The Global Hamlet
project
The goal of the project is the creation of a new version of the most important plays starting from Shakespeare's Hamlet. A work written and revisited different times which can be translated by web users into text , graphic, visual, and performative formats. This work will published at the completion of the entire play in an issue by Feltrinelli in Italy, by Anagrama Editorial in Spain and South America and by Atheneum in Holland.
Deep researches and studies about Hamlet history (also about the language used by Shakespeare and about the many performances, musics and characters) they were made to conceive an event that would bring this project to the attention of the public.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/il-viaggio-di-amleto-dal-calamaio-al-web-20-tesi-di-laurea-agate-carlino-oppedisano-puccioni
Event structuring with scouting of venues, testimonials, technological equipment and sponsorships.
Creation of a special communication campaign using marketing strategies to attract target audience.
You can take a look at (italian) project here: http://www.slideshare.net/martiiyy/il-viaggio-di-amleto-dal-calamaio-al-web-20-tesi-di-laurea-agate-carlino-oppedisano-puccioni
Sales Incentive travel Peroni best agents 2013 Peroni wants to reward the performance of best agents. After choosing the best program and destination, the event begins with the teaser campaign which brings the participants at the start of their journey.
Two concepts have been created to be declined on the ahmosphere we want to give at the event keeping in mind that human resources are the best investment for the company.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/peroni-incentive-martina-carlino
The concept will be suitable for a lot of materials (setting, equipment, communication) that will used during the event.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/peroni-incentive-martina-carlino
These concepts were both studied by focusing on the company values. Peroni not only wants to convey its values to the audience but first to those who work for it.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/peroni-incentive-martina-carlino
KIA MOTORS Music experience Kia Motors needed a format that involve participants, replicable over time and enhancer for its brand awereness: so the project Kia Urban Beat was born . Music festival in Rome: the heart of Italy where emotion, passion and adrenaline dominate.
The (italian) video can be watched here:
https://www.dropbox.com/s/gfx60rg7fidudus/Concept%20-%20Kia%20Urban%20Beat.wmv
Teaser and guerrilla campaigns have an important role. They were structured before the event so people begin to be curious without understand what will happen.
.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/kia-urban-beat-tre-giorni-nel-cuore-della-musica
Production, logistics
Artistic management
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/kia-urban-beat-tre-giorni-nel-cuore-della-musica
Carlos Santana tour communication, design, lights, setting
The stage and its setting for Santana Tour has been designed to summarize the entire artistic life of Carlos that will be unexpectedly shown after many years on stage.
Strong oppositions are emerged picking up important elements of the communication of Santana. But a flow of energy is located to combine them. These have been collected in a moodboard.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/allestimento-santana-martinacarlino
Technical guidance on the set and on the lights were then defined and also the position that the artist must hold onto the stage, the role of the band, the choice of more guests, the involvement of the public who need to feel part of the show.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/allestimento-santana-martinacarlino
Enogastronomic event Futuristic cooking The event is dedicated to the creation of new combinations of dishes that modified traditional cooking bringing progress in science and technology.
This project wasn't commissioned by any customer with the aim of achieving an unusual and original event exciting for culinary experts and professionists. For this reason is very important the process of structuring the idea.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/caffantipasto-martina-carlino
Focus on training: Project works for students of high schools and colleges, conferences for culinary experts and chemical engineers.
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/caffantipasto-martina-carlino
Space of contemporary sound v Moodboard.
The sound is an important tool in the perception of space that allows you to make experience in it. This concept was carried out by comparing the futuristic theme of Vangelis in Blade Runner,1982 directed by Ridley Scott and the compositions of Michael Nyman in Gattaca, 1997 directed by Andrew Niccol.
The (english) moodboard can be watched here:
https://www.dropbox.com/s/4z07r4x5mdln0rq/SOUND%20MOODBOARD.wmv
You can take a look at (italian) project here:
http://www.slideshare.net/martiiyy/sound-moodboard-razionale