How Local SEO Can Improve Your Business Here are some steps that every local business should put into practice immediately, to improve your visibility in search engines and find more customers:
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Make sure your local listings are all correct. Keep your NAP consistent across the internet. Focus only on high quality business listings Don’t forget link building. Keep your blog full of fresh content. Check for duplicate local listings. Get your business on Google Local Engage Regularly Via Social Media Encourage And Respond To Online User Reviews Analyze and monitor your results
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Make sure your local listings are all correct
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You should have a Google+ Business page, Bing Places for Business, and a Yahoo Local page set up. These are the listings that show up at the top of the local search results, so it is important that your business is listed with each in order to have a chance to show up in the local search results. Fill out each profile completely and make sure that your business name, address, and phone number is exactly how it appears on the contact page of your website.
Keep your NAP consistent across the internet
You've got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). Use the same format every time you list your business. Avoid having variations of your address with different abbreviations and spelling.
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Focus only on high quality business listings
Along with Google+ Business, Yahoo Local, and Bing Places for Business, some additional high quality local listings include YP.com, Yelp, foursquare, Local.com, Facebook, and Mapquest. There are some business listing services that will claim to submit your NAP to 100’s of business directories. Avoid these low quality listings because they can do much more harm than good. A handful of high quality listings will outperform hundreds of spammy ones.
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Don’t forget link building Links from your website to other related websites, and vice versa, play a role in your business’ SEO visibility, because they help to establish the authenticity and credibility of your business. But trying to game system by leveraging unrelated links will damage visibility over time.
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Keep your blog full of fresh content
Your blog is a great marketing tool for engaging your visitors, educating them, and also attracting social signals. When you update your content on a regular basis you are letting the search engines know that your website is a source of information. You want to use your blog to stand out as the authority within your industry.
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Check for duplicate local listings
It is very possible that you have duplicate local listings out there and you will want to perform a quick audit to check. If you do locate duplicate listings you will want to delete them.
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Get your business on Google Local
Local Google+ pages can help you communicate with your customers and allow you to get more exposure.
Google Places for Business was developed to control what information is displayed by Google in Google Search and Google Maps, so you can be found more easily by potential customers.
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Encourage And Respond To Online User Reviews
User reviews help to build your business’ visibility in local search results Local business reviews are important, but you need to gather local reviews the right way. Telling customers to leave reviews or offering them something in exchange for a review is not the approach to take.
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Engage Regularly Via Social Media
Social media pages play a notable role in local business’ visibility in search results. The more proactive your social media strategy, the higher likelihood your pages will attract followers — and in turn, appear within search.
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Analyze and monitor your results
When you start working on your local search optimization, you need to set up the tools that will help you track and analyze the results. Use Google Analytics to analyze the organic traffic and see if it’s improving.
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How Local SEO Can Improve Your Business
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