crowdfunding campaign. The party seeking crowdfunding should have a website, a 3 minute video that tells a compelling story, 7-9 levels of attractive perks, over 900 Facebook friends and a full-blown publicity campaign to get the word out as the launch date approaches. In order to raise just $25,000 at an average contribution of $75, will require 334 contributors of which a third will typically be Facebook friends. There must be something about the new venture that spurs to action members of the public who were not previously aware of the venture. Perhaps the new venture sells a safety product and the campaign is targeted toward friends and family of workers who are frequently exposed to the very danger the safety product addresses. In summary, if the project is one that inspires the target audience to proudly wear t-shirts to demonstrate their support, crowdfunding may be suitable. If the project is more difficult for the public to relate to, we recommend against crowdfunding, as most of us really do not need another t-shirt and, if we did, could purchase one for less than $75.

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