AssessMenT 4 cAUse reLATed MArKeTinG MAjor sTUdio ProjecT MArTine sAGHeiM s2957862
joined forces
Heimåde and Midlands Children Hope Project are joining forces from the month of June 2015 to raise money for a new orphanage and to give the children living in the streets of Zimbabwes third largest city, Gweru, the best possible conditions for a good life. In Zimbabwe, 1 of 4 children are orphans living on the street with very few possibilities to get a good life. Heimåde is a proud supporter of the Hope Project mission. The alliance involves the provision of forty percent of each Heimade key chain sold, is donated and put towards the
building of a new orphanage in Gweru. By building a home for the street children, we give hope for a better life and a future with motivation and education. To give street kids a better future, we facilitate as best we can. We buy the pencil, but the chidren must write their own future. By buying a key chain for your own home key, you give a home to a child in need miles away. Heimåde believes in The Hope Projects saying: Nobody can do everything, but everyone can do something. That is exactly why it makes it so easy to help, and your dollars can make a better world, one child at a time.
MidLAnds cHiLdren HoPe ProjecT
www.mchp.no
Midlands Children Hope Project is a non-profit organisation established in 2012, working to give the street children in Gweru a better future. In contrast to other charitable organizations, it is not Midlands Children Hope Project’s goal to grow into a huge organization or earn money on their sponsors. All the work that is done for the organisation is by people who volunteer to spend their spare-time working for the orphans at Midlands Children Hope Centre to get a better future. It is important to us that the total amount of your donations will go to the orphanage and we therefore cover all administrative expenses ourselves.
MCHP aim to raise money to build up a new orphanage for the street children of Gweru, which will have dormitories for both girls and boys, a workshop, classrooms, a guest house, a playground and a clinic. This will give the children the space and facilities they need to rehabilitate themselves and prepare themselves for their futures. Today, MCHP and their supporters are funding the education of more than 40 street children in Gweru – an education that will give the orphans the knowledge, motivation and opportunities needed to succeed in a country where over 80% of the population is unemployed.
cAUse reLATed MArKeTinG
ETSY SHOP / BANNER
www.etsy.com/heimade
The etsy shop is most important since it is here the customers will purchase their items, and make a disision whether they want to support the cause or not. The banner on the top is to generate interest and awareness about the campaign.
cAUse reLATed MArKeTinG
www.facebook.no/heimade
Social media outlets primarily include Facebook and Instagram due to the interactive nature of the sites. Heimådes facebook page will during the periode of the campaign, focus just on the campaign. The timeline image will be a campaign banner, and the profile picture will have a touch of green to promote the partnership. Images, offers, updates and events from the campaign will be posted on Heimådes facebook page during june and july.
HELP GIVE THEM A DOOR TO CLOSE.
HELP GIVE THEM A DOOR TO CLOSE.
insTAGrAM ProMo
Instagram will be hosting a promotional give a-way, competitions and post campaign related posts during the whole campaign period to raise awareness for the campaign and to rally up followers and subscribers. Online presence is a great way to promote and raise awareness for MCHP. Hashtags like #heimade, #mchp, #givethemadoortoclose will be used to raise awareness.
MAGAZine AdVerTs, sPreAd And sinGLe PAGe
PosTer The poster is utilised to generate awareness in the community and will be placed in numerous locations. Such as Universities, libraries, Â shopping centres and busy public places. The poster will mainly be placed in market stalls and pop-up carts when HeimĂĽde attends markets and events.Â