How social media can help to increase your web traffic

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How Social Media can help to increase your web traffic?


Why is Social Media Important?  Access a huge audience  Rapidly exchange information  Utilize varied types of content  Raise awareness  Drive traffic to your organization’s website  Control your organization’s reputation


Social Media Statistics  67% of internet users are on some form of social media  1.11 billion Facebook users  500 million Twitter users  Average user spends 8 hours per month on Facebook  2.5 billion Facebook content shares per day.  400 million Tweets per day


Having an Account is not Enough!  Post regularly  Post Interesting and Quality Content  Include Your Website on All Your Social Networks  Use (#) hashtag and tagging people  Check others’ updates  Incorporate social media into communications strategy (or create a communications strategy)  Social Media Monitoring and Engagement  Social Media Advertising  Facebook contest, Twitter Chats and Google Hangouts



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