Martyn Woolley BA(Hons) Graphic Design OUGD301 Breifs
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD 301
Outcomes
Module Title
Design Practice
Doc. Code
LEVEL
1,3,4
Module Code
OUGD 301
Outcomes
1,3,4
OUGD301D&S
Module Title
Design Practice
Doc. Code
OUGD301MTOE
BRIEF TITLE: Drum machines and synthesizers. The Brief
Background
Design and Produce a series of 5 posters with packaging using type as image as the visual, The theme for the posterʼs is drum machines and synthesizers.
Although the artwork will be editioned, it wonʼt be mass-produced to avoid the Ikea showhome look where everyone has he same print on their wall.
The artwork must have a bespoke look it must remain financially accessible. Considerations Think about the stock the image is printed and the print process involved. 1 colour, 2 colour , digital printed or screen printed etc. The language that is used with in the poster and the think about how legible/ illegible the type can be to create a image. Target Audience 18 – 35 with an awareness of design and contemporary culture. People who are interested, like electronic music.
06
BA (Hons.) GRAPHIC DESIGN
It must be accessible to a number a demographics within the target audience. Think about what appeals to people not only within visuals but also with content. What is iconic and is widely known?
BRIEF TITLE: Making The Ordinary Engaging The Brief Create a visually engaging piece of graphic design based upon an ordinary and unexciting body of facts, figures layouts.
Background We are drawn to things that are visually engaging that standout in an otherwise neutral environment.
Considerations
The majority of informational publications are so often conservatively designed without any consideration for the visual and physical aesthetic
Think about the stock the publication is printed and the print process involved.
It must be accessible to a number a demographics within the target audience.
The format and how this may affect distribution. How the view will engage with the publication.
Mandatory Requirements
Legibility, layout and typography.
All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Target Audience
Mandatory Requirements All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks. On going documentation on blog.
Depending on the content chosen.
The final image should be presented as portrait format. All type must be based on Helvetica typeface.
Tone of Voice
Deliverables
Contemporary, Clean, Modern, Sophisticated.
Five Type as image posters Packaging for the posters Studio Deadline
Tone of Voice
Deliverables
Contemporary, Clean, Informed.
3-5 A2 presentation boards. Publication + distribution. Studio Deadline
TBC
Thursday 7th Oct. This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading. This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD 301
Outcomes
Module Title
Design Practice
Doc. Code
LEVEL
1,3,4
Module Code
OUGD 301
Outcomes
1,3,4
OUGD301L&R
Module Title
Design Practice
Doc. Code
OUGD301Vitamin
BRIEF TITLE: Logo and re brand The Brief
Background
Design and re-band a logo for the TransEuropean Heating and Pluming company Ideal Stelrad.
Affective logos are instantly recognised and timeless. They communicate across a range of scales and formats.
Considerations
They can be tweaked or re-freshed with out losing their original recognised appeal and appearance.
Corporate clients B2B.
Create a series of short motion graphic idents that promote Vitamin Water.
Background Quick, effective idents have become a popular way to engage with a fast moving audience. More memorable than a static image or advert and can be much more intriguing.
Considerations
Visual impact that work as part of a series as well as individually.
Identifiable and instantly recognisable.
Target Audience
BRIEF TITLE: TV Sting For Vitamin Water The Brief
Adhering to brands current aesthetic.
Works across a range of scales and formats.
Legibility, layout and typography.
06
BA (Hons.) GRAPHIC DESIGN
Mandatory Requirements All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Working across a range of digital mediums. Legibility, layout and typography. Target Audience
Mandatory Requirements All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
On going documentation on blog.
Young professionals on a lunch break, hangover heroes and part-time sports enthusiasts.
On going documentation on blog.
Tone of Voice
Deliverables
Tone of Voice
Deliverables
Informed, reliable, professional and trustworthy.
Logo presented across a range of products. 3-5 A2 presentation boards.
Humerous, cheeky, edgy, youthful.
5 Vitamin Water Stings Storyboards and DVD 3-5 A2 presentation boards.
Studio Deadline
TBC
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
Studio Deadline
TBC
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD 301
Outcomes
Module Title
Design Practice
Doc. Code
BRIEF TITLE: Self Branding and Promotion The Brief
LEVEL
1,3,4
Module Code
OUGD 301
Outcomes
1,3,4
OUGD301SB&P
Module Title
Design Practice
Doc. Code
OUGD301NP
Background
BRIEF TITLE: Nike Promo The Brief
Invent an identity that can be used to promote myself as a graphic designer to potential clients and employers.
First impressions count. Website, business cards and mail outs are in general the first point of contact you have with a potential client or employer.
Create a promotional video to promote to the launch of a new Nike shoe to the UK market.
Considerations
Portfolios not only show your design skills and ability but communicate your work ethics and understanding of self promotion.
Considerations
How the branding is reflecting me as a graphic designer. Identifiable and instantly recognisable. Legibility, layout and typography. Colour, stock and printing methods.
06
BA (Hons.) GRAPHIC DESIGN
Mandatory Requirements
Cost.
All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Target Audience
On going documentation on blog.
Background Quick, effective idents have become a popular way to engage with a fast moving audience. More memorable than a static image or advert and can be much more intriguing.
The video needs to be visual engaging and exciting to view. It must also adhere to the brands current identity and the style of the trainer. Target Audience Trainer enthusiasts, Collectors, Youth, Urban culture.
Mandatory Requirements All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks. On going documentation on blog.
Potential clients and future employers. Tone of Voice
Deliverables
Tone of Voice
Deliverables
Design aware, contemporary. Professional
Business cards + stationary Website Portfolio – print & digital Mailout
Contemporary, Intriguing, engaging
Story boards Promotional video Screen Grabs DVD Other promotional material
Studio Deadline
TBC
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
Studio Deadline
TBC
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD 301
Outcomes
Module Title
Design Practice
Doc. Code
BRIEF TITLE: Sarah Walton - Website The Brief
LEVEL
1,3,4
Module Code
OUGD 301
Outcomes
1,3,4
301SWW
Module Title
Design Practice
Doc. Code
301RUT
Background
BRIEF TITLE: Identity re-branding of a youtube channel. The Brief
Design a online presence/ portfolio website for an illustrator.
Sarah describes her work as ʻhand sewn illustrationʼ. Her online presence is needed to open up her work to a new client base in a competitive industry.
Create a strong visual identity relating to the content of the channel.
Considerations
A website can be the easiest and first point on contact for future clients.
Considerations
How is the work shown? Can the website represent the client at the same time as show casing the work to the full potential.
06
BA (Hons.) GRAPHIC DESIGN
TBC
Background More and more people are using the internet to stream videoʼs and more and more people are creating their own channels online via youtube. Due to this volume it is important that a youtube channel should have its own identity that viewers can relate to or remember.
Target Audience Target Audience Potential clients looking for an illustrator, Art enthusiast looking for prints.
Mandatory Requirements
Mandatory Requirements
TBC
All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
On going documentation on blog.
On going documentation on blog.
Tone of Voice
Deliverables
Tone of Voice
Deliverables
Contemporary, Clean, Professional
Website Additional promotional material that is visually consistent with the website’s aesthetic.
TBC
New identity for channel Ident/advert for the channel Proposed youtube web page.
Studio Deadline
Studio Deadline
TBC
TBC
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD 301
Outcomes
Module Title
Design Practice
Doc. Code
BRIEF TITLE: 100 typefaces The Brief Create a promotional video based upon 100 typefaces for fontshop.com to encourage people to visit the website. Considerations Keeping in with the current visual atheistic of the website i.e. colour, typefaces etc. Introducing new clients without alienating existing ones. (And at the same time exciting the existing clients also)
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
1,3,4
Module Code
OUGD 301
Outcomes
1,3,4
301TF100
Module Title
Design Practice
Doc. Code
301collab
Background There are a number of online resources where typefaces can be bought. By introducing a creative promotional video, this will make the website stand out more to those in the know. The people who want typefaces and want to buy them from a place where other creativeʼs are gathering their resources.
Mandatory Requirements
BRIEF TITLE: Branding and Promotion Collaboration The Brief
Background
Create a brand for a fashion/fixed gear clothing label/company.
The new thing within cycling is ʻfixed gearʼ it has risen from the underground of New York and San Francisco cycle couriers to the fashion and clothing shops of UK cityʼs.
Considerations
With this in mind can a company not only catch the attention of people in the know about ʻfixed gearʼ bikes but also attract people who have no idea about the cycling ethic behind the company.
The brand has to appeal to both young ‘scenster’ types and also to the professional type cycle enthusiasts.
Target Audience
Mandatory Requirements
Target Audience
All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Graphic designers, Typographers, Design agencies.
On going documentation on blog.
Tone of Voice
Deliverables
Tone of Voice
Deliverables
Contemporary, informed, intriguing, exciting.
Story boards Screen grabs 4 x Promo videos. Promotional additions.
Fashion/cool/sophisticated/contemporary/modern
Branding Distribution Promotional goods
Studio Deadline
TBC
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.
16 – 35 years old. Young professional and city dwellers.
All work should be supported by a broad range of visual investigation in the form of design sheets and notebooks. On going documentation on blog.
Studio Deadline
TBC
This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.