Foot Stop App Plan

Page 1

FOOT STOP APP 2

1 RESEARCH THE MARKET

4

3

IMPROVE ON EXISTING APP

GET THE RIGHT TEAM

5

MONETIZE YOUR APP

USE SOCIAL MARKETING

How often people buy new shoes QUARTERLY

MONTHLY

21.74 %

30.43% ONCE A YEAR

8.70%

39.13% EVERY 6 MONTHS

43.48%

47.83%

I don’t shop online

Easy

Hard

Is Shopping For Shoes Online Easier Or Harder Than Shopping Physically?

Idea Online Shopping with accurate size 65.22%

Physically Shopping

34.78%

Where Do You Buy Your Shoes?

52.17% BOTH

Development

39.13%

8.70% ONLINE

8.70%

STORES

Device

User

BAR CHART COMPARISON Previous online shoe shopping experience

What is important while buying shoes

1

Good

26.09% 31.82%

Comfort

1

2

Excellent

21.74% 23.81%

Durability

2

3

Fair & V. Good

17.39% 22.73%

Appearance

3

4

I’ve never shopped online for shoes

13.04% 13.64%

Cost

4


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