ELECTRIC BIKE PROJECT 5 weeks - school project 2014
CURRENT BUYERS
THE PROBLEM
There isn’t much design behind the current electric bikes in Denmark. The battery has been placed underneath the rear rack. It is a very functional solution but the solution is missing the aesthetical part of design. Therefore people I have spoken with, doesn’t want to be assosiated with owning an electric bike. I want to change that.
TARGETED BUYERS
MARKET RESEARCH
The electric bike market is split into the add-on batteries and the frame incorporated batteries. The add-on batteries are a cheap alternative to getting an electric bike. The incorporated are more expensive, but more
IDEATION The idea of incorporationg the battery into the frame occured early in the design phase. To support at battery inside the frame, the width would have to be widened, therefore making it essential to design the frame, so that it felt light and dynamic.
HT
G T LI
N FRO
KEYSKETCH
The battery is highlighted by sticking out of the frame, and the front and rear lights are apart of the frame
GHT
R LI REA
FINAL 3D - REAR
FINAL 3D - FRONT
DETAILS.
BATTERY LED REAR LIGHT
ELECTRIC MOTOR
LED FRONT LIGHT
IN CONTEXT
Moodboard
BĂŚredygtighed Executive Business Luksus