MS. Martina Salvatore PORTFOLIO.
PORTFOLIO CONTENTS
WTF The Fear of Silence Major Project
MIND LOVE JCDecaux competition for #LondonisOpen Creative Futures Project
MY VOICE The 10 Commandments of Women Target Audience Project
WTF.
THE FEAR OF SILENCE. Major Project
MAJOR PROJECT CONTENTS. 1. Starting point/Mapping my mind. 2. Where are you from? Briefing the idea & Mapping myself . 3. Primary Research. 4. Primary Research/Concept. 5. Secondary Research. Explaining my sources. 6. Concept development/Creating the idea. 7. Sketching & Drawing. 8. Experimentations. 9. Critical design. 10. Packaging process. 11. Final Outcome. 12. Bibliography.
WTF “He who fear death dies only once.� [Giovanni Falcone, Sicilian Magistrate, 1939-1992]
STARTING POINT. To answer the question of creating a Brief by myself, I started to be curios, uncomfortable, dazzling and exploring all the possibilities. I actually questioned myself on what I like and what I don’t, what makes me happy and what makes me sad, what I need and what I don’t. What is my nationality, my origins and actually where I come from. On this last point I reflected more creating my Brief.
Briefing the project and Mapping my mind.
WHERE ARE YOU FROM BRIEF: As a designer, it is important to be aware and explore the connections between what you want to create, which kind of target you want to engage with and what kind of message you want to communicate. Gathering information, observation, research, reflection and critical approach are always fundamental steps that you need to take in consideration. However, there is another aspect that actually needs more attention representing the most striking future of your project and it is about studying the reactions that people have related to your outcome. This happens especially when you want to create something that could involve people personally, by their simple experience. Mafia and Corruption are everywhere and are the matter, you can see it or you cannot. You need to analyze the topic critically, it could be in general or in particular, choosing one aspect of the problem, exploring the feelings of people concern the problem. CRITICAL REFLECTION: How design, art, illustration, communication can help address the problem of Mafia and Corruption? How can we inform people about that? Essentially, use your power and imagination as a designer trying to capture the attention of your target audience.
TIPS:
?
- Remember always to select accurately your Target Audience. - Who do you want to talk with? - Who do you want to inform? - Why? - Where? - What do you want to communicate? Always support your idea by a deepened research validating your choices in a critical way.
�To have seen Italy without having seen Sicily is not to have seen Italy at all, for Sicily is the clue to everything�. [Goethe]
Research.
Describing my land in detail.
One whole day on my favourite beach, where all my dreams and pains had originited from. Loved and hated land, that made me who I am today. Taking pictures, observing it from another point of view,
Sicily is a colorful land: the orange of the sunset and citrus, the blue of the sky that reflects on the sea pure and transparent, the yellow of the sun which illuminate and warm up my land.
A little excursus on Messina, where I come from.
PROCESS. I collected all the things which inspired me: images, newspapers, magazines, colours cards, tapes, different materials as tissue papers and fruits. Everything that could represent or give me the feeling of Sicily. After that, I decided to put all together making collages and trying to express my feelings.
Research.
Making Mood Collages.
Newspapers talking about murderers of honest people that tried to fight mafia and corruption: Jounalists, Magistrates, Generals of Army... Painting depicting the symbols of the Sicilian mafia as the Octopus and black and white photographs telling the real story. MOOD COLLAGE N.1
It was July 21st when Paolo Borsellino with his security detail was killed by “Cosa Nostra” through a bomb in the car. Magistrate and valorous man, he played a key-role to discover important connections about the criminal organization. A big tragedy that has not been forgotten on one side, on the side oranges and colourful pictures as the “Vucciria Market” of Palermo by Guttuso which depit the real feeling of the Sicilian life. MOOD COLLAGE N.2
RESEARCH/CONCEPT. In the middle of my research and brainstorming, I discovered something really interesting which became the key-point of the project even if at that time it was very confusing and not defining. The idea came out actually from these “paper for citrus fruit� that I found really perfect for my idea and to send a proper message, discovering a whole collection. Using papers as a tool of communication.
MOOD COLLAGE N.3
Concept.
The history of Sicilian wrapping papers.
History & Culture. SICILIAN PAPERS ORANGES. In the early ’900 it was very common for the various farmers or merchants to take into account this paper which is a type of “tissue paper” to create their name doing a proper marketing operation. They used to put some pictures (whatever) and some reminds of citrus (colours, shape or simply the same citrus) and the name of the company making their own brand. This process is very common even nowadays, especially for one kind of orange which is named “Tarocchi Oranges”.
(Anon, 2018) Agrumi di Scordia - Palagomia Francofonte by I quattro moschettieri. ANON (https://www.nonsoloarance.net, 2018)
(Anon, 2018) Superb, By Ditta G.Russo & Co. ANON (https://www.nonsoloarance.net, 2018)
(Anon, 2018) Tardivo di Ciaculli, La Zagara s.r.l. Palermo ANON (https://www.nonsoloarance.net, 2018)
Oranges wrapped in papers confering the brand identity to the product.
Looking for different materials that could inspire me to express my feelings deeper, I researched Sicilian tiles and ceramics which are very famous. I found this picture of Maroccon tiles perfect which reminds me of oranges, spiderwebs and connections, as mafia is actually in my mind. Paintings of Gaspare Mutolo (ex-mafioso) from a different point of view, the one who knows very well what there is behind that. This collection, for instance, is from the period he was in prison. MOOD COLLAGE N.4
“The silence is mafia” by Giuseppino Impastato, “I am not afraid and I do not pay hush money” by Libero Grassi... I made this collage with a colourful background aiming to explain that mafia is not just about violence and murder but is even hidden, veiled, you can see it or you cannot. Is actually in every System.
MOOD COLLAGE N.5
This mood collage works a sum-up of the whole idea, trying to put everything I need. Colours and natures from Sicily, oranges papers, sicilian people and farmers. MOOD COLLAGE N.6
Concept development.
Creating the Idea.
Inspiration. THE ESSENCE OF FREEDOM. Taking the inspiration from one of my favourite artists, Matisse, I started to sketch human figures. Initially, I sketched women’s bodies, thinking about how mothers feel the fear for their sons, when they start to loose their mind taking part in gangs, close circles and becoming real and proper gangsters.
(Art-matisse.com, 2018) HENRI MATISSE ARTWORKS FROM 1930S | ART-MATISSE.COM - THE DANCE 1933 Art-matisse.com. (2018). Henri Matisse artworks from 1930s | art-Matisse.com - The Dance 1933. [online] Available at: http://art-matisse.com/1930_2.html [Accessed 16 Apr. 2018].
HOW HUMANS ACTUALLY FEEL. I imagined an empty space that I drew for purpose as a circle, reminds me of the citrus shape, I started questioning myself as a human being. - What kind of position we fill in a box? - Are we comfortable or not? - Are we lost? - Maybe we feel narrowed?
Meanwhile I could visualize this concept comparing to reality. - What kind of position we fill in the world? - What is our place? Six different positions and portions of human bodies which reflect HOW the human condition is suffering and HOW is in prison. Prisoners of themselves fear on one side but with the willingness to want to be free. Somehow, they fall down or they plummet, somehow, they scream, kick or punch reclaiming their freedom and consciousness.
Perceiveing the idea of “mafioso”. In these sketches, I wanted to depict the feeling of discomfort that humans have in our Society.
Silent and proud appears the wife of the boss on one side, sad and compliant on the other side.
The “Sicilian Triscele”, symbol of the land.
Mafia and Corruption represent one of the main reasons of our actual discomfort. Human in trap in exchange of a favour or a help. A help that before or later will cost the highest price.
I took into account oranges and lemons as a symbol of Sicily wanting make a connection between the idea of the packaging and a product of everyday use to send my subliminal message. Of course, if is about Sicily it has to be food and I just thought that oranges would work perfectly extending the idea to Citrus in general.
EXPERIMENTATIONS. SCREEN PRINTING. The screen printing technique was the first attempt to make the orange papers. Wanting to recreate the sensations of old, veiled and transparent at the same time, I went around looking for a special material. Finding a tissue paper, the unique paper was able to give me this kind of feelings. Because of the thickness, actually inconsistent, it was very difficult to find the right way to print on
Screen printing Collage attempt.
EVALUATIONS. After I evaluated all the work I did, I decided to experiment the screen printing technique with the tissue paper, using one of my collages. The last one which works as a sum up of the whole idea. As can be seen, this first attempt was quite good except for some colours or contrasts I wanted to make, studying the differences. In addition to that, I honestly didn’t like the idea to be vague, too abstract. I thought to create something stronger where the message was very visible and cannot be misunderstood or in the worst case, the scenario missed.
GRAPHIC APPROACH. MAKING SYMBOL. Studying the human body and those expressions make me feel alive, active, empathic, real. All of that are fundamental features if you want to transmit your thought to your interlocutor/target audience. Basically, is all about finding your interest/passion on everything you want to communicate, HOW you want to communicate. Just in this way you can catch the right people’s attention.
Disturbing & Provoking. THE SUBLIMINAL MESSAGE. Studying different possibilities to send a message combining my thoughts in a successful formula in terms of font and logo brand.
WTH WHAT THE HELL? WHERE THE HOPE?
WTH What the Hell? Where the Hope?
FTS
Fight this Silence. Fight this Shit.
WTF
What the Fuck? Why this fear? VITAMIN [C]NOCorruption
ASAP.
Ideas.
Sketches & Notes.
PATTERN CREATION.
Disturbing & Provoking. 2 DIFFERENT SOLUTIONS. The first version is with portions of Octopus, which, as we saw in my previous research, is a symbol of mafia. The second version is just without the Octopus elements resulting more harmonious with colours and shapes. In both cases, I preferred to put a black background to give more weight to the treated argument.
Experimentations.
NEWSPAPERS + OIL PROCESS. It was not a simple process to find out how to make the orange paper after I tried to do on screen printing. First of all, I tried to print out with the laser jet printing because of the difficulty of the drawing, other techniques would require so much time and the result was not guaranteed. The paper was too thin for the printer, I found out to put in the machine attaching an A4, in this way maybe it would work. The expectations were high but the results were inconsistent because the machine took all the paper pull it. At this point, it was just another failed attempt. Thinking and over thinking for days, I finally found out to change the tissue paper with a newspaper. I printed with a normal laser jet and after I spread over my A4, vegetable oil, in detail sunflower oil, appositely chose because from the bottle was the clear one.
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Paper Process.
FINAL SOLUTION. After the collage process, the screen printing process, I actually described the third process that I used during this major project which is the papers process. Finally, I could have a great result of all the work I have done. I am quite satisfied of the pattern that I created, it was almost how I always imagined. It responds perfectly to my necessity, in terms of subliminal message, brand name, paper, drawing. I firmly believe it is simple, clear and most important is a different way to catch the attention of my interlocutor.
Final outcome. MY PACKAGING. A real bag for citrus, a product of everyday use, to send my message and educate people to know and to understand the topic which even nowadays seems confusing and an object of stereotypes. Do Graphic Design with a purpose to inform.
Final o me. MY PAC GING.
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Details. THE PRODUCT. Playing with different perspectives and compositions to show the real effect of the packaging and its content.
Fourth Process. PLACING MY PACKAGING. In view of the fact that it is a real packaging, I thought to place it at the supermarket. As it can be seen, there is not a big difference with the other packaging and this will provoke the customer. A little book is attached to explain the concept and answers to the most curious. s
LITTLE BOOK CONTENTS. As I already mentioned, a little book to attach on the packaging was created with a purpose to explain all the contents and symbol that I created. It contains the explanation of the message.
WTF SYMBOLS MEANING Women’s leg, men’s hand, bodies and heads on one side trapped in an orange... on the other side the strong willingness to want to go out and be free. This is to represent how Humans are totally trapped in the System. Mafia, Corruption and Omertà are the major reasons of our status quo, of our condition.
“Talk about Mafia, talk on the radio, on TV, on the newspapers. But talk!” [Paolo Borsellino, Sicilian Magistrate, 1940 - 1992]
People pushed down and obliged to do something that actually they don’t want to do as dealing with drugs, recicled money, political corruption and in the worst of the case, shooting and killing where often innocents are the victims.
“He who fear death dies only once.” [Giovanni Falcone, Sicilian Magistrate, 1939 - 1992]
Victims of our System, victims of themselves for missed choices in exhange of special favours, becoming the protaganists of tales full of violence and misfortune.
“The Mafia kill, the silence even.” [Giuseppino Impastato, Sicilian business owner, 1948 - 1978]
People who hide a favour behind a right that they actually deserve it. People forced to do not talk, to do not observe, to do not listen.
Killed by mafia because he had the courage to report real facts and evidence of the most complex connections. [Mario Francese, Sicilian Journalist, 1925 - 1979]
It is importantt o say that in all those people there is always the willingness to say NO, to fight, to kick off this disorder as a ball.
“If everyone acting like I do, the extorsionist are destroyed.” [Libero Grassi, Sicilian business owner, 1924 - 1991]
But most of the time the attempt results negative, falling the person in the dephts of darkness.
“There are thinghs to do not because of the courage but to keep going observing your children and their children...” [Generale dalla Chiesa, Sicilian business owner, 1920 - 1982]
PAOLO BORSELLINO. GIOVANNI FALCONE. GIUSEPPIN SI.CARLO ALBERTO DELLA CHIESA. EMANUELA LOI. R FONTE. FRANCESCA MORVILLO. PIERSANTI MATTARE BARTOLO. EMANUELA SANSONE. LUCIANO NICOLETT Dedicated to my NEPINTO. MARIANO BARBATO. GIORGIO PECORARO. B heroes, ZANGÀRA. COSTANTINO STELLA. GIUSEPPE RUMORE people who CROCE died DIfor ALONGI. PAOLO LI PUMA. GANGI. PAOLO M whatVITO they believed PIETRO PONZO. STASSI. GIUSEPPE CASSARÀ. VI in. SPATOLA. PIETRO SPATOLA. PAOLO SPATOLA. MARIO People who SANTI didn’t DERI. ANTONINO CIOLÌNO. MILISENNA. ANDRE accept the CALCEDONIO smell FIUME. FILIPPO SCIMONE. CATALANO. A the compromise, FEDELE DEof FRANCISCA. MICHELE DI MICELI. MARIO fear and GIUSEPPE the PUNTARELLO. ANNAthe PRESTIGIACOMO. GIU the PECORARO.silence, ANTONINO DAMANTI. COSIMO CRISTINA. “habits” of mafia RICCOBONO. GIACINTO PULEO. GIOVANNI VENTRA. DO and corruption. LARIOTI. EMANUELE BASILE. GIANNINO LOSARDO. PI DOMENICOBrave BENEVENTANO. MARCELLO TORRE. VINCE people. FILOMENA MORLANDO. BRUNO VINCI. NICOLA GIOITT MASSIMO RIZZI. GIOVANNI BONSIGNORE. ANTONIO M FRANCESCO VECCHIO. ANDREA BONFORTE. LUIGI PUL PETROSINO. ROSA ZAZA. ANNA PACE. MARCO DE FRA TILIO ROMANÒ. FRANCESCO FORTUGNO. DANIELE PO TERESA BUONOCORE. DOMENICO GABRIELE. LEA GA
NO IMPASTATATO. MARIO FRANCESE. LIBERO GRASROCCO CHINNICI. GIUSEPPE FRANCESE. RENATA ELLA. GIOVANNI SPAMPINATO. EMANUELE NOTARTI. ANDREA ORLANDO. JOE PETROSÌNO. LORENZO PABecause the fight BERNARDINO VERRO. GIORGIO GENNARO. GIOVANNI against mafia E. GIUSEPPE MONTICCIOL. ALFONSO CÀNZIO. NICOLÒ has toORCEL. be aS MIRMINA. GIOVANNI TEFANO CARONÌA. “cultural movementDOMENICO ITO CASSARÀ. GIUSEPPE COMPAGNA. of knowledge” which O SPATOLA. SEBASTIANO BONFIGLIO. ANTONINO SCUenlights insideNUNZIO PASSAEA RAJA. CALOGERO COMAIANNI. us the power AGOSTINO D’ALESSANDRO. C of ALOGERO CICERO. consciousness. PAOLETTI.ROSARIO PAGANO. GIUSEPPE SCALÌA. That VINCENZO help us PECORARO. to USEPPINA SAVOCA. ANTONINO understand theGIANNOLA. PAOLINO . PAOLO BONGIORNO. ANTONINO reality of DI the OMENICO CANNATA. PAOLO MAIO. GIUSEPPE VAevents in COSTA. a critical IETRO CERULLI. GAETANO CARMELO JANNÌ ENZO ABATE.way, GIUSEPPE GIOVINAZZO. to be aware CIRO ROSSETTI. TA IACHINO. and EMANUELE PIAZZA. GIUSEPPE to choose where TRAGNA. MARINO. ROSARIO LIVATINO. ALESSANDRO ROVETTA. we want to be. LLI. RAFFAELE ARNESANO. RODOLFO PATERA. ENNIO ANCHIS. FRANCESCO SALVO. FRANCESCO ROSSI. ATOLIMENI. EMILIO ALBANESE. SALVATORE FARINARO. AROFALO. CARMINE CANNILLO. VINCENZO LIGUORI...
MIND LOVE.
JCDecaux competition for #LondonisOpen. Creative Futures Project
CREATIVE FUTURES CONTENTS. 1. Starting point. What I want to communicate. 2. Research. The greatness of London: positive aspects. 3. What I want to make people do and why? 4. Campaign inspirations. 5. Concept. 6. Concept development. Sketching & Drawing. 7. Final outcome.
Mind L ve #Londonisopen
Starting Point.
What I want to communicate.
Analyzing the city.
NEGATIVE ASPECTS OF LONDON. So many things do happen in London big and sad... London is a big cosmopolitan city, the crossroad of the world... Consequently, the majority of people that want to come here are often scared and in doubt about what could happen to them in a city like that. I want to send a POSITIVE MESSAGE to all people coming in London to study, to make an effort or a challenge in their life, people who looking for a job, for a freedom or for love, people who desire to explore their alter ego, to find themselves...
Research.
I want to develop the sense of the Community.
Terror attacks, bombs found in the metro stations, horrible fires, so much dismay and chaos between Londoners. MOOD COLLAGE N.1
Positive aspects of London.
Luckily it seems that after a bad action the result is a good action.
Actions of solidarity and friendship, colours, nuns, symbols of London like the metro station full of people, buses and doors, all of that was a big inspiration for my message. MOOD COLLAGE N.2
I WANT TO MAKE PEOPLE... DO.
the best to promote the quality in London: gathering, visualizing, sharing info.
SAY THE TRUTH.
about London, avoiding useless stereotypes, such as the idea of individual or isolated society.
FEEL THE PLEASANT OF FREEDOM.
to come in London to be welcomed to accept and to be accepted for WHO you are the positive attitude that London has in our society nowadays.
Key Words. The other side of London in depth.
INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON. YOU ARE WELCOMED. INTERNATIONAL LANGUAGE. INTERNATIONAL TALENTS. INTERNATIONAL CITY. LONDON BELIEVE IN YOU. YOU MAKE LONDON.
Exploring London from different perspectives gave me the inspiration. Using the existing and famous language of the tube “MIND THE GAP�, I decided to make a memorable statement for this campaign. As we know MIND has a double accepted meaning. It means to pay Attention, to be Careful, a sign of Warning on one hand; on the other hand, it means Take care of something/someone, Remember, Take into account, Bearing, Consider. I chose this word, first of all, because is short, powerful and easy to remember as an association, as it is usually required for a good campaign to catch the attention in a few seconds of your Target audience. Second of all, because I need to explain in one word the dualism that I created in my research about the good and the bad, which actually is the centre of myt idea. In addition to that, the association with the word LOVE sounds perfect.
Sketching Barbican metro station.
Every single picture inspired me to create the movement and dynamism that I wanted to confer on my project as a city like London is.
MOOD COLLAGE N.3
Marketing Strategy Campaign adopted. From negative to a positive message.
Inspiration. Reconnecting broken pieces.
This Heart-breaking collage was the main inspiration for the campaign idea, especially in terms of Graphic Style. In fact, I created the Logo of the campaign with this “heart-shape� which remember somehow a kind of map. A map of London, a map of our heart. Broken pieces that need to be reconnected. A mix of pictures that illustrate victims on one side and lights, colours and life on the other side, as a sum up of the main idea.
Responding to thetoquestion Responding the question -WHY-WHY I WANT TO DEVELOP A BETTER COMMUNITYI WANT TO DEVELOP A BETTER COMMUNITYthe song has played a key role me constantly positive vibes. the song has played a keyinspiring role inspiring me constantly positive vibes. It helped me tome findtoout what beenbethebeen message that that It helped find outwould what be would the message I would like tolike communicate to people. I would to communicate to people. It reflects perfectly, the campaign strategystrategy from a Negative to a It reflects perfectly, the campaign from a Negative to a Positive message that I actually adoptedadopted supporting even more themore the Positive message that I actually supporting even mainmain idea. idea.
MOOD COLLAGE N.4
Concept.
Sketching and Mapping my mind.
Different colours, nuns and nationatilities... Big Events as the London Carnvinal on one side and victims on the other side. All together to express the idea of HOW LONDON IS OPEN. MOOD COLLAGE N.5
Concept.
Development.
Sketching Inspirations. MY IDEA OF LOVE. After months of primary and secondary research, I was so inspired that I started to sketch and see how human figures would have been able to match with my thought of peace and love. The result was so inspiring that I decided to turn into a definitive work. Of course, improving it and trying to tell a story to my interlocutors, the key to the project.
My message.
The Value of the Diversity. Travelling and experience are the key to a global vision, the melting - pot is a fundamental concept that expresses the idea of the human being. The necessity to discover, to compare yourself with other cultures, with other habits, make us stronger and open minded. This is the main reason that inspires humans to the “value of diversity� developing the community with consciousness.
MOOD COLLAGE N.6
Final Outcome. Cleaning the lines and putting my story to complete the work was actually successful, giving to it the right move. In addition to that, I played with pastel colours conferring calm and serenity in lines with the principles of the campaign.
Mind Love
Mind L ndon UR EYES YO
OPEN
Open your eyes
@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
Mind Love
Mind L ndon
UR HEART OPEN YO
Open your heart
@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
Mind Love
Mind L ndon
London is Open.
S
LO ND ON I
EN OP
@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
Mind Love
Mind L ndon
You’re Welcome! WEL RE
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@londonisopen18 #mindlovemindlondon leave your contribution to develop OUR LOVING COMMUNITY
Photomontage.
MIND LOVE. MIND LONDON. The aim is to engage with the community of Londoners and with who wants to become a Londoner creating a pure interaction. Bringing a bit of peace and love, positive thinking, friendship, support... in all kinds of ways people can communicate that because there are no restrictions on the love. I even decided to create an integrated campaign with the Instagram page, studying again, the social behavior of people and how they react “on social for social�.
MY VOICE THE 10 COMMANDMENTS OF WOMEN Target Audience Project
MY VOICE CONTENTS 1. Starting point. The violence on Women. 2. Different types of violence. 3. Concept. Sketching & Mapping my mind. 4. Concept development. Sketching shoes. 5. Final outcome.
#The 10 Commandments of Women
Starting Point.
The violence against women.
Research.
DIFFERENT TYPE OF VIOLENCE. Identify all types of violence on women: physical, sexual, emotional and economic. The most universally common forms include domestic and intimate partner violence, sexual violence (including rape), sexual harassment, and emotional/ psychological violence. Sexual violence as a tactic of warfare and in the aftermath of emergencies is also common in the respective countries and areas affected. Other widespread forms around the globe include: sexual exploitation, sexual trafficking, and harmful practices, such as female genital mutilation/cutting (FGM/C), forced and child marriage.
Research.
ABORTION. AN UNTOUCHABLE TOPIC. Listening to different sources as Aspen Baker at Ted, to understand the position about Abortion better, always considered an untouchable topic because people don’t want to share their experience.
The different mood of women, victims to remember, events against the violence on women. MOOD COLLAGE N.1
Collage Research.
AGAINST THE VIOLENCE ON WOMEN. Pro-choice, pro-woman, pro-voice... That is the right behavior, be PRO and OPEN MINDED!
“Abortion matters”, everyday women fight to be right on this very controversial topic. MOOD COLLAGE N.2
Concept.
Sketching & Mapping my mind.
Shoes telling a story.
The favorite accessory for every woman.
Shoes, especially red shoes, are usually employed as a symbol of the violence on women. Sporty, casual, fashion, elegant, hippy... Different styles for different women, to talk to all the women of the world.
Concept.
Sketching cards. Digital cards to give a Social media impact creating a campaign against the violence on women with eventually, the organization of the proper Event.
Final Outcome.
DIGITAL CARDS. Different shoes for different women as a sign of the violence on women. Cards which tell you a story through commandments. Why commandments? Because people must observe it, you need to observe it. My Voice is a social campaign against the violence on women aiming to inform and educate on the Topic in a different way. These commandments need to be observed and respected, first of all by Women who need to respect themselves. Second of all by men, because Women deserve the same respect as men have. As an integrated campaign, a page on Instagram has been created aiming to be viral.
Cecile 1.10
MYVOICE_18
#DO
JUDJE
#10commandmentsofwomen
Abigail 2.10
MYVOICE_18
#STEPIN
PEOPLESHOES
#10commandmentsofwomen
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Hazel 3.10
MYVOICE_18
#SHARE
EXPERIENCE
#10commandmentofwomen
Ana 4.10
MYVOICE_18
#BEOPENMINDED
#10commandmentsofwomen
Martina 5.10
MYVOICE_18
#LISTENCAREFULLY
#10commandmentsofwomen
Irina 6.10
MYVOICE_18
#SOMEONENEED
#10commandmentsofwomen
HELP
Jasmine 7.10
MYVOICE_18
#IT’SNOTABOUTYOUIT’SABOUTUS
#10commandmentsofwomen
Delia 8.10
MYVOICE_18
#BEBRAVE
#10commandmentsofwomen
Maria 9.10
MYVOICE_18
#BEPROUDOFYOURSELF
#10commandmentsofwomen
Jiyoung 10.10
MYVOICE_18
#BEPRO-VOICE
#10commandmentsofwomen
@women_project86 My_Voice18