Protecting 10 million pairs of feet is no small feat

Maxeco 30 years

Lemaitre celebrates 30 years of protecting workers’ feet as they approach the production benchmark of 10 million pairs of Maxeco, South Africa’s most iconic safety footwear. Lemaitre’s Maxeco safety footwear has had a dramatic impact on the country over the last 30 years.

Is Maxeco the most beautiful shoe in South Africa?

Safety footwear and style do not often go hand in hand, but with Maxeco there’s more to it than meets the eye. Maxeco may not be beautiful in the conventional sense, but it is beautiful because of what it has helped to accomplish. For 30 years, Maxeco has helped build a nation with the world's toughest workforce. Across farms, construction sites, mines, and factories, almost 10 million pairs have helped realise the dream of creating successful businesses in South Africa by protecting the millions of workers who built it. Now that’s a beautiful thing! Lemaitre and Maxeco’s stories began with a series of firsts. As pioneers of the country’s safety footwear industry, they used their first direct injection moulding machine to deliver the first double density polyurethane (PU) footwear in South Africa. Maxeco has since proceeded to become the number one sold safety shoe in the history of our country. That is no small feat. Also beautiful are the padded collar and padded bellows tongue providing comfort to hard working feet, while the extended size range with extra wide options enables procurement to easily cover the size curve of any workforce. Available with or without a steel toe cap, with the added choice of a steel midsole, the Maxeco boot has become the go-to boot of choice in the presence of general working hazards. This year Lemaitre is celebrating the widespread effect of 30 years and millions of pairs of Maxeco safety boots serving South Africans. It has been there to help build important structures that people know and love. It has created jobs through local sourcing and manufacturing. It has been there to contribute building an economy for all, and it has been on the frontlines of the nation’s industries, protecting those who are strengthening South Africa. Has any boot done more to build our country? From the hardworking people who make Lemaitre’s safety footwear, to the hardworking people who wear it, Maxeco is a celebration of the kinship between workers. As a tried and trusted icon for so many industries, it has continually stepped up to deliver protection from one worker to another. Now that’s a beautiful thing!

Visit your local safety clothing supplier to possibly become the 10 millionth Maxeco wearer in South Africa, or get more information on www.lemaitre.co.za.