FOOT STOP APP 2
1 RESEARCH THE MARKET
4
3
IMPROVE ON EXISTING APP
GET THE RIGHT TEAM
5
MONETIZE YOUR APP
USE SOCIAL MARKETING
How often people buy new shoes QUARTERLY
MONTHLY
21.74 %
30.43% ONCE A YEAR
8.70%
39.13% EVERY 6 MONTHS
43.48%
47.83%
I don’t shop online
Easy
Hard
Is Shopping For Shoes Online Easier Or Harder Than Shopping Physically?
Idea Online Shopping with accurate size 65.22%
Physically Shopping
34.78%
Where Do You Buy Your Shoes?
52.17% BOTH
Development
39.13%
8.70% ONLINE
8.70%
STORES
Device
User
BAR CHART COMPARISON Previous online shoe shopping experience
What is important while buying shoes
1
Good
26.09% 31.82%
Comfort
1
2
Excellent
21.74% 23.81%
Durability
2
3
Fair & V. Good
17.39% 22.73%
Appearance
3
4
I’ve never shopped online for shoes
13.04% 13.64%
Cost
4