Mats Losvik s5930079 Martine Sagheim s2957862
ASSESSMENT 3 Final Document For Integrated Media Campaign #ifaledproudly
TABLE OF CONTENT
5
CAMPAIGN IDENTITY LOGO TYPOGRAPHY
4
CAMPAIGN IDENT LOGO TYPOGRAPHY
9
OUTDOOR ADVERTISING
8
OUTDOOR ADVER
11 CAMPAIGN MERCHANDISING MUGS T-SHIRTS 17
CHALLENGE
19 SOCIAL MEDIA INSTAGRAM FACEBOOK 21 WEBSITE 26
CAMPAIGN VIDEO
10 CAMPAIGN MERC MUGS T-SHIRTS 16
CHALLENGE
18 SOCIAL MEDIA INSTAGRAM FACEBOOK 22 WEBSITE 26
CAMPAIGN VIDEO
WHAT IS IFAILEDPROUDLY? It is a common problem to always chose the easiest way and do not challenge ourselves out of our comfort zone. We want people to challenge themselves more of their own accord by letting them know it’s OK to fail. The campaign ifailedproudly is aimed towards both genders between the ages of 18-30, students or working, full or part-time. We will achieve this through the use of integrated social media campaign, which includes an animated video, social media contest, website and print/digital advertisements.
CAMPAIGN IDENTITY
integrated media campaign 5
Aa LOGO
Aa TYPOGRAPHY
Bebas Neue
KG HAPPY
AaBbCcdd
AaBbCcDd
REGULAR SOLID
t h i n Light Book Bold
abcdedghijklmnopqrstuvwxyzæøå ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ 0123456789 !?/@#$%&+;
ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ 012345A6789 !?/@#$%&+;
integrated media campaign 7
Outdoor Advertising will be placed in bus shelters and other public spaces, such as train stations and on the light rail in Gold Coast. While you are busy traveling for work or your educatiton institution, you will notice the advertising everywhere you go in Australia.
OUTDOOR ADVERTISING
Campaign merchandising is made so you are able to show everybody you did it! The products will be available for online purchase, but is mainly for events, give aways and prizes.
CAMPAIGN MERCHANDISING
MUGS
integrated media campaign 11
T-SHIRTS
integrated media campaign 13
the real
FAILURE
is when you
STOP TRYING
SOCIAL MEDIA
#ifailedproudly The hashtag will be utilised for you to submit your images and videoes to the challenge contest. The tag is used so the campaign can spread throughout the internet on social media and possibly go viral, and it makes it easier for you to keep ut with all your friends challenges. #ifailedproudly
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INSTAGRAM Follow us on instragram and tag us in your own challenge for a chance to get featured! #ifailedproudly
CONTEST
A contest will engage the audience, and it will not only benefit yourself, but also your friends. The audience is encouraged to post a picture or video documenting while facing their fears and insecurities and accepting the possible failure. We also want them to tag a friend who need a challenge. By seeing other people step out of their comfort zone, even it is fail or not, people are more likely to try something new.
FACEBOOK Do you want to receive #ifailedproudly’s latest news and updates? Please like us on facebook! You will be the first one to see our teaser in advance of the contest, and you can post your great attemp and watch others hilarious attempts.
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Do you want to get the best tips, great stories, see the latest news and be able to vote on heaps of great attempts of breaking your comfort zone? Check out our website ifailedproudly.com.
CAMPAIGN WEBSITE
website
integrated media campaign 21
WWW.IFAILEDPROUDLY.COM integrated media campaign 23
CAMPAIGN VIDEO
https://youtu.be/4jGEyIU4gYI
integrated media campaign 25