Ano da holanda no brasil 2011

Indice Introduction

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March 2011

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April 2011

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May 2011

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June 2011

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July 2011

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August 2011

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September 2011

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October 2011

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November 2011

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December 2011

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Communication/Press

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Conclusion/evaluation

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Staff ‘Ano da Holanda no Brasil’

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Thanks

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Introduction The year 2011 was a year of special importance for the relations between Brazil and the Netherlands, it was the ‘Ano da Holanda no Brasil’, the Year of Holland in Brazil.

Brazil is an emerging world power, both politically and economically, and of growing importance to the Netherlands. In its turn, the Netherlands are an important entry for Brazilian exports to Europe, and the Netherlands is one of the biggest investors in Brazil. The 2014 World Cup and the 2016 Olympic Games will give an extra stimulus to the development of Brazil. Strong growth is being measured in Brazil, specifically in sectors in which the Netherlands excel, such as logistics, transport, fuels, chemicals, agriculture, science and technology and design.

Both countries share special cultural ties since the times of Maurice of Nassau in the 17th century. The city of Carambeí, one of the Dutch agricultural settlements in Brazil, celebrated its 100th anniversary in 2011. We thought these were all good reasons to celebrate with some special events and to use our slogan for the year ‘Experimente!’ or Experience it!

On March 4th, 2011, Brazilian President Dilma Rousseff signed a law into effect which officially declared 2011 Ano da Holanda no Brasil. Later on the Government of the State of Pernambuco held a special session and declared the Ano da Holanda no Brasil in the State of Pernambuco.

Events took place all over Brazil but mostly in the 3 bigger cities: Brasília, São Paulo and Rio de Janeiro and in the Dutch agricultural settlements. Some events were organized by either the Embassy or the Consulates General, other events were organized by third parties. Sometimes these third parties were given some of our funds, sometimes they included the Ano da Holanda logo and a letter of support of the Ambassador or Consul General sufficed. This booklet will give an overview of the events that took place during this special year.

The project ‘Ano da Holanda no Brasil’ was realized with funds allocated by the Dutch ministry of Foreign Affairs and private sponsoring. Due to the international financial crises and ongoing budget cuts in the Netherlands, it was not possible to get substantial funding from the Dutch government. We are pleased that it did prove possible to find additional support from Dutch companies based in Brazil like KLM, ING, Heineken, Hyva, Shell, RHI (Randstad) and Golden Tulip Hotels. Damen Shipyards sponsored two specific events, the Rio International Cello Encounter and the Cebri-Clingendael seminar which, due to the agenda of the Dutch Minister of Foreign Affairs, will only be realized in 2012. Other sponsors joined for single events like for instance the Queen’s Day celebration and the orange bike tour.

We hope you enjoyed our ‘Ano da Holanda no Brasil’ just as much as we did. We also hope we were able to show the Brazilians what the Netherlands has to offer nowadays. Through this booklet you can relive the events you attended and get a good impression of the ones you, unfortunately, had to miss out on. To use our slogan one last time: ‘Experimente’!

Kees Rade Ambassador

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4 Credit http://www.omniauto.it

Events The following events took place during the Year of Holland in Brazil. Only some of the events that took place in the Dutch agricultural settlements are mentioned. For a more extensive list of their events, please visit the respective cities’ websites.

March 2011 - Opening/Flying Artwork

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The official opening of the Ano da Holanda took place on March 17th, 2011, at the Ambassador’s residence. This was two weeks after President Dilma declared 2011 as the Ano da Holanda no Brasil. The diplomatic community, government authorities, press, sponsors and business contacts were invited. About 250 people attended amongst whom some of Dutch descent. Ambassador Kees Rade gave a speech after which the year officially got opened by everyone toasting with a glass of orange champagne. Besides a representative from Itamaraty (the Brazilian Foreign Affairs), Mr. Luiz Carlos Hauly, secretary of finance of the State of Paraná also gave a speech and offered the Ambassador a plaque as a remembrance for the opening of the year. Mr. Hauly used to be the delegate for Paraná in the Brazilian Congress, and in this capacity initiated the law about Ano da Holanda no Brasil.

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From March 18th through March 20th two aerial dancers of the Dutch acrobatic group Flying Artwork performed two shows a night called ‘Flying Jellyfish‘ at the Pontão do Lago Sul in Brasília. There was supposed to be a show on the opening night at the residence with these same aerial dancers doing acrobatics while hanging from a crane, from company Hyva, with a jellyfish hovering over them but, unfortunately, it got cancelled because of heavy rain. Although it was the rainy season, they got to do their six shows at the Pontão, sometimes with a short weather delay. The Pontão is an area where people go to take a stroll or dine out at fine restaurants and especially at night it attracts a lot of people. Each show had a lot of spectators and the artists got an immense applause. Little children were mesmerized by the artists and asked them for signatures and wanted to be photographed with them.

Neso used the event to promote studying in the Netherlands during this event.

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March 2011 - Expodireto Cotrijal

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17-21 It was the 12th edition of this yearly held agricultural fair in the city of Não-meToque in the State of Rio Grande do Sul. Não-meToque is one of the Dutch agricultural settlements in the south of Brazil. During the fair a statue got unveiled on the occasion of Ano da Holanda.

Mr. Wieke Piët, Consul General at the Dutch Consulate in São Paulo, attended this special occasion (first one on the left of the statue).

March 2011 - Contemporary jazz concerts by Michiel Borstlap

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The internationally renowned Dutch contemporary jazz pianist, Mr. Michiel Borstlap, played on the 21st of March at the opening event of Ano da Holanda in Rio de Janeiro. Previously that day, the Dutch pianist had given a workshop to a group of children of the Favela da Rocinha showing great interest in all their questions and motivating them not to abandon their talent. Despite the fact that it missed the expected attention from the press, it turned out to be an unforgettable event for the young pianists.

The 22nd Michiel arrived in Brasília and gave a concert for the public free of charge. He played his own works on the Steinway of the Teatro Nacional and chatted a little with the public during the concert. During the break of the concert for about 350 people, small bottles of water were served, offered by the Dutch Embassy, in honor of World Water Day. Each bottle had a little tag with the World Water Day logo and a small explanation, to make people aware of this fact.

Michiel Borstlap enjoyed Brasília so much that he wanted to stay an extra day. He was scheduled to leave for São Paulo the morning of the 23rd of March but everything got rescheduled for the 24th. Michiel got to take an improvised tour of Brasília with some people from the Embassy. He was crazy about the architecture of the city. At night some colleagues took Michiel to Clube do Choro which is a famous music club for traditional “choro” in Brasília. The famous Brazilian pianist Mr. João Nonato played with friends. In the interval

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a meeting was arranged between the two pianists and the owner of the club and at the end of the night Michiel jammed a little with the drummer and got a standing ovation.

Following his successful concert in Brasília, it was time for Michiel Borstlap to show some of the Netherlands’ best jazz music in São Paulo. In Centro Cultural São Paulo, one of the biggest and most important cultural centers of the city, Michiel Borstlap played with two local musicians for an enthusiastic audience.

March 2011 - Alumni Conference Royal Dutch Agricultural Engineers Association (KLV)

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The KLV-Wageningen Alumni Conference was held in the city of Piracicaba, State of São Paulo. The KLV celebrated their 125th anniversary in 2011. The conference focused on food security from the Brazilian perspective and the former Brazilian Minister of Agriculture, Mr. Roberto Rodriguez, was the key note speaker. Ambassador Kees Rade attended the conference and gave a speech.

April 2011 - Photo Exhibition Marianne Lemmen

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To celebrate the Year of Holland in Brazil, Dutch photographer Ms. Marianne Lemmen was asked by the municipality of Taubaté, State of São Paulo, to put together a photo exhibition of her work on Dutch landscapes and other typical aspects of the Netherlands. About 150 photos were exhibited at the cultural center of Taubaté, from very traditional Dutch sceneries of windmills and tulips, to examples of Holland’s excellence in high tech. Also on view were various small private exhibitions on, for instance, Dutch philately and coins, skates and clogs.

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April 2011 - Anniversary Carambeí

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To celebrate the Year of Holland in Brazil, Dutch photographer Ms. Marianne Lemmen was asked by the municipality of Taubaté, State of São Paulo, to put together a photo exhibition of her work on Dutch landscapes and other typical aspects of the Netherlands. About 150 photos were exhibited at the cultural center of Taubaté, from very traditional Dutch sceneries of windmills and tulips, to examples of Holland’s excellence in high tech. Also on view were various small private exhibitions on, for instance, Dutch philately and coins, skates and clogs.

April 2011 - Intermodal Trade Fair 2011

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There are only three large events on the global agenda for logistics, transportation and foreign trade: one in Europe, another in Asia and Intermodal South America in Brazil, which on the eve of its last edition was considered the largest and most important show in the Americas, gathering the main players, serving as a platform for launches, brand reinforcement, sales and networking. “This year there were about 450 exhibitors, 12% more than the previous edition, and a 20% increase in international participation,” said Mr. Joris Van Wijk, director of UBM Brazil.

In face of the new global scenario, more and more companies see the huge range of commercial opportunities that only a business exhibition can offer. Besides being a strategic meeting place for business and relations, decision-making professionals have a veritable shopping center at their disposal, full of incredible offers and opportunities. The following Dutch companies participated at the Dutch Pavilion at Intermodal 2011: Amsterdam Port, Port of Rotterdam, Groningen Sea Ports, NDL/HIDC and Zeeland Ports.

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April 2011 - Anniversary Paranapanema

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Holambra II, in the city of Paranapanema, State of São Paulo, was founded in 1960 by the migrants of Holambra I, another Dutch agricultural settlement. The name is a contraction of Holland, America and Brazil. This district is also known as the capital of technological agriculture.

April 2011 - Dutch video art at Virada Cultural

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The Virada Cultural is Brazil’s biggest annual cultural event attracting on average three to four million visitors. This year it contained a special project from the Netherlands: Dutch artists provided creative video-projections on centrally located buildings in São Paulo during this 24 hours mega event.

April / July 2011 - Escher exhibition

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At “The Magic World of Escher”, one of Brazil’s most successful exhibitions of 2011 that passed through Brasília, Rio de Janeiro and São Paulo, the Consulate-General in São Paulo organized an exclusive visit in April, guided by curator Mr. Pieter Tjabbes, for cultural and business contacts.

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April 2011 - Queen’s Day celebration

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Of course Queen’s day is a yearly recurring event but this year we wanted to do something special on the occasion of Ano da Holanda no Brasil.

São Paulo This year’s celebration in São Paulo– with support of ABN Amro, Heineken and Perfetti van Melle – was held at the beautiful Parque Burle Marx. In this amazing natural setting, the official reception for the contacts of the Consulate-General was followed by an “Oranjebal” for the Dutch community. To celebrate Queen’s Day within the context of the Ano da Holanda, São Paulo’s landmark bridge “Ponte Octávio Frias de Oliveira” received special orange illumination on the evening and night of April 30th.

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On April 28th the formal Queen’s Day reception was held at the Ambassador’s residence for contacts of the Embassy. The guests got to enjoy a little taste of Holland at the Dutch food market. The about 300 guests could sample three types of cheese, generously offered

by Friesland Campina, Dutch gin (jenever), syrup cookies (stroopwafels), fried meat balls

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Brasília

(bitterballen) and herring. The local Dutch butcher Raymond Graumans showcased his products and held a tasting free of charge. The sponsor of the Holland Year, Heineken, was prominently present with a green bar where people could get an ice cold Heineken draught.

Heineken also served longnecks and for this brought along friendly waiting staff dressed in a Heineken outfit, just like at the official opening of the year.

On April 30th a reception was held for the Dutch community. Ano da Holanda was mentioned various times in the Ambassador’s speech. The banners got a prominent place and the guests could take home flyers and some other information about this special year.

Rio de Janeiro Undoubtedly because of Ano da Holanda no Brasil, attendance at the Queen’s Day reception in Rio de Janeiro exceeded the average number, with close to 200 guests crowding the Consul General’s residence to network and enjoy typical Dutch treats. Thanks to the generosity of Dutch dredging firm Van Oord, the Consul General was able to raffle six tickets for the June 27 performance of the Rotterdam Philharmonic Orchestra at Rio’s Theatro Municipal.

May 2011 - Rio Harp Festival

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During the VI International Harp Festival, the Netherlands was represented by Ms. Mirjam Rietberg, who gave two concerts in the well-known Centro Cultural Banco do Brasil (12th and 14th of May), and by Mr. Remy van Kesteren, who also gave two concerts but in the beautiful Centro

Cultural Justiça Federal (19th and 20th of May).

The communicative Mirjam Rietberg surprised her audience introducing herself and all pieces in her program in flawless Portuguese. Together with the charismatic Remy van Kesteren, the harpists showed the Brazilian public how talented the young generation of Dutch musicians really is.

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May 2011 - Objeto Gritante

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In a unique cooperation, Dutch-Brazilian dancerchoreographer-theatre maker Mr. Duda Paiva and Brazilian artist Mr. Mauricio de Oliveira invented a spectacular theatre-dance performance with impressive costumes and dramatic contemporary dance. This show, called Objeto Gritante (Screaming Object), was performed on various nights at the TD – Teatro de Dança, in the city of Sao Paulo. Duda Paiva has worked in the Netherlands since the ‘90s. The cooperation with Mauricio was a renewed effort to explore the Brazilian cultural market with his innovative costume designs and his unique perspective on dance and theatre.

May 2011 - Organ Concert Mr. Hendricus Verhoef, a Dutch organist, together with the Dutch violinist, Mr. Franciscus Polman, gave a concert at Sta. Cruz dos Militares Church. During the week that followed, Ms. Domitila Ballesteros, a famous Brazilian organist, who frequently plays in the Netherlands and who organized this concert, received many e-mails praising the duo and also regretting there would not be a second concert.

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May / June 2011 - World Press Photo The World Press Photo exhibit at Caixa Cultural in Rio de Janeiro had a lot of media visibility and public attendance was very high. For more information on this exhibit please go to 08-30 July when the same exhibit was hosted at the Museu Nacional in Brasília for the first time.

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May 2011 - Jazz-bands Knalpot and Blazin’ Quartet

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“Discovered” by Brazilian participants of MCN’s (Muziek Centrum Nederland) Dutch Jazz & World Music event in December 2010, the Dutch jazz-bands Knalpot and Blazin’ Quartet were invited to come and play on several key stages in the cities of São Paulo, Campinas and Porto Alegre.

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With their creative styles, the two bands impressed the packed concert halls.

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May 2011 - Gincana de Charette - Holambra

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The already 38th edition of this ‘carriage competition’ bore the Ano da Holanda theme this year. The 47 carriages that participated in this year’s race could earn points for decorations relating to the theme. Extra points could be earned in the toy drive that benefitted the Centro Infantil Boldrini (children’s hospital) in Campinas, State of São Paulo.

May 2011 - Presentation by Max Risselada – Museu da Casa Brasileira

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Dutch professor of architecture Max Risselada (Technical University of Delft), co-author of a book about the famous Brazilian architect “Lele”, gave a presentation for a public of over 400 architects and students in the important Museu da Casa Brasileira (museum focused on design and architecture). Our Deputy Consul-General in São Paulo, Ms. Gonneke de Ridder, focused in her speech on the Brazilian-Dutch architectural relationship that exists since the governance of Maurice of Nassau in the Brazilian state of Pernambuco in the 17th century.

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May 2011 - Presentation by Max Risselada – Museu da Casa Brasileira

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May / June 2011 - C40 São Paulo Summit

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Over 30 large cities participated in the fourth edition of the C40 international conference.

C40 São Paulo Summit – a conference that brought together mayors to tackle climate change and to promote sustainable development – took place for the first time in a Southern Hemisphere city and put São Paulo right in the center of global environmental issues.

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May / June 2011 - C40 São Paulo Summit

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The Mayor of New York City and Chair of the C40, Mr. Michael Bloomberg, opened the event hosted by Mayor of São Paulo, Mr. Gilberto Kassab. Amsterdam Mayor, Mr. Eberhard van der Laan and former US president Bill Clinton were special guests at this conference as well as Mr. Ruud Lubbers, former Prime Minister of the Netherlands in his capacity as Ambassador of Rotterdam Climate Initiative.

From Europe, cities such as Amsterdam, Athens, Barcelona, Basel, Berlin, Copenhagen, Heidelberg, London, Madrid, Moscow, Rotterdam and Warsaw were represented at the event. From Asia, Changwon and Seoul, both South Korean cities, Hong Kong (China), Jakarta (Indonesia), and Ho Chi Minh (Vietnam) were represented. The Mayor of Sidney (Australia), and the Mayor of Addis Ababa, (Ethiopia), also attended the C40 São Paulo Summit.

May / June 2011 - Rio Global Green Business

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Four Dutch companies flew to Rio de Janeiro to attend the Global Green Business sustainability expo and conference. Working from the Holland Lounge set up by the Consulate General, they met several business contacts while the Consulate’s economic department networked with both government entities as well as private companies with an interest for the Netherlands. Mr. Ruud Lubbers attended here as well.

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June 2011 - Soccer game Brazil-Holanda

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The friendly soccer game between Brazil and the Netherlands was played in Goiânia in the State Goiás, about a 2 ½ hours’ drive from Brasília. ArenA do Brasil, a sister company of ArenA Amsterdam, was organizing a VIP event for the occasion. The organization heard about the Ano da Holanda no Brasil and, as kind of a sponsorship, wanted to partner up with the Embassy. ArenA do Brasil asked the Embassy to write a few recommendation letters for the authorities in Goiás and to deliver a list with contact information of VIPs the Embassy wanted to invite to this event.

Game time was only scheduled three weeks before the actual event by the Brazilian Soccer Federation, but it all worked out nicely.

On the day of the event at 9 am two deluxe touring cars departed from the Embassy with both guests from the Embassy and, mostly, from ArenA do Brasil, a total of about a hundred VIPs. Some people used their own transportation or were already in Goiânia like the Dutch Minister of State, Mr. Ruud Lubbers. The guests were welcomed by a traditional Brazilian capoeira dance group at the Centro Cultural Oscar Niemeyer in Goiânia and enjoyed Brazilian cocktails and a lunch that consisted of typical dishes of the State Bahia and some Dutch cheese sponsored by Unilac. The sponsors of this event got to speak during lunch; the Ambassador was invited to say some words as well. During the interval of the game the guests could use the VIP bar or enjoy the stadium. After a disappointing nil-nil result there was time for one more drink and a little dance at the VIP experience tent before the touring cars left for Brasília again.

June 2011 - São Paulo Fashion Week & Design São Paulo The friendly soccer game between Brazil and the Netherlands was played in Goiânia in the State Goiás, about a 2 ½ hours’ drive from Brasília. ArenA do Brasil, a sister company of ArenA Amsterdam, was organizing a VIP event for the occasion. The organization heard about the Ano da Holanda no Brasil and, as kind of a sponsorship, wanted to partner up with the Embassy. ArenA do Brasil asked the Embassy to write a few recommendation letters

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June 2011 - São Paulo Fashion Week & Design São Paulo

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for the authorities in Goiás and to deliver a list with contact information of VIPs the Embassy wanted to invite to this event. Game time was only scheduled three weeks before the actual event by the Brazilian Soccer Federation, but it all worked out nicely.

On the day of the event at 9 am two deluxe touring cars departed from the Embassy with both guests from the Embassy and, mostly, from ArenA do Brasil, a total of about a hundred VIPs. Some people used their own transportation or were already in Goiânia like the Dutch Minister of State, Mr. Ruud Lubbers. The guests were welcomed by a traditional Brazilian capoeira dance group at the Centro Cultural Oscar Niemeyer in Goiânia and enjoyed Brazilian cocktails and a lunch that consisted of typical dishes of the State Bahia and some Dutch cheese sponsored by Unilac. The sponsors of this event got to speak during lunch; the Ambassador was invited to say some words as well. During the interval of the game the guests could use the VIP bar or enjoy the stadium. After a disappointing nil-nil result there was time for one more drink and a little dance at the VIP experience tent before the touring cars left for Brasília again.

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June 2011 - Heritage Day the Netherlands – Brazil

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The Centre for International Heritage Activities (CIE), together with ‘Erfgoed Nederland’ and their Brazilian counterparts organized a special seminar in São Paulo on mutual cultural heritage between Brazil and the Netherlands.

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June / July 2011 - Quitutes & Batuques

04 The third annual “cultural caravan” Quitutes & Batuques got a special Dutch theme celebrating the Ano da Holanda no Brasil. In various cities in the State of São Paulo a mixture of music, theatre, dance and culinary projects were organized for the local population.

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June 2011 - Jazz Festival Rio das Ostras During the ninth edition of the internationally well-known Rio das Ostras Blues & Jazz Festival, three unforgettable performances by the Dutch Ms. Saskia Laroo and her band left fans asking for more. It is said that she has already received several invitations to play in some other Brazilian cities.

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June 2011 - Rotterdam Philharmonic Orchestra

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The Rotterdam Philharmonic Orchestra (RPhO), together with Rotterdam’s Mayor Ahmed Aboutaleb and a delegation from the Port of Rotterdam, visited Rio de Janeiro and São Paulo. During two nights São Paulo’s population could enjoy the music of the RPhO in the city’s most beautiful concert hall located in an old (and still functioning!) train station: Sala São Paulo. In Rio they played at the wonderful Theatro Municipal.

July 2011 - World Press Photo

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Because of the Ano da Holanda no Brasil it was possible to get the World Press Photo exhibition to Brasília for the very first time. The exhibition goes to Rio de Janeiro yearly and this year continued on to Brasília. The official opening at the Anexo of the Museu Nacional was on July 7th, 2011 and a cocktail was held within the exhibition space. About 150 people showed up, speeches were given

by Mr. Wagner Barja, director of the museum, Mr. Bastiaan Engelhard as Photo Release a substitute for the Chargé d’Affaires of the Embassy and Mr. Erik de Kruijf, project manager at World Press Photo. Soon people started to discuss the content of the photos with each other which was exactly what we had hoped for. An estimated number of 5.000 people visited the exhibition in Brasília.

July 2011 - Seminar on safety at big sports events

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Not very much in line with the other events, the Consulate General in Rio de Janeiro promoted the participation of behavioral scientist Mr. Otto Adang in a conference focused on security during the mega events taking place in Rio in 2014 (World Cup Brazil) and 2016 (Olympic Games). The conference was organized by the local Police Academy and Mr. Adang was the only foreign speaker invited. He held both an opening and closing speech.

The event brought together representatives of the municipality and state administration, academics of several areas related to security and the police corps. It was a small gesture that showed Dutch expertise in an area of great relevance to Brazil the coming years.

July 2011 - Intercambio Fryslân Ferbynt

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Friesland is one of the 12 provinces of the Netherlands; it is situated in the north. The Frisian Chamber of Commerce organized a trade mission from 18-20 July to Carambeí, State of Paraná, which was followed by a 4 day cultural/historical exchange. Frisians stayed with Brazilian host families and the main focus was the hexathlon (zeskamp) to celebrate 100 years of Dutch immigration.

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August 2011 - Rio International Cello Encounter

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This yearly initiative by British cellist Mr. David Chew, manages to bring together the very best of international cello music during the month of August. Mr. Paul Comenencia, Consul General of the Netherlands in Rio de Janeiro, invited David Chew to set up a special program for a concert at the official residence, sponsored by Damen Shipyards. On the 17th of August, eighty guests were treated to a varied musical menu that included a Norwegian folkloric tune, Villa-Lobos hummed by soprano Martha Herr, a sonata by Dutch composer Willem de Fesch, an American folk song played on an electric cello and, to round it up, a Brazilian “chorinho” for some local flavor. Aside from Martha Herr’s lovely voice and David Chew’s oneness with his favorite instrument, the audience enjoyed the mastery of Haroutune Bedelian playing his violin, the gaiety of the Norwegian duo Isa Holmesland (violin) and Kaja Pettersen (cello), the versatility of David Haughey playing the electric cello, the enthusiasm of Dutch cellists Wijnand Hulst and Artur Trajko playing music by a countryman, and the vivacity of Marco Pinna’s strings quintet. Time passed by in a most enjoyable atmosphere, starting with the warm welcome by Mr. and Mrs. Comenencia.

David Chew’s British humor surfaced as he said that the musicians had been instructed “to play fast” in order not to delay the cocktail. The cocktail, which however did start much later than anticipated, was a wonderful opportunity for networking in an informal and relaxed environment. It soon became clear that everybody enjoyed every bit of the concert.

Judging by the design of the program, the Rio International Cello Encounter carried the spirit of “Ano da Holanda no Brasil” this year…

August 2011 - Agroleite

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Agroleite is the largest exhibition of dairy cattle in Brazil, held yearly in the city of Castro, State of Paraná. This year was special because Castrolanda, a Dutch agricultural settlement situated about 6 km from Castro, was founded 60 years ago. A large dairy cooperation is based in Castrolanda.

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August 2011 - Duo Ab Baars – Ig Henneman

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Dutch musician-composer and bandleader Mr. Ab Baars performs on tenor saxophone, clarinet and shakuhachi. He has been internationally acclaimed for both his solo and ensemble music performed in hundreds of concerts throughout the world. Together with the Dutch musiciancomposer and bandleader Ms. Ig Henneman, who performs on viola, and writes compositions for orchestras, ensembles, soloists, including pieces for film and theatre, the Duo BaarsHenneman showcase improvisations. On August 13 the improvisation duo organized a master class in the Centro Cultural Sao Paulo. The next evening, they gave an improvisation concert at the auditorium at the same venue.

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August 2011 - Festival Internacional de Cinema Infantil

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The “Pensar a Infância” is an annual forum that takes place prior to the Brazilian Kids Film Festival. During three days, educators, scriptwriters, film and video makers and producers discuss the latest developments in audiovisual manifestations and present new projects and opportunities for audiovisual material for children. Mrs. Shailoh Phillips, specialist in new media and professor at the Kunstgebouw in Rijswijk, came to Rio de Janeiro to talk about the many possibilities of using new media to call children’s attention to learning contents. During the festival, the following Dutch films were screened at movie theatres in several Brazilian cities:

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African Bambi

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Iep!

Het Paard van Sinterklaas

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August 2011 - Orquestra Jazz Sinfônica starring Josee Koning

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The Jazz Symphonic Orchestra from São Paulo invited the Dutch singer Ms. Josee Koning to participate in a special performance of the Brazilian musical play “Calabar, Praise of Betrayal”. The play is written by the famous Brazilian writer Mr. Chico Buarque da Holanda and speaks of the Dutch invasion of Brazil in 1630. Written and banned during the dictatorial military regime, the play and its songs became a huge hit with the Brazilian public.

The artistic director of the Orquestra Jazz Sinfônica, Mr. João Mauricio Galindo, decided to honor the great writer Chico Buarque with a repertoire of the most famous Photo Release songs of Calabar, put to live by the beautiful voice of Dutch Josee Koning. The concerts took place in the well-known and beautiful contemporary building Auditório Ibirapuera.

September 2011 - Organ concert Peter Westerbrink

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Mr. Peter Westerbrink is one of several organists that periodically visit Brazil at the invitation of the Instituto de Arte e Cultura Organística, dedicated to promoting organ music in general. The Year of Holland in Brazil provided an occasion for special emphasis on the contribution of the Netherlands to the tradition of playing and building this most classical of instruments. Peter Westerbrink is the main organist of the famous organ in the Der Aa-Kerk in Groningen, originally built

by Arp Schnitger in 1702. In Rio de Janeiro, the concert took place at the church of the São Bento Monastery. Since the organ is not visible to the public, a screen was installed in front of the altar, thus enabling all to both see and listen to the concert. The program included Bach, Händel, Krebs, Lefébure-Wély, Tours and Dubois. Not only is the location of Photo Release São Bento Monastery very special, seated on a hilltop, but the building itself is one of the most important monuments of colonial art in the city. The rich interiors in baroque and rococo style are a cultural, touristic and religious reference.

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September 2011 - Isabelle Exhibition and launch book – Leo Divendal

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The Dutch photographer Mr. Leo Divendal returned to São Paulo after his successful exhibitions and workshops in 2007 and 2010. This time he presented his new photo exhibition Isabelle: an exhibition of 30 pictures of a French nurse who sent Leo Divendal a letter in 1999, requesting him to photograph her. He agreed to her proposal and photographed her 3 times with an interval of 4 years each, thus picturing the story Photo Release of the mysterious universe of a French nurse and her family in a poetic way. At the official opening of the exhibition in the Contraponto gallery in the picturesque São Paulo neighborhood Vila Madalena, Leo Divendal launched his new book Isabelle. The book contains a high quality collection of the photographs exhibited in the gallery. During the entire exhibition period, a workshop, readings and an exhibition by the participants of last year’s workshop took place.

September 2011 - Expoflora

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Expoflora is the largest flower and ornamental plant show in Latin America. It is held every September in Holambra, a Dutch agricultural settlement in the State of São Paulo. Holambra is Brazil’s largest flower producer and exporter. This year was the 30th Expoflora which celebrated the Year of Holland in Brazil and 100 years of Dutch immigration in the area.

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September 2011 - III Semana de Música Antiga

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Only the third edition of this Antique Music Festival in Belo Horizonte, State of Minas Gerais, but what started as a humble showcase soon became the largest Antique Music Festival in the country, attracting the interest of both Brazilian and foreign teachers.

A very considerate organization got all attendees, students, teachers and antique music lovers everything they wanted at accessible prices. Students came from all over Brazil to attend workshops given by invited teachers, such as Mr. Charles Toet (trombone) and Ms. Marion Verbruggen (recorder), who were flown in from the Netherlands.

During the day, classes were given at Praça da Independência, in a beautiful nineteenth century palace. Marion shared her knowledge on the School of Frans Brüggen as well as her own experiences. In the evening, she performed the sonata by G.P. Telemann together with a student. Charles Toet taught some students the modern trombone and one the sackbut.

In the evening he presented Palestrina motets and a mass of Girolamo Frescobaldi with a group of singers and instrumentalists. All concerts were received with great enthusiasm.

September 2011 - Concert Yuri Honing ‘Wired Paradise’

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Dutch saxophonist Mr. Yuri Honing and his band ‘Wired Paradise’ performed at the Centro Cultural in São Paulo. To musician and sax player Yuri Honing jazz is like a language that combines pop, classical, Arabic and electro music; he is a true representative of so-called free music. His band Wired Paradise plays electro jazz with references to cult movies and daring improvisations of well-known pop and jazz compositions.

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September 2011 - Jazz Concerts and workshops Sol6

Sol6 is a collaboration between British jazz pianist Veryan Weston and Dutch bass player Luc Ex, known from the band The Ex, and 4 other musicians.

Sol6 gave 4 concerts and 2 workshops in Brazil, in the cities of Pouso Alegre and São Paulo, both in the State of São Paulo. They play improvised chamber music with the energy of a punk band. In São Paulo they played at the Centro Cultural de São Paulo.

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September 2011 - Paraty em Foco – photography festival

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This year marked the 7th edition of this festival that has become one of the most important photography festivals in Brazil. Paraty is a small coastal village half way between Rio de Janeiro and São Paulo. The Dutch participation consisted of a very successful presentation by Mr. Marcel Feil, FOAM_Fotografiemuseum Amsterdam, and Mr. Constant Dullaart, new-media artist. The room was quickly filled to its maximum capacity but through video screens a total of about a thousand people watched the presentation.

There was a lot of interaction between the artists and the public. The duo also gave some private interviews and workshops.

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The Dutch and their biking had to be showcased during this special year. What better opportunity then the Week of Mobility in September? The ‘Dia Mundial sem Carro’ within this week was supported by both the Embassy in Brasília and the Consulate General in Rio de Janeiro. Packs of orange bikers participated in bike rides organized for the occasion by the Embassy and NGO Rodas da Paz in Brasília and by the Rio de Janeiro Cycling Federation in Rio. Rio would like to become the biking capital of South Picture 1 Brasília: the Ambassador on the left and Governor Agnelo Queiroz on the right America. Houston Bikes in Teresina very generously donated 130 special edition “Holland Bikes” which were presented to VIP’s and some of the participants. Afterwards the bikes were donated for use by school children and to organizations and people with an honest ambition to improve cycling conditions, as a symbol of our support of this goal. Each participant received an orange t-shirt, sponsored by FUGRO, with the logos of FUGRO and Ano da Holanda. KLM was another sponsor of the event.

On the morning of the 18th of September orange bikers gathered at the Monumento aos Pracinhas in Rio de Janeiro for an 11 km bike tour in a leisurely pace. Both young and old participated. Among the participating VIPs were Mrs. Marcia Lins, the State Secretary for Sports, Mr. Altamirando Fernandes Moraes, the Municipality Deputy Secretary for Environment and Mr. Romário Galvão, the Municipality Secretary for Sports and Recreation.

On the 22nd of September, Ambassador Kees Rade, the Governor of Brasília, DF, Mr. Agnelo Queiroz, the State Secretary of Environment, Mr. Eduardo Brandão, and the State Secretary of Publicity, Mr. Abimael Nunes, participated in the “Pelotão Laranja” in Brasília.

Other participants were people from the Dutch community, children, Embassy staff with their friends and family and members of cyclist associations.

The Embassy with help from NGO Rodas da Paz, has created two new cycling routes in Brasília (a Touristic Route and a Nature Route) and compiled the two in a brochure along with tips and information about cycling in this city. The routes are a contribution to the city and the local government to encourage their work on cycling and perhaps, in the near future, have an extensive cycling infrastructure.

Given the knowledge that the Netherlands has in the area of cycling, the Embassy arranged for an bicycle policy officer from the Dutch Cyclist’s Union (Nederlandse Fietsersbond), Mr. Bas Hendriksen, to attend two seminars with reference to topics such as: urban mobility, infrastructure improvements, educating people about cycling, cycling and the environment and personal health.

Picture 3 Rio de Janeiro: Pelotão laranja

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Photo: Cleomir Tavares

September 2011 - Orange Bike Tour in Rio de Janeiro and Pelotão Laranja Bike Tour in Brasília

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Mrs. Marcia Lins flanked by the Paul Comenencia Consul General on the right and on the left Carlos Alberto Torres 27

September 2011 - Sencity

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Sencity is a party that goes beyond music; all senses are stimulated at this party! With expressive dancers, a SenseFloor, smell sensations, video projections, light effects, and sign interpreters the music event transforms into an overall experience both for deaf and hearing people. The event took place simultaneously in the twin cities of Rotterdam in the Netherlands and São Paulo in Brazil. Through live streaming the performance of deaf rapper Signmark from Finland, who performed in Rotterdam, got screened at the party in São Paulo which was held at the Museu de Arte Moderna (MAM) in Ibirapuera Park.

September / October 2011 - Exposition ‘Capturados’ Dutch plastic arts artist Mr. Roberto Ploeg held an exposition of paintings at the Galeria Mariana Moura in Recife, State of Pernambuco. This State has a large Dutch influence and many Dutch painters and artists have been honored and respected here. Mr. Roberto Ploeg resides in the Northeast of Brazil since 1982. He has a background in Latin American theology but decided in 1995 to solely focus on his art. He wants to give back to the cultural and artistic community of Pernambuco by painting well-known and inspiring Pernambucan painters. The portrait below is a self-portrait in the series ‘Capturados’ (prisoners). By recognizing Dutch styles which influenced Pernambucan painters and Brazilian styles which influenced Roberto Ploeg, this project demonstrates the admiration both countries have for one another.

October 2011 - Workshop Mevis & Van Deursen

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Roberto Ploeg had a catalogue published with the paintings from the exhibition.

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Mevis & Van Deursen is an award winning graphic design duo from Amsterdam. Mr. Armand Mevis and Ms. Linda van Deursen are internationally seen as one of the most inventive and renowned Dutch designer duos. During the 5-day workshop the 12 selected participants together with 5 designers, among which Mevis & Van Deursen, 4 curators and 2 representatives of the São Paulo biennale decided on the visual identity of the 30th edition of the art biennale in São Paulo to be held next year.

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October / November 2011 - Brasil Festival Amsterdam Focusing on Brazilian art and culture, this festival was the biggest ever held in the Netherlands. It sampled a rich representation of Brazilian dance, visual arts, film, architecture, gastronomy, theatre and music.

Throughout Amsterdam the Brazilian green and yellow could be found. ‘Het Concertgebouw’ (famous concert hall in Amsterdam) initiated this festival and realized it together with quite a few other institutions and some sponsors.

The economic part of the program promoted the trade relations between the Netherlands and Brazil.

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October 2011 - Classical Concerts Philips Sympfonie Orkest

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Focusing on Brazilian art and culture, this festival was the biggest ever held in the Netherlands.

It sampled a rich representation of Brazilian dance, visual arts, film, architecture, gastronomy, theatre and music.

Throughout Amsterdam the Brazilian green and yellow could be found.

‘Het Concertgebouw’ (famous concert hall in Amsterdam) initiated this festival and realized it together with quite a few Photo Release other institutions and some sponsors. The economic part of the program promoted the trade relations between the Netherlands and Brazil.

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October 2011 - Classical Concerts Sinfonia Rotterdam

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This smaller orchestra, 27 people, is based in the city of Rotterdam in the Netherlands.

They played a total of 9 concerts in Brazil in the cities of Rio de Janeiro, State of Rio de Janeiro, São Paulo, Bragança Paulista, Guarulhos, Osasco, State of São Paulo and Vitória, State of Espírito Santo. The conductor, Mr. Conrad van Alphen, and the Brazilian organizer of the tour, Art Invest, are so enthusiastic that they already started planning next year’s tour of this orchestra of Brazil.

On October 9th the orchestra played at the majestic Theatro Municipal in Rio de Janeiro. Mozart was on the program, with a breathtaking performance of soloist Ms. Maria Meerovitch. Also on the program “Tornado”, the latest composition by Mr. Patrick van Deurzen, which was received with a standing ovation. The public was taken by surprise as the composer joined the orchestra during the applause. Conrad van Alphen captivated the public with his words and closed the concert with one of Brazil’s best known “choro” pieces: “Tico Tico no Fubá”.

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On the eve of October 16th they played at the auditorium of the well-known Museu de Arte de São Paulo (MASP). People dressed for the occasion and could enjoy a glass of prosecco both before and after the performance. The audience was mesmerized by the diverse program of also Mozart and the modern piece by Patrick van Deurzen.

Almost at the end the conductor congratulated a new found Brazilian friend on his birthday and presented him with his baton as a gift. The friend ‘conducted’ a Brazilian piece of music and all got a standing ovation.

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October 2011 - Showing of the movie “Shouf Shouf Habibi”

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The Embassy of the Republic of Poland inaugurated the Club of European Cinema, in which they invite other European embassies to present national movies.

The Dutch Embassy was invited to participate and presented the movie “Shouf Shouf Habibi” (2004). Before the presentation of the movie, the First Secretary of the Dutch Embassy, Mrs. Sara Cohen, was asked to speak briefly about the importance and influence of Dutch film around the world.

“Shouf Shouf Habibi” was the first ‘multi culti comedy’ and a trendsetter in the Dutch film Photo Release world. The film sketches a funny, confronting, but also touching image of cultural differences and growing up in a multicultural environment in big cities in the Netherlands.

Ano da Holanda no Brasil 2011 celebrates both the similarities and the differences between Brazil and the Netherlands. Like the Netherlands, Brazil is a country composed of many cultures, therefore, sharing experiences and culture with our Brazilian counterparts aims to further strengthen the already strong relations between our two countries.

October 2011 - 13th Short Film Festival in Belo Horizonte, MG

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This festival is well known in the international circuit of film festivals and offers a great possibility to network with a large number of professionals in film and design worldwide.

This immediately appealed to Mr. Udo Prinsen from the Netherlands, who was invited to join the competition screenings with his short animated film “Audition”, inspired by drawings from Auschwitz prisoners.

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October 2011 - Dutch Film Week

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As part of the Year of Holland celebrations, Caixa Cultural in collaboration with Femina Institute for Culture and Citizenship and the Dutch Consulate General in Rio de Janeiro presented the Dutch Film Showcase. It was the first time that a showcase in Brazil was dedicated to the broad cinema produced in the Netherlands. Among the 56 films were short and feature films, animations, documentaries and awarded works. All films represented Holland with its multicultural complexity, peculiarities and controversy, its technological and cultural prominence, and the peaceful coexistence with rooted traditions. Two Dutch filmmakers, Ms. Esther Rots and Ms. Eef de Graaf, took part in an interesting debate about the process and funding of movie making in the Netherlands.

October 2011 - III Semana dos Realizadores

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Inspired by the Quinzaine des RĂŠalizateurs, a fortnight created in Paris in 1968 as an alternative to the Cannes Film Festival, the Semana dos Realizadores do Rio de Janeiro had its third edition.

This was the first time curators from international festivals were invited as members of the jury.

Mr. Raymond Walraves, director and curator of the Amsterdam World Cinema, represented the Netherlands. Both the set-up of the festival as well as the quality of the films enrolled were praised. The cooperation and the pleasant working atmosphere already bore fruit. Ms. Lis Kogan, coordinator, producer and curator of the event, was invited by Mr. Walraves to take part in next year’s Amsterdam World Cinema Brazilian edition.

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November 2011 - Inaugural flight KL705 Amsterdam – Rio de Janeiro

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KLM, Royal Dutch Airlines, is back with a direct flight from Schiphol airport in Amsterdam to Galeão International airport in Rio de Janeiro.

For this special occasion the Boeing 777-200 performing this first flight was renamed ‘City of Rio de Janeiro’.

The whole city was decorated with KLM posters announcing this new flight and the possibility of connecting to 800 locations through Amsterdam.

The VIPs and crew on board were invited to a reception hosted by the Dutch Consul General in Rio at his official residency.

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November 2011 - Kneeding by Jefta van Dinther

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‘Kneeding’ is a choreography for three men. The trio, led by the Dutch Mr. Jefta van Dinther, toured Brazil. They performed at the Fórum Internacional de Dança in Belo Horizonte, State of Minas Gerais on November 1st and 2nd. Their second show was sold out. They moved on to São Paulo where Jefta gave two workshops on ‘how to knead’ on November 3rd and 4th and on November 5th and 6th they performed at the Festival Contemporânea de Dança also in the city of São Paulo.

The trio continued on to the Panorama de Dança Festival in Rio de Janeiro for performances on the 10th and 11th of November.

“Kneeding” explores relations between what happens within a body and outside of it. It negotiates between physicality and psychology, between “kneeding” and “needing”. It is a very intimate show because the public is seated on three sides of the dancers.

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November / December 2011 - Nonabia/9th International Architecture Biennale 01/11-04/12 Inspired by the Quinzaine des RĂŠalizateurs, a fortnight created in Paris in 1968 as an alternative to the Cannes Film Festival, the Semana dos Realizadores do Rio de Janeiro had its third edition.

This was the first time curators from international festivals were invited as members of the jury. Mr. Raymond Walraves, director and curator of the Amsterdam World Cinema, represented Photo Release

the Netherlands. Both the set-up of the festival as well as the quality of the films enrolled were praised. The cooperation and the pleasant working atmosphere already bore fruit. Ms. Lis Kogan, coordinator, producer and curator of the event, was invited by Mr. Walraves to take part in next year’s Amsterdam World Cinema Brazilian edition.

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November 2011 - Anniversary Castrolanda

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This year marked the 60th anniversary of the Dutch agricultural settlement Castrolanda, in the State of ParanĂĄ. In 1951 Dutch farmers from the province of Zuid-Holland in the Netherlands emigrated and founded Castrolanda. Arable and dairy farming are the main economic activities today but they are also an important producer of soy and beans.

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November 2011 - Design Panel – Museu da Casa Brasileira, São Paulo

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In view of the celebrations surrounding the 25th anniversary of the MCB Design Award, the Museu Da Casa Brasileira organized several workshops and presentations on international design. On the evening of November 3rd, the Dutch organization Central de Cultura presented a panel on Dutch Graphic Design at the museum. During the panel ‘Dutch Graphic Design – Recent Works’, three Photo Release internationally renowned Dutch graphic designers presented their work: Ms. Nikki Gonnissen of Thonik, Ms. Karen van de Kraats en Mr. Richard van der Laken designer at De Design Politie. The three designers gave a demonstration of their experimental, innovative, inspiring and sometimes funny graphic designs: Nikki Gonnissen, for instance, presented the latest and, in the eyes of the Brazilian audience quite uncommon, political campaign for the Dutch Socialist Party which she designed (see photo). Karen van de Kraats’ work clearly distinguished itself through its conceptual graphics, typography and printing. Last but not least, Richard van der Laken showed some entertaining and provocative examples of his visual column ‘Gorilla’ at the famous Dutch newspaper ‘de Volkskrant’. The curious audience loved the presentations and fired numerous questions afterwards.

November 2011 - Seminar Corporate Social Responsibility and Human Rights: Challenges and Opportunities

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Organized by Ethos Institute, the Embassy of the Kingdom of the Netherlands and ICCO, this seminar aimed to promote the debate about the responsibilities and opportunities of business with human rights. It was held in Recife, State of Pernambuco, in the Northeast of Brazil. This region has the highest rate of economic growth in the country. Growth comes with challenges for the protection of human rights which require commitment and action not only of governments but also of civil society and enterprises.

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November 2011 - Seminar Dutch Brazil

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Mr. Ricardo Brennand (1927), founder of the Instituto Ricardo Brennand (2002) accumulated a large collection of international artworks during his life. He put them on display in a castle he built and this Instituto Ricardo Brennand also has a large library focused on Brazil and the Netherlands with approximately 20.000 works of literature. The goal of this seminar was to share with a large audience the Brazilian and Dutch culture through sharing histories, shred cultural heritages and the education of art. A book will be published before July 2012 about the outcomes and findings of the seminar.

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November 2011 - Concerts State of Monc

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Just back from a short tour in China, the Dutch band State of Monc gave a total of 4 concerts in São Paulo, State of São Paulo, and Pelotas, Rio Grande and Porto Alegre in the State of Rio Grande do Sul. State of Monc is part of the Dutch Nu-jazz movement and has a unique, innovative and very danceable sound. Their search for the perfect balance between electronic beats and sounds, brass instrumentation and acoustic bass and drums opens up new roads and appeals to fans of jazz, dance and experimental music all over the world.

November 2011 - Concerts State of Monc

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Mr. Theo Visser teaches at the Arts Center De Kom in Nieuwegein, the Netherlands, and has been playing the organs of the Hooglandse Kerk (church) in Leiden, also the Netherlands, since 1999. He was the fourth and last organist invited by the Instituto de Cultura e Arte Organística to play during the Ano da Holanda in Brazil. He played during the, by now, famous lunch time concerts at CCBB (Centro Cultural Banco do Brasil), where a Rodgers Allegiant 698 Photo Release organ is available. In the evening, he played at the baroque church of the Mosteiro de São Bento, where the tubes of the old organ, dated 1773, are connected to the new instrument filling the church with an astounding sound. Ms. Domitila Ballesteros, Director of the Institute de Cultura e Arte Organística, introduced the Dutch player and each piece of the program as well as explained how the organ works. Thanks to the screen, everybody was able to both watch and listen to the concert.

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November 2011 - Seminar on Business Opportunities Netherlands-Brazil 2011

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The Marriott hotel in Copacabana was the scene for Dutch and Brazilian entrepreneurs interested in establishing partnerships on various levels. The current state of bilateral trade and investments was analyzed and a lot of attention was addressed to the possibilities for growth and ways to accelerate

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growth.

Authorities,

technicians and representatives from both Governments were also present.

November 2011 - Rio Design IndĂşstria

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FIRJAN, the Rio de Janeiro Industry Federation, created the Rio Design Indústria event as a meeting point for the industrial and creative sectors. It takes place twice a year and promotes the positive influence that the creative sector has on the industry on several levels. This edition of RDI had an orange hue to it with the presence of four prominent Dutch participants. Ms. Claudia Lieshout, Global Leader Culture Scan/Global Leader Trends, Strategic Futures Design of Philips Amsterdam talked about her fascinating work and how today’s trend can become a much desired product in a whim of time. Successful partnerships between designers and the industry were discussed by Ms. Ineke Hans and three other local designers.

From the industry side, Mr. Jan Tichelaar told the moving story of Tichelaar Makkum, saved from bankruptcy thanks to a dedicated team of designers. Other partners involved, such as design institutes and governmental entities also had their saying. Mr. Victor Le Noble, active in organizing and/or mediating the participation of designers in exhibitions such as the world famous Milan Design Week, focused on examples that underlined the future of consumer needs and values and the need to integrate design into marketing strategy. It was a very successful event during which experiences were freely exchanged.

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November 2011 - Launch ‘Atlas of the Coast of Brazil 1643-1649’

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During their investigation on the rich period of Dutch Brazil in the 17th century, Professors Cristina Ferrão and José Paulo Monteiro Soares came across a volume filed under code 4.VEL.Y in the National Archive of The Hague. Its title was “Brief Description of the Brazilian Coast and some Other Places”. Besides the exquisite iconographic illustrations, almost nothing was known about the atlas, but its anonymous authorship and the images which resembled the Coast of Brazil.

Three images of the atlas were published in the edition “Route of an Unknown Brazil” edited by Kapa Editorial, in 2007. After this the professors were, finally, able to persuade their Dutch colleague, Professor B.N. Teensma from the University of Leiden, that the effort of translating the book would pay off, even if he considered the work too technical.

The transcription work began, from Old Dutch in Gothic manuscript. There were 65 folios (130 pages), 12 blank pages, 73 with texts and 45 manuscript and watercolor maps. After research on every aspect relevant to historical investigation, comprehensive assessment and paleographic comparisons, experts came to the conclusion that the maps had been made by the joint efforts of hydrographer Mr. Jan Lichthart and geographer Mr. Georg Marcgrave. The launch of the book in Rio de Janeiro repeated the successful launch it had in the Netherlands with the presence of Professor Teensma and Ms. Mara de Groot from the National Archive.

December 2011 - Official ending

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The Year of Holland in Brazil came to an official ending during 3 nights in respectively the cities of Brasília, São Paulo and Rio de Janeiro. The diplomatic community, Brazilian authorities, sponsors, press and the business contacts from the Embassy and both Consulates General, whom all helped make this year into a success could enjoy a presentation and a tasting of Heineken beer, Friesland Campina cheese and Van Kleef jenever (Dutch gin).

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December 2011 - Royal Improvisers Orchestra (R.I.O.)

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At the time of the printing of this booklet it was not sure whether the performances by R.I.O. in various cities Brazil would indeed happen. This orchestra consists of 14 people from different nationalities and is based in Amsterdam, they play improvisation music. The musicians have diverse backgrounds but share the one passion for communicating through improvised music.

December 2011 - Anniversary of Arapoti

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The settlement of Arapoti, in the State of Paraná, received a lot of Dutch immigrants in 1960.

What started as a small village, over time became a city. As various other Dutch settlements in Brazil, Arapoti has a replica of a traditional Dutch windmill.

December 2011 / mid 2012 - Photo Exposition ‘Two worlds, two friends, one passion’

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The project coordinated by Ms. Eva Bomans, focuses on two photographers from two different backgrounds.

The first photographer, Mr. Jurriaan Hoefsmit, is from Haarlem, the Netherlands and the second photographer, Mr. Natan Fox, is from Salvador, State of Bahia, Brazil. The two photographers have been observing each other’s lives through a camera lens.

These photos will be shown in photo exhibitions in Haarlem and Salvador and they will be printed in a photo catalogue for distribution. The target group of the catalogue will be the younger generation, with the purpose of enriching the children’s life with Brazilian and Dutch culture. The two photographers will also be visiting schools in both the cities of Haarlem and Salvador. The launch of the exhibition will take place in Salvador on the 23rd of December, 2011 after which the exposition will continue on to Haarlem in 2012.

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Communication and Press Communication agency, SA Comunicação, based in São Paulo, was hired to help communicate our messages and events to the press and therefore the Brazilian people.

They wrote press releases with our input, set up interviews with journalists and made sure we got the press clippings of everything related to Ano da Holanda no Brasil that appeared in the papers, both hard copy and online. SA dealt with the questions we got from the press at certain events. During the year 124 articles in newspapers, 125 articles on websites and 8 articles in magazines were published. Also the Ano dan Holanda got coverage in 15 television pieces and 5 radio broadcasts. SA also helped design banners that we took everywhere to get immediate Ano da Holanda exposure, as well as various flyers, invitations and posters that we needed. SA Comunicação was chosen because they have representations in 2 of the 3 bigger cities in Brazil.

The company Active4 in São Paulo was hired to manage the content on the Ano da Holanda website www.anodaholandanobrasil.com.br. The calendar with events for 2011 was easily accessible through the website and much more facts about the year could be found on this website. Between March and December the website attracted more than 14.000 visitors, which is around 1.500 visitors per month or 34 unique visitors a day. Active4 also helped us with some graphic designs, for instance some invitations and this booklet have been designed by Active 4.

The website: Social media like a friends’ page on Facebook and a group on LinkedIn were also used. Whenever an event came up we tried to have it included in local free ‘what-to-do’ papers. A good example of this is ‘The Papagaio’ in Brasília. This is a weekly electronic newsletter from the American Embassy spread within the diplomatic community. It is one of the best read weekly’s in Brasília amongst diplomats. We also used the monthly Brasília Agenda with things to do in the capital. In Rio de Janeiro the newsletter of the Dutch Club was used to communicate events and messages.

The articles in the press also lead to requests for television and radio interviews with the ambassador, which were afterwards put on the website and the social media. This lead to a ‘snowball-effect’ that the Ano da Holanda was known to a larger crowd. The Ano da Holanda was also adopted by other initiatives, like the friendly match between Brazil and Holland on 4 June, 2011. ArenA do Brasil, a sister company of ArenA Amsterdam, organized a VIP event for the occasion and used the logo on the shirts. Consequently, the whole stadium knew it was the Year of Holland in Brazil.

In May a selected group of journalists travelled to the Netherlands to participate in the Influentials Program of the Agentschap NL. This resulted in a better understanding by some Brazilian media of the Netherlands and in a few in depth articles on Ano da Holanda no Brasil.

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Conclusion/evaluation ‘2011 Ano da Holanda no Brasil’ has come to an end. Our aim was to further strengthen the already strong ties between our two nations and looking back we can say that it was a very successful year. The relatively small amount of money realized so much more than we ever could have anticipated when we started making plans for this special year. The concept ‘Year of Holland in Brazil’ really works. It gave some of our national artists that extra little push to travel to a faraway destination and helped with getting their funding together. In Brazil it opened more doors for Holland to expose our culture in various ways.

Business partners got linked at various seminars that got organized especially for the occasion, expertise got shared and already new partnerships are taking shape.

Because resources were limited we every now and then had to make difficult choices not to participate in certain wonderful events and in one case even had to cancel at a very late notice. On top of the events that carried the Ano da Holanda sticker, so much more Dutch events took place in Brazil. There are for instance the performances by world renowned DJs Armin van Buuren and Tiësto and the ever charming saxophonist Candy Dulfer.

Although we did not always get press attention specifically for Ano da Holanda, we generated a lot of press attention for the Netherlands in general and some specific topics. With all the big events coming up in Brazil we are already teaming up to contribute to making all events into a great success.

A big thank you goes out to everyone who took part, however big or small, in Ano da Holanda no Brasil.

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Staff ‘Ano da Holanda no Brasil’ Brasília Kees Rade, ambassador Miranda van Iersel, consultant Corien te Brummelstroete, intern, succeeded by Fanny van Rijn Mariëlle van Miltenburg, political and cultural affairs, succeeded by Sara Cohen Bastiaan Engelhard, economic affairs and overall coordination of Holland Year São Paulo Wieke Piët, consul-general, succeeded by Jan-Gijs Schouten Gonneke de Ridder, deputy consul-general Micha Schijlen, cultural affairs, succeeded by John van de Velde Rio de Janeiro Paul Comenencia, consul-general Patricia Broers, cultural affairs Contact Embassy of the Kingdom of the Netherlands SES Quadra 801, lote 05 70405-900 Brasília – DF Brazil T: +55 61 3961 3200 E: bra@minbuza.nl W: http://brazilie.nlambassade.org/

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Thanks We are very thankful for our Ano da Holanda no Brasil corporate sponsors as well as the sponsors who got on board for a specific events. The sponsors for the year have been contributing in three different sponsorship levels: Gold sponsor which equals 100.000 BRL: KLM and ING Silver sponsor which equals 50.000 BRL: Shell, Heineken and Hyva Bronze sponsor which equals 10.000 BRL: Randstad and Golden Tulip Hotels Other sponsors that we could not have done without are: Fugro, Houston Bikes, ArenA do Brasil, Friesland Campina, Van Kleef, Unilac, ABNAmro, Van Oord, Perfetti van Melle and Pernod Ricard, slager Graumans. Heineken and Damen Shipyards also sponsored some extra events on top of the amounts donated mentioned above.

We would like to stress the fact that some events were only allocated some of the Ano da Holanda money and the rest was funded through a third party. Various Dutch cultural institutions like the Fonds Podiumkunsten and Central de Cultura program participated, as well as Brazilian Cultural Institutions.

This special edition has been developed by the embassy and the consulates-general in cooperation with: Active4 | FULL COMMUNICATION GROUP Rua Teixeira e Sousa, 111 – Água Branca São Paulo – ZIP 05003-050 (55) (11) 3864-4798 (55) (11) 3804-0410 (55) (11) 3804-0411 www.active4.com.br active4@active4.com.br Number of prints: 250 Images: we are thankful for the pictures and images in this brochure. Athough we could not find the names of all the photographers, they deserve all the credits.

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