Medical Living Magazine

October/November 2008

Travel:

What to take with you on a trip

Who can guarantee your electric bill?

$45/Hour (Plus Diffs) Seasonal Plan

at Las Colinas Medical Center See Back Page

See who will be speaking at the DFW Hospital Council Luncheon this month - Page 6 October/November 2008

US Infusion founded in 1998 as Infusion Nurse Consultants, has grown into one of the largest independent full service PICC line placement and training companies in the United States. Through our continuous partnership with our facilities and manufacturers we have been able to maintain the most cost effective solution for vascular access.

US infusion maintains an active medical director, specializing in Infectious Disease. Since our inception US Infusion has maintained industry leading measures in placement percentages, infection and DVT rates. All placements utilize ultrasound technology and strictly adhere to IHI guidelines for maximal barrier precautions with each insertion.

US Infusion has no physician ownership and utilizes the best product available to achieve the highest results regardless of manufacturer. Brief descriptions of the benefits of utilizing US Infusion are: 1. Cost savings – Never billed for unsuccessful placements or additional supply use. More cost effective than an

in-house team based on study data quoted by national manufanturers.

2. Independent Contractors – The facility maintains no legal obligation for the placement. All nurses are self insured.

3. CQI tracking – All facilities have access to CQI data via our HIPAA compliant website.

4. Patient follow – up – Follow up calls are made to patients that have utilized the services of US Infusion to ensure

quality of care.

5. All contractor credentialing is available to our partner facilities via our website.

6. Facility in-services regarding care and maintenance at no additional cost.

7. Quality – Continuously maintain CQI measures that exceed the national averages. All contractors are held

accountable for their own quality measures.

With the new Medicare guidelines fast approaching and a partnership with US Infusion your facility will have the peace of mind that the most patient centered and cost effective strategies are being implemented. For more information regarding the services provided by US Infusion you may contact a US Infusion representative at 1-877-937-7422 or info@myusinfusion.com.

US Infusion

3201 N.E. Loop 820, Suite 262 • Fort Worth • TX 76137 877-YES-PICC www.myusinfusion.com

www.MedicalLiving.com

October2008

Editor’sNote Medical Living is a product long overdue!

Born in 2005 and rapidly coming to multiple selected cities, this new web and print publication reaches not only healthcare professionals such as Doctors, Nurses, Healthcare Administrators and Students, but also patients who continue to rely on the services we provide.

Our effort was simple then as it is today: Decrease the marketing costs for healthcare facilities while introducing new products and services to our healthcare community.

Medical Living displays the items that we want to buy and enjoy as healthcare professionals but at the same time show us necessary messages from companies who continue to employ us and support our lives and communities outside of work.

It’s that simple!

Human Resources (HR) Directors, Office Managers and Marketing Strategists are tired of paying $6000 per page for ads in magazines that very few and limited audience actually read – they do it because there was really no choice but to do just that. In the same instinct, many smaller facilities and vendors can’t find the marketing dollars to even participate in

October2008

this vicious cycle of increasing marketing costs and trying to attract the right staff, patients, contracts, and/or branding for their respective companies.

There is no company today in any industry that is not trying to decrease marketing costs. At the same time, many companies continue to look for ways to attract the stable, recession resistant, and high residual personal income that the healthcare industry provides. Medical Living is perfectly situated to provide the right bridge between healthcare and the outside world. But more importantly, healthcare facilities no longer have to carry the burden of paying exuberant amount of money for advertising simply to serve their patients and community!

All my work is happily dedicated to my beautiful son, Noah Seifu!

Sincerely,

Mike Seifu Michael Seifu, RN, LP, BS, MBA, MHA

Founder, Editor-in-Chief

www.MedicalLiving.com

Table of Contents

October/November 2008 - Premier Issue

8

10

14

16

On the Cover

The incredible Post Partum VIP Suite at Las Colinas Medical Center!

Resembling a 5-Star contemporary hotel suite, this VIP room is actually two rooms in one and divided by frosted sliding glass doors. Patient family and visitors stay in one comfortable section of the room while the patient is cared for in a different and private environment of this suite.

Features 08 10

Editorial + Art

Energy Saving Guarantees... Really?

Editor: Michael Seifu Mike@MedicalLiving.com

ICE May Save Your Life In case of emergency, your doctor says use ICE

Art Director: Marlina Rahman Graphics@MedicalLiving.com

12 14

Improving Readability of a CV

What the nurse needs to know

16

Credit and the Crunch

Web Designer: Brandon Webster

Ovarian Cancer

Special Thank You

Webmaster@MedicalLiving.com

Photographer: Elias Mohammed Photo@MedicalLiving.com

We are so thankful to continue to work with so many true professionals who many times go unnoticed in our community:

■ Sharon Ikeler, RN, BSN, MSN, NEA-BC

■ Gary Ricks

■ Michael Hicks, MD

Chief Nursing Officer (CNO) Las Colinas Medical Center

Account Executive – Business Sales Verizon Wireless

President Pinnacle Partners in Medicine

■ Cole Edmonson RN, MS, FACHE, NEA-BC

■ Michelle Raczynski

■ Nikki Mutschler

Vice President & Chief Nurse Executive Medical City and Medical City Children’s Hospital

Director of Communications Dallas–Fort Worth Hospital Council (DFWHC)

Director Of Marketing Presbyterian Hospital Rockwall

■ McCurley, Jane, RN, MBA, BS, NEA-BC

■ Dennis Catro, MD

Chief Nursing Officer (CNO) North Hills Hospital

QuestCare Partners

Copyright 2008, exclusive of proprietary ads and artwork designs. All rights reserved. No portion may be reproduced in whole or in part by any means without prior written permission from the publisher. Placement of advertising is not a personal endorsement by the publisher or its representatives, and no liability arising therefrom is assumed.

To purchase advertising space or to submit story ideas, please email Michael Seifu at Mike@MedicalLiving.com.

Contributing Writers: Amanda O’Neal Cathy Burke, MS, ANP-BC, AOCN Harvey Castro, M.D. Mark Pfeiffer Mik Ichiba

Medical Living Magazine 972.529.0585 www.MedicalLiving.com

DFWHC Press Release

Ross and Margot Perot, Joel Allison and Winjie Tang Miao to be honored for their dedication to healthcare communities of North Texas

T

he Dallas-Fort Worth Hospital Council (DFWHC) will present this year’s Distinguished Health Service Award to Ross and Margot Perot for their lifetime of support to the North Texas healthcare communities during its Annual Awards Luncheon on Oct. 30, 2008 at the Arlington Convention Center.

“We are excited and pleased to recognize Mr. and Mrs. Ross Perot for their many acts of kindness and loyal support of healthcare in our communities,” said W. Stephen Love, president and chief executive officer of DFWHC. “We believe the Annual Awards Luncheon is a practical demonstration in the belief that better health makes a better community. This is our way of thanking the Perots for their dedication to the continuous improvement of quality healthcare in North Texas.”

DFWHC will also honor the President and CEO of Baylor Health Care System, Joel Allison, with the Boone Powell, Sr. Award of Excellence for his efforts to improve patient care and his demonstrated leadership skills.

“Joel Allison has provided tremendous leadership for Baylor Health Care System and is known throughout the healthcare community for his credibility, honesty and integrity,” Love added. “The Boone Powell, Sr. Award is unique in that his peers unanimously selected him for this honor.”

October2008

The President of Harris Methodist Northwest Hospital, Winjie Tang Miao, will be recognized as the Young Healthcare Executive of the Year, an honor designated for healthcare leaders 40 years of age or younger.

“The North Texas region is fortunate to have young executives like Winjie Tang Miao contributing to the future of healthcare and continuing a successful tradition of excellence and innovation,” Love noted.

Serving as the Luncheon’s keynote speaker will be Linda Ellerbee, the outspoken journalist, television producer and author. October is Breast Cancer Awareness month and Ms. Ellerbee will discuss her experiences as a breast cancer survivor. Kicking off the Luncheon will be the “Cactus Cuties,” an amazing group of four young ladies, ages 9-14, from Lubbock, Texas performing “The Star-Spangled Banner.”

The event is sponsored in part by Stewart Stimmel LLP and GroupOne Services, Inc. For more information on the event or to sponsor, please contact Chris Wilson or Michelle Raczynski at 972-719-4900.

Dallas-Fort Worth Hospital Council is a 73 member-driven organization with approximately 40 years of service to the healthcare community of North Texas. Governed by a 13-member Board of Trustees, the hospital trade association is committed to the continuous improvement of patient care. www.MedicalLiving.com

www.MedicalLiving.com

October2008

By Mik Ichiba

use electricity for lighting, air conditioning, and refrigeration. Electricity usage can be affected by changes in schedule, sensors, poor maintenance, manual operation of switches and thermostats, and changes in seasonal temperatures.

Keeping other variables the same, seasonal temperatures can wreak havoc when it comes to trying to figure out your savings, especially in

The concept of energy conservation and “going

months where your AC is running to keep things cool. You

green� are all the rage lately, especially with

may think you are not getting the savings because your

energy prices increasing at a rate higher than inflation. There is a growing industry that specializes in assisting companies reduce their

electricity bill is higher July 2008 compared to July 2007.

However, the temperature may have been warmer this year than in the past year and your rates may have been higher.

So, your total bill may be larger, but your savings was

energy consumption via investments into their

probably more than you think. On the flip side, let’s say your

electrical infrastructure that is paid for using the

bill is less making you feel pretty good about that conserva-

money saved from the energy saving measures.

Each company in this industry is considered an Energy Services Company or ESCO.

tion project. Make sure you look at the temperature to see if it was lower this year and analyze your bill to determine how much you really paid for electricity. Rates fluctuate from month to month depending on demand and the price of fuel (Most TX plans use natural gas and coal to generate

They put together performance contracts that guarantee

electricity). Electricity pricing changes can have the biggest

savings based on new technology implemented on your elec-

impact on an expected payback period or return on

tricity infrastructure. However, verifying a savings guarantee can be difficult at best when there are many variables involved.

Most electricity loads in a business have variables that affect

investment. Always look at the kilowatt hour usage (kWh),

the total usage. Businesses in the Healthcare sector normally

number of billing days, and the average temperature to try and make sense of comparing electricity bills.

October2008

www.MedicalLiving.com

Guarantees make consumers feel good when they purchase a good or service. Most guarantees are obvious covering replacement if a product breaks or giving you the lowest product price. An energy saving guarantee is more

complicated because of all the variables. The variables make it difficult for an ESCO to guarantee savings without mentioning exceptions as they relate to seasonal temperature and electricity rate fluctuations. You’ll pay more for a guaranteed project because all legitimate ESCOs will have to perform a detailed audit of your facility to determine exactly where your electricity is being consumed and they will have to keep some reserve in case there is a shortfall in savings, as long as you can prove the shortfall. Given the difficulty in proving a shortfall and no guarantee the ESCO will exist in the future, it may be better to work with an energy conservation consultant to explain exactly how all the technologies operate, perform sample retrofits to prove the energy saving technology, or look at technical data for each treatment. There may not be a guarantee, but you won’t need it if you understand how the technology works and you’ll save money on the investment.

Mik Ichiba has lived in North Texas for over 13 years working various roles in telecommunications, defense, and now the energy conservation industry. He resides in Murphy and is blessed to have two beautiful daughters and a supportive wife. www.MedicalLiving.com

October2008

By Harvey Castro MD

ICE may save your life.

In Case of Emergency, your doctor says use ICE.

In Britain a Paramedic came up with the idea of

The American College of Emergency Physicians recom-

having individuals enter the acronym ICE on their

mends using the acronym “MAD” when deciding what to

phonebook that is on their cell phones. ICE stands

include as part of your medical history. Medicine, include

for in case of emergency, the idea is helpful when trying to get a hold of a family member or friend

all your medications as well as any vitamin supplements.

Allergies, list all know allergies as well as any food allergies.

Doctors include the names and phone numbers of doctors

when the patient is unconscious.

that are responsible for your care.

Some of the new cell phones allow users to add important

If you lock your phone with a PIN or password then this will

information, for example allergies, medical history and any

prevent health care providers from accessing your informa-

other relevant information that the user would like health

tion. Finally, in case of a disaster, major accident there is a

care providers to know.

chance that your cell phone maybe nonfunctional, therefore it is important to carry a card containing emergency contacts.

This information can be very helpful especially when the

As an Emergency Room Physician, I highly encourage you

patient arrives into the emergency room unconscious or not

to stop what you are doing and add ICE information to your

able to answer questions. Medical Providers are now more aware to look at the cell phone address book specifically the entry ICE. Encourage your family members and friends to add “ICE MOM” and the number. If your phone allows add your allergies and any medical conditions. Patients can feel free

cell phone now. It can make a difference in the care you

to add more entries enter them as ICE 1, ICE 2, etc… Who-

receive when you need it the most.

ever ends up being your contact make sure they can verify your date of birth, your name and if possible your address.

Harvey Castro is a local Emergency Medicine Physician at Las Colinas Medical Center.

10 October2008

www.MedicalLiving.com

No Surgery • No Sweating • No Kidding

Welcome to Texas Lipo Dissolve where we specialize in body contouring designed to enhance your body image, well being and confidence.

Lipodissolve is the non-surgical approach to permanently dissolving fat in trouble areas with little or No downtime!!

Now Imagine a new you!

D GRAN G IN OPEN and

area 1 y u area B d n 2 your e lue v a i v e c s s re e l or l a u q e of OFF ough 2 / 1 r fo r valid thr l offe Specia 10/31/08

www.MedicalLiving.com

Call Today 214-473-THIN(8446) www.texaslipodissolve.com 4100 W. 15th Street, Suite 202 Plano,Texas 75093 October2008 11

By Amanda O’Neal

Improving Readability of a CV Recruiters, hospitals, and medical groups receive tons of CVs for every position. When faced with a huge stack of CVs, most will skim and only look at the ones that stand out. What sets yours apart?

For the purposes of seeking employment in non-academic settings, a CV should be kept simple and focus on training and employment. It’s important that the reader be able to follow a timeline of education and training, as well as account for any gaps. Other things potential employers are looking for is state licensure, board certification, and visa status.

The following tips can make your CV easier to read and stand out from the competition: • Pick a simple font that is easy to read, such as Arial or

Verdana. Use italics, bold, and underlining sparingly.

• Name should be clear at the top center of page with

credentials (ie: Mark Smith, MD, FACS). It is not

recommended to put “Dr.” in front of the name, as this

is repetitive.

• Contact information should be near the name. Just include

the basics – mailing address, email address, and phone

number. It’s not necessary to include multiple mailing or

email addresses. Sometimes, it’s helpful to include more

than one phone number, especially a cell phone.

• An objective is not needed.

• For a physician that has been in practice for a while,

experience should be listed as the first section of the

resume. If a newer physician to practice or still in training,

education would come first. If it is difficult for a reader to

follow the path on the education or experience, consider

explaining in a cover letter.

• On experience, be sure to list the practice name, type of

12 October2008

practice (ie: academic, single-specialty), city, and dates www.MedicalLiving.com

of employment. Most recent experience should be first.

• For international graduates, be sure to list ECFMG and

A brief description of the practice and responsibilities is

fine if there is space.

• Personal information, such as spouse, children, hometown,

USMLE, as well as citizenship status.

• On education, list chronologically with the most recent

hobbies, and interests can be included, space permitting.

education being first. Don’t list anything prior to undergrad.

Don’t add it if it pushes the CV to an additional page.

List the school/hospital and date completed. Any noteworthy • Length should be commensurate with experience. Consider

honors can be listed with the education (ie: Chief Resident)

having an abbreviated and full length CV if it gets over

or in a separate section under Honors and Awards.

two pages.

If trained under a particularly well-known clinician, this can

be included.

Finally, and perhaps most important, have someone

• Include state licenses (including inactive), but license

numbers aren’t necessary. UPIN and DEA numbers

aren’t needed.

proofread it. Check for grammar, spelling, and even style. It’s vital that the resume have an easy to read

• Include board certifications and re-certifications with dates.

format. A CV is the first impression that a potential

• List any languages spoken in addition to English. Don’t

employer has; make it a good one!

list English.

• Don’t include a long list of publications. If the physician

has multiple important publications, consider putting

‘publications available on request’.

• Don’t list references. It’s implied that they are available

upon request.

For free CV templates, email amanda@brummittgroup.com.

Amanda O’Neal owns The Brummitt Group, a healthcare consulting company and is experienced in the areas of physician recruitment, physician sales, marketing, public relations, corporate wellness, contracting, customer service, business planning, and strategic development.

Source2Fit.com Saving that adds to up to keeping your cost down!

Save more with Source2Fit.com FEE based options over standard expensive, retained recruiting alternatives.

Source2Fit.com works with health providers to ensure that qualified applicants understand the goals of healthcare - foremost about patient satisfaction. That means creating a higher standard of care, with better staffing methods which leads to peace of mind for patients and personnel.

Contact us today to “Fit” your openings!

Kimberly White

877-800-9145 (metro) www.Source2Fit.com info@source2fit.com Source2Fit can “navigate” your future success!

CALL US TODAY!!! www.MedicalLiving.com

October2008 13

By Cathy Burke, MS, ANP-BC, AOCN

Ovarian Cancer: What the Nurse Needs to Know Ovarian cancer is the primary cause of gynecologic cancer deaths and the fifth leading cause of cancer death for women in the United States. The median age at diagnosis is 63 (National Cancer Institute, 2007).

A

lthough the incidence of ovarian cancer has not changed

Goff and colleagues (2007) propose that a greater awareness

in the United States, there has been a statistically signifi-

of symptoms by women and health care providers may lead to

cant improvement in the overall 5-year survival rate, from 37%

earlier diagnosis. Symptoms significantly associated with ovar-

between 1975-1977 to 45% between 1996-2003 (Jemal et al,

ian cancer when present <1 yr and occur >12 days/month are: ■ Pelvic or abdominal pain

2008). Five-year survival may not reflect true cures, however, because many women are living longer with their disease due to improvements in treatment.

The major risk factors for ovarian cancer are reproductive and genetic. Pregnancy, breast-feeding, tubal ligation/hysterectomy, and use of oral contraceptives are associated with a reduced risk.

Between 5-10% of ovarian cancer is hereditary. Women with germline mutations in the breast and ovarian cancer genes, BRCA 1 and BRCA 2, account for the majority of these cases.

Early diagnosis, while the disease is still localized or confined to the ovary, would lead to improved survival. Unfortunately, only about 20% of patients have Stage I disease at diagnosis. A triad of screening measurements including pelvic examination, serum CA 125 levels, and transvaginal ultrasound, has been employed in an attempt to increase the number of patients diagnosed with early stage disease. However, no screening test or surveillance strategy has been effective in reducing mortality. Consequently, ovarian cancer screening cannot be recommended for average risk women.

14 October2008

■ Urinary urgency or frequency ■ Increased abdominal size or bloating ■ Difficulty eating ■ Feeling full Researchers continue to investigate new therapies to improve long-term survival and cure. Better screening methods are also needed to detect disease while still confined to the ovaries.

Nurses working in primary care settings should obtain a thorough personal and family history from all women. Finally, many women and health care providers dismiss the subtle symptoms associated with ovarian cancer. Recognition of these common symptoms, followed by prompt and appropriate evaluation, may promote an earlier diagnosis.

To earn free continuing nursing education credit online, go to www.noeptexas.org. The Nurse Oncology Education Program (NOEP) is a project of the Texas Nurses Association/Foundation and is funded by the Cancer Prevention and Research Institute of Texas.

Cathy Burke, MS, ANP-BC, AOCN is an advanced practice nurse in the Outpatient Gynecologic Oncology Clinic at the University of Texas M.D. Anderson Cancer Center in Houston and a member of the Cancer Prevention and Research Institute’s Ovarian Cancer Advisory Panel. www.MedicalLiving.com

www.MedicalLiving.com

October2008 15

Credit and the Crunch

By Mark Pfeiffer

Credit is now more important than ever. Due to

Payment History

the illiquidity of today’s financial markets and the

This isn’t surgery. Pay your bills on-time and in full. If you

Mortgage Meltdown, underwriting guidelines for

do miss a payment pay it as quickly as possible. Often times

all types of loans have

Credit Score Break Down Types of Credit 10% New Credit 10%

constricted and become Payment History 35%

Length of History 15%

payment is 30 days past due. If you do miss a payment by more than 30 days and it’s a first time offense, try

more strignent. This is the

contacting the company and requesting a one-time

first edition of a two part

exception and a removal of the late.

series regarding the credit model and the principles Amounts Owed 30%

a “late” won’t be reported to the credit bureaus unless the

behind credit scoring.

Amounts Owed One of the easiest ways to improve your score is to keep your balance ratios low. For example, if a credit card has a $1,000 balance and there is a $5,000 credit limit then 20%

Credit scores are determined by five categories, each of

of the capacity has been used. On the other hand, if the

which has a weighted impact on the score. The breakdown

same $1,000 balance was on a card with a $2,000 limit

is as follows:

then 50% of the capacity has been used and this will have

• Payment History (35%)

a more negative impact on your scores. If possible, keep

• Amounts Owed (30%)

all balances at 25% of the limit or lower. Note: this does not

• Length of Credit History (15%)

apply to installment loans such as mortgages, car loans, or

• New Credit (10%)

student loans. These ratios only apply to revolving debts.

• Types of Credit In Use (10%) This article will focus on the first two categories of the credit model: payment history and amounts owed.

16 October2008

Mark Pfeiffer is a Certified Mortgage Planning Specialist (CMPS) and creates mortgage strategies that compliment clients’ long-term financial goals with their short-term equity objectives. www.MedicalLiving.com

By Elias Mohammed

Tips For Photographing Vacation Do your homework first by giving your camera a checkup. If you just bought a new camera or have not used your camera in a while, take a few minutes reading your manual.

Check List: √ Recharge your batteries and don’t forget to pack your

charger.

√ Pack a spare battery. √ If you shoot digital, check your memory-card (transfer or

erase old pictures)

√ Carry an extra memory-card. √ Bring along AC Adapter. √ Clean your lens and make sure everything works.

When you arrive to your destination, look at travel guides, postcards, picture books of the area. Remember key events, festivals, and landmarks. You will be inspired to take good pictures. Try to take candid pictures. Ignore to force your subject to pose. Interact with the locals. You will learn more about their culture and take better pictures while capturing details you may have missed. Sand, water, snow, and heat are your camera’s worst enemies. When you are not taking pictures, keep your camera and supplies safe in a camera bag.

Use pictures to tell a story of your trip, from the time you depart to your return. If traveling with family or friends take individual pictures of each member with their favorite landmark rides or eatery.

Elias Mohammed is a commercial photographer based in Dallas.

Photos by Elias Mohammed Photography

www.MedicalLiving.com

He does assignments for major magazines and businesses in the Dallas area and most major cities in the country. elias@ephoto1.com • www.ephoto1.com • 972.926.5607 October2008 17

Organizations that make a Medical Difference ACHE of North Texas October 8 - Breakfast with the CEO, 7:30 to 9:00 a.m. Featuring: Steve Mansfield, CEO, Methodist Health System. Location and directions: TBD. October 21 - Breakfast with the CEO , 7:30 to 9:00 a.m. Featuring: Ron Anderson, CEO, Parkland Health & Hospital System. Location and directions: TBD. November 13 - Save The Date! General Membership Meeting. Location: Las Colinas Country Club. Presentation by John Nance, author of “Blind Trust” and “Why Hospitals Should Fly”. For more information, please visit www.northtexas.ache.org.

American Diabetes Association September 27, Samuell-Grand Park, 10 am -3 pm. The Feria de Salud is an outdoor community event intended to reach local Hispanics with the important message that they may be at risk for diabetes. The atmosphere of Feria includes music, dancing, nutritional information, cooking demonstrations, speakers on topics related to diabetes, and a variety of product and service booths. For more information, contact Shenekqual Robertson at 972-392-1181 (x6019) or shrobertson@diabetes.org.

American Diabetes Association November 1, American Airlines Center, 9:00 am. This year, more than 200,000 people nationwide will lace up their walking shoes on behalf of their communities in the fight against diabetes. Step Out: Walk to Fight Diabetes is a fun, healthy way to help raise money for research to prevent and cure diabetes and to improve the lives of everyone who is affected by this disease. Following a 3-mile walk, the Diabetes Expo will feature screenings, speakers on topics related to diabetes, and diabetes product booths. Contact Melissa for more information (972-392-1181 ext 6118) or mcaraway@diabetes.org.

American Diabetes Association November 14, Bedside to Boardroom: Optimizing Diabetes Care DFW Diabetes Conference & Luncheon Omni Park West Hotel (I-635 & Luna Rd.) 7:30am - 1:00pm.

Features concurrent business and clinical seminar sessions. Special guest speakers include: Dallas Mayor Tom Leppert and Dr. Kenneth Cooper, Founder, The Cooper Institute. Continuing education credits have been applied for. For table sponsorships, exhibit space or individual registrations, contact Ms. Frankie Andres at fandres@diabetes.org or 972-392-1181 ext 6102.

American Diabetes Association November is American Diabetes Month. Throughout this month, volunteers help ADA educate people with diabetes in our community. Area ADA boards and volunteers help coordinate a wide variety of activities and events that teach good care and self-management that will help reduce complications and improve the quality of life for people with diabetes. For more information, call 972-392-1181.

18 October2008

www.MedicalLiving.com

Organizations that make a Medical Difference North Texas Healthcare Compliance Professionals Association Network with us on the second Tuesday of the month. The next meeting will be on October 14 at Arlington Memorial Hospital, 800 W. Randol Mill Road, Arlington, Texas 76011.

Guests should come to the main entrance and valet park. Once inside the front doors they should come straight ahead and follow the signs to the meeting room. The keynote speaker is Kristin Jenkins, Senior VP of JPS Health Network. The topic will be Quality and Compliance and the Board’s Role. Roy Snell, CEO of HCA, will be present to give opening remarks and discuss upcoming activities with HCCA. Visit our website www.nthcpa.org for time and locations.

Erma E. Lee, President - 817.927.1232, Jose Tabuena, Program Director - 972.792.3803, Elizabeth Madzik, Secretary - 214-345-4557.

The Alliance for Lupus Research The Alliance for Lupus Research (ALR) is a national voluntary health organization based in New York City that was founded in 1999 and is chaired by Robert Wood Johnson IV, a member of the founding family of Johnson & Johnson. Our Mission: To find better treatments and ultimately prevent and cure systemic lupus erythematosus (SLE, or lupus), a debilitating autoimmune disease. Because our Board of Directors pays for all administrative and fundraising costs, one hundred percent of all donations from the public, and the proceeds of our signature grassroots fundraising program, Walk with Us to Cure Lupus, go directly to support research programs. The Dallas ALR Walk with Us to Cure Lupus is held every fall. Please make plans to join us! Contact us at 972.385.0665 or by email at lphillips@lupusresearch.org for more information.

Advertise IN MEDICAL LIVING MAGAZINE DID YOU KNOW? ■ $5.6 Billion is paid to employees of hospitals (This doesn’t even include Clinics and other non-hospital offices) ■ $10.4 Billion in total wages and salaries generated by the hospitals ■ $3.5 Billion is spent in RETAIL SALES ALONE According to a March 2008 study of 73 hospitals in the North Texas Region by the Dallas/Fort Worth Hospital Council (DFWHC): ■ $608 million paid to construction workers from capital improvement projects ■ $4.2 Billion paid in secondary wages and salaries in other businesses ■ $216 Million in state sales taxes from the retail spending of direct and secondary employees ■ $312 Million in county residential property taxes from direct and secondary employees

■ 93,159 jobs created by the hospitals ■ 12,533 jobs in construction from capital improvement projects ■ 110,405 secondary jobs created in other business ■ 216,097 total jobs generated by the hospitals (Credit: Interlocutor, Spring 2008,“Hospitals deliver a boost to the DFW economy” by DFWHC, Page 9).

Our R at Start a es t Only $295!

WHY you can’t afford not to advertise on Medical Living Magazine (FREE) – DFW Edition – Soon to come in other selected cities!

The impact of healthcare workers to our overall economy in the Dallas/Fort Worth Metroplex remains very strong. The salaries earned by healthcare workers continue to grow, even in a recessionary market. We also have for the most part a steady job security – something that can’t be said for a lot of industries in our area!

We continue to have a strong demand for Physicians, Nurses, and some Allied Healthcare workers in our area.

Medical Living Magazine strives to be the MOST INEXPENSIVE WAY TO REACH THE HEALTHCARE INDUSTRY IN D/FW!!

The publication is operated by people in healthcare who actually KNOW AND UNDERSTAND that industry! Our rates start at only $295* for full-color ads!!

Please contact Mike at 972-529-0585 for current SPECIAL AD rates OR simply send an email with info request and your contact information to Sales@MedicaLLiving.com. You can also visit us at www.MedicaLLiving.com www.MedicalLiving.com

October2008 19