Campbell's Publix Back-to-School 2008

Campbell Soup Company Pepperidge Farm Back-To-School 2008

Proprietary and Confidential. MARS Advertising, Inc. All Rights Reserved. Š 2008

Campbell’s & Pepperidge Farm Back-To-School 2008 The 2008 Campbell’s and Pepperidge Farm Back-To-School campaign promoted the “one voice” strategy consistently across all program elements.

Program Details: – Custom pallet program featuring Campbell’s products and bundled PF / CSC offer –Valuable sweepstakes targeted to Gen Y (moms with kids) and Millennials with a mail-in and on-line entry systems • Grand Prize: Honda Odyssey or Honda Element (4 total winners / 1 per each of 4 Publix divisions) plus a year supply of Goldfish or On-the-Go soups • Second Prize: 10,000 bonus LFE certs or $100 Publix Gift Card (80 total / 20 per each of Publix 4 divisions)

–Consumer Offer to promote bundled offer and cross category / peripheral offer • Buy (1) participating CSC and PF items, Receive $3 off DELI

Campbell’s & Pepperidge Farm Back-To-School 2008

Campbell’s & Pepperidge Farm Back-To-School 2008

Campbell’s & Pepperidge Farm Back-To-School 2008

Campbell’s & Pepperidge Farm Back-To-School 2008