What we will look at • Marketing Theory/Understanding your customers • Facebook • Twitter
Marketing Theory
How customers evaluate a service • The physical evidence e.g. staff, website, phone • Reliability Ability to perform ‘the promise’ dependently and effectively
• Responsiveness Willingness to help customers • Assurance Knowledge of employees and ability to inspire trust
• Empathy caring and individualised attention to the customer
What is Social Media Marketing? A conversation
Relationship marketing‌ ..not transactional marketing
Relationship marketing • Actor Bonds • Activity Links • Resource ties
Give them what they want! Health information and advice
Facebook UK #
Country
Users
Change
(Âą %)
Pen.
United States
155 981 460
+4 548 560
3.00%
50.28%
2 Indonesia
40 829 720
+410 860
1.02%
16.80%
3 India
38 045 000
+1 623 360
4.46%
3.24%
30 481 300
+143 860
0.47%
48.89%
1
4
United Kingdom
35% older than 35 years old = 10,668,000
Nice work guys
INSIGHTS
Facebook Social Plug-ins
Facebook adverts
Share the Love! @follower1 @follower2 Your GREAT content
@follower3 @follower4 @follower5 @follower6
Twitter RT@yourname
@followers of follower1 @followers of follower1 @followers of follower1 @followers of follower1
www.markoborn.com/bacd.pdf
www.markoborn.com @markoborn Facebook.com/dentalmarketingonline Blog.markoborn.com info@markoborn.com