Materials, Styles and Marketing
CONTENTS
04 22 48 56 66 70 80 90 99
104 110 118 96 97 122 172 178
188 196 198 204
210 212 214 216 218 222
CUSTOMER PROFILES
Define attributes you wish for your customers to have. - Have a good knowledge of Art History - Appreciation for Abstract Expressionism - Purchase within Art Galleries and Online
Age: M/F
35 to 55 Male
Interests:
Science / Philosophy
Occupation:
Music DJ / Producer
Hobbies:
Travel, Live Music, Cultural Holidays
Art Style:
Abstract Art
Colours:
White / Black / Silver / Beige / Red /Pink / Orange / Brown
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the home of the curious
Age: M/F
25 to 35 Female
Interests:
Fashion / Photography
Occupation:
English Teacher
Hobbies:
Travel, Camping, Hiking Holidays
Art Style:
Minimalism Art
Colours:
Yellow / Orange / Blue/ Violet
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the home of the curious
Age: M/F
45 to 55 Male
Interests:
Sailing / Fishing / Socialising
Occupation:
Bank Manager
Hobbies:
Travel, Wine-Dine, Sailing Holidays
Art Style:
Fine Art, Minimalism
Colours:
White / Silver / Grey
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the home of the curious
Age: M/F
15 to 25 Female
Interests:
Science / Environment / Activism
Occupation:
School / Student
Hobbies:
Travel, Live Music, Skiing Holidays
Art Style:
Abstract Expressionism, Abstract
Colours:
White / Black / Silver / Beige / Orange / Brown
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the home of the curious
Age: M/F
35 to 55 Female
Interests:
Social Media Queen / Fashion
Occupation:
Receptionist
Hobbies:
Travel, Shopping, Exotic Holidays
Art Style:
Fine Art, Abstract
Colours:
White / Beige / Yellow / Red / Pink / Orange
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the curious office space
Age: M/F
35 to 55 Female
Interests:
Stock Market/ Horse Owner
Occupation:
CEO, MD, Entreprenur
Hobbies:
Travel, Horse Racing, World Cruise
Art Style:
Abstract, Environmental
Colours:
Green / Orange / Silver / Brown
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the curious office space
Age: M/F
25 to 45 Male
Interests:
Art Gallieries / Museums / Estates
Occupation:
Architect
Hobbies:
Travel, Live Music, Cultural Holidays
Art Style:
Street Art, Abstract Art
Colours:
White / Black / Silver / Red /Pink / Orange / Yellow / Green / Blue
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the curious office space
Age: M/F
35 to 55 Female
Interests:
Environment / Well-Being
Occupation:
Interior Design Consultant
Hobbies:
Travel, Music, Spa Holidays
Art Style:
Fine Art, Abstract Art
Colours:
White / Silver / Green / Blue / Brown
INTEREST GROUPS
UNSEENBEAUTY-Arts in
On Screen View
the curious office space
ROOM PROFILES
What homes and decor do USB customers have. - Contemporary and Modern in taste - Surround themselves with beautiful things - Objects reflect travel, culture and curiosity
Age:
35 to 55
Interests:
Science / Philosophy
Occupation:
Musician
Hobbies:
Travel, Live Music, Hiking Holidays
Art Style:
Abstract
Colours:
White / Black / Silver / Beige / Red /Pink / Orange / Brown
On Screen View
Age:
35 to 55
Interests:
Science / Philosophy
Occupation:
Musician
Hobbies:
Travel, Live Music, Hiking Holidays
Art Style:
Abstract
Colours:
White / Black / Silver / Beige / Red /Pink / Orange / Brown
On Screen View
Age:
35 to 55
Interests:
Science / Philosophy
Occupation:
Musician
Hobbies:
Travel, Live Music, Hiking Holidays
Art Style:
Abstract
Colours:
White / Black / Silver / Beige / Red /Pink / Orange / Brown
On Screen View
Age:
35 to 55
Interests:
Science / Philosophy
Occupation:
Musician
Hobbies:
Travel, Live Music, Hiking Holidays
Art Style:
Abstract
Colours:
White / Black / Silver / Beige / Red /Pink / Orange / Brown
On Screen View
ASPIRATIONAL ART
Top Tier - Largest Framed Acrylic Size: 25.5 x 33.5 Inches - One-off framed acrylic artwork $3750 / £2500 - Shipped Internationally from UK via Hermes
AWARDS / EVENTS
Middle Tier - Online Profile with Image Gallery - Opportunities for International competitios - Get noticed by Big Business Brands
AFFORDABLE ART
Lower Tier - Limited Edition Small Tryptic artworks - Fit a medium spend budget £500 - £1000 - Avenue to promote USB artwork philosophy
PARTNERS Define which companies to work with for USB products. - Reliability and quality of products - Mindfull of carbon offset - USA and UK versions of similar product
Website Acrylic
Small Acrylic
Large Acrylic
Gallery Acrylic
3 USB CHOSEN SIZES:
PRODUCTS - USA
Ideas for interiors and small sales products. - Low budget spend $30 - $150 - HIgh Quality products and affordable prices - Products for the USA market place
Ship From USA !
i Not A True Statement
PRODUCTS - UK (pt1)
Ideas for interiors and small sales products. - Low budget spend £20 - £100 - HIgh Quality products at affordable prices - Products for the UK market place.
PRODUCTS - UK (pt2)
Ideas for interiors and small sales products. - Low budget spend £20 - £100 - HIgh Quality products and affordable prices - Products for the UK market place
USB WEBSITE SHOPS
Shop item variations due to shipping charge avoidance. - Low budget $30 - $150 / £20 - £100 - HIgh Quality products and affordable prices - Products for the USA and UK market place
£10
£12
£14
£20
£30
£45
£14
£26
£12
£12
£12
£10
£12
£60
£40
£49
£12
£30
ORGANISATIONS The following organisations could open possible markets. - Possible affiliations with adventure for Well Being - A collection of customer experiences in one place - See UNSEENBEAUTY in the real landscapes
INNER SPACE
HYDROGEN OXYGEN : LIQUID
DELICATE LIFEFORM
GTAFFITI NATION
HYDROGEN OXYGEN ; GAS
HYDROGEN OXYGEN : SOLID
HISTORIC LANDSCAPE
URBAN ABSTRACTION
WEBSITE (ASSOCIATES) Online facilities for enhanced customer experiences. - Platforms in which to promote curiosity for nature - A collaborative approach for platform crossover - Beyond the wall - for books, art movies and music
ONLINE BOOKS
Library of USB publications exploring photography. - Explore weather impaction and human interaction - Local and Global books to enhance understanding - Fine Art exhibition catalogues to affiliate interest.
Online Profile
- Using ISSUU to promote individual publications or stack of books linked via chain of cause and effect. defined either as natural cycle or man made worlds.
Book Stats
- Stats show audience from ISSUU view equally on Tablet and Desktop computer, useful insight to know - captuing audience through traditional plaforms.
Art Catalogue
ART VIDEO / PROMO
Play list’s of Art movies and explorations for well-being. - Explore contemporary abstract expressionism - Promote fine art movies and special projects - Advertise exhibions and events.
Online Profile
Play Lists
USB Music Album
12 New Tracks
INSPIRING MUSIC
A depository of soundtracks to motivate or decelerate. - Motivational sounds for deep immersive therapy - Music to relax or get energise and exercise with - Collaborate with other artists to broaden horizons
Online Profile
- USB Music is ideal to listen to for working and to blank out distractions, refresh after a hard day at work, motivate during exrcise or a relaxing walk.
Music on the Move
- USB Music could become monetised for limited editon projects or collaborations with other artists.
USB WEBSITE
Culmination of all USB activity - up to date with curiosities. - A space to inspire curiosity for the nature world - 10 Fine Art Gallery Rooms to explore natural colour - Members area to take customers beyond the wall
Landing Page P1
Landing Cont.
n
Butto
Landing End.
Gallery Room P2 Dropdown Menu
Gallery Room Cont. 1 of 10 Rooms
Artwork Page P2.2 (Sub Page)
1 of 192 Artworks
Gallery Room Cont.
Our Story Page P3
Our Story End
About Us Page P4
About Us Cont.
About Us Cont.
About Us Cont.
About Us End.
Join Us Page P5
Join Us Cont.
Join Us End.
News Page P6
News Page Cont.
News Page Cont.
News Page Cont.
On Screen News PageView End.
Shows Page P6.2 Via Button Link
On Screen Shows PageView End.
Members Page P7
On ScreenPage Members ViewEnd.
Members Login Page P8
Members Menu Page P9.
Members Menu Cont.
Members Menu Cont.
Members Menu End.
Days Out Page P9.2 Sub Page
Catergory Selection P9.3 Sub Page
1 of 8
Global Books P9.11 Sub Page
Global Books End.
Book Library P9.12 Sub Page
Book Library End.
Video Library P9.13 Sub Page
Video Library Cont.
Video Library Cont.
Video Library Cont.
Video Library End.
Days Out Page P9.14
Music Library Page P9.15 Sub Page
Music Library Cont.
PLant A Seed: Acorn Advice
SOCIAL BUSINESS
Define the different types of colourful content. - Promtoe natural health via 60 sec art movies - Promotions: Website, Saatchi, Artfinder, 1854 - Support causes close to the USB philosophy
SOCIAL STORIES
Define what kind of messages appear to support well being. - Fun, love, knowledge and understanding - Drop art movies, exhibition news, artist reviews - Mental health and well being postings
01
02
Art Influencers
05
01 M. ROTHKO 02 R. DIEBENKORN 03 H. HODGKIN 04 A. BURRI 05 R. RAUCHENBERG 06 F. KLINE 08
07
03
07 F. BACON 08 A. TAPIES 09 C. TWOMBLY 10 M. HAMBLING
04
06
09
10
MARKETING
What forms of promotions will USB commit to gain exposure. - Interactive pdf files as email attachments - Adverts in all books for website and USB products - Competitions to communicate with art community
2020 Review
Exhibition Links
2020 Cont.
2020 Cont.
2020 Cont.
2021 Ads
2020 Promo
BUSINESS CARD
Electronic
- Both these files are available as an animated movie or interactive pdf files to be sent via email to contact.
POST CARD (OVERLEAF)
2020 Promo
Electronic
2019 Promo
2019 Book Ads
2018 Promo
2018 Book Ad
01 New Wolsey Theatre
2012 Promo
02 New Wolsey Theatre
03 Saatchi Gallery
04 Pennikkity Pots
05 Arlingtons
10 Waterfront Gallery
Give Away
09 Street Map
06 Corn Exchange
07 Town Hall
08 Twig
2010 Promo
Calendar Promo
Greeting Card Box Promo
- First came knowledge of matter
USB Gallery Studio
Exhibitions and Events will be promoted via art catalogue. - Comercial Art Catalogue via linktr.ee - Exhibition catalogue sent in advance of shows - Quarterly Newsletter with gallery and articles
2021 Commerical Art Promo
- Matter is what makes up molecules
- Promote the 192 USB Contemporary Fine Art photos from the UNSEENBEAUTY website via Mailchimp links.
2021 Gallery Fine Art Promo
- Molecules and atoms combine to be elements
- Fine Art catalogue directed towards Art Galleries and fairs of interest, set up affiliations for art venues.
2021 Exhibition Catalogue
- The elements create the things we see
- Fine Art catalogue to promote art exhibitions, to be sent out via Mailchimp to contact list through website.
2019 Exhibition Catalogue
- Understanding the things I see and how they interconnect Contemporary abstract expressionism Object Surface = Abstract Weather Impaction / Human Interaction = Expressionism
- Fine Art catalogue to promote art exhibitions, to be sent out via Mailchimp to contact list through website.
2021 Promo
- The art business will be facilitated at my home address, with the following work area setup: - USB Studio : Photography Artwork Production area - USB Workshop : Fine Art Contructs Production area - USB Gallery : Fine Art Photography / Contructs exhibit area
USB Studio
USB WORKSHOP
USB Gallery
SUSTAINABILITY
These are some aims and objectives for USB business. - Promote Carbon Offset through the things we do - Dedicate planted trees for customers carbon offset - 100% Recycle shipping container boxes / rebrand
Environmental Awareness
2021 Copyright / All Rights Reserved
Design and Layout: Martin Carter